If you don't bring this academic giant, how can Chen Jiayi be willing.

Chen Jiayi tried his best to talk for half an hour, and finally Yuan Tanqiu couldn't stand it anymore and agreed to open his first blog on the TT portal. However, he promised that if the blog developed into a place of pure criticism in the future, he would definitely not publish any academic research in the blog.

In response to this, Chen Jiayi naturally patted his chest and said, "Elder Yuan, you can rest assured." ”

Which direction this blog goes in is not a matter of one or two people. Isn't it true that most of the experts and scholars have been invited to the TT official website? As long as they pass on the rigorous and interesting style of blogging to the Internet. Naturally, people will follow suit. ”

Just like the new/wave blog, he does it more professionally than other blogs. Maybe some other blogs, most of the netizens are chatting and farting. However, most of the blogs of the new/wave in later generations are full of words. Moreover, netizens can also feel the professionalism of the new/wave blog. Some disease-free moaning and the like are mostly sent to the QQ space of later generations.

This is also the reason why new/wave blogs have always been so popular. It is because most of the new/wave blog user groups are some elites in society. In terms of age, it will be higher than Tencent.

…… New/Wave Headquarters.

If you want to talk about Xin/Lang, it should be said that he is a relatively early portal in China, and it is also the most far-reaching portal in later generations. The operation model in the new/wave is worth learning from many websites. Especially for several major methods of promoting the website, Xin/Lang has done a particularly outstanding job in terms of interaction, user stickiness, cohesion, credibility, creativity, and accurate surname.

"Everyone, what do you think of the blog business launched by Tang Dynasty Information?"

Xin/Langben was created by Wang Zhidong, but in 2001, Wang Zhidong, like Steve Jobs, the former president of Pingyao Computer, was forced out of the company by the board of directors. Today, Wang Yan is the president and CEO of Sina, in charge of Sina affairs.

Not long ago, the TT official website of Tang Dynasty Information was completely revised. In view of this matter, Sina's senior management paid special attention. It should be said that there are many challenges in the recent new waves. Among them, the biggest opponent is the TT official website of Tang Dynasty Information. This information company, which was originally only engaged in instant messaging, actually started a website portal in one leap with the supreme weapon in his hand. Moreover, it is bombarded with pop-up advertisements every day. The IP traffic of TT's official website exploded all at once. Although it has not yet surpassed the new/wave, everyone at the top of the new/wave knows it. At the current speed of network development, it is only a matter of time before it surpasses the new/wave.

For this, Sina's top management did not panic too much. Because, they are very confident in their portal. On the other hand, other portals, although Tang Dynasty Information has united NetEase and Sohu. However, their news strength has not been as good as that of the new/wave. Moreover, after the development of the new/wave portal in the past few years, it has already cultivated the habits of a large number of users.

They are used to logging in every day to check their mailbox.

They are accustomed to logging into the new/wave of the day, browsing domestic and foreign world news.

They are more accustomed to logging in to Xin/Lang every day and teasing the new things that happen every day with netizens across the country.

It is precisely because the Xin/Lang portal is more professional than any portal in the country that Xin/Lang has retained its position as the first portal. It's just that the current Wang Yan, since the revision of the TT official website, has felt a trace of bad breath.

"Manager Cao, you are in charge of the entire Xin/Lang News, I don't know what your opinion is?"

Although the new wave forced Zhang Zhidong away, the new wave still has a lot of power. Even without Zhang Zhidong, the founder, Xin/Lang can develop very well. For example, in this meeting, everyone sitting here is the elite of the elite.

"Mr. Wang, this blog function, we have done some research recently. I found that most of the people who use blogs are TT users. However, 30% of the users are from Xinlang. In other words, a part of our user base in Sina is attracted to the blog on the TT official website.

Probably, for us, our IP stream doesn't hurt anything. Because, after they use the blog, they will come back to our website. However, this goes on and on. Judging from the new revision of the TT official website, as long as they continue to do the professional surname of journalism, we may have no way out. ”

Cao Guowei is in charge of the news business of Xin/Lang, which is the most important business of Xin/Lang. Cao Guowei, who can create such a professional Xin/Lang News, tells him his intuition. This blog is a fast path to specialization.

"I agree with Mr. Cao, and now TT is promoting their blog vigorously. Moreover, under the leadership of Chen Jiayi, a popular celebrity on the Internet, this blog has invited many people and professionals from all walks of life. It can be said that this little blog looks like just an online blog. However, the content published by this network is not much more than the professional surname of the news. From this point of view, it can be seen. We have recognized our shortcomings and are working hard to innovate. ”

One of the department-level managers took Cao Guowei's words and said.

"Hmm."

