The idea of this documentary came from a real martial arts online game Jiuyin Zhenjing that was more anticipated by Chinese people in 2011. In fact, long ago, there were many companies with similar publicity plans.

For example, Perfect Company will often release character art before the game starts.

The purpose of this is to promote the company's R&D capabilities and to give players a sense of the company's R&D capabilities. There is also Sohu's "Lu Ding Ji" to open a new path, for a game, actually invited a lot of stars, like Hu Ge, Wu Qilong, made a time travel movie. It's a pity that this masterpiece, which is said to cost 80 million US dollars, is an online game developed by countless masters in the United States and South Korea, but it's a pity that the performance of this game is also mediocre.

Of course, in the early stage of some planning, Chen Jia put forward some of the more classic game plans, and some other game settings, try to let the R&D personnel implement them from the "playable surname" and "as a surname". After all, online games are not very popular right now. Chinese people have only just come into contact with online games. In this way, it is necessary to optimize the top.

Fortunately, Chen Jiayi mentioned the suggestion before, saying that in the early stage of the role, a perfect newcomer guidance task should be established. This quest is for the player to do the next quest and run off the map. Let new players familiarize themselves with the game environment, plus familiarize themselves with the game. I believe that such a feature will be a very good help for new players.

Chen Jiayi clearly remembers that when he played Legend by himself, after applying for an account, he kept killing monsters, and after killing them, he still killed monsters. Moreover, there are many ways to play, and they are all unknown. Fortunately, the legend is easy to get started, otherwise, the legend would have been finished.

Now before the start of the test, it is necessary to make a comprehensive optimization on the surname. Try to make it easy for players to get started in as little time as possible. Moreover, while getting started, you can also experience the playable surnames of this game.

If the game has been in operation for a while, you can update the version and add some more difficult game settings.

"The idea is very simple, we can shoot it ourselves, or make this plan into an event, and the players will DV it themselves, and we don't need to hire any photographers."

Chen Jiayi is very interested in the shooting plan of the documentary.

In the next few days, the Tang Dynasty Internet side was filming this documentary.

In the course of a week, the documentary was all over. And Gu Xiaoyu rushed to Changsha, Hunan Province with the documentaries shot by Tang Dynasty.com, as well as some DV works filmed by the players themselves, ready to cooperate with Hunan Satellite TV, which has always wanted to innovate on the program.

……

Hunan Satellite TV.

"Zeng Ziqiang" just took over Hunan Satellite TV this year, and as the director of the station, he has been worried about Zhongzhong in the past few months.

The reason is because before he took over Hunan Satellite TV, Hunan Satellite TV had successfully launched entertainment variety shows like "Happy Camp", and in recent years, the ratings have skyrocketed. It's just that now that I'm taking over, there are rumors at the bottom. said that this director has no ability, he can only fight for merit, and when he saw that Hunan Satellite TV was like Zhongtian, he ran over, isn't this robbing the fruits of other people's labor?

Regarding such rumors, although Zeng Ziqiang didn't say anything, he also knew it. The only way to get rid of these rumors is to launch a more creative TV show. It's just that I've been busy for a long time, and there are a lot of ideas. Moreover, Taili also tried. But the ratings are so-so. For this reason, more rumors and non-words have entered Zeng Ziqiang's ears.

As the director of the station, he is not good at being angry in the open. The relationship between the TV station is complicated, and he, the director of the station, is not a family. Moreover, he is also the new director.

Yesterday, I received an appointment from Tang Dynasty Network, saying that I was going to discuss the cooperation with Hunan Satellite TV in detail about the ethereal journey.

As for their intentions, Zeng Ziqiang had already guessed that it might be his first online game, Ethereal Journey, and he was trying to hit the advertisement on Hunan Satellite TV. It stands to reason that the State Administration of Radio, Film and Television has not issued regulations on online games, and if Hunan Satellite TV wants to play online games, it is nothing. Moreover, Tang Dynasty Network is also a high-tech company vigorously supported by the state, and the news network has also interviewed it.

It's just that Zeng Ziqiang saw a little bit of the situation from the documents they transmitted, and it seems that they are not just for advertising.

Zeng Ziqiangdu took a few steps and thought about it.

Tang Dynasty Network is a subsidiary of Tang Dynasty Information, and whether it is Tang Dynasty Information or Tang Dynasty Network, judging from their actions in the past few months. The company's public relations capabilities are indeed the top in China. Not to mention that Tang Dynasty Information defeated Tencent on the Internet in the first place, take this ethereal journey developed by Tang Dynasty Network as an example, which has also been hyped recently.

Now that I have come to Hunan Satellite TV, will there be a bigger move?

Thinking of the hype ability of the Tang Dynasty network, Zeng Ziqiang was a little moved. Isn't it just a lack of creativity on my side now? When they come, I will ask them for advice.

"Director, Gu Xiaoyu from the Tang Dynasty Network is here."

Just thinking about it, Gu Xiaoyu of the Tang Dynasty Network came to the TV station.

"Please let her in."

Zeng Ziqiang was supposed to have a few meetings today, and when he received a letter from the Tang Dynasty Network, his intuition told him that maybe this was an opportunity. As a result, the secretary was informed that the noon meeting would be cancelled temporarily and that it would be held in the afternoon.

"Hello, Director Zeng, I'm Gu Xiaoyu from Tang Dynasty Network."

"I have heard the heroic appearance of the Tang Dynasty Network for a long time, and when I saw it today, it was really extraordinary."

This sentence is half polite, half true.

Everyone knows that the two vice presidents of the Tang Dynasty network are both women. Especially this Gu Xiaoyu, it is even more amazing.

"Director Zeng laughed, how can I compare to you, Director of the station, I am a loyal viewer of Hunan Satellite TV."

"I can't imagine that Mr. Gu is usually so busy, and he also watches our Hunan Satellite TV."

The two of them were polite and turned to the point.

"It's not like watching it every day, and when I usually take a break, watching Hunan Satellite TV should also be entertainment. It's just that recently, I found that Hunan Satellite TV seems to be a bit monotonous. Just those few variety shows are good, and other programs, like other TV stations, don't have much characteristics. ”

"Mr. Gu's vision is really unique, and this is also a problem that my station has been thinking about recently. I heard that your company is very experienced in publicity planning, and I hope that Mr. Gu will give me a lot of advice. ”

"I don't dare to give advice, just some suggestions."

"Oh, I see."

"Our Tang Dynasty Network recently recorded a set of programs, I don't know if your station is interested."

Zeng Ziqiang seemed to be very interested in the arrival of the Tang Dynasty network, and Gu Xiaoyu had already seen it in Zeng Ziqiang's demeanor. So, Gu Xiaoyu opened the laptop he brought with him, and then clicked on one of the documentaries and put it in front of Zeng Ziqiang, "Director Zeng, this is the documentary we shot." ”

"The Ethereal Journey in My Mind......"

"The Ethereal Journey in My Mind......"

"The Ethereal Journey in My Mind......"

At the beginning of the documentary, it is a reflection of a group of ordinary people on an ethereal journey.

"This is a wonderful world about Taoist cultivation, and after watching the "Ethereal Journey", I realized that the original Taoist culture is so extensive. ”

This is what a middle school teacher has to say about the ethereal journey.

"The wonderful journey of cultivation has opened the door to my imagination. There are genius treasures, thousands of spells, and infinite mystical powers. ”

This is an ethereal journey in the heart of a college student.

"Ethereal journey, the first red book on the Internet, must be read."

This is a compliment from an avid fan.