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On November 26th, Aida Electronics held a press conference in the Electronics Industrial Park in Chengnan District, Su Jindong announced to the media a series of news on behalf of Aida Electronics and TI joint venture to build a movement factory, the single-disc movement manufacturing technology required by the joint venture factory, except for some of the patented technologies transferred by Philips, the rest all came from the Taite Optoelectronics Research Institute established by Aida and TI a year ago, including all manufacturing technologies including laser suction heads, In the future, the research and development of related movement technology will also be fully entrusted to the Tyte Optoelectronics Research Institute, and the chief chief engineer of the Tyte Optoelectronics Research Institute will also serve as the general manager of the movement factory. Pen, fun, and www.biquge.info

Chen Xinsheng and Zhang Yaping respectively issued a cooperation statement on behalf of TI and Philips, and Aimer, the representative of Scober, also announced that they would strengthen cooperation with Aida Electronics in the research and development of disk machine application technology.

After the explanation of Su Jindong and others, the doubts in the hearts of media reporters, distributors, representatives of manufacturers in the same industry and representatives of Sony Keiichi Watanabe and others were slightly answered: Aida Electronics has long been preparing for the movement factory, and the core technology of laser reading head still comes from the Taite Optoelectronics Research Institute, a joint venture between Aida and TI; To be announced at this time, it is necessary to respond to the possible impact on Aida Electronics after Kewang won the CCTV advertising king.

It can also be inferred that the main technology of the Taite Optoelectronics Research Institute should actually come from the TI company, as for why the TI company is willing to take out the core technology of high-power laser applications, everyone still has some questions in their hearts, but it doesn't matter, maybe TI is not sure to compete directly with Philips and Sony, and the joint venture with Aida can directly share a large piece of the movement market.

Of course, some people have also noticed that Tita Optoelectronics Research Institute, Aida and TI each hold half of the shares, and no one has a controlling stake in the research institute, because Philips transferred part of the patented technology to Aida Electronics, which eventually caused Aida and TI to establish a joint venture movement factory when the control was held.

The production equipment required by the movement factory will be introduced to TI and Philips respectively, and more than 40 production management personnel will also be trained by Philips Shanghai factory for two months.

Philips does not take the initiative to suppress Aida Electronics, but a posture of active support and cooperation, which makes people puzzled, Aida Electronics can do this step, the story behind it is as intriguing, the more you think about it, the more intriguing it is, and the media reporters also sharpened their heads to dig out the story behind the scenes.

In the face of the media's offensive, Su Jindong said that there was no more behind-the-scenes story; But even a three-year-old wouldn't believe his words.

In any case, the media, distributors and representatives of DVD player manufacturers have realized that AIDA Electronics' position in the DVD player industry has far surpassed other manufacturers in the same industry, and it is the king of the DVD player industry.

This position does not mean that Aida Electronics still occupies 40% of the market share of the brand disc player, the market situation is changing impermanently and too fast, and Aida Electronics' fundamental industrial advantages and technical advantages form the ultimate cost advantage, as well as the strange intimate relationship with upstream monopoly suppliers, which really makes peer DVD player assembly manufacturers tremble, and dare not give birth to the delusion of challenging the market position of Aida Electronics.

Didn't Kewang think that he wanted to challenge the status of Aida Electronics because he won the CCTV advertising standard? This is a resounding slap in the face! Some media reporters have written in the record book the sentence "Kewang and Aida compete in the same city, CCTV Biaowang Enterprise was slapped loudly" is ready to be the headline of today's special report.

As for the competition for the channel resources of Aida Electronics, it is even more extravagant, Aida Electronics has brought at least 300 million profits to the entire dealer system in 96 years. The channel providers who wanted to grab Aida Electronics before predicted that Aida Electronics' market may shrink significantly after losing the CCTV advertising king, and this prediction has no realistic basis for existence.

Will these dealers let go of the thick thighs of Aida Electronics? Unless they can't see the situation clearly.

Now, the same industry DVD player assembly manufacturers are afraid that Aida Electronics will use all kinds of advantages to expand the market frantically, but no one can stop the strong attack of Aida Electronics, at the press conference, some reporters directly put forward the concerns of the industry: "The major media are predicting that Aida Electronics can win 40% of the market share of the brand disc player in 96 years, what is the goal of Aida Electronics in 97 years, is it to keep the current market share, or do you want to get more?" ”

Yang Yun announced the market target for the next year on behalf of Aida Electronics: "We see the rapid growth of peer manufacturers such as Kewang, BBK, Aiduo, Jinzheng, etc., and the in-depth research of Xinke Electronics in the control of the disc system is also admirable......

