Chapter 1651: Next, wait for the fish to take the bait
The acquisition war between Orchid Company and T-K Group has temporarily died down, T-K Group has been completely immersed, and various rest plans of Orchid Company are also in full swing, and product formula upgrades and packaging upgrades are also in full swing.
Orchid Company suddenly entered a tense and busy situation.
The entire Orchid Company swept away the negative haze of panic and nervousness during the previous acquisition war, and everyone's morale was high and their work attitude was more positive.
"The Health Care Brand Guild called not long ago and invited you to participate in a press conference." knew her temperament, so Zheng Yifan did not explicitly answer the invitation of the health care brand guild, but planned to talk about it after asking her what she meant.
Wen Wenya has been the acting president of the health care brand guild for so long, and she has hardly participated in the task meetings and activities of the health care brand guild, which makes the self-righteous old diehards of the health care brand guild extremely dissatisfied with her.
There are people who say that she is arrogant and conceited, that she has no one in her eyes, and that she can't be human.
But, even so, she still went her own way.
Fortunately, in the acquisition war corresponding to T-K Group, she performed a heavy blow to T-K Group, so that she still sits firmly on the throne of the acting chairman of the health care brand industry.
"Push it away and let Yan Shaoqing participate on my behalf." Wen Wenya didn't think about it, so she refused.
The theme of this press conference is naturally the acquisition war between the domestic health care brand and T-K Group, with the truce between the two sides, the acquisition war has died down, which has caused a lot of speculation among the media and the public.
The health care brand association held a symposium at this time, in fact, to stabilize people's hearts.
She is not required to attend.
After all, as we all know, Yan Shaoqing is a professional manager of Orchid Company, and unless necessary, Yan Shaoqing is the spokesperson of Boss Bella.
Zheng Yifan was noncommittal, and Yan Shaoqing was a little helpless: "Now the media and the public's eyes are on the acquisition war between Orchid Company and T-K Group, I'm afraid that I will come forward, it is not enough to stabilize the situation, Orchid Company's rest plan has been almost completed, what are you going to do next, talk to me, I have a good bottom in my heart during the symposium." ”
He can't sit there and talk to reporters and say empty things.
Zheng Yifan also wanted to know her next plan, and looked towards Wen Wenya.
Wen Wenya drank tea and said leisurely: "Soldiers should not chase and fight, when they can't inflict a fatal blow on the opponent, blindly suppressing is more likely to cause a violent rebound, what Orchid Company should do has already been done, and the next thing to see is what T-K Group intends to do." ”
T-K Group, under the blow of Orchid Company, has been on the verge of death, at this time they are thinking, how to revitalize T-K Group, to solve the current predicament, their strength has dropped greatly, just like a seriously injured person, no matter what tricks come up, are full of loopholes, not enough.
And if, Orchid Company chased after them, at this time they must think that they must do their best to fight, the emaciated camel is bigger than the horse, Orchid Company in this acquisition war, although it has been firmly in the upper hand, but still greatly traumatized, T-K Group full blow, will definitely pose a huge threat to Orchid Company.
Ouyang Feng looked at her curiously: "Listening to you, you seem to have predicted it, T-K Group will definitely have a lot of moves next?" ”
Recently, they have been paying attention to the T-K Group, but the T-K Group has been silent, as if nothing out of the ordinary.
"T-K Group has planted a big heel in the product war, the company has suffered a heavy blow, the overall strength has plummeted, the company's reputation has been damaged, the product image has been discredited, the reputation of the market operation for many years, questioned by consumers, and is still deeply trapped in, the media and public opinion, criticism and condemnation, in this case, T-K Group can only continue to fight the acquisition war with a new image to show people."
Both she and T-K Group know that the most important thing in the takeover war is the product.
At that time, the reason why Z Guodian was able to win the acquisition of foreign-funded enterprises was precisely because their products were better than foreign-funded enterprises.
She is using the product war to hit the T-K Group hard.
Now, if T-K Group wants to fight back, it must reinvigorate its products and build consumer trust in them.
Li Mengjie was taken aback: "Where does T-K Group get the confidence that it will be able to develop new products in a short period of time, and the new products can compete with Orchid Company?" Overturn consumers' previous doubts about them and rebuild consumer confidence in the product? ”
Li Mengjie's words made Yan Shaoqing and Zheng Yifan think of a possibility, and their faces couldn't help but become solemn.
"They not only have to develop new products, but also do research on traditional Chinese medicine health care brands, which have now reached the formula in the hands of traditional Chinese medicine masters."
The news of Xia Ruya's return to China has been hidden, which makes Wen Wenya very vigilant, so she sent someone to keep an eye on Chu Jingxiang and the T-K Group's movements, and sure enough, she found out that Xia Ruya and Chu Jingnan were in contact.
Between the electric light and flint, Wen Wenya thought of a person.
- Basil!
Basil and Xia Ruya have always been related, when Ning Shuqian was pregnant, Xia Ruya introduced Basil to the Wen family, Basil not only diagnosed the fake pulse, but also helped Ning Shuqian hide the truth of pregnancy.
Later, the Wen family took Basil to court, but it was finally settled due to insufficient evidence.
After that, Basil completely disappeared before everyone else.
In this way, Xia Ruya's purpose is quite obvious.
"T-K Group is really calculating, we use TCM health care products, and win the product war of T-K Group, so T-K Group also makes TCM health care brands, so that people will guess, which one is better for the same TCM health care products?"
"In this way, the hearts of the people that Orchid Company has worked hard to build will also be shaken, and T-K Group will inevitably use the Chinese medicine health care brand to make a big fuss, as long as the Chinese medicine health care brand of T-K Group is better than the Chinese medicine health care brand of Orchid Company, we will completely lose this battle."
T-K Group does not need to work hard to re-manage the company's reputation, product image, salvage the damaged reputation, and clarify the doubts that consumers have about them.
As long as their TCM health care brand can outperform Orchid Company, all this will naturally happen.
Everyone's faces were a little heavy.
Ouyang Feng asked, "Now that you have insight into their intentions, have you also thought of a way to deal with them?" ”
He was curious about what Wen Wenya was going to do next.
Wen Wenya just said lightly: "The bait has already been thrown, and then I will wait for the fish to take the bait." ”
Is the TCM health care brand so easy to develop?
At the beginning, she still mastered Du Ruo's formula, but it still took three years to launch a health care brand in Orchid Company.
T-K Group's desire to develop a TCM health formula in a short period of time is simply a fool's dream.