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Tita refers to the joint venture between AIDA Electronics and TI at the end of last year, with a total of 50% of the shares, the Tita Optoelectronics Research Institute was established to develop DVD disc reading technology (the core technology of DVD movement). Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Hearing Zhang Ke say that he hoped that Taite Optoelectronics Scientific Research could produce VCD movements first, Chen Xinsheng opened his mouth, and it took a long time to react, pointing at Zhang Ke and shaking his head and laughing, and said, "You are too cunning." ”

Zhang Ke smiled and said: "How can there be such a thing, I am thinking about the common interests of our two companies!" ”

"Do you just produce movement components, or do you produce them together with laser heads?" Chen Xinsheng asked.

"Which one is more in the interest of both of us?" Zhang Ke asked, really doubt whether Chen Xinsheng is Chinese, from Philips, Sony, Hitachi these companies to take laser heads to produce movement components, the production level is still stuck in assembly, how much help can the domestic electronics industry manufacturing technology improve?

"Reading the laser head," Chen Xinsheng said, "the technology of the Taite Research Institute is still theoretical, and there is still a considerable distance from the actual production application......

"I know this," Zhang Ke said with a shy face, "I don't believe that TI's technology accumulation in high-power laser applications will be worse than that of Japanese manufacturers......"

"Zhang Ke is really cunning," Chen Xinsheng pouted and said with a smile to Su Jindong, "I like TI's technology accumulation in high-power laser applications......"

"The core components cannot be involved, and the domestic DVD player industry will always be subject to others," Su Jindong said, "so Aida has to face the difficulties." ”

Chen Xinsheng tapped his head with his fingers and said, "How do you feel a little bit at a loss when TI makes a deal with Aida?" "Crossing my fingers and preparing to count what losses I have suffered from cooperating with Aida during this time.

The first transaction between AIDA Electronics and TI was that AIDA took out VCD prototype technology to share the monopoly profits of the decoder board with TI. The second transaction is a joint venture between AIDA Electronics to take the outer layer application technology of the decoder board and TI Corporation's optical disc reading technology to establish Taite Optoelectronic Research Institute Co., Ltd.

Speaking of which, the VCD prototype technology and the outer application technology of the decoder board are not very high, and the key is that Zhang Ke's time is very painful and itchy. At that time, TI was faced with such a situation: either give Zhang Ke a bang, or develop relevant technologies on their own, but waste a very critical few months.

It is because of this that Chen Xinsheng firmly believes that Kewang will not pose any threat to AIDA, and TI also seized the opportunity to share the monopoly profits of the decoder board market.

The outer application technology of the decoder board is nothing, and Aida still obtained the samples of the decoding chip used in the TI process research and development in advance to develop the outer application technology, but at that time, TI had to rely on these technologies to reach a secret agreement with Scober to share the monopoly profits of the decoder board, and Aida took advantage of it, and had to take out the patented disc reading technology to establish a joint venture research company with Aida Electronics.

"Mr. Chen is the president of TI China, and he must always be loyal to the interests of TI company," Zhang Ke said with a smile, "but I have always thought that our cooperation is in the common interests of both parties......

At that time, overseas electronics industry giants have carried out in-depth research on DVD, digital video compression technology, decoding technology, etc. are in the bag of others, only the disc reading technology is still open a crack (TI due to the mistake of business decisions, once gave up the research and development of disc reading technology), the establishment of a joint venture Taite Optoelectronic Science Research Institute is to develop TI's original disc reading technology (one of the core technologies of the movement), and share the last piece of the pie.

It is true that Taite has disc reading technology, but in order to produce reading laser heads, and finally open molds to make components, it is necessary to introduce supporting production technology and production lines from TI.

Since the movement and the decoding chip are both the core components of the DVD player, only Philips and Sony can provide high-quality, high-reliability movement components, in addition to some second- and third-rate component manufacturers, but they are not enough to compete with Philips and Sony, so the movement also has a certain monopoly profit.

Zhang Ke proposed to start from the VCD movement, one is to accumulate experience for the DVD movement, and the other is to further reduce the production cost of AIDA Electronics, so as to ensure an invincible position in the domestic market.