Looking at Yang Yun's appearance of surrounding long and short lenses, microphones, and voice recorders, Liu Minghui felt very uncomfortable, he didn't even have the courage to stand in the front position, for fear of meeting acquaintances in Aida.

Yang Yun announced the market target for the next year on behalf of Aida Electronics, which is undoubtedly a good news that can make people breathe a sigh of relief. Kewang won the CCTV bid king advertisement, but it couldn't resist Ida's huge advantage in cost, not to mention, in addition to CCTV, there is no other advertising channel? When Liu Minghui was in AIDA, he heard Zhang Ke talk about a complete set of advertising bombing strategies for covering all aspects of local, provincial and municipal media.

AIDA lowered the market target for the next year to 30%, which undoubtedly gave a chance to breathe for the top three companies that invested heavily in CCTV to win the top three in the prime-time electronic list this year, and Kewang is undoubtedly a beneficiary. However, one thing is certain, AIDA will not allow others to directly infringe on their market position.

Chen Jing and Liu Minghui promptly transmitted the situation at the press conference back to the Wenshan Hotel, where Xie Jiannan still stood on the second floor of the Dongjiang Building built on the lakeside, and the halo reflected by the lake swayed on the window pane.

"The market competition is too cruel and it is not of much benefit to Aida Electronics itself," Xie Hanjing seriously thought about the deep-seated reasons behind Aida mainly lowering next year's market target, "Haizhou City has a unified opinion before, and it still plays a certain role; Tang Xueqian, I think he still takes the overall situation into account......"

The people in this room can't think of a more reasonable explanation, since Aida Electronics has a trick to dig out Liu Minghui and ten senior sales executives, it can't be regarded as completely angering Zhang Ke.

It's just that Liu Minghui and these ten senior sales executives can still play a role in Kewang? At the beginning, it was expected that they could directly pull the channel merchants of Aida Electronics in South China and Central China.

Zhao Jinrong's face was a little gloomy, but there was not much relaxation, Xie Hanjing, Xie Hanming, Chen Jiashan, Xie Zhan, Xie Jiannan and others were like this, and now it is impossible to grab the channel providers of Aida Electronics, and they can't grab it, and many plans need to be adjusted before. How to adjust, how to establish their own dealer network, it is impossible to collect the same specification of margin from dealers according to Aida, to which extent is the amount of margin adjusted, how to avoid direct confrontation with Aida Electronics in today's market strategy, and so on, today to discuss clearly, but also to come up with a plan, Aida Electronics' dealer conference will end today, tomorrow, Kewang's dealer conference will continue.

"Do you want Chen Jing and Liu Minghui to come back first...... Xie Jiannan asked.

"What are you going to do with that useless guy here, and what help do you expect him to give?" Zhao Jinrong didn't wait to see Liu Minghui, "Please Miss Chen come back first, and Vice President Zhao and Manager Yu will call over to study it." ”

Xie Jiannan didn't want to kick Liu Minghui away like this, after all, Liu Minghui and the sales supervisor who jumped from Aida have a lot of experience in actual work, and they have already opened up a year's salary first, so they will be used up this year, but I don't want to go against Zhao Jinrong's intention at this time, the work has always been presided over by himself, and there was such a big mistake, Zhao Jinrong did not directly spill his anger on his head, which was already very face-saving.

When Chen Jing received a call, the press conference of Aida Electronics has also ended, in the afternoon Aida Electronics will convene a closed meeting of dealers, hate the issue of agency rights and deposits for the next year, there is no suspense, media reporters will chase Su Jindong, Chen Xinsheng, Zhang Yaping, Aimer and others, Kewang's dealer conference can only be postponed to tomorrow, and a small press conference will be held to make an announcement.

Whether it was Chen Jing or Liu Minghui, they couldn't find a chance to contact Zhang Ke at this time, so they could only go back to Wenshan Hotel to discuss countermeasures.

Liu Minghui was told to let him stay in the front building to deal with the aftermath and assist the hotel in rearranging the venue, and he wanted to cry when he was sad, he knew that he was also excluded from the core of King Ke.