Chapter 0067 - A Dog That Can't Keep a Family
Li Xunwen introduced in detail the sales channels left by the daily chemical industry of the Su Group, there are almost no large shopping malls and sales companies, which is similar to fighting guerrillas, but the wholesale markets in the second and third tier cities are more in-depth.
Leng Mu has no experience in business, but he also knows very well that if a series of products want to become bigger and stronger, they must gain a foothold in first-tier cities, especially daily chemical products.
"Needless to say, that part of the Su Group's channels can't be used." Leng Mu waved his hand to interrupt Li Xunwen, with a bitter face, it seems that the marketing of new products is indeed a big trouble, it is estimated that Uncle Ning was really provoked by himself, so he threw such a big trouble over and pestered herself, her heart is really big enough, so she is not afraid of 80 million yuan in water?
Seeing that Leng Mu was smiling very bitterly, Li Xunwen also accompanied him to suffer, "If you use the influence of the Su Group and invite some important companies and institutions to build momentum, it is easy for Shiyao series products to gain a foothold in first-tier cities." The largest consumer group of daily chemical products is women, I have tried our high-end product samples, it is no exaggeration to say that there is no company on the market today whose products can compete with us. ”
Li Xunwen is not ugly, but there are a few freckles on her cheeks, and the sample she tried is a skin care milk diluted in a 10:1 ratio, and in just three days, most of the freckles on her face have disappeared.
The core formula of Shiyao series products comes from Leng Mu's hands, and naturally no one knows the effect of these products better than him, but the key to the problem is how to make people quickly realize this effect, which is crucial.
"No one knows the effect of the new company's products better than me, and in terms of product quality alone, the Shiyao series can naturally be the king. But after all, our products can only be attributed to the cosmetics series, and the big brands on the market have cultivated the market very maturely. People have the habit of consumption, and when they become dependent on a certain product, it is difficult to identify other brands. What's more, we are a new brand. ”
Leng Mu looked at Li Xunwen, "Finding other weighty companies and institutions to build momentum for us is a good way to bring us into people's sight, but who can guarantee that the influence will be able to spread throughout the country and even the world?" Even if we could find that kind of help, how much would it cost us? The higher the position, the weaker the friendship thing, and the hub connecting each other is interests. ”
Li Xunwen's eyes widened unconsciously, didn't he say that Mr. Leng didn't understand business at all? But why did his analysis analyze the minds of the shopping mall bigwigs so thoroughly?
"When people haven't realized the value of the Shiyao brand, everyone may do a little favor and end up with a good relationship. Once the value of the Shiyao brand is reflected, who can guarantee that this will not become a piece of cake coveted by others? Favors are sometimes very valuable, sometimes they are worthless, even if you consider it in the best situation, favors are used once and then less once. ”
Speaking of this, Leng Mu stopped and looked at the stunned Li Xunwen with a smile, "Manager Li, am I right?" ”
"Huh?" It took Li Xunwen a long time to come back to her senses, she was born in business public relations, so she quickly adjusted her thoughts, nodded and said: "Mr. Leng's analysis is in place, and this promotion strategy does have great drawbacks." It's just that I'm not thinking it through, it's just ......"
Leng Mu said indifferently: "It's not that you don't think it through, it should be that Mr. Ning doesn't think it through, right?" ”
"Huh?" Li Xunwen finally couldn't hide the surprise in his heart this time, and blurted out: "How does Mr. Leng know that this promotion strategy is approved by Mr. Ning?" As soon as the words came out, she realized that she had slipped her mouth, and she regretted not falling, but Mr. Ning made it very clear when she called herself, and she must not reveal a little bit of her tone.
"It's not difficult to develop this promotion strategy, but the hard part is to implement it. Manager Li, don't blame me for speaking too directly, you are very good in terms of ability, but in terms of status and influence, you are not enough to find enough companies and institutions to help endorse. Leng Mu smiled indifferently: "So even if this promotion strategy is proposed by Manager Li, at least Ning Congxue has definitely mentioned it, otherwise you won't mention it in front of me." I can even think that Ning Congxue has already found someone to help endorse it, right? ”
Li Xunwen smiled extremely embarrassed, and said in his heart, Mr. Ning, you must not blame me, this is all analyzed by Mr. Leng himself, and I didn't show any tone at all.
"Mr. Leng, I didn't tell you anything." Li Xunwen looked at Leng Mu with a look of grievance.
Leng Mu smiled: "I'm not a talkative person, but I think you can tell Ning Congxue what I just said, and let her be cautious about this matter." ”
Li Xunwen said: "Mr. Leng, you should say that this should be more appropriate, right?" ”
"Originally, I was the most suitable, but she has been on fire for the past two days, so I guess she won't give me a chance to speak." Leng Mu did not shy away from the relationship with Ning Congxue, although he was forced to agree, but in front of people, Ning Congxue's face still had to be maintained.
