Chapter 513 Industrial Speculators
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Fu Jun sat in the passenger seat, picked up the leaflet stuffed in from the window, looked at it twice, turned around and handed it to Zhang Ke in the back compartment: "Take a look." Wearing a seat belt in a business car, although it is inconvenient to turn around, Fu Jun still will not casually turn his head and hand the flyer to the back.
Zhang Ke took the flyer from Fu Jun's hand, laughed, stretched out his finger and flicked the flyer twice on the color page, making a crisp sound of paper: "They are not slow. β
Jiang Dai'er and Zhang Ke sat side by side in the middle of the business car, looking at the shallow smile on the corner of Zhang Ke's mouth with a sleek meaning that young people never had, making his Mingjun side face softened, he seemed to be a fog that could never be seen through, but it did not prevent him from feeling fresh, cool and charming.
Seeing Zhang Ke's curiosity with a slight contempt for a smile, Jiang Dai'er straightened her waist and glanced at the leaflet in Zhang Ke's hand, covered her mouth and let out a soft exhalation: "How is it exactly the same?" β
"On the 28th, Tailin Electric Appliance Store, Kewang Disc Player has a new product on the shelves, and the performance is more than a little ......" Xu Wei came over from the back probe to look at the flyer in Zhang Ke's hand, and softly read out the vulgar slogan on the flyer, "Hey, isn't there this kind of disc player in the few disc players that Daier advertised for a few days ago?" It looks exactly the same, but the logo is different......"
"Oh, the trademarks are indeed different......," Jiang Dai'er looked at it carefully, "I thought it was exactly the same, but it was too much for them to copy Aida's appearance design like this......" Jiang Dai'er's bright and unparalleled eyes showed an indignant look.
"How do you know we didn't copy someone else?" Zhang Ke didn't mind and said with a playful smile.
"If you were to copy someone else's product design, you could possibly copy someone else's product design." Xu Wei wasted no time in sneering at Zhang Ke and said, "Aida doesn't have to do this, how can a thief steal from a poorer person?" Isn't AIDA going to launch three new disc players at the same time this time? β
She and Jiang Daier are both studying economics, and they are not very stupid and naΓ―ve female college students, and they have been busy shooting new disc player advertisements for Aida Electronics a few days ago, and they have been in a hurry to send things back to Haizhou in the past few days. During this time, they have been in contact with these things, although others are very tight-mouthed in front of them, not that they don't feel the grudge between Aida and King Ke at all.
Having said that, Jiang Daier and Xu Wei have had enough contact with Zhang Ke, but their understanding of Zhang Ke is always like a layer of frosted glass or a layer of paper, and they can only be penetrated at the last point.
Sometimes I guess the idea, but it's too unbelievable, and I diverge my thinking, so so far, Jiang Daier and Xu Wei don't know the specific relationship between Kumho, Aida Electronics, Xinguang Paper and Zhang Ke or Zhang Ke's family.
"For some chassis designs, AIDA buys out the layout with the mold factory, and other disc machine factories can't use it; Some don't. The shape and layout of this disc machine, we did not buy it out with the mold factory, they will use it well if they want to use it, we will pull out this product and not collide with them," Zhang Ke smiled and explained to Jiang Daier and Xu Wei why Kewang's new disc machine is very similar to Ida, which shows that Kewang's ability in product design has not been broken through at this stage; Zhang Ke turned his head and handed the flyer to the back row, so that Xu Si could also take a look, but he didn't forget to say, "But it's really not compared to us, mainly advertising girls, it's far behind us." β
Zhang Ke was talking nonsense in his mouth, Jiang Dai'er's face was slightly red, and she was embarrassed to talk, but Xu Wei smiled and said: "That's right, who can be better than our Dai'er?" He picked up Jiang Dai'er's shoulders from behind and laughed.
Xu Si looked at the date of Kewang's launch of the new disc player on the leaflet, and looked up at the calendar on his watch, the light in the car was a little dim, and he leaned to the window. It's been a few hours since I flew back to Hong Kong from Dallas, and my mind is a little confused about the concept of time: "Is Hong Kong a day earlier than Dallas, or a day later?" β
Zhang Ke turned around and grabbed Xu Sirou's boneless wrist, and pulled it close to his eyes to see that the date on the Jiang Danston watch, which lined Xu Si's frosty wrist more elegantly, was still Dallas time: "It's the twenty-fifth, you take it off, I'll help you adjust the time." β
Xu Si didn't think Zhang Ke's actions were very intimate, when he got along with Zhang Ke in the past, especially before the relationship between the two was broken, the two had never been separated, Xu Si took off the watch and handed it to Zhang Ke, asking him to help him adjust the time.
In the past, Xu Wei would not have felt that there was anything abnormal in the intimate behavior between Zhang Ke and her sister, but it was no longer possible to see Zhang Ke simply as an ordinary teenager; Xu Wei saw that Sun Jingxiang also had the same Jiang Dan Stun pink diamond watch, turned his face away, didn't say anything, but his thoughts drifted away.
Jiang Daier and Xu Wei were sent downstairs to Century Huayin Company, and before Jiang Daier got out of the car, she asked Zhang Ke if she would stay in Hong Kong for a few days.
