Chapter 853: Negotiation Dilemma, Opening a Business Two in One
Seventeen percent of the shares of Royal Dutch Shell have been exchanged for money and the help of the British royal family, which is indeed a good deal, anyway, Lu Shaohua is no longer interested in Royal Dutch Shell, and if he sells it, he will sell it, and it doesn't matter much.
The acquisition of Rolls-Royce Motor Cars is the top priority, and it is also a part of Lu Shaohua's important strategy, how can he lose a big one because of a small one, and it is precisely because of the importance or the unimportant that Lu Shaohua decided to sell the 17 percent stake in the Royal Dutch Shell Oil Company.
Now that the two sides have reached a verbal agreement, Lu Shaohua can finally rest assured and leave the UK and return to Hong Kong.
In Hong Kong, Lu Shaohua still has a lot to do, of course he will not stay in the UK for too long, so the next morning after the banquet, Lu Shaohua left the UK and returned to Hong Kong on a special plane.
The time difference of more than ten hours, coupled with more than ten hours of air flight, made it still a daytime morning when Lu Shaohua arrived in Hong Kong. After getting off the plane and taking a short rest, Lu Shaohua went upstairs to sleep, waited until noon to get up for lunch, and then went to the Phoenix Group in the afternoon, which was a bit like the taste of work.
Lu Shaohua left Hong Kong for the United Kingdom, and all the affairs he was responsible for were handed over to Qin Sichen to deal with, and now that he is back, he doesn't put all the burden on Qin Sichen alone, and it is appropriate to share it.
Therefore, the first time Lu Shaohua walked into the office was to instruct the secretary to go to the president's office to bring the documents, and then explain to the people below that the documents would be sent to the chairman's office, not to the president's office.
For an afternoon, Lu Shaohua spent time processing documents, and received Chen Darong, who came to report on his work, to talk about the advertising investment in the first quarter.
Now Chen Darong is already experienced in being in charge of advertising, whether it is monitoring the people below to produce advertisements or advertising implementation, Chen Darong's experience can be called a master, even many leaders of TV stations, Chen Darong knows a lot, and he can be regarded as establishing his own relationship network.
In the past few days since Lu Shaohua left Hong Kong, Chen Darong has already broadcast the produced advertisement, and the benefits have been returned.
Think about it, Phoenix Group will invest in anthology every year, there is a rule to find, over time, people have become a habit, if it weren't for the changes in advertising every year, Lu Shaohua doubted whether it could be effective.
But then again, even if playing advertisements can't bring effect to the group's products, at least let more people know that there is a group company called Phoenix Group, which is enough, so that the reputation of Phoenix Jicai can spread all over the world and increase visibility, which can also increase the sales of Phoenix Group's products.
Lu Shaohua knew the joints in this, and he didn't say much about the results, but just asked Chen Darong to advertise as much as possible, and not to be reluctant to spend money.
Not to mention, in terms of advertising, Lu Shaohua has never been stingy, he will invest as much as he should invest, and every year Lu Shaohua will let the financial side leave a special fund, which is reserved for advertising.
…… Lu Shaohua received a report from Chen Darong on the first day of his return, so what about the second day, and the same on the second day, but it was not this time that he was replaced, it was Xu Jiarui, and Xu Jiarui came to report on the achievements of Phoenix Sales Company. Then there is the question of agency.
With Lu Shaohua's order to issue agency rights, Phoenix Sales also acted quickly and released the news, and then many companies came to the door and prepared to act as agents for Phoenix Group's products, but because the requirements of Phoenix Group were too strict, many companies had been eliminated before they reached the stage of competition.
Just kidding, Phoenix Group is not an ordinary company, it is a multinational diversified company, and it is a famous brand among famous brands, but it is not a company that can be an agent, even if it is only an agent for one product, it will also strictly review the situation of its company.