Li Xunwen was a person who came over, how could he not understand Leng Mu's meaning, he immediately smiled awkwardly, and saw that Leng Mu had no other instructions, so he got up and said goodbye and left.
I sat in the office for an afternoon, read countless marketing planning books, and referred to countless classic marketing cases, but I still couldn't think of a good way to promote the new company.
The phrase interlaced like a mountain is not said casually, burying herself in the sea of books in the afternoon, Leng Mu really felt the pressure, although Ning Congxue gave this task to herself to take revenge on herself, but obviously, she did not find a promotion strategy suitable for the new company.
With only 80 million investments, production accounts for the lion's share, and the remaining small amount is simply not enough to enter large shopping malls, let alone advertising investment.
According to the value of Shiyao series products, it is not difficult to find venture capital, but in this way, the original shares will be diluted, and a transaction that is destined not to lose money is equivalent to giving away the interests to others. Ning Congxue was obviously aware of this problem, so she bent on it.
Leng Mu completely put aside the thoughts in his mind, things have come to this point, and thinking too much will not help. Not to mention that Ning Congxue is a pure businessman, even if it is himself, he is not willing to give away the benefits he has received to others.
"Hold on, then let's hold it together!" When she was about to go out, she sighed with emotion, and when she stepped out of the building, Leng Mu completely threw away the thoughts in her mind, and hung up a phone call to An Ning, she had already taken the car back to Yuquan Mountain by herself.
……
Many well-known large enterprises at home and abroad have their own office buildings in Tiannan High-tech Zone, as the world's most well-known daily chemical product group, Gujie Group's building in the new area is naturally unique, luxurious and chic to the extreme.
I don't know when it began, but all well-known large enterprises always like to flaunt their identity by floor, and the boss's office and rest area naturally occupy the highest floor. Ning Congxue is no exception, and Jiao Yan is no exception.
It's just that there are many high-level offices on the highest floor of the Su Group, and the highest floor of the Gujie Group is Jiao Yan's private territory.
The large floor is divided into many blocks, with offices, bedrooms, kitchens, lounges, and more, and there is even an indoor swimming pool in the southwest corner.
Syllable!
With the last sound of flesh and skin, the scorched face flushed away from under the naked man's body, kicked the man's shoulder lightly with his toes, and said coquettishly: "Mr. Liu, it's over so soon, and everyone hasn't had a good time!" ”
The man looked at Jiao Yan's full body greedily, but the thing under his crotch was not angry, and it softened into a caterpillar in less than a minute, and he laughed embarrassedly, "Mr. Jiao, this time I was too nervous, next time, next time I will definitely be able to do it." ”
"That's what you promised?" Jiao Yan grabbed a handful under Liu Zhoushan's soft crotch, grabbed a bath towel and wrapped it around her body, leaned on the sofa and lit a cigarette, gently spit out a smoke ring, she smiled charmingly: "Can Mr. Liu be sure that the news is true?" ”
Liu Zhoushan said while wearing pants: "Mr. Jiao, rest assured, the news is absolutely true." Ning Congxue contacted four groups and three research institutes to prepare to hold a press conference on October 8, and the new company and new products were released at the same time. As he spoke, he took out a note from his handbag and handed it over, "Here is the list of the four groups and the three research institutes." ”
Jiao Yan took the note and glanced at it, looking at Liu Zhoushan with a smile, "Mr. Liu, as far as I know, you should be dead set on Ning Congxue, why do you do this?" ”
Liu Zhoushan walked over and hugged Jiao Yan, "Compared with Mr. Jiao, what is Ning Congxue's style?" He greedily put his hand on Jiao Yan's chest, and made a gesture to kiss it.
Jiao Yan turned around and stood up and walked away, "Come less, you stinky men don't have a word of truth in your mouth, don't use good things to coax me." ”
"How can I coax Mr. Jiao?" Liu Zhoushan chased after him and hugged Jiao Yan from behind, a coldness flashed in his eyes, "Ning Congxue, that slut, I have a deep affection for her in vain, she would rather be with a bodyguard than be nice to me." If she is ruthless, why should I be righteous to her? ”
Jiao Yan giggled, but it was a pity that Liu Zhoushan couldn't see her eyes, there was a deep contempt and disgust flowing in them, and there was even a hint of cruelty.
"Mr. Liu, it's almost time, thank you for the message you gave me, let's meet again when we have time." Jiao Yan turned around and kissed Liu Zhoushan on the cheek, Liu Zhoushan was fascinated by her bewitching eyes, grinned stupidly, and was pushed into the elevator.
"A dog that can't keep a family!" The elevator door was closed, and a deep man's voice came out from another room, and Su Qingquan's face was revealed, and there was no longer the elegance in front of him, and his face was even a little distorted.
Jiao Yan giggled for a while, and wrapped himself around like an octopus, "Honey, what are you angry with a dog?" ”
Su Qingquan roared angrily: "Get out of here, you are a slut who can be a husband!" ”