Chapter 410: An Extraordinary September
The head of the advertising producer was right.
After two days. This commercial has been negotiated with many TV stations and online media companies, and inserted into prime time.
However, this cost a lot of money to the Rockwell Group, and the cost of prime-time advertising is much more expensive than other time slots. But Lorraine also cares about this money, and since she wants to advertise, she must do the best.
Not only TV media, but also online media, and even many real-life advertising spaces, Lorraine also has leases. For example, subway stations, bus stops, cinemas...... and a series of other public occasions, so that the Chinese Supreme can be popularized to the greatest extent.
During this time, the streets and alleys were full of discussions on the topic of Chinese supreme.
"Hey, do you know this Chinese Supreme?"
"Of course I know, 200,000 yuan, buy a 'Chinese' identity, right?"
"It's not just 200,000...... I heard that they have launched a Chinese membership card again, which only needs 10,000 yuan to handle. ”
"10,000 yuan, isn't that expensive?! ――Do you know where to go? ”
"You know, there is this Chinese supreme service station in every area, it's just ...... I heard that this Chinese membership card is sold in a limited edition, only 7,000 pieces per month, only 1,000 pieces per day in the first week, and each service station can only sell 100 pieces per day. I heard my brother say that in order to apply for this Chinese membership card, he got up early in the morning and went to the door of the service station to line up, and the official sale began at eight o'clock, and it was sold out in ten minutes! My brother was lucky to be the last one to buy it, and he almost waited in vain. That's it, it's still the effect of going there early at 6 a.m. to queue up! ”
"Oh my God...... Is this Chinese Supreme really so popular? 10,000 pieces...... Buy a 'Chinese' identity, whether it is a supreme or a member, at least we have this name! ”
…………
In addition to the discussion of the Chinese Supreme itself, after the commercial was broadcast for a period of time, it caused a new round of heated discussions.
And about this heated discussion, Lorraine expected, but by no means so precise.
"Wow, the actor of this commercial is so handsome!!" A nymphomaniac points to a billboard in a subway station.
"That woman is so beautiful...... Oh my God, it's so tempting and perfect to wear a cheongsam with this kind of smell......," a man said.
So, the couple turned their heads, looked at each other, and then began to quarrel......
For a while, the phrase "be Chinese, be a Chinese woman" has become a familiar advertising slogan, which can be compared with the popularity of "good teeth, good appetite". But the only difference is that the former is more graded, tasteful, and flavorful than the latter......
The design of this advertising slogan is also profound.
To be Chinese, to be a Chinese woman, seems to be telling women, look, looking for a man, it is better to find a card with a Chinese identity. For men, a trace of comparison quietly rises in their hearts, as if they are not "Chinese" if they have not applied for a Chinese Supreme or Chinese membership card.
The ethnic complex of the Chinese people is very strong, and this "Chinese" is also a good gimmick.
And the combination of these factors has created a trend of Chinese supreme popularity......
Although the sale of Chinese membership cards has been stopped in the next three weeks of this month, it stands to reason that there will be no receipt. But...... Some economists who are good at analysis ignore the product that Chinese Supreme is really promoting, "Chinese Supreme Gold Card".
Yes, the Chinese membership card is not sold.
Those who are relatively wealthy and can get 200,000 yuan, but are a little hesitant, do not hesitate. Maybe because of the relationship between the juniors, maybe because of the relationship between his girlfriend, or maybe because he wanted to raise his eyebrows and be high-profile in the circle of friends, he gritted his teeth and spent 200,000 yuan to apply for the Chinese Supreme Gold Card.
At the beginning, many people in the Lowe's Group objected to the limited sale of Chinese membership cards, saying that only 7,000 were sold every month, and they could only earn 70 million. According to the estimation of the potential consumer group of the Chinese membership card, it should be able to create no less than 100 million revenue a month.
But Lorraine knows that even if it reaches 100 million in the first month, it will definitely decline in the second month, and it will be more and more sluggish in the future. In that case, it won't last. Only 7,000 copies are sold every month, which is able to create the highest value while further hyping up the concept of Chinese Supreme.
Because...... Lorraine knows that this will bring a second spring to the sales of the Chinese Supreme Gold Card.
Detailed statistics for the next three weeks.
