Chapter 573: Death and Resurrection!
The Phantom series sold 70,000 on the first day of its launch. Ranked first in the country's sales. Throw out the second nearly twice as much. The next day, it broke through the 100,000 mark with super popularity and good reputation. It is popular all over the country. Until the third day, the 20,000 sets provided by ENN to agents across the country were sold out in just one hour. Form a hungry and thirsty situation with no price and no market. On the same day, ENN's public relations department issued an official notice that shocked the industry: due to the company's internal organization testing a very small number of products that failed to meet international standards, all products produced in the same period have been urgently recalled. We at ENN guarantee that all Phantom series products purchased by users will go through layers of checks, even if it is a lipstick, it must be guaranteed to be flawless. This is responsible for users and respect for the industry. All colleagues are also invited to supervise.
At the same time, ENN's official website announced that there had been a personnel transfer at the top level, and some senior executives had resigned.
These two announcements, which have nothing to do with each other, are linked, how can they not lead to reverie? In the case of the Phantom series selling hotly and the whole country is booming, ENN took the initiative to announce that some products have been transferred back. It has won unanimous praise from all over the country. Although judging from the market reaction, the sales intensity of the following was significantly weakened, especially on the second day of the announcement, 20,000 units of products were not sold out until noon. But on the fifth day of the announcement, under the good reputation of unanimous praise on the Internet, the sales speed of the Phantom series has increased again, even more exaggerated than the first day of launch.
"We take the initiative to take responsibility for mistakes when no one reports a complaint, which may have a negative impact in the short term. But in the long run, users will trust us more. At the high-level meeting, Xiao Zheng said confidently.
This is a fictitious public relations crisis, and it is also Xiao Zheng's countermeasure to prevent the retaliation of Xiahou, Wu, Zhao Chuan and other forces behind him. Of course, the same is a suitable excuse to find for hunger marketing. In principle, Xiao Zheng's proposal will never be approved by Lin Huayin, who is at the helm. Except for Xiao Zheng, anyone who dares to propose such a strategy, Lin Huayin will expel him mercilessly.
For this reason, Xiao Zheng blew the pillow wind for a night before convincing the exhausted Lin Huayin. Of course, on the day of the announcement, it was also rejected by most of the high-level executives present. If it weren't for Lin Huayin's strong support, Xiao Zheng's bad plan would definitely be stillborn.
"There will be quality problems with any product, even with the most sophisticated instruments, and it will not be 100%. This is an inevitable problem. Let's say you're eating at a restaurant and a plate of unsalted boiled fish has just been served, and you've not yet been able to put off your chopsticks. The restaurateur will come and take your boiled fish and apologize to you for being disappointed in the craftsmanship of the restaurant. Or will it continue to care? Or even mobilize friends around you? ”
"Modern society lacks trust and responsibility, and we want to be people-oriented, so that users can trust us and be absolutely assured of our products." Xiao Zheng smiled. "Judging by the sales in recent days, most of our users have accepted our apology. And it has generated a good reputation. It has set a benchmark for the conscience of the industry. ”
Bai Yujiao pouted and said: "But the problem is that our products were originally launched after strict control, and there is no quality problem at all." Even if you can win the respect of users by doing this, it will also damage the company's interests to a certain extent. It belongs to shooting oneself in the foot. Underdrawn. ”
Xiao Zheng rolled his eyes and retorted: "I naturally have my reasons for doing this." And it has been recognized by Mr. Lin. I don't have to explain it to you. After all, you're just the head of security. And I'm talking about trade secrets. ”
“――”
If someone else humiliated Bai Yujiao like this, she would definitely beat the other party desperately. Only when Xiao Zheng made such a joke with her, which was obviously a personal attack, could she restrain her violent emotions.
"Mr. Lin. The first earnings of the Phantom series have been returned. We are ready to invest in the second round of production and development. Xiao Zheng asked anxiously. In addition, there is no manager in the product department so far. A lot of details couldn't be communicated well. I would like you to find a product manager as soon as possible. It can also improve the efficiency of our overseas department. ”
"I've decided. It's up to you to do it. Lin Huayin said expressionlessly.
"Me?" Xiao Zheng shook his head in a hurry. "There is too much work at the overseas level, and I really don't have time to take care of it."
