When the plane arrived in Spielberg, it was already close to evening, so the crowd did not go directly to the Red Bull Circuit, but Vettel called and visited the track the next day.

However, because of Vettel's phone call, half an hour later, Red Bull Racing owner Dietrich Brown. Mateschitz actually came to the hotel where the group was staying, and said that he would treat him to everything.

The 73-year-old Mateschitz is the owner of Red Bull Austria and is now the richest man in Austria, and his net worth exceeded $10 billion two years ago.

However, this old man does not have the arrogance of ordinary tycoons, on the contrary, this old man feels very good to Tang Feng, in a sentence of Huaxia, that is, a real man.

Indeed, although Mr. Mateschitz is the richest man in Austria, he has an extremely bold temperament, and he loves extreme sports, and often mingles with some extreme athletes. Of course, the reason why the richest man in Austria has such a character has a lot to do with his legendary life.

Unlike other European tycoons, Mr. Mateschitz came from a purely grassroots background, and his current net worth is entirely on his own.

Before the age of 38, Mateschitz was nothing more than a sales manager for a toothpaste company in Germany, and all he did every day was to find ways to sell that company's toothpaste. For this reason, Mateschitz did not hesitate to go to Southeast Asian countries to promote that toothpaste.

In 1982, at the age of 38, Mateschitz came to Thailand, and the jet lag combined with the scorching heat of the country made Mateschitz physically and mentally exhausted. However, he spotted that the local rickshaw drivers were drinking a drink called "Red Indian Bison", so his curiosity led him to buy a bottle and try it. Although the taste is not very good. But this drink magically swept away Mateschitz's fatigue.

Mateschitz, who has been a salesman for many years, immediately realized that the drink was a functional drink with great potential, and it was then that he happened to learn about the producer of this drink in a magazine.

As the saying goes, a sales manager who doesn't want to be a boss is not a good sales manager. So the discerning Mateschitz immediately took action and fully cooperated with Xu Shubiao, the founder of Red Bull, a Thai-Chinese, to create the Austrian Red Bull company. The goal is to take Red Bull to the world. The two each hold 49% of the company's shares, and the remaining 2% goes to Xu Shubiao's son, Xu Shuen. Although there was a slight concession in shares, Mateschitz was the de facto operator of the company. In 1987, a new energy drink appeared in Austria under the name RedBull, which is what we now see as Red Bull in Austria.

However, after Red Bull came to Europe, it did not perform well, which is commonly known as "not adapting to the water and soil". Because Europeans prefer carbonated tastes. At that time, Red Bull drinks did not contain carbonated ingredients, so Mateschitz conducted market research to continuously improve the taste of the drink through free delivery activities, while making the public recognized. That's why the taste of Austrian Red Bull is very different from the original Thai Red Bull.

At the same time, in order to open up the market, Mateschitz also spared no expense in hiring college students to parade around the school in cars decorated with giant cans on top. And at various parties, this new drink is given away for free. It was at this time that the beverage cart with a silver and blue can was born, and later became the object of imitation by modified car enthusiasts.

But. What really made Red Bull famous in Europe was the famous F1 driver at the time, Gerhard. Berg. Speaking of which, this experience is really a bit of a coincidence.

At the time, Scuderia Ferrari was playing for Jerhard. Berg was filmed running on television with a small silver and blue can of drink in the Brazilian Sea. This seemingly unexpected move sent Red Bull sales soaring the next day. Later, Jihad. Berg admits that it was to help a friend who was "enthusiastic about a lot of money but little money." Years later, that friend fulfilled his dream of becoming the owner of an F1 team. During his time at the helm of the F1 Toro Rosso II team, Berg single-handedly groomed the famous four-time F1 champion Sebastian Rospie. Vettel. That is, the slightly shy Vettel who is now sitting next to Tang Feng.

This "accident" made Mateschitz immediately realize that this functional drink will have an excellent chemical reaction with various sports, so Mateschitz began to make a splash in various fields such as extreme sports, racing, football, sailing, fighting, etc., and even extended his tentacles to the field of sports games, which also made us frequently see the Red Bull livery with a blue base on various sports equipment and athletes' sportswear.

In 2003. Mateschitz sponsors the Austrian Felix. Baumgartneri uses his own glider to fly over the English Channel for a distance of 33.8 kilometers in a straight line. The Red Bull logo with a silver and blue background on Baumgartner's wings made a deep impression on television, making the Red Bull brand completely enter thousands of households in Europe and the world.

Today, more than 167 countries and territories around the world regard this silver-blue cans of Red Bull drink as synonymous with physical replenishment and sportsmanship, and with 3 billion bottles sold a year, Mateschitz has become one of the richest people on the planet.

It can be said that it was Red Bull that made Mateschitz, and it was Mateschitz who made Red Bull Drink. Because of Red Bull, Mateschitz and various extreme sports have formed an indissoluble bond, and also allowed Mateschitz to break the monopoly of Ferrari and McLaren on F1 in the four years from 2010 to 2013, creating the Red Bull Racing team's four consecutive championships, and also creating a new generation of car kings - Sebastian. Vettel.

"Aha, let me see my dear Seth, you know how much I miss you!" As soon as they met, the optimistic Mateschitz and Vettel gave him a big hug. It can be seen that Mateschitz has no psychological shadow for Vettel's departure, and Vettel still respects the old man who single-handedly dug him out.

"Hey, Dieter, are you okay?" Vettel asked with a smile as he hugged the old man tightly.

"As before, my body is fine, I still drink ten bottles of Red Bull a day, and with Red Bull, my body and energy are not a problem." The old man said proudly, and then said loudly, "Seth, introduce me to your good friend!" ”

Vettel nodded with a smile and introduced Tang Feng and his party to the old man. (To be continued.) )