In addition to clarifying in the news that the private service has nothing to do with Actoz, Actoz has also made various interviews on major television stations, including well-known domestic media. Among them, the more famous host of a domestic TV station interviewed the chief cultural officer "Cui Xiong" sent by Actoz Company, and at present, Cui Xiong is fully responsible for the legendary event.

The host opened and said directly, "With the development of China's Internet, the lifestyle of domestic netizens has undergone earth-shaking changes, and a new online game has emerged on the domestic Internet. Many young people like to play online games as a way for them to be entertained. In this way, there are also domestic game companies represented by Tang Dynasty Company and Shanda Network...... After flipping through the explanation, I briefly summarized the legendary events. Then he said, "What is hidden behind the legend, we invited Choi Woong, the CFO of the Korean ACTOZ company, to explain it to us." ”

"Hello, why is Actoz terminating?"

The fuse of this incident, by the emergence of domestic private services, and then the two companies officially announced their breakup, the first to attack, it was the South Korean ACTOZ company, the next day has announced the termination of the cooperative agency relationship with Shanda Network.

"We mentioned in our termination statement that Shanda owed us a royalty. From July to now, it has been more than 4 months. According to our contract, if Party B is in arrears for 2 months, Party A has the right to terminate the contract. ”

"Then why didn't the contract start to be terminated until now 11."

It stands to reason that you can terminate the contract after 2 months of arrears, but now it has been 4 months before you can terminate the contract.

"Because Shanda has always been our partner, we have notified Shanda when Shanda has been in arrears for 2 months and sent someone to Shanghai to negotiate. It's just that Shanda is in arrears for various reasons, and it is also advertised everywhere that Shanda's arrears of our royalties are reasonable and compliant, and we have always hoped to settle it in a peaceful way through negotiation between the two parties, so we have not resorted to law. But then, Shanda went too far, not only did it "pay" the bill, but it also bit us back, whether it was for public relations or other purposes, it was too much......

Cui Xiong was full of righteous indignation, and even the host felt the same way, so he said, "In this way, Actoz Company was forced to have to publicly terminate the contract, right?" ”

"Yes, according to our Korean law, if a company does not pay taxes, the court has the right to file a lawsuit against the company owner, and the company owner is likely to go to jail for it. And we don't have a grand royalty bill, so we can't pay taxes to our country, and our boss is in jail. ”

After two small answers, the host was biased towards Actoz. Of course, if it weren't biased, Actoz wouldn't have been able to be interviewed by them. Could it be that the media who have always hated Actoz will be interviewed, although Actoz's public relations activities are not as strong as Shanda, but they will not be so stupid.

Is "money" really more important than face, personality, and credibility? Shanda has ruined the credibility of all Chinese companies for money, will the Chinese have to endure more and longer discrimination in the world?

At this time, the host began to sigh.

This sentence, although it does not directly explain anything, has already told the audience that it seems that Shanda is not authentic. For the sake of money, ruined their own reputation. But that's not the end of it. Because Actoz has to explain the private server incident.

After a video introduction, explaining in detail what is called a private server, the host said to Cui Xiong of Actoz, "After the emergence of the domestic legendary private server, what measures did Actoz take?" ”

Now Shanda's most powerful one is that Actoz deliberately leaked the legendary source code to make the private server appear. Regardless of whether Actoz is leaked or not, the emergence of private servers has a lot to do with them. If Actoz does not clear his name, he will not be able to win this PR campaign.

"At that time, when the private service appeared, we immediately negotiated with Shanda, hoping to solve the matter together. At the same time, 10% of Shanda's July royalty was waived as a sincere response to this incident. Private service is not beneficial to either our company or Shanda, and both parties have losses. However, Shanda used private service as a reason, on the one hand, it owed us a royalty; On the other hand, it was unreasonable to ask for a reduction in royalties.

Cui Xiong really deserves to be a master of public relations, and after speaking, he gave a very convincing example, for example, many of Microsoft's systems are pirated, does Microsoft have to compensate all agents? It's simply not possible. We have always been very sincere and wanted to solve things together, but we didn't expect the consequences to be like this. ”

This example is really powerful. Because, he skillfully transferred the concept. The appearance of private servers is regarded as a cracked version like piracy. In fact, if the private server does not have the source code, he will not be able to set up a server at all.

