If you want to say that the most concerned thing in Hong Kong during this time, in addition to the increasingly fierce Tan Zhang hegemony, and the Miss Hong Kong and Miss Oriental beauty pageants began to register for publicity, it is the hot sale of the "Painting King" daily newspaper.

It is very difficult to make a daily comic magazine, such as the "Japanese" comic magazine, which is basically a monthly and semi-monthly magazine, and even the number of weekly magazines is extremely rare.

Why?

The creation of comics is so time-consuming that there simply isn't that much comic content to support a daily newspaper that is published every day.

Today's "Painting King", there are only two editions of Storm Comics, two editions of "Pink Girl", and two editions of "Crayon Xiaoxin", that is to say, there are a total of 24 editions of "Painting King Daily", the most popular is actually only 6 pages, and the rest are ordinary short stories, long and traditional four-panel, six-panel comics, and 8 pages of advertising.

But even so, the sales of "Painting King" have reached a level that even a traditional newspaper cannot achieve.

Originally, the sales of "The King of Paintings" were stable at more than 60,000 copies, but when "Crayon Xiaoxin" began to be serialized, it only took two weeks for sales to climb to 80,000 copies.

Today, there are more than 100 newspapers in Hong Kong, but the number of newspapers that can sell more than 80,000 copies is just a slap in the face. And now that "The King of Paintings" has exceeded 80,000 copies in one fell swoop, it is conceivable that "Crayon Xiaoxin" is popular.

And in the process of the growth of the sales of "The King of Paintings", there are often such small stories -

"What does a person look at secretly, and he can't keep his mouth shut when he laughs."

"No, nothing."

"Bring it to me."

"Old beans. It's nothing, I'm going to do my homework. ”

"It's actually a comic daily newspaper. If you don't do your homework, you will watch this kind of thing when you go home. ”

"Don't tear it, I'll borrow it from a classmate."

"I know to look at some messy things all day long, and next time I find it, I will tear it up once."

"Whew, it's good that I didn't tear it, I'll do my homework."

More than ten minutes later, the father found his son: "Where is this "Crayon Xiaoxin" still to watch?" ”

"Old beans. Only "The King of Paintings" has it. Hey, don't you read comics? ”

"When Lao Tzu watched "Dragon Tiger Gate" and "Old Master", you kid was still wearing open crotch pants. Buy me a copy of "The King of Paintings" tomorrow and bring it back! ”

"Old Bean You"

According to statistics, Hong Kong people's newspaper reading rate can rank among the top three in the world, and hundreds of newspapers and a similar number of magazines can be opened on a small peninsula, so it is conceivable that Hong Kong people do have the habit of reading newspapers.

Running a newspaper in Hong Kong is extremely competitive. Many newspapers did not sell more than 10,000 copies until the day they ceased production and closed down. But if your newspaper can stand out from the crowd and attract readers enough, it's very easy to stand out.

This is the case with "The King of Paintings", which sold less than 100,000 but became the sixth-best-selling daily newspaper in Hong Kong as a doll newspaper. It was enough to shock the entire publishing industry.

In another time and space, "Crayon Shin-chan" was initially positioned as an adult comic, and it was not until the production of the TV version of the animation that many color/erotic elements were removed, making it suitable for all ages.

The cartoon of "Crayon Xiaoxin" has been broadcast for 20 years in the "Japanese". Ratings have long been in the top 10. Entering other countries in Asia, "Crayon Shin-chan" has also been admired and loved without hindrance. That's enough to say what makes it so appealing.

Kang Jianfei has not read the original comics of "Crayon Xiaoxin" at all, he just relied on his memories of watching cartoons in the welfare home to set up the characters. After drawing the first two episodes pieced together, he asked someone to continue the editing, and Kang Jianfei only occasionally put forward his own opinions for him to revise.

After several episodes of "Crayon Xiaoxin" have been serialized, the content has been very different from the original version, and the plot of the comic is obviously Hong Kong, but the warmth and childlike fun of its family have been retained.

is such a Hong Kong localization of "Crayon Xiaoxin", which aroused the strong recognition of Hong Kong readers, so much so that the sales of "The King of Paintings" increased to an unprecedented 80,000 copies.