Wang Yan is not very old, only in his 30s, and now he is in charge of the largest portal in China, which can be said to be a young man's ambition. It's just that all along, under the original mode of operation, Xin/Lang has been smooth sailing, and there is no major crisis. Even if TT cooperated with NetEase and Sohu at that time, Wang Yan did not frown.

Because, he knows, these portals are not aware of their own problems. That is, they don't do enough professional surnames. But now the Tang Dynasty Company, after a personnel change. Tang Dynasty information in exchange for Zhao Danyang, who was called a "madman manager" by the outside world. Unexpectedly, in a short period of time, it gave Xin/Lang a dismount. For a while, Wang Yan couldn't think of a good way to deal with it.

After thinking carefully for a long time, Wang Yan looked at everyone and said, "If this continues, the position of the head of the new/wave portal will be replaced by TT sooner or later, what can you do?" Or do we have a blog too? ”

The blog has long been spread to China, and it is not the first information of the Tang Dynasty. Moreover, even if it was the first information in the Tang Dynasty, Internet products were the most patent-free, and anyone could copy them. Like you can do mailboxes, so can I. You can blog, and so can I.

This kind of Internet product without half technical content, as long as it appears, will be molded by countless Internet companies. Just like the vegetable stealing game in later generations, since the emergence of Kaixin.com, there have been countless copycat versions in the market. Like Tencent, Baidu, MOP, etc., have also entered it.

"Mr. Wang said that he opened a blog, and we completely agree."

Since TT launched its blogging business, Xin/Lang has also seen the power of blogging. Unexpectedly, this blog, which has never been treated much, has such a big effect. Several high-level executives sitting in the new/wave sighed one after another. In fact, they have been exposed to blogs for a long time, but they are not interested in it.

"Just ......"

Cao Guowei is very capable and has a lot of popularity in Xin/Lang, even surpassing Wang Yan, the president of Xin/Lang. As for the position of Sina's president, it is up to the board of directors to decide. It's not like the Tang Dynasty Company, the shares are in the hands of Chen Jiayi, it's completely a person's opinion. For this competitor, Wang Yan is still more wary.

"Just what?"

Wang Yan said.

"It's just that TT has already successfully launched a blog, and when they launched it, they had already planned it. Many people, scholars and experts from all walks of life were invited to stay. We're going the same way. I'm afraid that even if I launch a blog, I can't surpass TT. ”

"Then Manager Cao, what do you think we should do?"

Wang Yan was angry with Cao Guowei and was about to get angry.

"I think blogs are still to be pushed. In addition to replicating the TT blog exactly, there should be something innovative. ”

"Since Manager Cao is so innovative, tell me which direction our blog should innovate."

Wang Yan still knows a little about blogging.

It can be said that blogging is very simple. The main function is to publish the journal, and apart from this, some other additional content does not have much effect at all. Moreover, judging by the current operational process of TT. Tang Dynasty information is to show this network to the limit. Countless netizens saw some "powerful" words, and their hearts were reluctant. I only hope that these professional scholars will write a few more journals.

This kind of situation is just like urging changes in online novels.

But if you want to blog, it seems unlikely that there will be any innovation. Blogs have been popular abroad for five or six years, and they are still in this way. Could it be that this Cao Guowei wants to work against me again, although I, the president, was appointed by the board of directors. However, if you can't come up with any innovation, see if I can cure you.

"Cao Guowei" is more than ten years older than "Wang Yan", and he is older than "Wang Yan" in all aspects of his mind and scheming. If it weren't for "Wang Yan's" old qualifications in Sina, it would really not be his turn to be the president. Seeing that Wang Yan was a little angry, Cao Guowei smiled slightly and said secretly, "If I don't have any innovation, how dare I stand up in person." ”

"The mode can be the same, but we can open a new/wave authentication function on the blog."

This is the idea that Cao Guowei has thought about for a long time and came up with.

"New/Wave Certification?"

Hearing Cao Guowei's creativity, no one else understood.

Seeing this, Cao Guowei explained. "For example, we can give a new/wave certification mark on the blogs of some experts and celebrities. This authentication is equivalent to an ID card. It states the person's identity, occupation, and specific personal information. In layman's terms, it is to tell everyone. The owner of this blog is a socialite. ”

"What a new/wave certification."

Everyone heard this idea and clapped their hands for a while. Even Wang Yan had to admire when he heard it. As soon as this certification comes out, I am afraid that it will attract countless people with some status in the society. Moreover, when this certification comes out, don't ask for it yourself. Just get a certification program, and some celebrities will naturally run over.

Three days later, Xin/Lang announced its foray into the blogging business following the launch of TT's blog. But this blog business is a little different from TT's blog, because this blog has a certification mark added to it.

(To be continued)