At the forefront was a middle-aged woman in a black professional suit, with a shriveled figure, thin cheeks, and old-fashioned black-rimmed glasses, giving people a very snarky feeling. Even if she is smiling, it does not make people feel kind.

She took the initiative to stretch out her hand to Bai Su and said, "Manager Bai, I'm going to work hard for you." ”

"Mr. Cai is polite. This is what we should be doing. Bai Su clenched her hand and pretended to be surprised and said, "Why did Mr. Cai come in person?" ”

This woman is the chairman and founder of Miaoren Company, and the shooting of advertising films like this should be handed over to the advertising department of the group or outsourced to an outside advertising company. There are really few big bosses like her who are personally involved.

"Originally, it was handed over to the marketing department to be in charge of contact. It just so happened that there was nothing going on with the company today, so I wanted to come and have a look. Quarterly advertising is a top priority for the company – you know, I'm a demanding person. In order to avoid being dissatisfied with the products handed over in the future, I will return them to redo them, so I simply came over today to keep an eye on them. If you have any questions, you can also ask them on the spot. ”

"Mr. Cai is really dedicated." Bai Su said admiringly. "You've seen both Ben and Echo - Tang Xin's throat and vocal cords are injured and he needs a period of recuperation. I also want to ask Mr. Cai to bear with me. ”

"Oh?" Cai Yanfen turned to look at Tang Chong and said, "Tang Xin, are you okay?" Does it matter? ”

Tang smiled shyly and did not speak.

Bai Su hurriedly attracted everyone's attention to himself, giggled, and said with a coquettish appearance: "The doctor asked Tang Xin not to speak for the time being. As you know, there are still two months left before the concert of the butterfly group - I am worried that Tang Xin's voice will not be able to get better at that time. Alas, we are also in a hurry. If we can't get a better voice, how can we explain to the fans who bought the tickets? ”

Hearing Bai Su's words, Tang Chong's knees weakened, and he almost fell to the ground with his head.

Concert?

There is even a concert? Why has no one ever mentioned it to me?

So I- did I go on stage to accept flowers or go on stage to be scolded by my mother?

"Oh. Well, then, take a good rest. Cai Yanfen said understandingly. But? If you shoot an advertisement for a while, what should you do with Tang Xin's advertising words? ”

"Can you use voice acting first?" Bai Su said. Or, shoot the picture first. When Tang Xin's voice is more comfortable, we will immediately let her into the recording studio to record - do you think this is okay? ”

Advertisements are generally divided into two parts: picture and audio, usually the picture is shot first, and the sound part will be recorded in the studio or dubbed by other voice models. Even if you don't include the sound in the early stage, it's okay.

Cai Yanfen nodded and said, "It's okay." ”

A little old man in a white Tang suit, with a white beard and a large string of Buddhist beads around his neck, stood behind Cai Yanfen, not smiling, looking quite cold and arrogant.

"Director Feng. I haven't seen you for a long time, but the style is still the same. Bai Su said with a smile and took the initiative to stretch out his hand to the little old man.

The little old man's name is Feng Yang, a full-time advertising film director, who has shot commercials for luxury brands such as Mercedes-Benz and BMW, and is quite famous in the circle. Miaoren Company invited him to direct the filming of the new commercial this time, and it seems that he has paid a lot of price, no wonder Cai Yanfen wants to come over to 'visit the class' in person.

Moreover, his qualifications in the circle are quite old, and there may be many opportunities for cooperation in the future, and Bai Su has to curry favor with him.

He reached out and shook hands with Bai Su reservedly, and said expressionlessly: "Manager Bai, we meet again." ”

"yes. I also asked Director Feng to bring more of these young juniors. Bai Su pointed to the three members of the butterfly group and said.

"I'm very demanding." He replied. He handed over a piece of information in his hand and said, "There are very few lines." There is only one sentence for everyone. You show them to look at their expressions. I hope to be able to do it today. Do you understand? ”

"Okay." Although Bai Su was unhappy that this old man was playing a big name, he still took the advertising book with a smile.

Bai Su distributed the information to the three members of the butterfly group, and whispered, "You guys take a look first." If it works, shoot according to this script. If it doesn't work, go with our plan. ”

Tang re-glanced at the advertising caption on the corner book, and almost vomited blood to death.

Each of them really only has one advertising slogan, or rather, the three of them only have the same advertising slogan.

The setting of the advertising corner book is like this, three people wearing student uniforms to play students, walking out of the school gate, Zhang Heben saw a child eating ice cream, so he said I want to eat Miaomiao, Lin Huiyin also said I want to eat Miaomiao, Tang Xin said we all have to eat Miaomiao.

