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Five years later, it was still relatively lively.

In addition to Fan Wuxian cooperating with Jiang Luo to solve the various cult organizations in China that may cause great hidden dangers in a few years, the business circle is even more lively.

On April 15, a veteran named Qiao Ying opened a red sorghum fast food restaurant with an area of less than 100 square meters in Erqi Square, the most prosperous city in Zhengzhou City, Henan Province, and declared that he would comprehensively challenge McDonald's, the world's fast-food hegemon, on the day of McDonald's founding 40 years ago.

Qiao Ying used to challenge McDonald's hamburger is Henan's traditional famous mutton stewed noodles, his advertising slogan is where there is McDonald's, where there is red sorghum, and boasted that by 2,000 years, 20,000 chain stores will be opened in the world, 70 percent in China, 30 percent abroad.

This very high-profile action immediately aroused enthusiastic reports from hundreds of media at home and abroad, and the three major US cable television networks all interviewed him.

Similar to Qiaoying's McDonald's, in the south, Shanghai Xinya Group launched Ronghua Chicken to compete with KFC, and its slogan is also where KFC goes, I will open it. ()

In those years in Shanghai and Beijing, wherever there was a KFC street, there must have been traces of Ronghua Chicken, and its business was once very prosperous, and the Huangpu store in Shanghai was said to have a profit of 3 million yuan a year. The competition did not subside until 2,000 years, when Ronghua Chicken's last branch in Andingmen, Beijing, closed and KFC announced that it had 400 stores in China.

Of course, in Fan Wuxi's view, this is just another high-profile business gimmick, without the support of a strong capital chain, no strict and standardized management system, no humanized management methods, no responsible attitude towards customers, whether it is mutton stewed noodles or domestic fried chicken, it is impossible to surpass McDonald's or KFC, which has many years of development experience.

McDonald's is a fast-food restaurant chain founded by the McDonald's brothers in the United States in the 50s to sell burgers, restaurants in more than 100 countries on six continents around the world, and has become the most valuable brand in the global catering industry, and McDonald's represents an American lifestyle in many countries. ()

The core product of McDonald's and KFC is nothing more than hamburger and cola fries, and the customer love for them gradually declines with age. Many business travelers, fashion people, friends gatherings, etc., go to McDonald's not because they like the food here, but because they feel hygienic and convenient.

Hygiene and convenience make many temporary customers flock to McDonald's, McDonald's is not actually to buy products, but to sell the environment and experience, from the most tempting marketing to celebrate children's birthdays to today, none of China's fast food companies can compete with McDonald's.

In the United States, fried chicken, cola, and French fries are junk products with no sense of value. However, due to the blind worship of foreign companies and products by the Chinese people when they entered China, and the price was much higher than that of flatbread fritters, they established the image of high-end places in the minds of the people.

In many of the works of the early 90s, many local white-collar workers at the time were proud to go to McDonald's parties. Although this is a joke in Fan's eyes, at that time, in the era of no online interaction, consumption was basically affected by advertising and the environment, but McDonald's fashion and hygiene were generally recognized by the society. (Mobile AP browsing search 999)

This continued 2,000 years later, and even after the Olympics, many small cities in the country were still proud to open McDonald's and KFC, and customers flocked to them.

The reason for this phenomenon is no longer the reason for pure goods and services.

After Fan Wuzhi returned to Beijing to give Boss Zhu an errand, he received a notice from Fan Tingdi, the elder sister of PCFANSS, that there were some troublesome affairs in the company that he needed to solve together.

After Fan Wuxian returned to the company, he inquired about the reason, only to know that there was a big difference in understanding among the company's internal management team.

Since PCFANS began to produce its own brand of computers, various foreign brands that were originally agents began to look for new agents to explore the Chinese market.

At that time, almost all the well-known computer companies in Zhongguancun gave up the most difficult independent brand management, and took this opportunity to become an agent of multinational brands. For example, Great Wall Company is IBM, Founder is DEC, Sitong is Compaq, and Shi Yuzhu, who was originally in the limelight in the industry, has announced that he will switch to health care products, which has a lot of influence on the decision-making of the top management of the PCFANSS club.

Ni Guangnan, the inventor of the computer Hankadi that PCFANNS originally sold, has long been regarded as a symbol of the company's technology, and Fan Wuxian has given him ample research funds and liberal policies, as well as a high salary. However, around last year, due to the upgrade of the software system, the sales of Hanka products in the market have been declining, and the contribution rate to the company has been insignificant.

