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At this time, Xinke Electronics is like a fly without a head. Pen % fun % Pavilion www.biquge.info

The joint development of Super VCD by Scober, TI and Philips and Aida is obviously to kick Sony out, and ST Electronics has been using Sony's movements on a large scale, which will also be greatly affected. It was in order to get rid of Philips' monopoly control of the movement that it turned to cooperate with Sony; In order to get rid of the monopoly control of the decoder board by Scober and TI, he turned to support ESS** to develop a new decoder chip, and now all these efforts have been in vain, and it is necessary to take into account the possible joint blockade from Scober, TI and Philips.

There is no extra energy to care about Cheng Hanzhang and Xiao Jincheng, perhaps no one can bear to face the more miserable ESS frustration, Xinke Electronics seems to want to deliberately forget the existence of ESS, anyway, Xinke also invested 200,000 US dollars in this project.

After confirming the flights of Cheng Hanzhang and Xiao Jincheng to the mainland, Ding Huai rushed to Jianye with the driver to prepare to intercept the person from Xinke Electronics, but he didn't expect to see the people from Xinke Electronics after arriving at the airport, and they didn't see Cheng Hanzhang and Xiao Jincheng what they looked like, so they were anxious to find a cardboard box, tear off a piece of cardboard and write Cheng Hanzhang's name.

Cheng Hanzhang and Xiao Jincheng have not heard of the name of Kumho Electronic Technology Research Institute, but Aida Electronics will never be unfamiliar, they don't know the inside story, but from the public information, Aida Electronics is an important accomplice even if it is not the main culprit, but in the field of technology development, there is no old grudge, as a domestic enterprise, it has also done this step, on the contrary, it will be admirable, although the ending of ESS is miserable.

Cheng Hanzhang and Xiao Jincheng didn't understand Ding Huai's intention, but they still shook hands with him very gracefully, Ding Huai invited them to Haizhou, they didn't see anyone coming over from Xinke Electronics, and thought that the destination of this trip was to go to Haizhou to see if there was a chance for ESS to survive, so they agreed to Ding Huai's invitation.

On January 13th, representatives of dozens of disc player manufacturers such as Xinke, BBK, Aiduo, Malata and Jinzheng gathered in Haizhou to compete for the quota to participate in the new disc player test.

Ding Wenxiang, the CEO of Xinyuan Electric Appliances, took the lead in contacting the six companies that are outstanding in all aspects of these small and medium-sized disc machine enterprises to prepare for joint ventures and share mergers, and jointly grab the test quota reserved for local enterprises in Haizhou.

These six disc player companies have factories adjacent to each other and have been built in the north of Yilong Town Electronic Industrial Zone, and two of them, like Xinyuan Electric, are parts suppliers of Aida Electronics; Of course, when they set foot in the disc player industry, AIDA Electronics also reduced the amount of parts purchased from them. In any case, these companies do have many innate advantages in joint ventures and mergers.

Ding Wenxiang has been busy enough in the past two days, not only to coordinate and discuss the joint mergers and acquisitions, asset restructuring, and resource overlap of the seven disc player companies, but also to launch a public relations offensive against Aida Electronics.

In fact, the relevant debugging work, Kumho Electronic Technology Research Institute, Taite Optoelectronics Research Institute, and Aida Electronics R&D Center have all dispatched technical forces and technical personnel from Scober, TI, Philips, and Mingjun Electronics have been in progress. made such a big move, but also Zhang Ke in order to increase the influence of Aida Electronics; For companies such as Scober and TI, there is no loss and they are willing to cooperate.

This kind of soft advertising, in the public's minds to erect a good image of AIDA Electronics' leading technology, is more effective than hard advertising. Generally speaking, hard advertising is more about improving the visibility of a brand or business, and to improve its reputation, it requires continuous efforts. The popularity of AIDA in China has been raised to a considerable level, and improving the reputation is also the main direction of the current efforts of the marketing department of AIDA Electronics. However, Zhang Ke has split the brand of Aida, at present, only the naming right of disc machine products under the trademark of Aida Electronics belongs to Aida Electronics, and the rest are attributed to Kumho Electronic Technology Research Institute, so in the cost of marketing promotion, the cost of brand promotion goes from the account of the research institute, and the marketing cost of functional and specific products goes from the account of Aida Electronics.

On this day, Zhang Ke had two subjects to take in the examination, and Li Yijiang, accompanied by the deputy director of the Second Division of the Organization Department of the Provincial Party Committee, officially reported to the Haizhou Municipal Party Committee, that after a simple welcoming ceremony, accompanied by Yang Xusheng of the Organization Department of the Municipal Party Committee, and Song Peiming, member of the Standing Committee of the Municipal Party Committee and vice mayor of the Standing Committee, he went directly to the Chengnan District Government to perform his duties and set up a team with Dai Wenjin, secretary of the District Party Committee, who had already taken up his post.