After hearing this, the audience will inevitably fall into subjective imagination and think that Actoz is a little wronged.

"There are rumors that you deliberately leaked the source code, causing the private server to appear."

The host continued to ask further questions in the private server incident.

In the face of these questions, Cui Xiong has been prepared, he has successfully confused the concept just now, and now he can continue to take another step, "This statement is very infuriating, first, Shanda is our agent, and we have a contract as a norm, and the two sides are dependent on interests." The better Legend does, the better our revenue, so why would we downgrade Shanda's operating position? Don't we want to make money on what we've worked so hard to develop?

Second, deliberately leaking the source code is illegal in terms of behavior, and this is also something that can be traced. Moreover, we have no reason to do so, and if we do, our own losses will be heavy. "Legend" accounts for 50% of its global market share in China, that is to say, if we lose the market revenue in China, there is little point for "Legend" to survive, and what we developed ourselves will destroy it ourselves, is this possible? ”

In fact, Actoz really didn't deliberately leak the source code, it may be that someone leaked it internally, and they have been checking this. But now it's not about the leaked source code, it's about this public relations crisis.

This explanation seems to be very reasonable. If the source code leaks out, it will be a very big blow to them. Actoz would not have done so even if it wanted to make a big company. After all, legendary agency is not just China. If the source code is leaked, basically the official uniform will not be played. Probably, other countries will not come to represent the legend again.

"So, the last question, is there anything related to the private server incident and the termination?"

As long as the topic is clear, then, this PR campaign. Actoz has the potential to succeed.

"It certainly doesn't matter, these are two different events from different periods. Shanda conflated them as an act of deliberate deception, foolishness. But we really admire Shanda, they are really public relations masters, they can stir up nothing, so that everyone knows it, and says black is white, and white is black......"

Treat the things that happened in different periods as two things. That is, the private server incident was directly singled out, saying that it had nothing to do with this termination. Later, Actoz broke the news again, saying that Shanda Network had been violating their rights and interests. For example, like World of Legends, this game is made by completely mimicking their legends.

Finally, the host sighed again: "Shanda may think that the Chinese people are too ignorant, so they use its usual means to try to play Chinese users and media in the palm of their hands." ”

The lawsuit must be fought.

So far, Cui Xiong's public relations activities have been a complete success.

In response to this, Shanda began a bigger counterattack. If not, if you are bitten back by Actoz, you will suffer. This time, Tang Dynasty Company directly participated in it, using the cooperative relationship between Tang Dynasty Video and ABC in the United States, and jointly conducted an exclusive interview with ABC.

Moreover, a number of authoritative experts in online games from various countries were invited to participate in the program.

This time, Chen Tianqiao went straight out.

The lawsuit has not yet begun, but the struggle between the fathers-in-law of all parties is in full swing.

"Why owe ACTOZ Korea its royalties?"

In the face of the emerging online media, this time the commercial sea war between China and South Korea has attracted countless audiences with the participation of all media. As the number one media TV station in the United States, ABC is naturally keen on reporting. In this program, ABC specially sent the most popular "Lina" of the TV station as the host and began to interview Shanda Chen Tianqiao.

"Before July, when our contract with Actoz was still half a year away, Actoz had sent someone to Shanghai and directly signaled to Shanda that we would increase the royalty. We rejected this unreasonable request. However, we still pay Actoz a royalty as stipulated in the contract. It's just that in July 2002, Actoz leaked the source code, and the private server appeared, and we were forced to stop their royalties. ”

"In this way, the two things that the Korean ACTOZ company said are actually one thing."

"Yes, in fact, the private server incident was the fuse of this termination incident. However, Actoz's "PR" technique was high, separating the time and saying two things that made many people start to believe in Actoz. ”

"We also have a question, why did Actoz deliberately leak the source code, and what is the benefit of leaking the legendary source code?"

(To be continued)