In 2002, the handheld business was not much involved. It's a good direction, though. If you can't get into the TV host, then turning to the direction of the handheld is also a good strategy. After all, the PSP series handheld in later generations sold 100 million units until 2011. A terrifying number, Chen Jia was a little frightened when he heard it.

If you can enter the handheld ranks as soon as possible, maybe you can really surpass the three video game giants in this book.

Faced with Chen Jiayi's doubts, Liu Sichen began to explain.

"Nokia has always had great ambitions, and this time, Nokia wanted to create a multi-functional product that integrates handheld and mobile phones in their mobile phones. So, Nokia had this plan. The product being developed now, tentatively named N-Gage, has a game surname that is comparable to Sega's Gameboy series. Moreover, it supports Bluetooth for mobile connection...... In addition, Nokia also has its own game channels, and it is not surprising that it has entered the handheld area. ”

Gameboy may not know what product it is, in fact, everyone played it when I was a child, and it was a small game console. Hold it in your hand to play Tetris and eat bugs. Of course, there are many kinds of Gameboy series. Now the product developed in 2000 is much stronger than the gameboy series when I was a child.

Liu Sichen didn't know much about Nokia originally, and it wasn't until the experts over there passed the news that he paid attention to Nokia's n-gage. It's just that Liu Sichen is not very optimistic about Nokia's project. There are many reasons, one is a mobile phone, and its main function is the wireless telephone business. Although in your smartphone, you can have built-in mini-games, as well as songs, etc. However, he was not able to appeal to professional gaming enthusiasts.

Like video games, most players who want to play will buy professional video game consoles. For this strange-looking product from Nokia, there shouldn't be much affection. Moreover, if users use mobile phones, they will not buy this mobile phone with handheld function, after all, they are not handheld game lovers.

“n－gage。”

Hearing Liu Sichen talk about Nokia's product, Chen Jiayi really remembered that it seemed that Nokia had promoted a mobile phone that was a bit like a mobile phone and a bit like a handheld, but Chen Jiayi didn't pay much attention to it at that time.

"It turned out that Nokia really made a handheld computer, but it's a pity that on January 1, 2011, it was suddenly announced that it would be closed. This also means that the N-Gage product is a failure. ”

Recalling the tragic situation of N-Gage in later generations, Chen Jiayi had a general understanding of N-Gage. Moreover, Chen Jiayi went through Liu Sichen's prompt, combined with the future development of N-Gage. Chen Jiayi found that although N-Gage had good game features, he didn't figure out his positioning.

That said, N-Gage doesn't position itself as what kind of product it is.

Is it a mobile phone, or a handheld?

As a result, the market sees N-Gage as a combination of handheld and mobile phones.

This kind of big monster that looks like a handheld phone, and if you look closely, it turns out to be a mobile phone. I'm afraid that even the appearance will scare away a lot of users. Yes, imagine what a combination of a mobile phone and a handheld will become. It's just that Martian technology has been transmitted to the earth, and it's strange that the earthlings will use it.

Moreover, there is another important point, that is, N-Gage has the function of both a handheld and a mobile phone. Therefore, his price is generally higher. When it was first launched, it was priced at least $300. And other handhelds, such as Sega's, are only $100. Why waste a lot of money on your unprofessional-looking monster? Although, Nokia is no worse than the three game companies in the handheld.

"Where is the development of the N-Gage now?"

Although N-Gage has so many shortcomings, Chen Jiayi still feels an opportunity in it. So, he asked Liu Sichen in detail.

"It's only 50% developed, and I don't know why, but it seems that the Nokia board of directors hasn't been very supportive of N-Gage lately. Recently, the development of N-Gage has been stalled, which may be due to the tight budget. ”

"Okay, that's easy."

Chen Jia snapped his fingers, it was really not bright in the east and bright in the west. Large TV game consoles, I won't fight with you, now I specialize in handhelds. Chen Jia thought about it carefully, as if Nokia's n-gage had become something in his pocket.

"Mr. Liu, what do you think, how about splitting the n-gage and only doing the handheld?"

