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In fact, if it weren't for the surge in sales of VCD players in China, so that foreign giants could see the good prospects of the DVD player industry, they would still not be able to form a unified standard in a short period of time.

From this point of view, the role played by Fan Wuji's Wanyan Company in this is crucial.

Since DVDs were first developed as audio-visual products, the most common DVD in the DVD field is DVD. Tracing the development process of DVD, you can find that MPEG-2 for DVD came out at the same time as the MPEG-11 standard for VCD, and has long been widely used in the field of broadcasting, but why is it so slow to enter the civilian market than VCD?

Could it be that foreign giants do not see the huge benefits and bright prospects contained in it?

Of course, this cannot be the case, in fact, it is precisely because everyone sees the huge benefits contained in it that the two camps of DVD standards have been formed, and everyone does not give in to each other, and both want to dominate the technical standards of DVD.

There has long been a saying in the world, which is called first-class enterprises to set standards, second-rate enterprises to operate brands, third-rate enterprises to operate markets, and fourth-rate enterprises to manufacture products.

This sentence is very clear, that is, the enterprise that has the power to set industry standards is the real boss in the industry.

The first generation of DVD players was introduced in 1994, but VCD and CD-ROM manufacturers, who had already taken over the market on a large scale, deliberately reduced the size of the DVD market for the sake of vested interests.

In addition to manufacturing technology and market factors, there is a big reason, and that is that the development of software is artificially limited. For well-known reasons, the distributors of music tapes, CDs, film and video tapes, LDDs, and VCDs, which were the main consumers of the audio-visual market at the time, suffered from piracy, so they were not interested in DVDs.

On the one hand, there are predictable huge profits, and on the other hand, there is a piracy impact that may make their efforts futile.

It's like a hardware manufacturer like Fan Wuji. In order to promote the sales of VCD players. Deliberately cultivating and secretly supporting the underground production line of pirated video discs. provide them with technical support as well. Everyone is fighting for their own interests. and regardless of the lives of others.

When Fan Wuzhi came to Wanyan Company to guide the workplace. I talked about this problem with the company's senior management Mr. Jiang and some technical personnel. Since you have chosen the direction of research and development. I am very interested in the development of DVD industry standards. It is also involved in the development of this industry standard through the Philips local relationship. Became the only manufacturer in China to participate in the formulation of DVD standards.

Mr. Jiang talked about the time when the DVD industry standard could not be launched for a long time. The issue of piracy was raised. and abhorred the problem of piracy. This is probably because he did not apply for a patent for the production of VCD players in a timely manner. As a result, Wanyan Company was on the verge of bankruptcy. It made him deeply wary of piracy in his heart.

"The problem of piracy of DVD technology has not been solved. Major companies will definitely not launch corresponding film sources. Mr. Jiang said to Fan Wuxi.

Fan Wuxian nodded. I know that Jiang's judgment is reasonable.

In fact. It was not until the International DVD Standards Alliance adopted the opinions of the Motion Picture Association of America and the Consumer Electronics Manufacturers Association, led by the eight major Hollywood companies. After the adoption of region code technology. DVD software has only just entered the stage of system development.

The so-called region code refers to adding the region code to the DVD-Video disc and adding the region code recognition system to the DVD player.

In this way, the disc can only be played if the region recognition mechanism of the DVD machine matches the additional region code in the DVD disc. As a result, the world is divided into six regions, the United States and Canada as one region, Japan and Europe as two regions, China as Hong Kong and Taiwan as three regions, Central and South America as four regions, Africa as five regions, and Chinese mainland as six regions.

Theoretically, a Zone 1 DVD disc released in the U.S. would not be able to be played on a DVD player where it was sold in China. The goal is to ensure that the filmmakers and distributors of a film get the most out of the film's global distribution and screening, and then get its DVD software into the consumer market in an orderly manner.

"In fact, the lack of support from the Americans is the main reason why DVD technology has been slow to be promoted." Fan Wuxian said to everyone.

As the largest producer and consumer of film products, American film companies have always been skeptical of DVDs, on the one hand, they are unwilling to disrupt the pattern of American film consumption at that time dominated by videotapes, and on the other hand, they are also considering the market risks of DVDs, including the film companies such as Universal and Columbia, which are owned by home appliance giants, have never released their own movie DVD software.

