It is precisely because of the addition of a script task in addition to the novel that Tong Yan's spare time has become less abundant, and there are not many opportunities to play crazy with An Luwei, but Tong Yan still insists on running and eating with her, plus his coaxing kung fu has grown a little, so the two are still harmonious and ming, and there is no contradiction, but the small hotel is not often gone, it's not that he doesn't want to go, it's really busy, busy, and the pink has become a skeleton.

After learning two classes of advertising and communication, Tong Yan began to plan to help his restaurant advertise again.

He didn't blindly do it himself, but first invited a few senior brothers and sisters from the third-year advertising department through Senior Brother Cao Fan, and listened to their opinions first, and the Department of Radio and Television also studied advertising, but after all, it was not as in-depth as the Department of Advertising and New Media.

Tong Yan is generous, the place where he invites to eat, the dishes and wine he orders are very satisfying to the senior brother and sister, and he is more concerned about this little junior brother's affairs.

Everyone knows Tong Yan's intentions, Cao Fan has already said it, otherwise they wouldn't come, but at the beginning, Tong Yan just beckoned everyone to eat, drink and chat, and talk about the strange things in the college, and when everyone ate and drank well, he took the initiative to mention it.

"The name of this shop opened by my family is multi-point Chinese fast food restaurant, the characteristic is to gather many well-known snacks in China, Shaanxi 'Xi Bai Ji bun, Liangpi, North China's donkey meat fire, long 'sand stinky tofu, Yinggang's soup dumplings, almost more than 100 kinds of it, mainly pasta, supplemented by various grains, special drinks have also developed a few, although these are less than one percent of the domestic snacks, but each one is very representative. Specialty snacks are available in almost every province and region. ”

"This is the content of the sale, and in terms of business model, we refer to foreign fast food chains, and customers choose their own. It is convenient and fast, time-saving and labor-saving, and is mainly for office workers and students with certain economic strength. ”

"This fast food restaurant has opened two temporarily, and the third one will open soon, and the location is in a prefecture-level city, a county-level city and a county seat, and the county seat is an old store. The other two are newly opened. ”

"Well, that's pretty much it, oh. By the way, I have some pictures here. Tong Yan took out his mobile phone, and there were two of the stores in it, as well as pictures of the dishes inside. They were all taken by Tong Yan and saved on his mobile phone.

There were a few brothers who were full of food and drink and burped after seeing these photos. I'm starting to drool again. Tong Yan didn't think it was strange at all, although the college had not yet opened a photography course, if he and Wei Tongyang were both masters of this way, they usually had a lot of competition, and in terms of still life shooting, Tong Yan was even slightly better, and now these food photos taken by Tong Yan have become promotional photos of fast food restaurants, and these photos alone have attracted many customers in their hometowns.

Although these brothers and sisters have not officially entered the advertising industry. Even the internship has not yet begun, but the theoretical knowledge is still solid. One of the brothers, who wore glasses, said: "Since we have opened two branches in one go, it is obvious that the business of the old store should be good, so the demand for advertising should be the least of the three stores, so the power of advertising should be mainly concentrated in the two newly opened stores."

This is nonsense, the purpose of advertising is of course to attract popularity and customer flow to the two newly opened restaurants, the glasses man continued: "This kind of local regional advertising is easy to do, but if you really want to make the fast food restaurant bigger and stronger, then you should take a long-term view, for example, the fast food restaurant should have a slogan, so that people can remember it at once, and they can think of more fast food when they hear it." ”

"Eat more, eat more, how about it?" A petite senior sister teased.

"Don't say it, if the advertising phrase is not used for good food, then it is really a match made in heaven with more fast food." The glasses man responded.

Cao Fan smiled: "Deng Sangtian, do you have any good advertising words?" Say one and listen to it. ”

"I don't have any thoughts on this for the time being, I'm just talking about my thoughts in a macro way." Deng Sangtian said seriously.

At this time, another big-faced brother interjected: "I don't think the macro is good, because what, these fast food chains are in that small place, and they haven't even come out of the province, and you advertise all over the country, that's a waste of resources, you know no, it's like the advertising company of the guy in the wheat field, implanting advertisements in online novels, then the product itself needs to have the characteristics of low visibility but can be marketed throughout the country." ”

The Northeast senior brother named Gao Ligui mentioned their classmate Mai Tian, now he is a big celebrity at the level of 05, a good idea made him open a company in his junior year, and he has accumulated more than 100,000 family assets in half a year, and his good network writers include Zhang Junbao, Goose Kao, unhappy and silent, these gods and Liu Xiahua, the second generation of fish people, Li Xingyu and other rising stars, classmates call him Mr. Mai when they see him, which is both ridiculous and contains some jealousy.

Gao Ligui's words hit the nail on the head, the online novel placement advertisement is aimed at people all over the country, and the applicable products are also small brands that can bring goods to the whole country and need to enhance their popularity, and more fast food is only a corner of safety, it is definitely not suitable for this model, Tong Yan also understands this truth, so he didn't bother him this time.

Deng Gao's two brothers are the leaders of the class, one thinks that it should be comprehensively laid out and set the publicity goal more ambitious, and the other thinks that it should be combined with the company's own situation and take the local route.

Deng Sangtian gave a certain slogan, logo, unified store design, cooperation with local second-tier beverage companies, with the help of its publicity channels and other suggestions, especially the last one made Tong Yan very excited, because Lao Deng said so much, this is what Tong Yan did not expect, and there is a well-known beverage company in Hebei Province, Huiyuan juice, but the status of the two is very different, I am afraid that there will be more branches in more places, there is no possibility of in-depth cooperation.

The suggestion of Gaoli Gui is more in line with the current needs of many points, that is, in the investigation of Yangping and Suiyang. After the bar and the forum are active, they will hire a water army to publicize and open up more popularity in the two places as soon as possible, of course, they need to provide their own promotional materials, such as those photos taken by Tong Yan, which are very good promotional materials after a little processing.

This is aimed at the Internet crowd, that is, people with higher incomes, like new things, and pursue fashion, and can also distribute flyers in surrounding schools to attract student groups, which is a more conventional but effective publicity method.

As students who have not yet stepped out of the ivory tower, their suggestions are not very impressive, but they are much more thoughtful than Tong Yan's thoughts, and many ideas can be implemented now, such as determining more signs and slogans.

"By the way, do you have any strong design skills?" Tong Yan asked.

At this time, Deng Sangtian pointed to the little girl who was teasing him just now, "The design of Ling Chen's heart is not bad. ”

"Senior sister, I'll give you a QQ group number, there are a lot of friends who are very thoughtful in design, do you want to talk........."

PS: The second update...