In the first week, a total of 328 Chinese Supreme Gold Cards were sold, with an average of 33 cards per week at each service station. Looking at this data, it seems to feel quite small...... However, when it is associated with the value of the Chinese Supreme Gold Card, it is incredible!! -- In the first week, the total income was 65.6 million yuan.
In the second week, the Chinese Supreme Gold Card broke the record of the highest sales of the month, reaching 430 sales!! On average, 43 tickets are sold per week! On average, about six tickets are sold every day! -- In the second week, the total income was 86 million yuan!
In the last and third week of the month, sales fell sharply, as Lorraine expected. But even so, a full 190 copies were sold! On average, two to three tickets are sold per day per service station. -- In the third week, the total income, 38 million!
Recall that the self-righteous "talents" in the company who opposed Lorraine's implementation of limited issuance and sales of membership cards expected how much Chinese Supreme could make in a month? Oh...... It's 100 million profits.
At the beginning, these people also put on a series of dialectics, trying to make Lorraine understand how the Chinese membership card can earn 100 million income if it is not sold in limited quantities.
Lorraine laughed at this and didn't pay much attention to it. For this reason, there are many left-leaning arrogant people in the company, secretly ridiculing Lorraine as a mediocre decision-maker, saying that he is creative. I don't know how to do marketing strategies at all.
But now, Lorraine's achievements have made those people shut their mouths!
One hundred million? Sort it out!
In the first week of September, 7,000 Chinese membership cards earned 70 million yuan!
In the second week, the Chinese Supreme Gold Card earned 65 million!
$86 million in the third week!
In the fourth week, $38 million!
Together, this month under the operation of Lorraine's perfect marketing strategy, it has earned a full ...... A huge fortune of $259 million!!!
It's 159 million more than that bullshit marketing strategy, and 159 million more windfall income!
There is also a very important point, the marketing strategy planned by the group of self-proclaimed financial talents does not take into account the sustainable development of Chinese Supreme, it is almost a one-rod transaction, and after the money grabbing is over, it will once again face the embarrassing scene of reduced popularity and heated discussion of Chinese Supreme.
Lorraine's plan is completely different, after the end of the fourth week of sales, there will be a new month of sales, and the first week is a limited sale of Chinese membership cards. -- See, after this stimulus, the new month's income will definitely create a lot of value, although it will be somewhat lower than the first month. But this method can last at least half a year!
And in the next half a year, it is still very possible to earn nearly one billion in income!
Uninterrupted, perfectly connected.
That's the real core of Lorraine's somewhat cyclical sales approach!
This time...... Lorraine has undoubtedly become the presence of the top of the storm again.
A month ago, Lorraine had just cooled down from people's heated discussions, and now, he has once again reluctantly become the public figure with a lot of attention!
Business newspapers, magazines, weekly magazines, and once again to the young master of the Rocks Group, the young CEO behind the scenes of the Chinese Supreme, Lorraine...... Carry out a variety of reports.
"A new miracle, 250 million a month!"
"Legendary Founder, Young Challenger!"
"Lorraine: I'm not a genius, I'm just trying to surpass myself."
Of course, the gossip news of the gossip weekly is indispensable, but this time it is even more exciting......
For example, this one: "Shock! - Business wizard or business talent? The things that the young master of the Luo family and the young master of the Kang family had to say. ”
But this gossip weekly is risky enough, in short, the day after he sent out this gossip news, Kang Shaojie angrily found a lawyer to sue the newspaper, and will take a month in the future to sue the gossip weekly for bankruptcy.
…………
In any case, the Chinese Supreme is really red and purple this time.
Coupled with the promotion of the commercial, the name "Lorraine" is well known to almost everyone who follows the news. Everyone knows that this is a very inspirational genius and a very handsome and tasteful man.
When it comes to knowing that the male protagonist in the commercial is actually Lorraine himself, most of the young women almost go crazy...... Young, super handsome, super rich!! This is simply the Prince Charming that most women dream of day and night!
What's even funnier is that with the broadcast of the commercial, Lorraine's big back has become a style that many young male white-collar workers, and even young gold-collar workers, are vying to imitate. It's a pity...... Hardly anyone can have half the verve of Lorraine.
…………
In the midst of a busy and fiery discussion, Lorraine spent September non-stop.
After the end of the National Day on October 1, Lorraine finally prepared to ...... Report to school!
I don't know, how have Xiaochuan and Jiadong been doing in the past month or so?