And Huang Zhan's current girlfriend, Lin Yanni, who has always been conceited and talented, actually wrote a review for "Crayon Xiaoxin" in "Ming Pao" this time, which is also the only comic review she wrote in her life: "I don't like to read comics, and the first time I learned about "Crayon Xiaoxin" was at a friend's house. My friend is thirty-four years old, and even his children are about to graduate from elementary school, but he is holding "Crayon Xiaoxin" and watching it with relish.

I curiously asked my friend, what is there to read in the manga?

A friend replied that "Crayon Xiaoxin" is comparable to "Old Master", and it is still superior in terms of family affection, even if it is 60 years old, this comic can see a different flavor.

The author was amazed, and I found the first issue of "Crayon Xiaoxin" and watched it from the beginning, and I actually watched it for eight hours. When I looked back, I realized that I was still unsatisfied, and I understood why this comic became popular in Hong Kong.

Let's take a look at Xiaoxin's father Teng Guangzhi, a typical middle-aged office worker, squeezing a double-decker bus every day and rushing to work in the middle of the crowd car, which is a portrayal of the life of most Hong Kong men;

And Xiaoxin's mother, Teng Li Meiya, is a traditional housewife, she calculates the shortcomings of her parents every day, and makes crazy moves when the supermarket is on sale, is this a microcosm of the majority of housewives in Hong Kong?

The husband returns home with a tired body, but he is often entangled in the trivial matters at home and restless; The wife waits for her husband with full anticipation, but often comes to the smell of alcohol.

This constitutes the simplest, most ordinary, and most authentic low-class family in Hong Kong, and people watching "Crayon Xiaoxin" is like watching a qiē happening in their own home.

In my opinion, "Crayon Xiaoxin" is not a comic for children, but an adult comic from the perspective of children, or rather, it is an "adult fairy tale" Only people who have experienced the ups and downs of life can really understand the warm life behind the story is not satisfactory, it is full of all kinds of hardships, it just depends on what kind of mentality you use to face it.

In "Crayon Shin-chan". Teng Guangzhi no matter how heavy the burden of family and work is, he has time to drink a little wine. I feel that life is happy; His wife, Meiya, is more calm, lying down and watching TV, taking a nap, or chatting with the neighbor's wife; Even the pet Xiaobai knows how to walk alone in his own place.

The comic author depicts a simple and warm family, perhaps not financially well-off, the husband is not in a high position, the wife is not virtuous, and the children are even more troublesome. However, under the maintenance of pure family affection, the Teng family was forced to a small room in the apartment because of the typhoon blowing down the house. It has not changed their innate optimistic temperament. In the narrow chicken-fly-dog jumping yard, the Teng family still laughs constantly"

In the past, comics were not popular in Hong Kong, such as the most famous cartoonists in the 60s, but now they have all switched to other jobs, and for example, Huang Yulang, who has a net worth of more than 100 million, is still looked down upon by traditional society because of his identity as a cartoonist.

Lin Yanni is a famous talented woman in Hong Kong. Now writing a review specifically for "Crayon Shin-chan" really surprised many cultural people who disdain to read comics. At the same time, Lin Yanni's comments also raised the connotation and style of "Crayon Xiaoxin" to a new level out of thin air.

After Lin Yanni's interpretation, "Crayon Xiaoxin" is no longer an ordinary children's comic, but a record of the joys and sorrows of ordinary families in Hong Kong. Inspirational cartoons that teach people to be positive and optimistic. Compared with "Dragon and Tiger Gate", which only knows how to fight, the latter obviously can't catch up.

The topic of "Crayon Xiaoxin" was quickly hyped, but other newspapers took Xiaoxin as the center of the topic: "A 5-year-old child with thick eyebrows, who often says words that embarrass his mother in public, has become a household name in Hong Kong." ”

"Elephants. Elephant, why is your nose so long, every time you see this sentence, it will make people squirt. ”

It is said that after "Crayon Xiaoxin" became popular. The white puppies in the pet store sell a lot better. ”

"This is a five-year-old kid, but his lazy, upside-down, self-righteous personality often leads to a lot of laughs, and he is glad that there is no son or brother like him."

