Chapter 197: The Tang Dynasty Guardian is officially launched
"By the way, I'll take a look at your promotion plan."
For the guards of the Tang Dynasty, Chen Jiayi is still looking forward to it. Moreover, Chen Jiayi also had high expectations for the Tang Dynasty guards. It's just that Lu Jiafeng's team has good R&D capabilities. However, the promotion capacity may be relatively insufficient. In order to build them into a professional security team integrating R&D and promotion, Chen Jiajie came to Tang Dynasty Software this time to guide them.
"Mr. Chen, this is our promotion plan."
After Lu Jiafeng came to Tang Dynasty Company, he absorbed Tang Dynasty Company's "customer first" concept. For the promotion plan, for the first time, we began to focus on individual users. Most of the promotion plans are focused on the mén website.
"Advertising is to be done, but I don't know if there is anything else besides advertising?"
Chen Jiayi took a closer look at this plan, a lot of advertising strategies. Although this works well, to be honest, it really costs money. You must know that now the Tang Dynasty software is separate from the Tang Dynasty information, and the Tang Dynasty software wants to promote the Tang Dynasty Guards, naturally, it also has to pay for the Tang Dynasty information. A free security software may not be too profitable for two or three years. If it's a lot of money on advertising. Although it is worth it in relation to the future, this huā fee is actually worth it. But who doesn't want to maximize profits?
"Something else?"
Although Lu Jiafeng is a genius, he has little experience in Internet promotion. The plan just given is based on the Tang Dynasty network, Tang Dynasty information's previous successful cases.
"Isn't this a plan?"
Lu Jiafeng thought to himself, this can't be impossible.
With the influence of TT software, almost 99% of the country's Internet users have used TT. Just play a few TT pop-up ads. It doesn't take a few days to accumulate a large number of users. Moreover, the Tang Dynasty software is completely free, but it has so many features. It's sure to attract a group of die-hard fans, after a year or two. Then, the Tang Dynasty Guardian can also dominate the domestic network security industry like instant messaging. When the time comes, wouldn't it be the easiest thing to launch the Tang Dynasty antivirus?
"It's not that no, our minds can be a little more open."
Chen Jia initially guided Lu Jiafeng, "For example, to cooperate with anti-virus companies. ”
At this time, Chen Jiayi made a suggestion.
Although the Tang Dynasty Guardian has good functions, it is also very simple. But it's that he's simple. While the user growth is fast, he is also likely to be modeled by others. If you don't find a solid alliance, I'm afraid the path of the Tang Dynasty defenders won't go far. After all, Tang Dynasty Guardian is also a security software. If no antivirus vendor acknowledges his expertise, it won't be long before it is replaced by some other software. And these other software are likely to be developed by other antivirus software vendors.
Just like the later generations of Jinshan Guard, Kaka Assistant and the like, in fact, the function is the same as that of 360 Security Guard. However, at that time, 360 was launched on the market, and while successfully occupying the market, it was also tied to a well-known antivirus software vendor - Kaspersky. The cooperation with Kaspersky can be said to solve many security problems for 360. Of course, 360 was also indirectly promoted.
Until finally, when the 360 trend was achieved, he threw off Kaba and developed his own anti-virus software, which became the first place in the domestic anti-virus field in one fell swoop. Today's Tang Dynasty guard, although he has the function of killing Trojan horses. However, it is not an antivirus after all. When promoting, we should also learn the same as the original 360. Find a strong ally to share a piece of cybersecurity responsibility for the Tang Dynasty defenders.
"Working with an antivirus?"
Lu Jiafeng felt that this proposal was a bit strange, and asked weakly, "Do these anti-drug factory business associations cooperate with our Tang Chaowei?" ”
"Why not?"
Chen Jiayi is very strange, why did Lu Jiafeng ask this question?
"Don't they know that when the time comes, when the time comes, they may threaten their position. If I were an antivirus manufacturer, I would definitely not cooperate with Tang Dynasty Guards. ”
Lu Jiafeng replied categorically.
"I see, I said that in your plan, how can there be no plan to cooperate with antivirus manufacturers."
went around in a circle, not that Lu Jiafeng was not smart enough, nor that Lu Jiafeng had no vision. Rather, he takes anti-virus developers too seriously. As long as the Tang Dynasty Guardian has a circle of advertisements, it can attract countless users. At that time, even if these antivirus manufacturers do not cooperate with the Tang Dynasty Guards, they will have to cooperate when they see the benefits. Thinking of this, Chen Jiayi simply explained to Lu Jiafeng, "Let's make an analogy, you are Jinshan Antivirus, and I am a guard of the Tang Dynasty." When the number of users of Tang Dynasty Guardian reaches 10 million, would you like to cooperate with me? ”
"This ......"
