Chapter 564: $100 million in advertising

There is nothing wrong with Lu Shaohua being smart, but after all, he is a human being, even if he is a reborn person, he has no advantage in seizing the market, plus it is his mistake in decision-making, he is more or less impatient, and he has no idea all of a sudden, how can it be so easy to come up with a countermeasure.

It is precisely because he has no idea that Lu Shaohua convened all the senior managers in the Phoenix Group to have a discussion meeting, and take the idea.

Think about it, the employees of Phoenix Group are all the elites in the industry, as for the top management needless to say, his wisdom is the top existence, moreover, the market share is not untouched, there are some people who have a lot of experience in dealing with this matter, and there may be a way to deal with it.

"The most important problem now is the output of my products, especially Phoenix Motors and Phoenix Computers, these two products are very popular, especially Phoenix Motors, after the last incident, the reputation of Phoenix Motors has risen a bit, and new models have appeared, which are very popular, but now the output is limited, many agents do not dare to enter so many quantities, and our own sales network does not have much quantity to sell, which indirectly leads to the shrinking of market share, so I propose, before that, I hope that Lu Dong can solve the problem of output first, I also believe that the increase in output can take back the market that belongs to us, if we can manufacture products in large quantities and increase publicity, maybe we can expand the market. Xu Jiarui was the first to speak.

Xu Jiarui is the general manager of Phoenix Sales, and the direct loss of the market occupation is also Phoenix Sales, and other subsidiaries do not have much impact, of course, no big impact does not mean that there is no impact, and there is still a small indirect impact, and it is precisely in this way that Lu Shaohua convened all the executives and everyone sat together to discuss countermeasures.

Now Xu Jiarui is the first to speak, and then some people will speak one after another, and the second speaker is Qin Sichen, whose speech is more objective. "The issue of output restrictions was decided by Chairman Lu personally, and this matter cannot be changed, and the output will not be relaxed."

Yes, the issue of limiting output was personally formulated by Lu Shaohua, and it was also to prevent the phenomenon of piles of goods in the financial turmoil of '97, so this kind of thing cannot be changed.

Just if you don't change it, the result will be very troublesome, so to speak, trapped in a dead end, and there is no possibility of recovery. Lu Shaohua also realized this problem and agreed with Xu Jiarui's statement, so after Qin Sichen finished speaking, Lu Shaohua gestured to Qin Sichen with his eyes, and then he spoke. "I gave the order to limit output, and I also asked President Qin to carry it out, as for why, you don't have to question it, I have a basis for making this decision, but now that Mr. Xu talks about this issue, I think it is feasible, but it is still necessary to limit it, which is of strategic significance."

Speaking of this, Lu Shaohua paused, took a breath, looked around for a week, swept over the faces of all the senior managers, and saw that everyone had no idea of interjecting, Lu Shaohua nodded with satisfaction, and then continued. "Well, that sounds a bit contradictory, huh! But I don't think what I'm trying to say is that we can be a little bit more flexible, a little bit more relaxed under the original conditions, but not too broad. ”

There was silence at the scene, no one spoke, including Qin Sichen, and she didn't speak, because Qin Sichen thought that this was the only way to deal with it, and it would be easier to regain the original market, and then when the financial storm came, there would not be too much stockpiling, but it would not let the group fall into trouble.

"Let me add, I think it's not impossible to relax some, but you can't blindly relax the quantity, you have to calculate it precisely." Qin Sichen made a second speech, which was also to make up for the loophole in Lu Shaohua's words just now.

It is undeniable that there is nothing wrong with paying attention to science and precise calculations, so that the group will not lose so badly when the time comes, so after Qin Sichen finished speaking, Lu Shaohua nodded and agreed, expressing his agreement with Qin Sichen's approach.

"I don't think that's going to work." Xu Jiarui's voice sounded at this time, and it looked a little big or small, but Xu Jiarui had no choice, he was anxious, if he followed the method that Lu Shaohua and Qin Sichen said, then when would he be able to regain the market and his hard work. "I still maintain the original statement, I hope that Lu Dong can relax the output, well, I will make a package ticket here, as long as the group produces, I will be able to sell all the products, if it can't be sold, I will resign."

'Boom', Xu Jiarui's words exploded in the conference room, causing a strong shock, you must know that this is a warrant, if it is really as Xu Jiarui said, there will be an accident at that time, then he will really resign.

There is a popular saying in Hong Kong that the threshold of the Phoenix Group is not easy to enter. The general meaning of this sentence is that it is too difficult to enter the door of the Phoenix Group, and it is even more difficult to mix with senior managers, such as Xu Jiarui, the general manager of a subsidiary, and it can be said that it is even more difficult than ascending to the sky.

