"Brother, you may think that we are engaged in jewelry belongs to the kind of high-end atmosphere and high-grade industry, if you say this a few years ago, it is quite correct, but if you say it now, it is just bullshit!" Wang Shengli drank a little too much, and burst out with a foul mouth.

Meng Lan next to her frowned and patted Wang Shengli on the shoulder, as if she was very dissatisfied with her husband's foul language.

Wang Shengli shrunk his neck with a smile, and made an apologetic gesture at Meng Lan, and then continued to say to Tang Feng: "A few years ago, the jewelry industry, especially the jade industry, was called a real high-end atmosphere. Wang Shengli shook his head, sighed helplessly and continued: "Now don't look at the jewelry industry still seems to be very beautiful, but it is all a superficial phenomenon, behind the scenes, the entire jewelry industry is about to be unable to support it!" ”

For the jewelry industry, Tang Feng is really unfamiliar, one is that he used to be a pure sling, the only piece of jewelry on his body is when he was in high school, knocking down those silver contacts from a scrapped transformer, and then found an old craftsman who played rings in the old market, and spent twenty yuan to create a silver ring, which is absolutely handmade

Later, although he was rich, Tang Feng never had time to think about this, even after having Sophia, Tang Feng basically didn't buy her any decent jewelry, after all, there are still piles of pirate treasures in the basement of his home, some of which are high-end and high-grade jewelry, and his sister is antique!

So now that Wang Shengli said this, Tang Feng's curiosity was also aroused. In Tang Feng's impression, the jewelry industry is definitely a lucrative and quite high-end industry, how can it become so unbearable? Anyway, I'm in a good mood today. There is also time, and Tang Feng doesn't mind chatting with Wang Shengli more, so he can just gossip.

Wang Shengli said: "First of all, let's take the basic gold of the jewelry industry. Gold is a thing that any jewelry company can't do without it, and your jewelry company can not sell sapphires, but not rubies. It is possible not to sell jadeite, or even not to sell diamonds, but it is absolutely impossible not to sell gold. Therefore, this gold is the most basic raw material for the entire jewelry industry. But what does gold look like now? We Chinese people all know an old saying, that is, gold in troubled times, antiques in prosperous times, that is, gold is a super value-preserving thing, even if it is gold jewelry, it is also gold. At a critical moment, a family's life can be saved. In the past, the market of gold was extremely stable, but what is the market of gold in recent years? It's the same as his sister's roller coaster! In fact, ordinary people don't care whether the price of gold is high or low, as long as it is stable! But now let those international speculators toss like this, who would dare to buy gold? If you buy it today, it's better to say that the price of gold will grow wildly tomorrow, but if you buy it today, and the price of gold plummets tomorrow, you just wait and cry! ”

Tang Feng also nodded and said, "Yes, although the gold price is in line with international standards, it is a good thing. But there are advantages and disadvantages, this is in line. It has broken the understanding of gold by the Chinese people for thousands of years! ”

Wang Shengli smiled bitterly a few times and said: "Brother, don't you know, this kind of thing is often encountered in my store, if the gold price of the gold jewelry bought by other customers yesterday falls within three days." Yes, people will get the invoice back with something or something, return the money back! Damn, do you think there is any reason for this? ”

"This is not just my store, almost all jewelry stores in China now have this situation. Gold in a mess. The foundation of the entire jewelry industry is unstable, the foundation is not stable, where can you still develop? In addition, if the problem of gold only affects the foundation of the jewelry industry, then the reduction of the output of many jewelry raw materials can directly endanger the lifeblood of the entire jewelry industry! ”

"We can't just sell gold when we make jewelry, right? You have to sell other gems, jade, and other things, and if you don't have those things, other customers won't come to your store. For example, my store focuses on jadeite jewelry, with some other types of gemstones and a small amount of diamond jewelry. However, not to mention the sharp fluctuations in gold prices now, whether it is jadeite, ruby sapphire or diamonds and other gemstones, the problem of raw materials is also the most headache for those of us who are bosses. ”

"Brother Wang? I know that except for jadeite, which is not easy to get now, the other raw materials are still stable! ”

"Stable what! Now, except for diamonds, which are a little more stable, the other jewelry raw materials are unstable! Like ruby, the world's best ruby is in Myanmar, Myanmar's Mogok and Monsu are the world's best pigeon's blood ruby origins, but now the two origins have been banned from mining, saying what his sister is in order to protect ruby resources, plus Thailand and Sri Lanka's ruby production is also falling, although the price of rubies in the international market is not as strong as jadeite, but it is enough to make people thrilling! The same raw material is sapphire, which is also declining year by year in Myanmar and Thailand and Sri Lanka. As for other raw materials, this is basically the case, which has caused the cost of our jewelers to skyrocket, but now the price of finished jewelry products cannot be raised, and there is a huge lack of profits in the middle. ”

Tang Feng couldn't help but nodded, although Tang Feng didn't understand the jewelry industry, but he had never seen a pig run and eaten pork, generally speaking, jewelry stores, especially those high-end and high-grade jewelry stores, are mostly located in the core of a city, the most prosperous commercial area, or rent a valuable counter in a large shopping mall. However, whether it is opening your own store or renting a counter in a large shopping mall, this minimum rent cost is definitely among the highest in all industries.

And the decoration of each jewelry store can no longer be described as simply beautiful, in order to highlight the high-end atmosphere of the jewelry, the decoration of the jewelry store must also be luxurious, so the investment is also quite large. With such a huge investment of money and high monthly rent costs, the jewelry industry needs huge profits to sustain it.

And once the cost of raw materials rises too fast, it will indeed bring a devastating blow to the jewelry industry. Maybe those large jewelry chain groups with big businesses will be able to rely on their own strong resistance for a while, but a personal boss like Wang Shengli who fights alone, if he can't say it well, he will go out of business. (To be continued......)