Yes, according to Lu Shaohua's instructions, as well as the plans of Qin Sichen and Xu Jiarui, on the issue of agency, Phoenix Group listed a provision, which involves a wide range of content, including the financial situation of the agency company and its company's subordinates or cooperative sales objects, which must be reported to Phoenix Group, and then reviewed by Phoenix Group, if the audit is qualified, the negotiation of the agency will be carried out next.
However, this layer of audit has eliminated thousands of companies, and those eliminated companies are either financially problematic or have problems with their sales network, so those companies are all listed as unqualified.
After many days of review, it is finally determined, and there are more than 80 remaining companies, all of which are agents with strong strength. Of course, if these companies can negotiate this process, they will be the general agent of a country, or a province within a country.
Lu Shaohua has an idea on the issue of agency, the agent out of the general agency, and then by the general agency to find the following regional agents, but when the general agent releases the regional agent, the general agent must hand over the relevant information of the regional agent, reviewed by the Phoenix Group, and only after confirmation is allowed to release the regional agency.
Originally, Phoenix Group could find regional agents by itself, but Lu Shaohua didn't want to do that, because if he did, it would inevitably cause an increase in the workload of Phoenix's sales subsidiary, and it would be difficult to review it for a while.
Now the general agent is looking for regional agents, although in the end it is up to Phoenix Sales to confirm whether the agent is going out, but this period of time is a reprieve period, Phoenix Sales can still react.
But then again, in the matter of regional agency, those general agents may not agree with the final review by the Phoenix Group, the reason is also very simple, the products of the Phoenix Group are sought-after, and there are many companies that want to take a regional agency, which can bring a lot of benefits to the general agent.
Lu Shaohua has thought about this problem for a long time, but Lu Shaohua did not intend to make concessions, but limited to death, and will not make concession changes, or you don't act as an agent, and if you want to act as an agent, you must sign an agreement.
"The negotiations have been going on for two days, but none of the companies have negotiated properly, and they have asked for autonomy in the regional agency without having to go through our review." Xu Jiarui said helplessly.
Although Xu Jiarui did not come forward to negotiate with those companies, from the information returned, Xu Jiarui could know what the situation was, and at the same time, Xu Jiarui was also quite worried, afraid that he would mess things up in the end.
"There is no possibility of concession in this matter, if those companies are still lingering on this matter, then directly terminate the negotiations, we are looking for other companies to act as agents, if necessary, we can consider issuing European agency rights." Lu Shaohua said very strongly.
Lu Shaohua's meaning is obvious, if the country's general agent is in a stalemate in negotiations, then look for other companies, if you can't find it, then release the European general agent, so that you can reduce a lot of objects, it is easier to find, and bulk cooperation will make it easier to reach an agreement in negotiations.
"Okay." Xu Jiarui nodded heavily, muttered for a moment, and then said. "Another issue is about agency fees, almost all companies think that our agency fees are too high."
"Too tall?" Lu Shaohua asked rhetorically, sneered, and said again. "If someone brings up this question the next time, you can ask him what company Phoenix Group is and what is the quality of the products it manufactures?"
No, speaking of this, Lu Shaohua deliberately paused and emphasized. "Our Phoenix Group's products are not junk products, if those companies think the money is too high, then let them go to the junk product agent."
In the matter of agency fees, Lu Shaohua did order too high, but Lu Shaohua didn't think there was anything wrong with the amount set, who made Phoenix Group's products synonymous with high-quality products, and it was completely appropriate to have a little more money.
It is undeniable that Xu Jiarui, as the general manager of Phoenix Sales, knows the products of Phoenix Group best, and of course he knows that Phoenix Group's products are synonymous with high-quality products. Come to think of it, it seems that this is the case, and it is normal for agency fees to be high.
"I know how to do it." Xu Jiarui immediately said.