Of course, Chen Xinsheng knew Zhang Ke's plan, he thought for a moment, and said seriously: "You also know, a piece of components, the real production technology is difficult to flow into the country, those big-nosed guys are not stupid, they all know to tear a hole, that mouth will not be covered, will make the overall level of domestic electronics industry production technology rise to a level, if you agree to the joint venture factory in the United States, I think the headquarters must have no opinion, will you agree to the joint venture factory in the United States?" ”

Zhang Ke smiled shyly and asked sincerely: "How can we make TI headquarters more confident in mutual cooperation?" Zhang Ke is counting on tearing a hole from here, Zhang Ke's direction of design for Aida Electronics is to focus on the electronics industry, more precisely, the future of electronic digital products, must not only stay at the level of the whole machine assembler, so that will never get rid of the vicious competition, cannibalism of the circle.

Why is Aida Electronics not afraid of Kewang's provocation this time? Being able to get the decoder board components from TI at the agreed price is only a secondary reason, and what makes Zhang Ke more confident is that he has already mastered a new generation of products with superior performance. Zhang Ke didn't take Kewang in his eyes, but Aida Electronics has been staying at the level of a complete machine assembler, and wants to compete head-on with overseas electronics manufacturing giants such as Philips, Hitachi, and Samsung, which is just a joke.

Chen Xinsheng said: "Ida's performance this year is amazing, has impressed those people in the headquarters, I heard that the chairman of Philips intends to invite you to visit their Dutch headquarters, I met Zhang Yaping last time, he said that if you go to the Netherlands, Philips is expected to receive you with presidential treatment standards......

"Of course, there are not many Philips customers around the world who have annual orders of $150 million." Zhang Ke smiled.

"I believe that this is secondary, I believe that the performance of Aida this year has made those Dutch people admire, Zhang Yaping will go to Beijing tomorrow, these words may sound more fulfilling from his mouth," Chen Xinsheng said with a smile, "If Aida Electronics can continue the glory of the past year in the next period of time, I think I also have more sufficient reasons to persuade those people in the headquarters to agree to cooperate with Aida more broadly......"

"Did Chen Xinsheng encourage us to win next year's CCTV standard king?" After dinner, he parted ways with Chen Xinsheng in Sanlitun, and Su Jindong asked Zhang Ke in the car.

"You mean his phrase 'Expect Aida to continue the glory of the past year'?" Zhang Ke asked Su Jindong.

"Hmm!"

"If Aida Electronics does this, then others will think that Aida success will largely depend on the hype of the concept of CCTV Biaowang by various domestic media," Zhang Ke smiled, "Chen Xinsheng probably thinks the same, I think Chen Xinsheng may have some reflection on the CCTV Biaowang phenomenon, maybe he shouldn't be so low on us, and Aida Electronics must of course have more drastic means to move their hearts." ”

Zhang Ke felt good, Xie Wanqing and Xu Si listened to it and laughed, Liu Minghui pulled people to jump to King Ke collectively It was a loss for Ida, but only these people in the car really knew Zhang Ke's intentions, and Ding Huai was also there. Zhang Ke didn't worry too much about the problem of CCTV Biaowang, he just thought in his heart: Not only how to say, but since Chen Xinsheng opened his mouth, the matter of establishing a joint venture movement factory has a certain eyebrow.

Zhang Ke turned his head sideways to look at Wanqing and Xu Si next to him, and asked them: "If Zhang Yaping makes an invitation on behalf of Philips Netherlands headquarters tomorrow, are you interested in going to the Netherlands for a walk?" In the history of the past, Philips invited the CEO of Aiduo Electric to visit the Dutch headquarters and receive him with presidential treatment, Zhang Ke did not think that Chen Xinsheng was hearsay.

"If I had an excuse at TI headquarters...... Xu Si spread his hands, Yuexiu (Hong Kong) and Philips have no direct or indirect trade dealings.

Xie Wanqing also shook her head and said with a smile: "How can there be that time?" ”

Seeing the two of them like this, Zhang Ke was also not interested, and said to Su Jindong: "If Zhang Yaping invites you, you can take your wife and daughter to play." ”

"Who has heard of Philips about it?" Su Jindong only thought that Zhang Ke was joking, "It's just that we have to make a movement, I don't know what Philips will think after knowing it?" ”

"What can you think? Philips can't block us from technology, and Sony's current movement factory is fully capable of providing sufficient quality and reliable movements, and if they want to maintain monopoly profits, can't they let others find another way? ”