Chapter 182: The IP Era
The movie "Smiling Proud Jianghu: The East is Undefeated" has been released for a week.
The box office can be described in one word, and that is - crazy!
50 million, 100 million, 200 million, 300 million! …… 350 million, 380 million, 400 million!
The box office of "Smiling Proud Jianghu: Undefeated in the East" reached 400 million in the first week!
As soon as this statistic came out, everyone was taken aback.
When was the domestic film market so hot?
Due to historical reasons, this world is a little backward in terms of entertainment, and although it is catching up now, it is still a step behind Western countries.
Like now, if a movie can exceed 100 million at the box office, it is very good. It is rare for the box office to reach three or four billion.
Many people are pessimistic about Chinese-language films, thinking that Huaxia may be able to make good literary films, but in terms of commercial films, it is difficult to compare with foreign blockbusters.
But now, the movie "Smiling Proud Jianghu: Undefeated in the East" has appeared, completely reversing this concept.
The box office of "Smiling Proud Jianghu: The Undefeated East" was 400 million in the first week, so it is foreseeable that its total box office may reach 800 million, or even higher!
If there is one, there are two.
With the emergence of the first 800 million box office movie, I believe that the second 800 million box office movie will not be too far away.
Under the leadership of "Smiling Proud Jianghu: Undefeated in the East", a large number of high-grossing movies will definitely emerge.
Perhaps, Huaxia movies have opened a new chapter!
Therefore, from the moment it came out of the box office in the first week, "Smiling Proud Jianghu: Undefeated in the East" is no longer simply an excellent martial arts movie, but an inspiring film that reverses the situation of Chinese films and invigorates the domestic film market.
At this moment, the crowd cheered. For martial arts, for the apocalypse, for the movie "Smiling Proud Jianghu: Undefeated in the East", and for the domestic film market!
While the crowd was cheering, some "professionals" in the industry were silent.
In the industry, many people are not optimistic about "Smiling Proud Jianghu: The East is Undefeated".
This "not optimistic". It's not that they think the film is going to be extremely bad, that the film is going to be a loss.
As long as anyone with a brain will know that with the name of "Smiling Proud Jianghu" and the fame of the Apocalypse, it is difficult for this movie to lose money.
Many people in the industry are not optimistic about "Smiling Proud Jianghu: The East is Undefeated", mainly because they think that this movie will not make a lot of money.
For no other reason, the investment in "Smiling Proud Jianghu: Undefeated in the East" is a bit too high.
With an investment of 150 million, if you want to make money, the box office of the movie must reach at least 400 million.
But with the current film market. It is very difficult for the box office of the movie to reach 400 million.
Therefore, these "professionals" feel that if they want to maximize their income and make a lot of money from the movie, then they should reduce their investment, double the amount of money invested, and invest 70 or 80 million.
Anyway. This movie is made for lovers of martial arts novels and fans of smiling and proud of the rivers and lakes.
Whether it's good or not, they'll go and see it.
Case. Why spend more.
If you invest less money, you can definitely make a lot of money.
If you invest a lot of money, you may not be able to make a lot of money.
How to choose, at a glance.
This is a very clear thing, a very simple choice, but Chen Qi still chose the latter.
Many "professionals" are deplored by this. felt that Chen Qi was messing around and getting along with money.
Some people even think about watching Chen Qi's jokes after the movie is released.
It's just that now the movie "Smiling Proud Jianghu: The East is Undefeated" has been released. The box office came out in the first week, and these people were dumbfounded.
This box office is too unscientific and completely violates the laws of the market......
These people are beginning to doubt their own professionalism, if they have it.
……
The first-week box office of "Smiling Proud Jianghu: Undefeated in the East" was actually not too unexpected for Chen Qi.
In the eyes of many people, this box office is too incredible and unscientific, but in Chen Qi's view, this box office is just predictable and the most scientific.
A good-looking, well-made movie should be a big hit, and "Smiling Proud Jianghu: The East is Undefeated" is a good-looking, well-made movie.
When preparing to shoot the movie "Smiling Proud Jianghu: Undefeated in the East", someone persuaded him to reduce his budget more than once to maximize his benefits.
In this regard, Chen Qi scoffed.
Maybe he could make a fortune that way.
But you will never be able to reap the maximum benefits.
No one can get the most out of "cheating" and "fooling" the audience.
The way to get the most bang for your buck is simple, and that's to make the public willing to pay for it.
As long as the movie is good, the public will naturally be willing to pay for it.
Therefore, Chen Qi tried his best to increase the budget and increase investment for the movie "Smiling Proud Jianghu: The Undefeated East", and set strict requirements in all aspects, striving for excellence and doing the best.
Maybe some people will laugh at Chen Qi for being stupid, you can easily make a lot of money, anyway, you have so many fans, just squeeze it, it's a huge number of tickets, why bother so hard, so tossed?
However, Chen Qi always believes that it is worth it!