"Hmm." Lu Shaohua nodded, and then admonished. "We are the Phoenix Group, why do so many companies come to grab the agency rights when we issue agency rights, the reason is very simple, that is, the reputation of our Phoenix Group is outside, and the products are high-quality. It can be said that we have an absolute advantage, but also grasp the initiative, there is no need to compromise in some aspects, it should be tough, that is, do not give in, if you want to compromise, you can compromise, if you don't want to compromise, don't act. ”
After a pause for a few seconds, Lu Shaohua added. "If there are some uncompromising ones, we can directly terminate the negotiations, do not negotiate with them, and we will find another partner."
This is Lu Shaohua's attitude, there is no possibility of concession, let alone compromise, he adopts a tough attitude, and if he wants to bargain, he will not talk to them, it is as simple as that.
"Okay, I'll tell you to go down." Xu Jiarui already understood Lu Shaohua's meaning and attitude, and nodded in response.
Lu Shaohua stopped and didn't say much. It's not that Lu Shaohua doesn't want to say any more, but his words have already been finished, and there is no need to say more, after all, his attitude has been made very clear, and I believe Xu Jiarui can understand it.
"How is the Phoenix store in Hong Kong ready?" Lu Shaohua took the initiative to change the topic.
…… The first branch of Phoenix Supermarket in Hong Kong is also the first stop for Phoenix Supermarket to enter the overseas market, of course Lu Shaohua has to care, and some time ago, Lu Shaohua went to the United Kingdom, and he didn't know how the real estate used to open Phoenix Supermarket was progressing, and it was normal to ask Xu Jiarui, saying that after all, the first branch of Phoenix Supermarket in Hong Kong was under the management of Phoenix Sales, and as the general manager of Phoenix Sales, Xu Jiarui certainly wanted to know how the progress was.
Xu Jiarui also quickly gave the answer. "The construction of the current building is already in the capping stage, and the renovation of the exterior wall was carried out three days ago, and it is expected to be completed in three days. The interior decoration of the first and second floors also started in five days, and it will be completed in about four days. ”
Xu Jiarui told Lu Shaohua everything he knew, including the estimated time of the staff of Phoenix Real Estate, and gave Lu Shaohua a general time.
Obviously, Lu Shaohua likes this form of report very much, and tells him when it will start and when it is expected to be completed, so that he can have a deep understanding and let Lu Shaohua have a rough plan for the future.
"Five days, after five days, the iron frame on the periphery can be removed, the interior decoration of the first and second floors is completed, and the countdown to the opening begins." Lu Shaohua said lightly.
Originally, according to what Xu Jiarui said, everything could be completed in four days, but Lu Shaohua considered that he had to pack up some sundries, so he gave an extra day, which can be regarded as consumption, and at the same time, Lu Shaohua was also giving Xu Jiarui an order to notify the staff of Phoenix Real Estate. Everything must be done after five days.
"I'll take care of it." Xu Jiarui immediately made a guarantee.
"Hmm." Lu Shaohua nodded, and then continued. "All the preparations before the opening must be arranged in advance, such as shelves, recruitment, goods, etc., must be prepared in advance, and when you can enter after five days, you need to quickly put the shelves and goods, staff training, etc., must be carried out simultaneously, well, there is not much time for you, and you must officially open a week after entering the station."
Twelve days, Lu Shaohua only gave Xu Jiarui twelve days, including today, twelve must make all preparations, and officially open the next day, this is the bottom line given by Lu Shaohua, and it is also a death order.
Time is very urgent, Xu Jiarui knows, and it is understandable that Lu Shaohua gave twelve days, Xu Jiarui did not complain, nodded heavily, and said. "I'll have the first Phoenix store in Hong Kong officially open in 12 days."
Xu Jiarui's words don't seem like a guarantee, but they are a guarantee, well, a very sure guarantee.
Lu Shaohua didn't say much, got up from the sofa, patted Xu Jiarui's shoulder, and then took out a cigarette and gave it to Xu Jiarui, and then said lightly. "Go get busy."
"Hmm."
