Today's situation on the Tang Dynasty network is no better than when there was a help that was all online. Now all the resources are online, and anyone can use them as long as they can afford to pay for advertising. For the Tang Dynasty network, the previous advantages were suddenly gone. In such a situation, Chen Jiayi wanted to know what kind of measures Gu Xiaoyu would adopt to reproduce the glory of the Tang Dynasty network.

Hearing Chen Jiayi's inquiry, Gu Xiaoyu was about to speak. At this time, Chen Jiayi's mobile phone rang suddenly, and Chen Jiayi looked at the call, it was Zhang Zixian calling, "Mr. Chen, is Sina's Jianghu OL business connected?" ”

After all of them are separated online, they are basically taken over for the business of any game company. It's just that Sina is the opponent of the Tang Dynasty's information. At this time, Dudu was an online manager, and he was only a small department manager before. Now that his management is all online, he subconsciously called Zhang Zixian at the headquarters when he encountered a new wave. After all, it turned out that Zhang Zixian was the boss of Tang Dynasty Information.

After hearing this, Zhang Zixian also had some difficulties.

Although Chen Jia gave the order, sometimes, emotionally, they really didn't understand. After thinking about it, Zhang Zixian called Chen Jiayi directly.

"Why don't you pick it up?"

Although Chen Jiayi was calm, he was already a little angry.

"This ......"

Zhang Zixian was asked by Chen Jiayi's rhetorical question, and he didn't have any words.

"Do you need me to repeat it again?"

If Chen Jiayi gets angry, it is definitely not like thunder, but as cold as frost.

"Mr. Chen, I know how to do it."

Zhang Zixian was almost intimidated by Chen Jiayi's extremely cold words, but fortunately, his brain reacted quickly. Then he dialed the phone to Dudu Online, and said categorically, "Don't call me again for such questions in the future, Dudu Online has nothing to do with Tang Dynasty information." Unless, New/Wave and both are online competitors, or the headquarters gives orders. ”

"I guess you heard that, too."

Chen Jiayi put down the phone and said to Gu Xiaoyu, "The reason why Blizzard can become a world-renowned game company is because of Blizzard's professionalism. As we can see, Blizzard has never had a monopoly, but he has made his game all over the world. Even EA, a large game company like this, doesn't have the ability to do that. If Tang Dynasty wants to become the world's top game company, the first thing to break is its monopoly in China. Otherwise, ten years later, the Tang Dynasty network will be a stepping stone for others to reach the top. ”

"I know."

Gu Xiaoyu nodded, signaling that he understood.

Perhaps for many people, although they intellectually agree with Chen Jiayi's strategy, many times, they still can't accept it emotionally. Even if it is other companies, when they praise the generosity of the Tang Dynasty company, I am afraid that it will be difficult for them themselves to accept such generosity as Chen Jiayi.

It's just that for Gu Xiaoyu, she very much agrees with Chen Jiayi's strategy.

Originally, Gu Xiaoyu was just an ordinary college student, and he didn't have any big strengths. But by chance. Gu Xiaoyu entered the Tang Dynasty network. Subsequently, Gu Xiao learned a lot of knowledge through the Tang Dynasty network. Including corporate management, Internet use, public relations and diplomacy...... However, what impressed Gu Xiaoyu the most was the word innovation mentioned by Chen Jiayi.

Looking at Tang Dynasty companies, most of them have achieved their current status through innovation.

For example, Tang Dynasty Network innovated and developed Counter-Strike by adapting Half-Life. Since then, Tang Dynasty Network has become the world's first-class game manufacturer from an obscure small game company. Not to mention the ethereal journey behind, the innovation of two of the world's top technologies. As soon as it was introduced to China, it caused the madness of domestic players. Even if it is an agent to South Korea, it has become a favorite of Korean gamers. Based on the current data, the number of online users of the Ethereal Journey in South Korea has reached 300,000, ranking first in South Korea.

Another example is the starting point Chinese network.

If the starting point Chinese network is not innovative, there is no VIP payment mode. I'm afraid that Chen Jiayi's ethereal journey will not develop to the current scale. Not to mention, the Tang Dynasty audio-visual completely relied on technological innovation, which became popular all over the world.

"Mr. Chen, our Tang Dynasty Network only uses two words to deal with this game war."

Gu Xiaoyu was not intimidated by Chen Jiayi's call with Zhang Zixian just now, but stood on his chest and seemed very calm.

"Which two words."

"Branding."

is such a brand, even Chen Jia couldn't help but praise it after hearing it.

Don't underestimate the role of this brand, with the current online game market, only Tang Dynasty Network has played its own game brand. Like Youlong Online and Shanda Network, these two game manufacturers only make players feel a little familiar at most. However, when it comes to branding. These two companies are not enough.