“”

If only in terms of teenage audiences, it is still the most readership of "Chinese Heroes", but counting fans of all ages, then "Crayon Xiaoxin" is a well-deserved NO.1.

"Oriental Daily" commented: ""Crayon Xiaoxin" is another great comic in Hong Kong after the old master, and it may be able to change the current situation of Hong Kong's kung fu comics. ”

Huang Yulang, who was originally ambitious to list Yulang International, has not appeared in public for half a month, because when he goes out afterwards, it will be very ugly once he is bumped into by reporters.

The main author of "Crayon Xiaoxin", Coconut Man, also appeared in the latest interview program of Phoenix Channel, and revealed some of the creative insiders of "Crayon Xiaoxin".

Moderator: "Mr. Coconut, the audience in front of the TV may not know you too well at this time, can you introduce yourself?" ”

Coconut Man: "Of course, my real name is Peng Jianye, I originally worked in Mr. Shangguan Xiaobao's "Good News", and later joined Yulang International with Master Shangguan Xiaobao, and is currently working in Mr. Kang Jianfei's Dark Horse Comics Company, writing "Crayon Xiaoxin". ”

Interviewer: "What comics have you drawn before?" ”

Coconut Man: "I have participated in the creation of comics such as "Dragon and Tiger Gate", "Bruce Lee", "Chinese Heroes", etc., although they are all for others, but I have exercised a variety of different painting styles, which has laid the foundation for me to write "Crayon Xiaoxin". ”

Moderator: "Can you tell us about the background of the creation of "Crayon Shin-chan"? ”

Coconut Man: "Of course, "Crayon Xiaoxin" is the same as "Pink Girl", the whole story and character setting are Mr. Kang Jianfei's idea. I admire Mr. Kang's talent very much, his manga style is very varied, if it weren't for being a director, I think he would definitely be an excellent manga artist. ”

Host: "So is "Crayon Xiaoxin" still handled by Mr. Kang?" ”

Coconut Man: "No, at the beginning, Mr. Kang had to review the manuscript himself, but now he basically doesn't ask, but occasionally he writes information and asks the assistant to send some small paragraphs." For example, the line 'Elephant, elephant, why is your nose so long' was sent by Mr. Kang in a note. ”

Host: "Hahaha, that elephant is so funny. ”

Glancing at the manga author on TV, Ryo Aida got up from the edge of the bed, walked around anxiously, and suddenly stood up and asked Saburo Hirai: "Did you really see someone from Shueisha enter the Dark Horse Manga Company?" ”

Saburo Hirai nodded and said, "Yes, I saw with my own eyes that Shueisha's Ryota-san entered the Dark Horse Company. ”

"I hope Mr. Ryoda is not here for "Crayon Shin-chan". Ryo Aida sighed.

There are three major manga publishers in the Japanese edition, namely Shueisha, Shogakukan, and Shiraizuma.

Ryo Aita's studio_DEEN animation company has a good relationship with Shogakukan, and was able to obtain the TV animation adaptation rights of "Doraemon", and it was also Shogakukan who helped contact and persuade the author Fujiko in the middle? F？ Fujio.

Ryo Aida's plan this time is to negotiate the copyright of "Crayon Shin-chan" in the "Japanese" version.,And then let the Shogakukan publish the "Crayon Shin-chan" comic.,After the comic is a hot seller, it will be recompiled into a TV version of the animation.。

Where did I think of going to the Dark Horse Comics Company this afternoon, but I was reminded that I wanted to make an appointment and let them go again tomorrow morning, and Saburo Hirai also saw the people from Shueisha enter the Dark Horse Comics Company.

Saburo Hirai reminded: "Aida-kun, I think I can inform the head of the Elementary School Hall, Ye Yan, that the manga "Crayon Shin-chan" is more suitable for the Elementary School Hall. (To be continued.)