501 [Punish Evil and Promote Good]

After Wang Zijun sat down, the meeting did not go directly to the topic, Liang Shuyi, the general manager of Jiayi TV, said: "Ah Ming, you can first talk about the situation of "The Legend of Xiang Shuai". ”

"Okay, Sister Sha." Shi Shaoming picked up a report and said, ""The Legend of Xiangshuai has been on the air for six days, and the response has been good. From the initial 32% rating, it has surged to 58.8% last night, and if nothing else, tonight's ratings may exceed 60%. However, I heard that there is some trouble in the overseas market. Shi Shaoming paused, and everyone turned their eyes to Lu Guozan.

Lu Guozhan is in charge of promotion and outreach, and took over and said: "Because the investment in this drama is too large, we have to sell it to recover the cost." Singapore TV has already agreed, and TV stations in Malaysia, Indonesia, the Philippines, South Korea and Japan are still in contact. Japan is doing well, but TV stations in several other countries are having some trouble. ”

"What's the trouble? Are they afraid that the ratings will not be good? He Zuozhi couldn't help but ask, although the main purpose of his and Cen Weixiu's coming today was not this, he still couldn't help but want to know the specific situation.

Lu Guozhan smiled helplessly and said: "With the chairman here, how can the ratings be bad?" They are afraid that the ratings are too good. ”

Wang Zijun frowned and asked, "Political factors or the commercial interests of the country?" ”

"Both." Lu Guozhan said, "These countries usually produce their own TV dramas, and they don't have much purchase for Hong Kong TV dramas**." Some time ago, TVB's "Chu Liuxiang" was only sold to Malaysia and Singapore, but it caused a sensation after the screening, which has caused dissatisfaction among their domestic counterparts. In addition, when the chairman's "Shanghai Tang" and "The Legend of the New White Lady" were screened in these countries a few years ago, except for Japan, other countries basically dominated the audience, with ratings of more than ninety percent. So, whether it's for political and cultural or commercial self-preservation, they don't want to buy your TV series anymore. ”

"It's troublesome if there are many people who like to watch?" Wang Zijun was very speechless and asked. "Some people suffer because of my TV series, and some people will benefit from it. Talk to people in those countries who can make money by buying my dramas. They will gamble on their own. ”

"Our people are working on this, but I'm afraid there's not much hope." Lu Guozhan said: "Taiwan. b. It's also a little difficult, last time our "Legend of the Condor Heroes" was in Taiwan. b. The impact is good now in Taiwan. The information bureau of the Bay deliberately came out to embarrass ......"

"Desk. b. No problem at all. Wang Zijun interrupted him and said, "You only need to re-dub it into Chinese dialogue, and I will ask someone to pull the strings." The reason of the Information Bureau is nothing more than that "The Legend of Xiang Shuai" is not a national production, and I, the director, are not considered to be a station. b. There are so many extras and secondary supporting characters in it that are not staged. b. Actors? It is enough to add a logo co-produced by Hong Kong and Taiwan at the beginning of the film. They're just asking for benefits plus finding a nice place to go down. ”

"That's going to be easy." Lu Guozhen said, "Taiwan. If the TV stations in Bay, Singapore, and Japan can be sold and the ratings are good, then "The Legend of Xiang Shuai" can not only recover its costs, but also make a lot of money. As for other countries. I can only grind it slowly. ”

"Very good, then let's talk about the current situation of educational programs in the station." Liang Shuyi glanced at her left head.

Sun Yubiao, manager of the program department, said: "Let me talk about the problem of educational programs, in addition to the relatively stable ratings of the three programs of "Hundred Lectures", "Workplace Situation" and "Man and Nature". Other programs have seen a rapid decline in ratings. "Intelligence Express" originally had good ratings. However, after being followed by TVB and Li's TV station, the ratings of this program once dropped to less than 5%, and after several reforms, the ratings have not exceeded 8%. ”

Put it on the continent a few decades later. If an educational program can reach 5%, it is definitely a high-quality program. But now there are three TV stations in Hong Kong. And this educational program must also compete with other people's entertainment programs, and this data is a bit ugly. …,

Wang Zijun took out a stack of documents and said with a smile: "I'm here for this today, you can take a look at this!" ”

Everyone's eyes looked at the pile of materials hotly, last time Wang Zijun threw out a bunch of documents like this, and saved a dying Jiashi, this time I don't know what is written on it.

The documents brought by Wang Zijun were distributed, but this time it was relatively thin, and each person only got more than ten pages of A4 paper.

Liang Shuyi opened it and saw that the title of the document was: The star system of the program host.

Everyone was a little confused when they read this title, and only a few people had a faint movement in their hearts, as if the layer of window paper in their minds was about to be pierced.

Wang Zijun took advantage of the fact that everyone was looking at the materials and said: "There is a star system in the film industry, and there is also a star system in TV dramas, why can't the program host have a star system?" My idea is that according to the host's hosting ability, hosting style, program content, program ratings, etc., the host will be packaged in an all-round way, and hyped it up, and even pull out its own fan group, whether it is real or fake, we must make the momentum bigger, and hold activities from time to time, so that the host can walk out of the studio and interact with the audience and fans. After making the host a star, you have to grade the host, what ace host, gold medal host or something. The salary and treatment of hosts at different levels will be different, encouraging hosts to innovate and develop themselves. The specific ideas are all in it, you can see for yourself. You're all professionals, so I think it's okay to perfect and operationalize my plan. ”

As soon as Wang Zijun said this, the heads of several program groups were so ashamed that they wanted to find a crack in the floor to get into. The work they should have done had to be mentioned by the chairman every time, which made them feel disgraced.