In Chen Jia's eyes, the cultural value of the four words of the Tang Dynasty network is worth a thousand gold. This is also the reason why Chen Jiayi dared to withdraw the capital from the Tang Dynasty network online. Even, Chen Jiayi also believes that the value of the current online brand in the Tang Dynasty is greater than the value of the capital online. Probably, it's not so obvious now. After a few years, Chen Jiayi is absolutely convinced. As long as the four words of the Tang Dynasty Internet are mentioned, they will definitely attract thousands of tiger and wolf fans.

Tang Dynasty Network has such a good brand, it is the time to fight a brand war.

"Then I'm looking forward to the debate between Tang Dynasty Network and major domestic game companies!"

After speaking, Chen Jiayi left the Tang Dynasty network.

…… April 2002.

This is an unforgettable month for all game companies, and later generations will always mention April 2002 when talking about the history of online games in China. In this ordinary April, major domestic online game companies began a large-scale game battle. This war was spectacular, the competition was fierce, and the impact was far-reaching. It wasn't until the end that a new era of the Internet began.

This period of time, many people in later generations called it: the battle of the princes of the online game.

We will set our sights on the entire domestic game market.

The first to enter the Central Plains was NetEase's elves.

NetEase relied on an online game that returned from the Korean agent, with the status of the NetEase portal and countless users of the 163 mailbox, coupled with the crazy advertisement of "all online". In the first stage, he entered the battlefield and grabbed a part of the players first.

Later, Xin/Lang secretly developed Jianghu OL, it is said that many of the settings of this game are based on the plot in traditional martial arts. In particular, the word "rivers and lakes" has been constantly hyped by the new/wave in the hands.

It can be said that with the words "rivers and lakes", it has indeed attracted thousands of gamers.

In reality, the smell of rivers and lakes has become weaker and weaker, but under the influence of Jin Yong's ancient dragon and countless Chinese cultural knowledge, countless players have an indescribable yearning for the word "rivers and lakes". For this reason, many players have entered the rivers and lakes OL opened by Xin/Lang to experience the feeling of being in the rivers and lakes.

It is different from NetEase, Xin/Lang. The swordsman love affair of Xishanju is like a hidden hero. He has been cultivating in Xianshan for a long time, although he is not in the rivers and lakes, but the rivers and lakes have left a legend of swordsman love. Xishanju has accumulated a considerable part of popularity by relying on a stand-alone version of swordsman love developed for many years. Moreover, after years of dissemination of the stand-alone version, the swordsman romance also has a little bit of the culture of Xishanju. Under such circumstances, Xishanju relied on the fame he had accumulated back then. There is also a completely Chinese-style game production concept, the game has just been launched, it is like a peerless sword, and it has instantly stolen countless gamers.

In addition, some other small game companies finally came back to life after the Tang Dynasty company opened "all online". In the face of major powerful game companies, they did not quit the game. On the contrary, he has a lot of money and has set off a bloody storm on the Internet.

The war of the princes of an online game has started completely from now on.

When the princes were fighting, the domestic game overlord Tang Dynasty Network finally reacted.

A well-made, rich plot, and innovative gameplay Fantasy Journey to the West has entered this war.

Seventy-two changes, infinite formations, catching ghosts, breaking into the Heavenly Palace, the Tang Imperial Examination...... A series of ways to play are endless.

Although this Fantasy Journey to the West is similar to Journey to the West in many places, it is much better than Journey to the West, whether it is from the picture or the combat gameplay. And, most crucially. Fantasy Journey to the West is produced for the Tang Dynasty Network.

When the advertisement of Fantasy Journey to the West was played, after the words "produced in the Tang Dynasty, it must be a high-quality product".

What bloody rain, what swords and sticks. In front of the overlord of the game industry, all of them have lost their power.

Before that, several game companies had their own tricks. Whether it's a game, an advertisement, or an advertorial. Even Infernal Affairs, conspiracies, and the like have all been used. Don't talk about these moves, the routines really work. The focus of the market immediately shifted to these game companies.

It's just that, after all, Tang Dynasty Network is a giant in the domestic game industry, and it is a first-class game manufacturer in the world. Although this time the game product launched by Tang Dynasty Network is a relatively single turn-based game.

This kind of turn-based game, many people don't want to play it after seeing it at first. In their opinion, what is the fun of this kind of brain-dead kid game where you hit me and I hit you?

However, the Tang Dynasty network is too domineering.

Produced in the Tang Dynasty, it must be a high-quality product, and eight words will come out. All of a sudden, countless players in China had an impulse to try the game.

In their hearts, the games developed by the Tang Dynasty network must be classics. Although a Journey to the West was previously launched, this Journey to the West is only a work of NetEase, strictly speaking, it is not a work of the Tang Dynasty Company. It's just that why is Tang Dynasty Internet so heartfelt about turn-based games? Could it be that this 2D turn-based game is really so fun?

In the end, they still couldn't resist the temptation of the Tang Dynasty Internet, and countless netizens entered the world of Journey to the West with curiosity. So far, after these players stepped into the big stage of Fantasy Journey to the West, they took root in Fantasy Journey to the West and became a loyal fan of Fantasy Journey to the West.

(To be continued)