Xu Jiarui left, but Lu Shaohua was not in a hurry to work, but sat on the sofa and smoked a cigarette, enjoyed it beautifully, and finally sighed and returned to work.
…… Time passed bit by bit, unconsciously, twelve days have passed, the first branch of Phoenix Supermarket in Hong Kong is about to open, all the previous preparations have been prepared, as long as Lu Shaohua participates in the ribbon cutting, and then announces the opening, Phoenix Supermarket will open its doors and start operating.
Lu Shaohua did not hesitate to cut the ribbon on time, and then announced the official opening, as for the official opening of Phoenix Supermarket in Hong Kong. At the same time, it also means that the experimental field for Phoenix Supermarket to enter the overseas market has officially opened.
opened, and there was nothing Lu Shaohua to do, but Lu Shaohua did not leave in a hurry, but entered the supermarket to inspect it. It is undeniable that this supermarket is very standardized, the type of goods is very reasonable, and the overall layout is also very professional.
Think about it, on the surface, it seems that this Phoenix supermarket is directly managed by Hong Kong Phoenix Sales, but don't forget that Shenzhen can also participate in it, including Lu Jiahui, the general manager of Shenzhen Phoenix Sales, he is even more involved in the whole process.
At this time, the role of experience is revealed, Lu Jiahui has opened dozens of nearly 100 supermarkets in China, and has a qualitative understanding of the situation of supermarkets, and the new branches are naturally indispensable to the experience he has accumulated in the past.
Two words - satisfied. Lu Shaohua gave affirmation after inspecting the supermarket, and expressed satisfaction with the internal situation of the supermarket, and spoke highly of it.
"This supermarket is a testing ground, you have to observe in detail, if there is a loophole, you must fill it as soon as possible, accumulate enough experience, you can enter the overseas market." Lu Shaohua said solemnly to the senior management of the supermarket and Phoenix Sales.
"Understood"
"Understood"
………… Lu Shaohua left, and after explaining, he returned to the Phoenix Mansion and started the boring work again, but soon, Lu Shaohua had to put down the work inside, because his mobile phone rang, and the caller ID was a series of numbers, and at a glance, he knew that it was a call from abroad.
There are only two places where Lu Shaohua will be called abroad, one is Africa, which is also Li Zhijie, and the other is the United Kingdom, which is a staff member of the Phoenix Group stationed in Manchester United.
Obviously, a look at the international dialing code shows that the call is coming from the UK, and it is a staff member who lives in Manchester United.
Lu Shaohua did not rush to answer the phone, but lit a cigarette first, left the boss behind the office, came to the sofa and sat down, and Lu Shaohua answered the phone. "I'm Lu Shaohua."
"Hello, chairman, I have two things to report to you about Manchester United." The staff on the other end of the phone said in a respectful tone.
"Please." Lu Shaohua was also very polite.
"Okay." The worker on the other end of the phone paused and said. "The first thing is the issue of player contract renewal, the relevant personnel of the club began to negotiate with the players to renew the contract according to the intention of the manager, and it is basically over now, except for the three players who applied for transfers."
"Hmm." Lu Shaohua replied and said again. "Go on."
'The second thing is about the list that you've put together, so far, all but five of you have been signed for Manchester United, two of them have been on the bench for the first team, and the rest have all been for the youth team. The man on the other end of the line continued.
"Okay, I got it." Lu Shaohua responded lightly again, and after muttering for a while, Lu Shaohua emphasized one more sentence. "If you can't find anyone for the five of you, you don't have to look for it for the time being, I'll send someone else to investigate it."
The list written by Lu Shaohua is completely based on the memory of his previous life, and it is normal to have a few players who can't be found, after all, some of Lu Shaohua's people have only given one nationality, and it is not easy to find out.
However, Lu Shaohua is bound to those people, Manchester United's scouting network can't find it, but it doesn't mean that Lu Shaohua can't find it, Lu Shaohua has his own way to find people, as for what method to use, Lu Shaohua didn't say.
……
(To be continued)