Zhang Ke said with a smile: "One or two days, two or three days, I can't be sure, I can't be sure if I leave Hong Kong by plane at night, maybe I ......."
Jiang Dai'er's soft and white hand fell on the lock of the car door, black and white like a pupil soaked in a mercury pill looked at Zhang Ke intently, her fine white teeth bit her delicate lips, hesitated for a while, and then said, "Then you wait a while......"
Xu Wei gently pushed Jiang Dai'er's shoulder and said, "The music cells on Zhang Ke's body can be counted on one hand, you look for him to audition, don't you think the pearl is dark?" β
"Ah, the album is out?" Zhang Ke asked happily, "It's good to be lucky enough to be able to audition, but after Sister Dai'er becomes famous, I'm afraid I won't be able to enjoy such preferential treatment." β
It took almost a year to prepare, and the special production time was more than half a year, and for Jiang Daier's first album, Sun Jingxiang and others have made hard efforts, during which they have to participate in various marketing activities and complete various advertising tasks for Idara in the past.
Century Huayin's Hong Kong office is located in an old red brick building in the North District of Central, where bead-like wires fill the narrow sky between the buildings, and Zhang Ke asks the driver to park the car under the red brick building and wait for Jiang Daier to pant and bring the tape.
Jiang Dai'er handed the tape to Zhang Ke with some expectation but fear: "Can you listen to it after you leave Hong Kong, if you think it's not good, don't tell me, people always can't withstand the first blow." β
Xu Si smiled and asked her if she had the qualifications to audition, Xu Wei smiled and said that Jiang Daier would have to spend the night in the apartment of the University of Hong Kong these days, and she would have to wait until her mother rushed to Hong Kong from Huishan, and it would be no problem to let Jiang Daier perform live many times during this time.
I made an appointment with Sun Shangyi and Ge Mingde to meet at the headquarters of Jiaxin Industrial, which is only one street away from the red brick building where Century Huayin is located; Zhang Kecai didn't take Jiang Daier's request to let him leave Hong Kong and listen to the tape again, but the tape machine in the car was broken, and he couldn't go to other places to buy a Walkman before rushing to Jiaxin Industrial, so he put it away first.
Sun Shangyi saw Zhang Ke say that he wanted him to see something, and took out the leaflet that King Ke had distributed everywhere on the streets of Hong Kong.
Zhang Ke spread his hands and showed Sun Shangyi the leaflet rolled into a slender strip in his hand, and said with a smile: "When our car stopped on Yunxian Street, we stuffed one into the car. β
Fu Jiajun, President of Jiaxin Industrial, said: "This period of time to Aida Electronics so stirred, the entire VCD disk drive market stagnated, the month before and after the Spring Festival should be the hottest season for home appliances, VCD disk player sales fell by 20% compared with the previous month, this is still the result of the various disc players have lowered the market price, but also forced Kewang can only directly take the new disc machine to open up the market in Hong Kong and Southeast Asia......"
Ge Mingde asked: "Aida Electronics and other six disc machine factories also launched a new disc machine on the 28th?" β
"Yes," Zhang Ke nodded, "Kewang didn't go ahead and chose the same day, and distributed leaflets at this time, just to warm up the Hong Kong market in advance." β
"It's a big fanfare in the Hong Kong market," Sun Shangyi sighed slightly, and said, "King Ke's bearing is always worse......"
Fu Jiajun said with a smile: "King Ke is just an industrial speculator at best......"
Hong Kong attaches great importance to the protection of intellectual property rights, but Hong Kong is adjacent to Shenzhen, and pirated discs are very easy to flow into Hong Kong, making the market situation of disc players in Hong Kong relatively complicated.
Theoretically, the capacity of the economically developed Hong Kong disc player market may not be much smaller than that of a province in central China, but the disc player manufacturers are too strong in Hong Kong and are destined to be criticized and complained by the Hong Kong authorities, including film producers, distributors and various special associations.
Zhang Ke's primary goal is to build "idea" into a strong brand of consumer electronics in Greater China, brand building is not simply a matter of how much advertising is played on TV and other media, the key is also the shaping of the brand image, naturally you can covet the small profits of the Hong Kong market, Aida disc players are also sold in Hong Kong, but they are all carried out secretly.
Kewang made a big fanfare, but it just showed that they wanted to take advantage of the loopholes in the Hong Kong market to dump as many of their products as possible in the near future, and they did not think too far in terms of brand building.
Fu Jiajun said that it is appropriate that Kewang is just an industrial speculator, Zhang Ke said with a smile: "Let's not stand and talk without feeling backache, Kewang has to send more than 30 million advertising dollars to CCTV every month, and it is not easy to survive struggling, where can we consider so much at this time?" We need to understand their situation! "Zhang Ke is not completely talking cool behind his back, Aida rushes left and right, King Ke's established pace has long been chaotic, even if Xie Hanjing and Xie Jiannan have strategic vision, they can only take into account the current existential crisis first.
Sun Shangyi laughed: "Don't talk about King Ke, we still have our own headaches to deal with." β