Wang Zijun said: "I always believe that no matter what you do, talent is the theme. The main thing is to create a dynamic and capable group, with a group of star hosts, then it is no longer a problem to increase the ratings of the program. Of course, those who are responsible for program planning and production should not be relaxed, no matter how beautiful a show is, it must have a good place to do it. ”

When everyone was looking through the materials given by Wang Zijun, Liang Shuyi clapped her hands and said, "Okay, on the topic of this host's star system, we will have a special meeting tomorrow." The three directors are here today to announce another important thing: our application has been approved. The TV broadcast team allowed Jiashi to increase the airtime from 10 to 14 hours a day, and to move the 45-minute evening educational program to the morning. ”

As soon as these words came out, the participants discussed a lot and threw aside Wang Zijun's plan for the host star system. Increase the airtime of the TV station and give you an extra 45 minutes of free time in the evening. This is simply the gospel of Jiashi.

Wang Zijun, He Zuozhi, and Cen Weixiu naturally knew the news for a long time, and He Zuozhi and Cen Weixiu also made a lot of efforts.

That's what we're talking about today. What kind of program is broadcast in the 45 minutes that are vacated in the evening? As for the increased morning program time, it's simply chicken ribs that can be done as much as you want.

All of a sudden, there were different opinions, and some said that they would do entertainment programs. Some say that they will broadcast TV series, and some say that they will do news, each with its own reasons, and no one can convince anyone.

Liang Shuyi asked: "What do the bosses think?" ”

"I'm inclined to broadcast news programs." Cen Weixiu, who was born in a newspaper, said with a smile.

"I also think it's good to do news, and a TV station's news program is only a few minutes. I always feel that there is a little less taste. He Zuozhi, who was born in radio, echoed.

Only Wang Zijun was left to express his position, and more than a dozen pairs of eyes looked at him.

Wang Zijun smiled slightly: "I also think I should do news." ”…,

Well, the three shareholders unanimously agreed to make news, which basically set the tone.

Who knew that at this time, he suddenly added: "But what specific news to do, then you have to think carefully." ”

"Oh. What else does journalism do? Cen Weixiu asked with interest.

Wang Zijun said: "Now I have 45 minutes to spare, and the previous night news also had 10 minutes, a total of 55 minutes. My thoughts are. Divide the 55 minutes into four segments. A fifteen-minute segment is used to play a pop song. Put it after the children's program. A ten-minute segment is used to play commercials, scattered between the various programs. A three-minute segment is used to make a high-quality PSA. Twenty-eight minutes are left for the news. This news should not broadcast international news, nor entertainment news. Five minutes of it are used to broadcast finance, and a few experts are invited to talk about stocks, finance, and the like. Presumably, many citizens like to watch it, and the rest of the time is full of people's livelihood news. You can report on some people's livelihood policies, popularize some common sense laws and regulations, and the most important thing is to broadcast trivial things in the market. ”

"Trivial?" Liang Shuyi felt that her thinking could not keep up with the chairman.

"That's right," Wang Zijun said with a smile, "We are an educational television station, so naturally we must have educational significance." Sowing some unfilial piety to the elderly, piling up garbage and affecting neighbors, collecting gold and returning it to the owner, widows who have lost their husbands insist on supporting the elderly, and the sewers are blocked and the property is not responsible. Anyway, no matter how close to life and how to report, the purpose is to persuade people to be good and expose evil. This kind of thing is not only lively to watch, but also can stand on the moral high ground, whether it is a housewife or a student white-collar worker, it will like it. We can collect clues from the private sector for a fee, and many citizens must be willing to use our informants. ”

Cen Weixiu couldn't laugh when he heard it, and said: "In your later life, your head is full of crooked ideas, but you are unique enough. ”

He Zuozhi applauded: "This idea is good, it can increase ratings and improve the social atmosphere." ”

Pan Zhaoyan, manager of the information department, asked: "What if we expose someone's scandal and others accuse us of violating our rights?" ”

"Then the lawsuit will be as lively as possible," Wang Zijun said with a smile, "but we still have to have a degree in doing news, at least to make sure that most of the citizens are on our side when we are in a lawsuit." ”

Lin Xuhua asked: "If someone breaks the news that the gang is forcing good people to become prostitutes or something, should we report it?" If we don't repay it, this kind of thing will spread, and we will not smash the signboard we have set up to expose our sin. ”

Wang Zijun said with a smile: "We take care of everything, what do you want the police to do?" The bad things that little Ah Fei did can be reported, but the things of Hutchison and New Ngee An, it's useless for us to report them. ”

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Have you seen Li Zongrui's video, Xiao Li's directing skills are good. Reality is always better than fiction, so don't complain about Wang Zijun's too many women. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )