"Rebirth: Internet Entertainment"

Jobs shook his head, seemingly disappointed in Chen Jiayi

Because, from the exhibition of Tang Dynasty Company, a series of innovations, Jobs felt that Tang Dynasty Company, like Apple, has a strong concept of innovation, so as to use their innovation to transform the world. However, after hearing Chen Jiayi's strategy, Jobs seemed to feel that there was a problem with his vision.

"Really?"

It should be said that Apple's innovative concept is given by Apple's leaders. Among them, Jobs's will had the greatest influence on Apple's creativity. Many times, a series of innovations from Apple were proposed by Jobs. Moreover, because Jobs pursued the perfect innovation concept, Apple also became the source of a generation of innovative concepts.

Many fans love Apple, in addition to liking Apple's brand, that is, they love Apple's innovation.

It wasn't until later that some enthusiasts saw Apple as synonymous with innovation. Even if Apple's products don't cater to the market, they enjoy it. They like the surprise that this innovation brings to themselves, so Apple has been dragging down the company's performance until now because of this word innovation.

Until now, Jobs also knew that this 64-bit PC computer might not be popular with the market. Even, after launching itself, it will immediately be counterattacked by Intel and AMD. However, Apple has already ridden the tiger. Their innovative products, even if they don't have a market, they still want to bring them to the market.

Only in this way can Apple's innovative position be maintained. Of course, such an innovation can also make the public support Apple. Otherwise, without an innovative Apple, I am afraid that countless shareholders will abandon Apple's shares.

Seeing Jobs looking at him blankly, Chen Jiayi knew that it seemed that his words touched Jobs's nerves. So, Chen Jiayi continued, "There is nothing wrong with Apple's innovation, and there is nothing wrong with catering to the market. Why doesn't Apple choose a path that caters to the market while also maintaining innovation? ”

In Jobs's eyes, this seems to be a strange circle. In other words, if you want to innovate, then do it according to innovation. If you want to cater to the market, then a lot of innovation may die in this way.

"Chen, do you want us Apple to innovate in a monopoly like Microsoft?"

I have to say that Microsoft's CAO system has been constantly evolving and innovating. However, Microsoft's CAO system monopoly has left him with no motivation for innovation. Even if there are countless research members, their innovative products are still very low-level. This seems to be a monopoly, that is, the market restricts its own innovation.

Monopoly and innovation, two paths

So, Jobs chose innovation, and of course, fans also chose innovation.

Because only by innovating can they use the latest high-tech products. Because only by innovating will computer technology develop faster and faster.

"No?"

Chen Jiayi shook his head, and then said, "Do you think that Apple's cooperation with Microsoft and Intel can complete the monopoly?" ”

Apple's main products now involved are hardware, that is, Apple computers and now iPod Walkman. Of course, the cao system is just an add-on product of Apple's computer, and perhaps, this cao system also has many fans who regard it as the product of Apple's greatest soul.

However, whether it is an Apple computer or an Apple cao system, they have not been popularized. In other words, everyone is still very unfamiliar with Apple computers, or even not clear at all. In such a situation, Apple will not be able to monopolize even if it cooperates with any company. Because, this market, regardless of software and hardware, has shown a diversified exhibition.

Among pure computer hardware, there are a lot of brands. Like hp, deLL, Acer, Sony, Toshiba, Asus...... That's a lot, and every computer manufacturer is a hegemon. However, no matter how strong they are, they are only in the market, occupying a certain market, and it is basically impossible to completely monopolize them.

Even if it's software, don't look at Microsoft's current CAO system that has begun to monopolize the world. However, in the face of the Tang Dynasty core of the Tang Dynasty company, now countries have begun to secretly develop their own CAO system. A few years later, the world's major localized CAO systems were born, and Microsoft's CAO system may be finished. ..., now Jobs, he doesn't even know how Microsoft should resist.

"I can't."

Jobs smiled bitterly, he already understood what Chen Jiayi meant.

In other words, if it can't, why should Apple keep pretending to be high? By partnering with Microsoft or Intel, you can innovate and seize the market at the same time. Moreover, in order to seize more markets, Apple also needs to keep innovating. This is not in conflict with Apple's innovative philosophy. Only when it reaches a monopoly, or when it occupies a certain market share, will Apple's innovative ideas slowly slow down. Otherwise, it's still time for innovation.

Seeing Jobs smiling bitterly, Chen Jia thought about it for a while, but he understood.

Jobs and Microsoft's Bill actually have a deep enmity.

This matter has to start from the 8o years. At that time, Microsoft and Apple were both exhibiting the CAO system. It's just that the cao system at that time was more annoying, and a lot of cao was done by sending instructions

It was at this time that Apple opened a CAO system with a graphical interface. A BSP with a mouse, windowed; It wasn't until later that Jobs had a series of problems when he was at the helm of Apple. Eventually, Jobs left Apple. However, Microsoft's Bill, who took the opportunity to obtain Apple's patent for the graphics CAO system. At this point, the two companies, a more than ten years CAO system infringement lawsuit, was declared.

However, during this period, due to Microsoft's commercial approach. By buying a portion of Apple's stock, Bill got Apple to drop its lawsuit against Microsoft. Although later, Microsoft has sold this part of the stock. However, this lawsuit has no meaning until now.

The feud between the two companies has lasted for decades, and it is simply impossible for Jobs to cooperate with Microsoft.

Moreover, although Steve Jobs led the company well, he was always at the forefront of innovation. However, Jobs still has major shortcomings. On the one hand, it is a single person, completely dictatorial. Another point is that Jobs was too high-minded and didn't pay attention to other companies at all, even Microsoft, and he was also full of disdain.

It seems that Apple has come to this point, and half of it is his responsibility. Although, under the leadership of Jobs, Apple is much better than when Jobs left.

"I think there is always a gap between ideals and reality. If Apple wants to exhibit, it is a smart choice to cooperate with Microsoft or Intel. Furthermore, I believe that innovation should be based on the market. If something innovative can't be enjoyed by the public, what use will it be? ”

In the early days of Apple, his P exhibition was aimed at the public all over the world. Of course, his CAO system, that is, the CAO system with a graphical interface, is also for the general public. So, he had a lot of success. From 2ooo years to the present, the iPod Walkman has also been supported by many people.

But later, with a series of problems at Apple, Apple embarked on a path of innovation only for the sake of innovation.

"My friend, I understand this......"

Steve Jobs is so smart, how could he not have thought that if Apple's restrictions were lifted and Microsoft or Intel were to cooperate, then Apple would definitely be able to make a big difference. However, Jobs, who was extremely smart, had a hard time making decisions in this regard.

Seeing Jobs' appearance, Chen Jiayi understood.

Speaking of which, it is a matter of face.

Like, a guy stabbed you, and now you have to cooperate with him for your own show, smiling face. This is on the individual, and who can do it. I'm afraid that if you can do it, one is Dajian, and the other is Daxiao. It's just that people are in the business world, and everything is involuntarily.

It seemed that Mr. Jobs would have had a hard time making that decision.

However, in the following 2oo5, Apple has already announced cooperation with Microsoft and Intel. That means that in the next two years, Jobs figured it out on his own. However, it's 2oo3 years, and it seems that this one has to take its time. Chen Jia had an idea and came up with an idea. Then he said, "It's better to ...... like this."

"What would you say if a company came up with a cracked version of software that installed Microsoft's CAO system on Apple computers?" ..., for the time being, Chen Jiayi and Jobs met for the first time. On this face-saving issue, Chen Jiayi had a hard time convincing Jobs. Then, Chen Jiayi will try his best to bypass this face problem, but at the same time, he can also achieve the desired answer.

"Cracked software?"

Jobs mí mush up.

"Yes, of course, this requires Apple's support."

If Apple does not support Microsoft's CAO system in hardware, it is generally difficult to install Microsoft's CAO system in Apple computers. Even cracking software is very difficult to achieve. Unless, Apple deliberately authorizes it. However, this is not possible. However, if you put it secretly, it seems that this can be justified.

Because of this, Jobs will not cooperate with Microsoft head-on, and at the same time, will not hurt his own face.

"Chen, you're not as smart as an earthling?"

Hearing Chen Jiayi's plan, Jobs finally understood. Moreover, he has already moved.

If it is not a face-saving problem, then Jobs will still be willing to accept such a result. At the very least, it's good for Apple's show and good for Apple's performance. If such software appears, I am afraid it can open up Apple's potential market. You know, Apple's brand, among the entire computer, is the most weighty.

Many users in the world, they know that Apple computers are good. However, for a whole host of reasons, they didn't choose to buy Apple. If you can install Microsoft's cao system on Apple computers, then this potential market will definitely explode. After all, decades of computer brands are not called in vain.

"Where, where, it's just that we don't think the same way."

It's just a means. If Steve Jobs used his cleverness in business methods, how could Microsoft exist. As promised, the current apple will be a different scene.

"Hahaha...... Ha ha...... With a company of genius and innovation, and with such business methods, it is almost impossible for other companies to survive. Fortunately, we at Apple, mainly, are not engaged in the Internet. ”

At this time, Jobs laughed out loud and said, "Okay, Chen, you managed to convince me." In the next few days, we will discuss how to work together. Now, I'll take you on a tour of Apple. ”

"OK, I've wanted to visit for a long time."

In the face of Apple, which has always been at the forefront of innovation in the world, how could Chen Jiayi not want to visit.

"Okay, please ......"

Jobs is now in a good mood, and took Chen Jiayi to visit Apple's headquarters.

This is, the Apple Department.

Apple's most important ministry is for Apple computers. You know, the current Apple company is still called Apple Computer. Until later generations, Apple's products involved a series of electronic products such as computers, walkmans, and mobile phones. In addition, in the later 2o11 years, Apple Computer has no money to make from his mobile phone business. In this way, it is obviously not possible to call it an Apple computer again.

So, in the end, Apple computer, so it was changed to Apple.

"It's very bang, this part of the mén, let me see Apple's creativity."

In fact, Chen Jiayi is not interested in Apple's computer department, which has always only known innovation and innovation, which makes Chen Jiayi very unhappy. However, until after the visit. Chen Jiayi realized that the reason why Apple has been able to lead technological innovation is not just the role of Steve Jobs. All of their employees seem to exude a unique brilliance.

For example, just now, when Chen Jia visited, some employees were discussing the transparency plan of the desktop system.

"Thanks, let's go to another department."

In addition to Apple's computer department, the iPod Walkman, which is now on sale, is also an important part of Apple. When Steve Jobs brought Chen Jiayi into the iPod department, Chen Jiayi showed even greater enthusiasm. Sometimes, Chen Jiayi will ask about some things about iPod. Until the end, Jobs saw that Chen Jiayi was so interested in iPod, and generously gave Chen Jiayi a commemorative iPod.

"It's an interesting product."

Looking at the iPod in his hand, Chen Jia was full of thoughts.

The purpose of his coming to Apple is not to help Apple, he is the idea of playing iPod. Of course, Chen Jia's idea of playing iPods is not to want to make a Walkman himself. This Walkman, continue to make Apple classics. His strategy was to use iPod technology to develop smartphones.

Because, the iPhone of later generations, his important technology, is actually the iPod. As for the success of the iPhone, it is that the iPod has added a finishing touch - wireless broadband. As for the idea just now, it was completely to show favor to Jobs. When the cooperative relationship is better, then Chen Jia will repeatedly implement the second step strategy.