It was not until the end of 1997 that Warner Pictures broke the backwater of the DVD market and released DVDs of more than a dozen films such as "Batman and Robin" in one go. In due course, Warner has been in the box office revenue of movies for two consecutive years, so they are eager to compensate for the secondary market of film consumption and the distribution of video products, so they took a risky move and took the lead in burning the war to the DVDW~ domain, but this move has received a warm response from the market, and some large companies in Silicon Valley and the largest disc manufacturers, such as TECHNICOLORR, IMAGINEE, etc., have also joined the ranks of DVD manufacturing. This move not only establishes Warner's leading position in this field, but also establishes a new growth point for the audio-visual entertainment consumer market.

In less than half a year, all the major American film companies have also launched their own DVDs, and at the same time, DVDs have gradually squeezed LDD out of the mainstream market of movie discs with its excellent picture quality, sound effects and unique interactivity, and occupied half of the entire film and video sales.

"Although we are not happy to admit it, but the American blockbuster in terms of sound quality and storyline atmosphere creation, is indeed far better than the domestic level, so their joining, is the driving force for the promotion of DVD technology, our company in addition to the DVD MPEG-2 standard decoder research and development, but also to actively follow up the technical standards of international mainstream manufacturers, can not engage in closed-door manufacturing." Fan Wuxian emphasized to everyone.

Mr. Jiang nodded and fully agreed with Fan Wuxi's opinion, but added, "In terms of technical protection, we have to put a little more effort into it." ”

Fan Wuxian smiled, and said that Jiang has always been bitten by a snake for ten years and is afraid of the well rope, but in order to promote DVD technology in China, the first problem to be solved is how to make a breakthrough in the area code technology of the disc player, so that Chinese consumers can receive and watch all DVD movies without obstacles, which is essentially to clear the obstacles for piracy.

It's also funny to say that the promotion of a new technology in China actually relies on piracy technology to promote, which is really embarrassing to say, but Fan Wuzhi thought that in the personal computer market, pirated software is also a huge driving force for the development of the domestic computer industry.

There are two reasons for this situation, one is the low level of domestic economic development, and the other is that the greed of some foreign manufacturers is too great, and the Chinese people really cannot afford their oppression.

Therefore, Fan Wuxian can mention that once the DVD industry standard is launched, after having a sample of the disk area code technology, the first thing to do is to develop a DVD player that can break through the lock code limit.

"In this case, it seems that infringement is involved-" Jiang always asked his question with some hesitation.

Fan Wuxian shook his head and said, "That's why I didn't merge Tianli Company with Wanyan Company, the purpose is to separate the core decoder technology of DVD, and then we can cultivate many local small enterprises to assemble them for us, as for what the hardware is inside, it has nothing to do with us." Anyway, as long as we can make sure that the DVD player can work properly, as for how many discs it can read, that's not our problem. ”

Mr. Jiang didn't expect Fan Wuxi's plan to be so far-reaching, and after listening to his arrangement, he couldn't help but gasp, thinking that there was such a freak in China, but it was a headache for many foreigners.

Fan Wuzhi stopped at Wanyan Company for three days and was satisfied with the company's current work progress, but also raised a question, that is, in the case that the company's production line is not suitable for further expansion, the production line and related technology can be transferred through authorization and provided to some small enterprises with financial guarantees.

"Why is that?" Mr. Jiang was puzzled, no one would think it was too troublesome for him to monopolize an industry, right?

"This is China's national condition, anyway, with our current production capacity, it is impossible to monopolize the domestic market, because this market is too big, we have already dug the first pot of gold, we can't expect to continue to maintain this monopoly, otherwise it will provoke the anger of the people."

Fan Wuxian said.

"However, some large manufacturers get our technology and can quickly form large-scale production." Mr. Jiang asked.

"Then let's talk about how to operate the cooperation mode, drag it out, it can be delayed for a year and a half, and our second-generation aircraft should be listed, and before that, the technology of the first-generation aircraft will be transferred, isn't it a good choice?" Fan Wuxian smiled.

After hearing this, Mr. Jiang and the others couldn't help but open their mouths, their hearts were so dark! There are no pop-ups