As mentioned above, Nokia's gaming features are no worse than Sega's Gameboy. However, they didn't have a good position for their products. Handheld and mobile phones are bundled together, and of course there is his innovation. However, this kind of innovation is the most rubbish innovation. Because, this innovation is a useless innovation. Although it seems, this N-Gage is fully functional. However, in actual use, N-Gage wastes both the functions of the game and the functions of the mobile phone.

That's why not many people have been buying the n-gage since its launch in 2003. Moreover, this is also the reason why N-Gage closed its doors in 2011. I don't know, it's so strange how they managed to survive for so long.

"Just a handheld?"

Liu Sichen really hadn't thought about this matter just now, but now he heard Chen Jiayi's suggestion. A bright spot flashed, "Yes, if N-Gage is only a handheld, wouldn't it be able to occupy a certain market in the handheld market." ”

"I think so. It's just a handheld market, isn't it too small? ”

It's 2002 now, and the three super game companies have been concentrating on their TV hosts, after all, this piece of profit is relatively large. Moreover, the current handheld market is not very recognized. First, no matter how powerful the handheld is, it can't compare to the game console. How can this be endured by a large number of game enthusiasts.

"Yes, although the handheld market is small now, the future is not necessarily the same. Moreover, because he is small now and no one is paying attention, isn't it the best time to enter? ”

The future handheld market is huge.

It can almost compete with the game console market, for this market, you can't enter it, but now you see that there is an opportunity, how can you give up. And, with the advancement of technology. In the future, the quality of handheld consoles will definitely reach the level of game consoles. Just like notebooks, the surname of future laptops will definitely be several times higher than that of today's desktop computers.

When a small but powerful handheld appears in front of these game enthusiasts, no gamer can resist their love for them. Moreover, this small handheld is more suitable for domestic development. If you buy a game console and come back, I'm afraid it's not realistic, and you don't have this habit.

If you buy a handheld computer for about 2,000 yuan and come back, wouldn't it be fun to hide in the quilt and play when you have nothing to do?

Now there is an opportunity to enter the handheld market, if you wait for the three game giants to react, Chen Jiayi will not get any chance. After all, not only did they master the hardware of the game console, but most of the game software was in their hands.

Although the United States also produces more games. But relatively speaking, it is still not comparable to the book. Moreover, the domestic Tang Dynasty company did not have any alliance with this side. Once it is said that the original attack, even if the Tang Dynasty Company is capable, it will not be able to withstand it.

Now that the three game companies are not paying attention, it is time to vigorously develop handhelds.

For this stage, Chen Jiayi is ready to spend a lot of money to improve the innovation of handheld technology. Strive to open up a distance in the ranks of handhelds, and when the time comes, it will be useless even if they wake up. Tang Dynasty companies can use their technological advantages to drag them down, how to say, for this kind of electronic products. Technological innovation is the biggest advantage.

However, there is a premise for the above idea. That is to buy N-Gage from Nokia, and at the same time as the purchase, it is necessary to reach a cooperation with Nokia on the game platform. Otherwise, even if the hardware is produced, without the support of the game, it will be doomed. Nokia's gaming platform is currently the world's best gaming software provider.

Seeing that Liu Sichen was still confused, Chen Jia explained again, "Okay, let me give you another simple example. Just like a laptop vs. a desktop computer. With the development of technology, the awakening of laptops in the future will definitely be able to meet the needs of 99% of the world's gamers. The same is true for handhelds, in the next five years, no, in three years, handheld games will surpass the current game consoles......"

At this point, can't it still attract users, can't it expand the handheld market?

"I fully understand that I will try to make a plan to acquire N-Gage."

"No, not yet, it's not the right time yet. After two months, make another plan. ”

Because, Chen Jiayi is waiting for news from Germany.

Shocker Battery has taken over this order, and in two months, the world will shake the world because of a small battery. Once the incident starts, not only does the domestic battery explosion-proof patent have a huge market, but also the N-Gage can be successfully acquired.

Yes, now Chen Jiayi doesn't have to do anything, just wait for the good news from Germany.

(To be continued)