January 27, 1973, Saturday, Lunar Month 27.

Seeing that the Chinese New Year is coming in a few days, most of the employees in the company have already taken a holiday, and only the distribution department is still busy contacting the studio, and several low-cost martial arts films shot by the company are ready to be screened during the Spring Festival holiday.

It's funny to say that the number of regular employees of Wang's Film Company has exceeded 150, and there are still twenty or thirty people in the probationary stage. At this time, Taiwan's film companies were far inferior to party-run film studios, but they were barely first-class. However, Wang's company has only one small cinema with 200 seats, while Shaw Brothers, which is far away in Hong Kong, now has five large cinemas in Taipei.

As a result, once Wang's company made a film made by Wang Zijun, the filmmakers across the island broke their heads and made money, while the films of other directors of the company had to beg their fathers to sue their grandmothers when they were released.

Wang Zijun thought a little darkly: You guys just jump, Lao Tzu hurry up and make money now, and when you go bankrupt one by one next year, Lao Tzu will come and slowly take it over.

On Saturday night, this was the first time that TV's new variety show "Galaxy Swirl Palace" was launched.

Taiwan TV shrewdly used Wang Zijun's variety show debut to promote, which immediately attracted many viewers waiting to watch.

Zhang Yue is an ordinary program planner on China TV, in his forties, and his wife died in childbirth at an early age, leaving only a daughter.

Zhang Yue returned home dejected with a bottle of wine, and was scolded by the supervisor again today.

The statistics of the station last year have come out, and Zhonghua TV, which has just been established for one year, has seized the market with its management and operation reforms and the premiere of "Shanghai Tang", with an annual profit of 30 million Taiwan dollars. Taiwan's TV station was forced to reform by China Television, but because it is an old station, it involves too many interests, and the reform is nondescript, but fortunately, it has a deep foundation, and it has only lost more than 6 million this year.

The most unfortunate thing is that Zhang Yue's China TV station is not as good as Taiwan TV, but the bureaucratic style of Taiwan TV has been learned 10 percent, and the upper echelons want to change it, but they can't start it for a while. In this year alone, the loss of China Television reached more than 25 million, and it lost face in the three TV stations.

No, the boss was angry in the Ministry of Education, and when he came back, he scolded the company's middle-level leaders, and after the meeting, the middle-level leaders went back to their respective territories to reprimand them for being directors and planners.

"Dad, you're back!" Daughter Zhang Xiaoyu came out of the kitchen with dishes.

Seeing his daughter, Zhang Yue was finally in a better mood, opened the wine bottle and prepared to borrow wine to drown his sorrows - damn, when the year-end reward is issued, Lao Tzu will leave, and his good friend is also a TV planner, but now he has come to Wang's Film Company to write scripts and work as an assistant director, which is much better than staying in the TV station.

The father and daughter sat down at the dinner table, Zhang Yue drank the stuffy wine one by one, and Zhang Xiaoyu asked in a low voice: "Dad, me, can I change the channel?" ”

"Changing the channel? What do you do when you change the channel? "Because Zhang Yue participated in the production of this show at the moment, he usually watches it.

Zhang Xiaoyu bit his lip and said: "Taiwan TV, there is Wang Zijun on a variety show." ”

"TV's variety show? Is it "The Stars Club"? Zhang Yue doesn't really look at the programs on TV, "The Heroes" is the first variety show in Taiwan's TV industry, and it was a standout in the 60s. It's a pity that it's not going to work in the past two years, and I heard that the above decided to stop this show.

Zhang Xiaoyu said: "No, it's a new show." ”

"Oh? Let's take a look at it. "In other words, as a TV person, it is natural to pay attention to the new situation of each station, but these days are gloomy and bleak, and the New Year is coming, they all have to get by.

Zhang Xiaoyu changed the channel, and after only waiting for a few minutes, "Galaxy Spiral Palace" began.

The luxurious studio, the luxurious host costumes, and even dozens of live audiences may only feel fresh and beautiful in the eyes of others, but what brings a professional like Zhang Yue is a strong shock.

It's crazy, it's crazy, and it's not like this to throw money! With this money, it is better to shoot an additional TV series to set up the scene.

Zhang Yue thought.

"Huh." Seeing that Sun Yue played a trick on the audience, Zhang Xiaoyu couldn't help laughing.

What kind of laughter is this? Zhang Yue listened to the laughter on the TV, which was definitely not from the audience, but the recorded laughter, which was configured in the program to set off the atmosphere of laughter.

Who is this guy who is planning the show? Unexpectedly, so many tricks came up at once.

"Hahaha......" Looking at it, Zhang Xiaoyu even forgot to eat, and said, "It's so funny, buy a piece of tofu and die." ”

Isn't it funny? Zhang Yue expressed doubts.

"Wow! I'm going to call, I'm going to sign the record. Zhang Xiaoyu dropped the dishes and chopsticks, ran to the telephone and started dialing, but after dialing for several minutes, it always couldn't be broadcast.

Looking at his daughter's crazy moves, Zhang Yue sighed, Taiwan TV has succeeded! The ZOSE where I am is is also more difficult!