Lu Jiafeng heard Chen Jiayi's image analogy, and instantly broke his own thinking just now. Yes, even if they knew that this was to promote the Tang Dynasty guards. However, they also saw the huge user base of Tang Dynasty Guardians at this time. In the face of absolute profits, they will definitely not let go. Could it be that you don't want the profits in front of you, so you want to develop a security guard by yourself, and then fight with the Tang Dynasty guards? You know, the background is Tang Dynasty information, how can you fight it?
However, there is another point that Chen Jiayi did not say.
That is, not everyone can see the future of the Tang Dynasty guards. If everyone knew that this software could dominate the anti-virus field in the future, they would not cooperate with the Tang Dynasty Guards. Just like Kaspersky at the beginning, if Kaspersky knew that 360 could dominate the domestic antivirus market, Kaspersky would be crazy, would it still cooperate with him?
"Mr. Chen reminded me."
xiǎoxiǎo, Lu Jiafeng suddenly woke up.
"Also, this Tang Dynasty guard, we can't just focus on the country, but also abroad."
There are a lot of foreign antivirus software. Famous antiviruses like Kaspersky, Norton, etc. In China, it can almost kill a lot of domestic software. Even if the Zhongtian antivirus developed by Lu Jiafeng's team, Kaspersky is not an opponent. Although Chen Jiayi has the latest antivirus concept, he can make the most powerful antivirus software in the world. However, to enter the world market. It's not just that the antivirus software is good, you also have to have a good way to promote it.
Moreover, the most important thing is that the world's top anti-virus concept in Chen Jiayi's mind cannot be completed by Chen Jiayi, the boss. Instead, it will be given to Lu Jiafeng, but such antivirus software cannot be completed in a short time. Therefore, Chen Jiayi thought of the 360 security guard. First of all, this computer management software, which is not like security software, but not security software, will be introduced to the world. After occupying the market at that time, it is natural that you can smoothly launch your own antivirus software.
What is called the Ming plank road, the secret crossing of Chen Cang. Chen Jiayi's move is a classic example.
This is much more clever than directly developing antivirus software and seizing the world antivirus market.
After that, Chen Jiayi stayed in Tang Dynasty Software for a day, trying to transmit a lot of promotion ideas to Lu Jiafeng in later generations.
"Got it?"
It wasn't until the afternoon that Chen Jiayi stopped.
"Although some of them are not very clear, they are probably, and they can still be absorbed."
Lu Jiafeng was extremely moved today, but he didn't expect to get Chen Jiayi's personal guidance. You know, Tang Dynasty Company has always been rumored. This BOSS, I don't know how good it is. is often pointed out by him for a sentence or two, and his life is infinitely useful. Just like Gu Xiǎo Yu, who followed Chen Jiayi at the beginning. In less than two years, he is now in charge of a large Tang Dynasty network.
After Lu Jiafeng came to Tang Dynasty Company, he naturally heard these rumors. It's just that it's not good to ask Chen Jiayi for advice in person. I had to go to the Tang Dynasty network and Tang Dynasty information successively, and learn from Gu Xiǎo Yu and Zhang Zixian. Although they are not the same company, they all belong to the Tang Dynasty group. Seeing Lu Jiafeng coming, Gu Xiǎo Yu and Zhang Zixian did not hide their sī, and directly told him a lot of Internet promotion strategies.
In fact, after Lu Jiafeng heard it, he really used it. For example, in this plan to promote the guards of the Tang Dynasty, he has several good plans. It's a pity that after Chen Jiayi's guidance. He found out that although it is also network promotion. However, Cào's plans are not the same. The plan I had just now was too monotonous.
If Chen Jiayi doesn't say that he cooperates with antivirus software, I'm afraid that even if he promotes the Tang Dynasty Guard. It won't be long before a copycat breed appears in the market. At that time, several major antivirus manufacturers jointly stated that the Tang Dynasty guards did not have any security at all. Moreover, it has not been certified by international authorities.
If it was at this time, no matter how big the market of the Tang Dynasty guards was, it would collapse in an instant.
"Well, it's okay, go back and think about it, and make a detailed plan. This plan is not just domestic. ”
"No problem."
After Chen Jiayi's reminder just now, Lu Jiafeng was like an initiation. A series of solutions are emerging.
Just like when you first start reading YYxiǎo, for new readers, they are often surprised. It turns out that books can be written like this. It turns out that xiǎo said that it can be so YY. Now Chen Jiayi has just opened Lu Jiafeng's eyes. Let him know that the original promotion can still be like this.
Three days later, Lu Jiafeng finally made a detailed plan. When Chen Jiayi finished reading it, he couldn't help but nod and said secretly, "People, YY thoughts are really endless." Lu Jiafeng just got Chen Jia's guidance a few days ago, and his mind began to be active. A whole bunch of classic planning, like a homely meal, is ready to drink.
In this case, with a perfect plan, Chen Jiayi directly announced the official launch of the Tang Dynasty Guard.