In the evening, Zhang Ke, Song Peiming, Du Xiaoshan, Xu Ruiping and others wanted to clean up Li Yijiang, but at this time, they did not know that Jin Guohai had already made him the new director of the Provincial Public Security Department and deputy secretary of the Provincial Political and Legal Committee.

Of course, the asset evaluation and management improvement of Aida Electronics are also being carried out in an orderly manner.

Speaking of which, Zhang Ke has enough big things to deal with, but the first thing he did when he came out of the examination room was to pull Tang Jing to the playground for the answers to the exam papers.

The subjects of the entrance examination in the third year of high school are the same as those of the college entrance examination, and for ordinary students in the first middle school, there is no little difficulty, but for Zhang Ke, it is different, especially mathematics.

The weather is still good, the temperature has warmed up a little in the past few days, back to above zero, there is no wind, the fiery sunset is still hanging in mid-air, people sit on the lawn of the playground, and feel quite comfortable. Zhang Ke naturally confidently said that there was no problem with the mathematics exam, but Tang Jing was deeply suspicious, and he took the mock test paper to Zhang Ke yesterday, and he was hovering on the passing line. The two sat on the lawn and finished answering each other, and found that if they were unlucky enough to meet a strict marking teacher, they would wait for the make-up exam.

"Wouldn't it be sad if you were the only one in the whole school to take the make-up exam?" Tang Jing looked at Zhang Ke with some pity.

"I'm sad now," Zhang Ke said with a depressed face, "I've spent a few days reviewing, or you can kiss me here and make me feel better." ”

"I don't believe you," Tang Jing bit her lip and stared at Zhang Ke, "You have been in Hong Kong for so many days, but you deserve it." ”

Zhang Ke smiled, there are indeed more things at hand these days, and even Xinwu's father and mother don't have time to take care of it, so he said that he would go to Xinwu with Tang Jing to live in Xinwu for a few days during the winter vacation, and then go to Beijing with Wanqing and Zhitong to accompany Xu Xueping for the Spring Festival. In this way, the resentment in Tang Jing's heart disappeared, but she was worried that her mother would not agree with her wandering with Zhang Ke for so many days, which was really sad.

At night, he first went to the Xicheng Hotel to pick up Li Yijiang, Li Yijiang came to Haizhou alone to take up his post, and his life was temporarily arranged in the guest house of the Chengnan District Government, and he would never be wronged.

After dinner, Zhang Ke had other things, he deliberately pulled his uncle Zhang Zhifei over, and if there were any activities next, he would be accompanied by his uncle and Xu Ruiping, Du Xiaoshan and Song Peiming also left after eating.

Several groups of people are in Haizhou, just like Chen Xinsheng, Aimer, Zhang Yaping, Zhao Youlun and others are heavyweights, even if Sun Shangyi, Yang Lujin and others, the weight is not light, fortunately, they understand the busyness here, and they have been in Haizhou for a long time, and they don't need to be accompanied by Ida. Those who heard the news and came to the representatives of the same disc player manufacturers, Aida also had to do a good job of hospitality, and they would also find a way to contact Chen Xinsheng, Aimer, Zhang Yaping, Zhao Youlun and others in private, at least in their opinion, the implementation of the test quota, Chen Xinsheng and Aimer have more decision.

These people didn't care about him for the time being, and Zhang Ke wanted to meet Cheng Hanzhang and Xiao Jincheng, who were brought back by Ding Huai.

Silicon Valley is the concentration of technology and talents in the global information industry, although there are many more scientifically developed regions in the world, in order to promote the development of high technology and economy faster, they are trying to establish their own Silicon Valley, such as the second Silicon Valley in Boston, Japan, and South Korea, and China is no exception, there are Beijing Zhongguancun Silicon Valley, Shanghai Pudong Silicon Valley, and even Zhejiang Hangzhou also has a "Paradise Silicon Valley", these replicas, of course, are far from being compared with California's Silicon Valley. According to statistics, almost half of the outstanding graduates of Tsinghua University, University of Science and Technology of China and other first-class science and engineering colleges in China will go abroad sooner or later, and the main flow is to the United States, including nearly 10,000 high-tech companies in Silicon Valley.

Although Kumho can provide relatively generous salaries to retain some talents, but the rapid development of high-tech, technological updates emerge in an endless stream, if technical personnel can not persevere in learning, improvement, a little slack, tomorrow may be eliminated; In addition to retaining elite technical talents to its subsidiary, Kumho also needed a platform and channel for its technical staff to continue to learn and communicate with the world's latest information technology, so Zhang Ke decided to directly establish a scientific research and experimental base in Silicon Valley first.