Lu Shaohua shook his head with a wry smile, he knew whether Xu Jiarui was too confident or he was too impulsive, and he even resigned, and he really dared to speak, but no matter what, Lu Shaohua would not let Xu Jiarui leave the Phoenix Group because of this kind of thing. "Mr. Xu, you calm down, don't get carried away because the market share is occupied, well, as a subsidiary, especially the general manager of an important subsidiary like Phoenix Sales, it is necessary to keep a cool head, and you must be calm in trouble, especially at this time, you can't be impatient."

Lu Shaohua's small criticism of Xu Jiarui is also a maintenance of him, he doesn't want his words to be too full, it will not end well at that time, so that his prestige will be ruined, and he will really have to leave the Phoenix Group at that time.

After a pause, Lu Shaohua's eyes kept looking at Xu Jiarui, observing his movements, and when he saw Xu Jiarui moving his lips and wanted to speak, Lu Shaohua spoke again and interrupted Xu Jiarui's words. "Okay, don't say it, I know in my heart, relax a little output on the original basis, well, this matter is decided, and the next topic we want to talk about is to use some means on this basis to regain the market that belongs to us, do you have any opinions?"

Lu Shaohua played this trick beautifully, not only blocking Xu Jiarui's speech, but also smoothly changing the topic, so that Xu Jiarui could not continue on the original topic. The facts also proved that this trick was effective, but Lu Shaohua interrupted and changed the topic, and Xu Jiarui really didn't speak.

"Let me say a few words, I think publicity is very important, if necessary, produce some more novel advertising, so that our products should be very helpful, maybe we can regain the market." Chen Darong, the general manager of Phoenix Entertainment, also spoke, there is nothing wrong with him being in charge of the entertainment company, but Phoenix Satellite TV is also under his management, and he has indirect contact with the media, but he knows a lot, but Chen Darong's surname is extremely cautious, and he added a sentence after speaking. "Advertising, if we can't regain the market, should also be able to increase the visibility of our group, which is very beneficial to us."

Chen Darong wants to express the meaning is very obvious, to improve the popularity of the Phoenix Group brand, euphemistically expressed the consideration of the future pace, after all, the popularity has increased, and now there is no effect, but when the output is relaxed, it will quickly occupy the market.

"Mr. Chen thinks long-term, I agree, advertising must be played, well, I personally think that not only advertising, but also at all costs, even if hundreds of millions of dollars are invested." Qin Sichen also expressed her position, and she supported Chen Darong's idea.

"I think it's doable, too."

"Well, it works."

"Agreed."

All of a sudden, many executives agreed, expressing that Chen Darong's idea was feasible, and then everyone focused their eyes on Lu Shaohua, waiting for him to make the final decision, after all, he is the real decision-maker.

Lu Shaohua did not disappoint everyone, smiled, and began to express. "I also think it's feasible, well, let's do it, Mr. Chen let the people below plan the advertisement, as you said, be more novel, as for the problem of funds, Mingzhang, you transfer me 100 million US dollars, I want to smash it desperately, so that the name of Phoenix Group will resound throughout the world."

Everyone heard it right, Lu Shaohua said that it was 100 million, and it was a US dollar, not a Hong Kong dollar, you must know that it is now the 90s, what does 100 million US dollars mean, it means that it is a huge amount of money, and 100 million US dollars is enough for an ordinary family to live for ten lifetimes.

"Don't worry, I'll transfer 100 million dollars later." Liu Mingzhang has not spoken, because he does not understand the sales industry very well, and has no right to speak, and now when it comes to the matter of adjusting money, he is in charge of the group's finances, and he has the right to speak on this matter.

"Hmm." Lu Shaohua nodded with satisfaction, his eyes swept over everyone's faces again, and seeing that it was almost over, he didn't want to delay, so he spoke. "That's probably the case, two steps ahead, other things depend on the situation, well, what I want to say is that everyone must pay attention to it, there are some small links that need to be matched and must be matched, I said ugly things in front, if you push three and four times, yin and yang violate, resulting in losses for the group, then there is only one way to go, that is, to roll up and leave."

Lu Shaohua's last words were very harsh, with some words that could not be refused, and at the same time, he was also warning all the executives in the group, telling them that if they did not cooperate and caused losses, he would expel that person from the Phoenix Group.

Lu Shaohua is usually very talkative, but everyone knows that it is usual, but now the situation is different, there is chaos in the Phoenix Group, Lu Shaohua can do what he says, and before contacting, Lu Shaohua has not fired senior managers, so no one dares to question Lu Shaohua's words.

Everyone nodded heavily to show that they understood.

Seeing this, Lu Shaohua was also extremely satisfied, with a dark face, his eyes swept over everyone's faces, and said in a deep voice. "The meeting is adjourned, President Qin and Mr. Xu come to the office with me."

(To be continued)