In this case, Ni Guangnan is determined to create something new for the company

The commanding heights, the direction he chose was chip-level development technology.

At that time, chip technology was changing with each passing day, and companies such as Intel controlled the direction of technology. However, if the company can make a breakthrough in this field, it will establish its position in the global computer industry in one fell swoop. (Mobile AP browsing search/search/search/999) Ni Guangnan recently traveled to Shanghai, Hong Kong and other places to recruit talents, and established the company's microelectronics design center.

His idea is called the China Chip Project, because of its unlimited imagination space and the enthusiastic support of the Chinese Academy of Sciences and the Ministry of Electronics Industry, the Chinese Academy of Sciences and the Ministry of Electronics Industry even promised to organize powerful computer enterprises to participate in the development of a national investment plan.

However, his plan was opposed by most of the company's top brassips.

In the view of the company's senior management who have a very full understanding of the international chip giants, the chip project is extremely risky, and the company cannot change the pattern of the world's computer industry in terms of technical background, industrial base, capital strength and management capabilities. Ni Guangnan is right to want to develop technology, but he doesn't know what the whole market is all about.

As a result, every high-level work meeting within the company has become a quarrel between two factions, and both sides are very confident in their own judgments and cannot convince each other at all.

For a long time, China's computer and home appliance industries have been oscillating between trade, manufacturing, and technology development priorities. Like all the companies in Zhongguancun, the PCFANS club started by trading and gradually formed industrial manufacturing capabilities, and then sought technological progress, while companies such as Haier, Changhong and Kelon in the home appliance industry all started with the introduction of production lines and then achieved success in marketing.

Therefore, "trade, industry and technology" and "industry and trade technology" have become the two major growth models of domestic enterprises, of which without exception, technology is the weakest and lagging link in the core competence. When these companies grow and compete head-to-head with multinational companies in the Chinese market, the technological backwardness is very clearly apparent.

At this moment, where to go, this kind of quarrel in the FANS club has a strong moral in Fan Wuxi's view, it shows what kind of thinking and choices Chinese entrepreneurs make when facing the bottleneck of international competition and technological development?

Where to go, this is of course a major matter for me to make a decision, but it is also necessary for the company's senior management to be able to understand and agree with their decision convincingly, Fan Wuxian hesitated for a while.

Fan Ting convened all the senior executives of the company and held the first working meeting of the year attended by all senior executives at the headquarters.

When everyone came to the conference room, their eyes were bright, and Fan Wuxi, the big boss who had not appeared in this kind of meeting for a long time, suddenly saw him coming, everyone's hearts were a little shocked, and they couldn't help but whisper to exchange opinions, all speculating that something big might happen in the company.

Then I saw that the company's chief engineer Ni Guangnan also appeared, and the company's vice presidents appeared in the conference room one by one.

"Looks like something big is going to happen—"

Many people in the company know that at present, there is a stalemate between the top management around the question of whether the chip industry is going to be engaged, and Mr. Ni's suggestion has never been able to pass the company's high-level decision-making meeting.

A vice president presided over the meeting, and sure enough, after summarizing the company's work in the latest stage, he put forward Mr. Ni's agenda on strengthening chip research and development technology to build Chinese chips.

Regarding the question raised by Mr. Ni, the company's senior management has long been very clear, and at this time, it is just to take a look at Fan Wuxi's opinions and decisions on this, so everyone looks at the core figure of PCFFANS, Fan Wuxi, the big boss who created Fan's Investment Group.

Fan Wuxi looked at everyone, scratched his head with some trouble, and then said, "Making chips, this is a matter that costs a lot of money, in business, although PCFANSS now has a scale of tens of billions of annual profits, but it is still a bit difficult to invest in this bottomless pit." ”

Everyone nodded, in fact, the most important thing is not just the matter of investment, but the investment of a lot of money, and it is very likely that what will be obtained is not a successful result, which is what worries everyone the most.

Rather than investing money in an area where there is no hope for output, it is better to invest these funds in industries that are more likely to return on them, and there are so many industries that can be developed in China that there is no need for the PCFANSS club to bear such a heavy burden.

After all, the issue of nationalization of the chip industry is not something that a single enterprise can afford.

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