"The product department is a technical department, all you have to do is coordinate and manage, and no one lets you go into the lab to develop products." Lin Huayin said mercilessly. "Adjournment."
With that, Lin Huayin left the conference room expressionlessly.
Before Xiao Zheng got up, the high-level executives around him came over to congratulate him. Head of two departments at the same time? Lan Xin has been doing it for a while. Later, he also took the initiative to give up his seat to someone more capable. Now Xiao Zheng has risen to the top because of the success of the Phantom series, and his status is extraordinary, and Lin Huayin has entrusted him with an important task and appointed him as the head of the product department. It's really in full swing, and it's in the limelight for a while.
Xiao Zheng modestly made a speech on the appointment, and then Shi Shiran returned to the office.
In fact, after he conceived the dangerous trick of retreating and covering a basin on his head, he first ran to ask Lu Dashan's opinion. As a legend in the pearl business world, Lu Dashan was also silent for a long time after listening to Xiao Zheng's proposal, before he gave a thumbs up and sighed: "Put it to death and come back to life." No matter how capable Charhoud is, it will be difficult to shake the foundation of the Phantom. You kid is really off the edge, and you're tricky enough. ”
It is precisely with Lu Dashan's recognition that Xiao Zheng, who is a rookie in the shopping mall, but is good at figuring out people's hearts, dares to implement it thoroughly. Otherwise, he wouldn't even dare to mention this bad trick to Lin Huayin.
The Phantom series is becoming more and more popular, and new products such as Lu Qier's royal edition, luxury suits, and limited editions have also been sold one after another, as Ma Yingjun predicted before, in just three months, the total market value of ENN once exceeded 7 billion. Of course, there is also a credit for Jefferson. Because it is a cross-border collaboration, the Phantom series has successfully labeled itself as an international brand. In addition, the core technology is all provided by ENN. It has also made Chinese users have a high degree of national consciousness. In addition, the product has a good effect, and it is no worse than the so-called international brands. Phantom has successfully broken international barriers and is selling well all over the world. It can be described as making money every day. Even Lin Huayin, who was studying in the United States, pestered Xiao Zheng and took away fifty sets of Lu Qi'er's royal suits. It is said that it is really in demand in the United States, and it is difficult to grab it in line for the vigil. Many female classmates threatened to go to the street if they didn't need it anymore.
This also intuitively reflects the excellent quality of the Phantom series and Lu Qier's terrifying popularity in the United States.
On the other hand, the employees who have made great contributions to the Phantom series have also received the rewards they deserve. Lin Huayin waved his hand and directly issued a bonus of two million to Tang Ming and Shen Han, who were in the lead. And one person gave five thousandths of the original shares. Worth 35 million. The two have a combined net worth of 70 million.
"Damn! Uncle! Damn it! Hahaha-"
At the moment when he got the equity, Tang Ming screamed in Xiao Zheng's office like crazy. And keep doing push-ups to relieve the swelling inside. Shen Han also sat on the side and laughed stupidly. Obviously, when the two of them each got a prize of one million, they already felt that it was a windfall. This person's five-thousandth stake completely destroyed their solid psychological defense.
In an instant, from a poor egg with a heavy load to a shareholder of ENN with a net worth of tens of millions or even nearly 100 million, it is no wonder that the two of them reacted differently, but they both looked a little nervous.
"Almost." Xiao Zheng rolled his eyes and said in disgust. "Look at your little interest, isn't it five thousandths of a share? Tens of millions of things, as for the excitement like this? ”
Tang Ming stood up with a flushed face, rubbed his palms and said, "Damn, when I go back to the Tang family in the future, I can finally raise my head and be a man." When you think about it, you feel that life is complete. ”
Of course, Xiao Zheng knew Tang Ming's knot. A lifetime of relying on others to snort and live aggrieved. Now that I finally have mixed up with some people, how can I accept this unexpected surprise calmly?
Xiao Zheng smiled and said, "This is just the beginning. When the Phantom occupies a mainstream position on a global scale, ENN's market value will have to multiply several times. At that point, you'll be a serious billionaire. By the way, and you. ”
Xiao Zhengchong said to Shen Han, who was sitting on the side and smirking.