No one is stupid, you can cheat once or twice with something inferior, but can you cheat eight times or nine times?
Now that "Smiling Proud Jianghu: The East is Undefeated" is released, this box office tells him that his choice is not wrong!
If you had chosen to make a film with inferior quality, maybe the box office would have been good, but it would never have been like this!
……
After the movie "Smiling Proud Jianghu: Undefeated in the East" came out, the most intuitive impact was to make the already hot martial arts even hotter.
Now, as long as a martial arts novel can be named, the copyright price has been hyped to an incredibly high price.
Many people can't help but shout that they have entered the "IP era".
The so-called "IP" originally means intellectual property, and simply put, it is the copyright related to a cultural product.
If a novel is a bestseller, its IP is valuable.
Because with the popularity of this novel, adapted comics, TV series, movies, games, etc. It can be easily sold in large quantities.
Just like after the publication of the novel "Smiling Proud Jianghu", it immediately extended to "Undefeated in the East", "Smiling Proud Jianghu" TV series, "Smiling Proud Jianghu: Undefeated in the East" movie, and the "Smiling Proud Jianghu" game.
Moreover, this adaptation can go on forever.
TV series and movies can be filmed repeatedly.
It is expected that ten years later, twenty years later, the four words "smiling proud rivers and lakes" will not be devalued. It will even appreciate in value.
A high-quality IP, in which the benefits can be imagined!
With the example of "Smiling Proud Jianghu" in the first place, it is foreseeable how fierce the competition for high-quality IP will be in the future.
Now many people can't help but think that if "Smiling Proud Jianghu" first started to be serialized, one billion yuan to win its full copyright, it will definitely make a lot of money.
Therefore, when many people look at Chen Qi now, they feel like they are looking at a big gold mine in the shape of a human figure.
An IP of the level of "Smiling Proud Jianghu". Chen Qi now has at least four, such as "The Peerless Twins", "Heaven and Dragon Slayer", "Looking for Qin", and one is himself, he himself is a super big IP.
A little less IP, there are "The Legend of the White-Haired Witch", "Zhu Xian", "The First Close Contact", "The Legend of Rebirth", "Buddha is the Way" and so on.
The key is that Chen Qi is still young, and it is the peak of creation, this kind of super IP. You can produce two or three a year.
Even if Chen Qijianglang is exhausted in the future, he will not be able to write excellent works. He also has a Qiming Novel Network, the world's largest online novel website, which still provides high-quality IPs every year.
Moreover, Chen Qi is not a traditional literati who can only write, and no one seems to have played more smoothly than him in terms of IP development and copyright adaptation.
Except for the sale of the film rights of "The First Close Contact" and "The Legend of Rebirth", the others were all developed by Qiming.
Some people carefully study Chen Qi's journey in the past two years. found out that when Chen Qi was writing his first novel and was penniless, he was very concerned about the copyright of the novel.
Everyone suddenly discovered that in addition to Chen Qi's talent and talent, his vision and courage are also very good!
It is conceivable that in the near future. Chen Qi will definitely create his own entertainment empire.
No!
His entertainment empire is already being built!
Qiming Novel Network is already the largest online novel website.
The success of "Smiling Proud Jianghu: Undefeated in the East" has made Qiming Film and Television gradually become a predator in the film and television industry from a rookie with unlimited potential.
Although every time, everyone tried to overestimate Chen Qi, but in the end, they suddenly found that they still underestimated him again and again.
Many people can't help but wonder, what kind of person is Chen Qi? Will he still work a miracle next time?
……
Just when the outside world was amazed by "Smiling Proud Jianghu: Undefeated in the East" and amazed by the apocalypse, Chen Qi himself was quietly at home.
He knew that all his current achievements were actually derived from the accumulation of years in the original world. He's just walking in order.
Therefore, he didn't feel how proud he was in all this, and he looked very lightly at the aura that covered him.
What he has to do now is to create more classics, whether it's novels, TV series, movies, games, or whatever.
Chen Qi is now spending all his time in addition to accompanying his parents.
"Heaven and Dragon Slayer" is coming to an end, Chen Qi wants to speed up and write a little more, so that each issue of "Martial Arts World" will be serialized a little more.
Chen Qi buried himself in writing "Yitian", and Lu Xin watched from the side.
Lu Xin came back three days ago. The novel that Lu Xin originally wrote had been finished not long ago, and now she was idle all day.
Fortunately, by Chen Qi's side, she will definitely not be bored, and not to mention anything else, the manuscripts that Chen Qi writes every day alone are enough for her to read.
Smack!
The sound of keyboard tapping stopped, and after a chapter of the novel was written, Chen Qi couldn't help but stretch.
"After this issue of "Yitian" comes out, it will definitely make waves again." At this time, Lu Xin suddenly sighed.
"Every story has its own context, and many times, when the story begins, its ending is already predestined. That's the story of the follow-up to "Yitian", and I don't have any other way to think about it. Chen Qi said flatly.
…… (To be continued.) )