"Ahh Zhang Xiaoyu jumped and cheered, and said as he jumped, "Dad, I got in, the 207th." ”

Zhang Yue smiled bitterly, but he was thinking about the innovation of his program: first, the increase in the production cost of the program is likely to become a trend; second, the openness of the social atmosphere allows the show to have more new elements, instead of sticking to the hosting style of the whiteboard face a few years ago; Third, it must be different from Taiwan TV, for example, for example, adding opera, magic, singing and dancing to the program...... It's not enough, by the way, the outside shot! Yes, this is it!

The surprised Zhang Yue was quickly discouraged, although he was middle-aged, he had been in this circle for a short time, and he knew few people, if he wrote a good program planning book, it was estimated that the signature would become someone else's in a blink of an eye.

"Wang Zijun?" At the end of "Galaxy Spiral Palace", Zhang Yue suddenly saw Wang Zijun's name in the planning list.

No wonder, I said that those guys on Taishi suddenly opened their heads, it turned out that there were experts to guide them.

Zhang Yue suddenly asked his daughter, "Xiaoyu, don't you like to listen to Wang Zijun's songs very much?" ”

"yes, what's wrong?" Zhang Xiaoyu asked.

"Did you say that Dad left the TV station and went to Wang Zijun's company to do things?" Zhang Yue asked.

"Really? That's great! Zhang Xiaoyu pounced and kissed his father in the face.

At this time, the TV and the people in the program team of "Galaxy Spiral Palace" were anxiously waiting, and the director stood behind the statistician, constantly flipping through the phone to return the visit record.

After more than an hour, a statistician said: "It's out, the ratings of "Galaxy Xuan Palace" were 16% when it was broadcast for 15 minutes, and the ratings were 42% when it ended. ”

42%！

On Saturday, because there are no TV dramas on the air, the ratings are generally lower than usual, and now a newly launched variety show has an audience rating of 42%! Although it has the influence of Wang Zijun's fame, the content of the show itself is also very important.

As long as the general program framework is set up, there are professionals on TV, and I believe that this achievement can continue.

Bai Jiali and Zhang hugged each other and cheered in surprise, and the bald director looked at it and hugged Sun Yue.

When "Galaxy Xuan Palace" was rebroadcast on the afternoon of the next weekend, the ratings still exceeded 20%.

As for the dialogue "Actually, I can still save it" in the show, it has actually become a buzzword in recent times, and it is often used as a joke between friends.

On the second day of the show, Liu Xianyun called to ask, and Wang Zijun had to explain the matter clearly.

Liu Xianyun said in a joking tone on the phone: "Brother Wang, you can't favor one over the other, why do you have to give my brother a trick." ”

Wang Zijun smiled and said, "I have an idea, but the price is ......."

"The guy who is covered in copper smell, the price is easy to say." Liu Xianyun scolded with a smile.

Wang Zijun said: "In this way, I don't want a penny if the ratings of the program do not exceed 40%, if the ratings are between 40% and 50%, I want 5% of the advertising fee, and on this basis, for every 10% increase in ratings, I will ask for an additional 10% of the advertising share." Of course, I'm going to have four reds at most, and I won't embarrass my brother. ”

"Oh, you're so confident?" When Liu Xianyun heard Wang Zijun say this, he felt a little unreliable in his heart.

"Of course, but this show is not a weekly program, and it is only a few times a year, so you can charge as much as you can for any advertising fee." Wang Zijun said.

Liu Xianyun was aroused by interest, and hurriedly asked, "Say it quickly, what kind of program is it?" ”

"It is to hold a gala party every year during the Spring Festival, Lantern Festival, Mid-Autumn Festival and other important festivals...... Yes, I know there are celebrations, but those celebrations are too low. You can do this, record some time in advance, and broadcast it on the night of the holiday, preferably to prepare for a big occasion, and the audience is invited as much as possible. Then invite big-name singers, dancers, sports athletes, and even folk jugglers, circus clowns, storytellers, anyway, what looks good. You can also play the emotional card, such as where there are touching deeds, and there are poor people who need care and donations...... In this way, we will definitely get the support of the Cultural Affairs Bureau. Then you sandwich the names of those manufacturers and broadcast them everywhere on the program, and you can also invite those rich bosses and showy officials, as for those who are not in the stream, you have to leak your face on the camera and give ...... money" Wang Zijun talked about the practice of the Spring Festival Gala in the mainland in later generations.

Liu Xianyun's heart lit up when he heard this, and he hurriedly said: "Okay, I think it's feasible, it's too late for this year's Spring Festival, so wait for the Lantern Festival." ”

Wang Zijun said: "In fact, the Spring Festival and the Lantern Festival, which are close to each other, can be connected in series, for example, the Spring Festival program can allow the audience to vote and send letters, select the favorite actors and programs, award awards during the Lantern Festival, and you can also draw lucky audiences and invite them to the show." ”

"Okay," Liu Xianyun said, "Why don't you be the chief director?" ”

Wang Zijun hurriedly excused himself: "Don't, I finally took a break during the New Year, at most I will help you write a program plan, and as for the details, your people will add it yourself." ”

(To be continued)