Chapter 10: Overwhelming Advertising

History will remember this day, on September 15, 2000, TT1.0 was officially released.

After everything was done, Chen Jiayi logged in and entered the Chinese Forum. Subsequently, in the computer network technology section, a small post was posted. By the way, the tt1.0 client was also uploaded to the Chinese forum.

Of course, although TT was developed by Chen Jiayi, it does not mean that TT will definitely be able to defeat QQ. You must know that although the number of online QQ users is only tens of thousands. However, don't underestimate these tens of thousands. In 2000, although the number of Internet users in China claimed to be more than 10 million, not many were actually online regularly. At this time, there are tens of thousands of people online on QQ, which is already very impressive.

If Chen Jia thinks that his TT is simple, generous, and powerful, he thinks it is foolproof. So surely, even if Chen Jiayi is a heavy game, he will still lose in the hands of Tencent Ma Huateng.

Now, Chen Jiayi has developed the program, and the thing he has to face later is to promote.

The simplest and most effective way to promote is advertising.

No matter what kind of product is in the market, as long as the advertising is good, even if it is garbage, it can be sold. You don't see the Brain Platinum series products, in the overwhelming advertising, selling extremely red. You don't see the perfect time and space of online games, and they are all under constant advertising bombardment, so they become popular.

From the perfect world, to the martial arts story, and then to the Zhuxian ......

A series of products from Perfect Time and Space, all about the same. However, their games still attract a lot of players. In addition to the game production skills of perfect time and space, the role of advertising should be the first credit.

If you want to completely push out TT, and then defeat Tencent QQ. Now, then, it's time to launch a series of ads. If not, wait for QQ to become a big trend. Netizens are accustomed to QQ instant messaging as the main communication and even entertainment tool. Then, no matter how rich you are, no matter how much you advertise, you can't do anything.

After thinking of the important surname of the advertisement, Chen Jiayi quickly contacted the moderator of the Chinese Forum.

It's okay, this moderator, online today.

In fact, it is also the job content of forum moderators, that is, to maintain forums and other things. Most of the time, they spend their time on the Internet to solve things on the Internet.

"What, the product of Tang Dynasty information, is instant messaging?"

"What, is there a problem?"

Although the other party only expressed it in words, Chen Jiayi still saw the shock of the Chinese forum moderator on the other side of the network.

"No, just surprised. IMHO, in addition to Tencent, there are several in the domestic instant messaging market. It's just that even the boss of instant messaging, Tencent, may face the risk of bankruptcy at this time. If Brother Chen puts the product into the instant messaging market, it is not impossible, but the risk is very large. ”

This moderator is obviously very familiar with the domestic instant messaging market. After learning that the product released by Tang Dynasty information was instant messaging software, the expectation of Tang Dynasty information in my heart has dropped a level.

"It's nothing, the so-called wealth is in danger."

Previously, Chen Jiayi had analyzed the current situation of instant messaging in China on the forum. And, at the end, I said a word. As long as you can survive this winter, then the market will bring you a thousandfold, ten thousand times the return.

As of 2011, Tencent's market capitalization reached $50 billion. In 2000, Tencent's scale was about 1 million, and it was still RMB. Two phases are calculated in one, not to mention 10,000 times.

"Ugh."

The Chinese forum moderator sighed, he also knew. The information products of the Tang Dynasty have been made, so it is naturally impossible to be persuaded by his words. I had to go offline, notify the staff, and on the entire Chinese forum, there was an advertisement of Tang Dynasty information and instant messaging software.

Of course, in addition to advertising to the Chinese Forum, Chen Jiayi also targeted the ** of domestic portals and Baidu, which was born not long ago.

Originally, Chen Jiayi was still considering whether it was necessary to include Baidu under his umbrella. Later, Chen Jiayi still shook his head. The online market is too big, how can you eat it all by yourself.

It's going well, Baidu has just been established, and it's still very dedicated. Even at night, there are still employees on duty. Chen Jiayi found a Baidu staff member on the Internet and explained his intention. After learning Chen Jiayi's intention to cooperate, as well as the amount of money involved in the cooperation. The founder of Baidu actually communicated with Chen Jiayi in person.

"Hello, I need Baidu to provide us with a full range of search services."

Baidu's function is search.

Don't underestimate this search, thousands of advertisements in the market are all through Baidu, and then promote their products to all over the world. Even if it is **, I have also found Baidu to provide search services for it.

This search service is naturally to make it easier for netizens to find themselves.

"For the choice of keywords, I have a few here."

Baidu's search method is generally based on the principle of keywords. Therefore, there are a lot of SEO settings and other topics in the future.

Subsequently, Chen Jiayi gave a lot of keywords, namely, instant messaging, tt, qq, icq, oicq......

Don't look at the above keywords, it says QQ, ICQ, and I think it's advertising for Tencent. That's a big mistake, as long as Baidu provides services for someone, then, involved, the connection of key words and sentences, they will automatically choose to present the content of Tang Dynasty information in front of netizens. In other words, it all goes to TT as a product.

"This ......"

Robin Li saw that Chen Jia came up with a lot of sensitive surname keywords, and his head was big for a while. If Baidu does this, it is morally untenable. At the very least, it will be condemned by Tencent.

However, Chen Jia didn't care at all.

Strictly speaking, this is an infringement.

However, Chen Jiayi, who is familiar with domestic Internet regulations, knows. Not to mention that this example is placed in the year 2000, even if it is placed in 2011, there is no problem. The reason for this is entirely because China's Internet regulations are not standardized, or even none. Otherwise, it would be impossible for so many copycat products to come out on the network in later generations.

"Why, doesn't your company offer these search services?"

For Robin Li, the boss of Baidu, Chen Jiayi also knew a lot about him in his previous life. With Robin Li's surname, it is impossible for him not to agree.

"No, just sighing, it seems that Mr. Chen has a high attainment in Baidu, and even in the entire Internet industry."

"If you don't have the ability to score three points, how dare you develop instant messaging. What do you say, Mr. Li? ”

Chen Jia laughed and didn't care about Robin Li's admiration.

"That's right."

Robin Li sent a smiling face, and Chen Jiayi knew that this cooperation was completed.

On Baidu's side, everything went well, and soon, Chen Jiayi contacted **.

The cooperation with ** is much smoother than Baidu. As long as Chen Jiayi is willing to spend money, how can anyone who is unwilling to advertise? Now Chen Jiayi has $10 million from Microsoft in hand, which is very wealthy.

In the first step, Chen Jiayi needs to use money. On the Chinese Internet, smash a path of its own.

Of course, in addition to **, there are also NetEase, Sohu, etc., a large number of famous websites, even if it is China.com, Chen Jiayi will not let go.

No one would have thought that Tang Dynasty Information had already put his advertisements in every corner of major domestic websites. When people wake up the next day, they log on to the website and see instant messengers about TT wherever they are.

Even QQ chat, the hottest topic of the day, is also about the TT1.0 version developed by Tang Dynasty information.

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ps: Thank you brothers for the tickets, now it is 11th in the urban classification. The competition in the newcomer list is fierce, and I still hope that the brothers will recommend and support you. Of course, when I finish reading the book, I also hope that you will collect it, thank you.