Then, the three of them ran to buy three ice creams, ate them with happy faces, and even licked their lips like that little kid—

The voiceover of the final ad is: Wonderful, make life more wonderful!

Tang thought again, who wrote this advertising corner book? Can you put some thought into it?

However, the worse the ad book, the more it will help their plans.

The three of them pretended to discuss with Bai Su, and then Bai Su walked up to Feng Yang and said, "Director Feng, they have some opinions on the advertising corner——"

"What do you think?" Feng Yang raised his eyebrows and said dissatisfied. The advertising corner was approved by him, and the butterfly group has an opinion on the corner, so doesn't it have an opinion on his vision?

"That's right. They think— they think this is a pretty good one. It also fits their image very well. It's like it's made for them. "Bai Su gave Feng Yang a big tall hat first, and the little old man's face really looked better." However, they felt that such advertising highlights were not prominent enough. Or rather, it's hard to remember—"

"What do they think?" Feng Yang asked with a displeased expression.

"In fact, we discussed how to shoot this commercial for a long time." Bai Su is a character like a person. When she said this, on the one hand, she deliberately lengthened the time for 'thinking', so that Feng Yang would not feel that they were too smart and that he himself was a fool. In addition, it can also make Cai Yanfen, who is standing aside and listening, grateful to them.

There's no boss who doesn't like to work with someone who is so dutiful. It's true that she paid the endorsement fee to the butterfly group, but they can handle it, and they can devote themselves to it like this-

"It's been so hard for you. I'm going to treat you all when I get back. The lines on Cai Yanfen's face softened a little.

Bai Su pointed at Tang Zhong and said, "Subversion." First, image subversion. Our image of Tang Xin has always been a neutral route and looks more manly - in this way, she can fully take on the responsibility of playing a male role. Those who know the butterfly combination will have a feeling of brightness. Director Feng will never forget the sensational scene caused by Fan Bingbing's appearance in Paris in a black horse suit - women can also be very handsome and stylish. ”

"And then?" Cai Yanfen's interest was aroused.

"Emotional subversion." Bai Su knew that his first article had persuaded Cai Yanfen, and his heart was a little more relaxed, and then said: "Most of the previous commercials were men chasing women, so let's have a woman chasing a man." In this way, it also makes the audience feel fresh. ”

"Hmm. What's the story like? Cai Yanfen asked again, completely forgetting to ask Feng Yang's opinion. Feng Yang, a professional, had no place to use it, and his face was extremely embarrassed.

"Neither of us was professional, and a vague story came to mind." Bai Su glanced at Feng Yang and said with a smile: "Director Feng is a golden hand to help us take the pulse." Let's see if this story can be used. ”

"Manager Bai has won the award." Feng Yang smiled rarely, and said, "Let's talk about it." I'm a little curious, too. ”

"Because the people who eat ice cream in winter are young people, the back of our story is still set in the school - Tang Xin is the most handsome boy in the school, and he is also a good friend of Hepburn and Echo, and Hepburn and Echo like him very much. After school, the two were ready to confess to him - when Tang Xin walked to the school playground, he found Hepburn walking towards him. He turned around, and Lin Huiyin also walked towards him behind him. He looked ahead, then back, then ate the ice cream in his hand, and yelled, 'I only have one'—"

Cai Yanfen was a little disappointed and said, "This is a bit of a mess, right?" ”

Feng Yang also said: "Wouldn't it be a little vulgar? ”

Bai Su didn't speak, just looked at the two quietly.

Feng Yanfen and Feng Yang glanced at each other. After a few seconds, both of them laughed at the same time.

"Not bad. Interesting. Feng Yang laughed. It's really interesting. The picture is very joyful. It's impressive. ”

"The two girls originally wanted to confess to him, but they didn't expect him to misunderstand that the two of them were here to snatch his ice cream-" Cai Yanfen helped her glasses and said with a smile. "The lines are also very interesting. I only have one - I mean that there is only one ice cream, and I mean that there is only one person. Does this also imply the psychological state of the two girls' liking that makes him in a dilemma? ”

"That's all I can think about." Bai Su said with a smile. "Maybe the audience can think of more."

"Director Feng, what is your opinion?" Cai Yanfen looked at Feng Yang and asked.

"The story is simple. But the implication is good. Moreover, it is very innovative to associate Miao Miao ice cream with the relationship state. Feng Yang said. Give it a try. ”

In the corner, Zhang Heben pouted and complained to Lin Huiyin, saying, "There is a person who is really shameless. Set yourself up as a school grass, and you have to let others pursue him - hmph, school grass, I think it's a straw. ”

Tang Chong pretended not to hear her, thinking to himself that whether it was school grass or straw, it was much better than letting himself wear fur.

He looked at Bai Su, and he didn't know if they had accepted his advertising idea. (To be continued)