Chapter 680 Basic framework for sharing programmes

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Aida and Xiang Xuehai performed "Double Air Relay Filling Blue" at the bidding site, shaking other companies, and only two rounds of bidding were carried out to let Xiang Xuehai take the bid king advertisement into the bag, so that Qian Wendong, deputy director of CCTV, who presided over the bidding, felt quite a nest. Pen? Interesting? Pavilion wWw. biquge。 info After the bidding ended in the morning, he hurriedly left the venue and called Lou Junxiang, deputy director of the advertising information department who was responsible for the preparatory work of the investment promotion, to come over and give a lecture: "What do you say that the preliminary and meticulous research should be able to shout about 260 million in this bidding king advertisement, what kind of research do you do, you are all eating dry rice in groups?" ”

Although the media that secretly had a disagreement with CCTV reported the performance loss of the previous bid king as negative news, it still could not erase the light of the CCTV bid king, and after a little-known company gave the light of the CCTV bid king, the annual sales surged to 2 billion, which is an indelible fact. What's more, a large part of Kewang's performance loss this year is due to the reversal of the economic situation. Although the media is overwhelmingly carrying out negative reports, in this market environment that attaches importance to marketing methods more than everything, the enterprises participating in the CCTV investment conference will not easily discourage their enthusiasm.

Zhang Ke estimated that the heat would be reduced to a certain extent, but the trajectory of the past has deviated greatly from the past, although Kewang has a loss this year, but the performance has not collapsed, Xie Jiannan also has expertise in business, Kewang has a tendency to adjust in the fourth quarter after a huge loss in the third quarter.

In the history that has happened, even if the performance of Qinchi Liquor, the third bid king enterprise, collapsed after winning the bid king, the fourth bid king advertising auction price was still raised to a high price of 210 million.

The estimate of 260 million made by the CCTV Advertising and Information Department is not too outrageous.

Qian Wendong always refused to admit that he was playing with Aida and Xiang Xuehai, and Lou Junxiang naturally did not have the courage to point out that it was actually Qian Wendong's mistake and incompetence in the morning, and Xiang Xuehai's business information had to wait until everything was settled.

You can't openly accuse Aida and Xiang Xuehai of being too cunning, right?

I don't know how many people will avoid snickering in the morning, although I can't openly accuse Aida and Xiang Xuehai of being too cunning, the resentment in Qian Wendong's heart will not easily dissipate, and the angry and also the blame-shifting general Lou Junxiang shouted and scolded, and some regretted that he was in a hurry to kick the surnamed Tan aside to do other things, and said: "Sign the contract with Xiang Xuehai in the afternoon, you are responsible, all the preferential conditions are tighter, and they can't enjoy the same preferential policies with less than half of the price of Kewang......"

Before Qian Wendong's words fell, a staff member knocked on the door and came in to report to him the astonishing decision that Su Jindong of Aida Group had just announced at the exit of the venue.

In view of the crowding of the scene, Su Jindong temporarily borrowed a venue from CCTV to hold a press conference.

Qian Wendong and Lou Junxiang looked at each other, not knowing what the hell the hell the Aida Group was doing, Lou Junxiang saw that Qian Wendong was a little resentful of the Aida Group, and suggested: "It seems that there is no need to give any preferential treatment to the Aida Group, if everyone comes over and borrows the venue, then what will we become?" ”

Qian Wendong didn't accuse Lou Junxiang this time, but said in his mouth: "You go and arrange the venue......

Lou Junxiang was stunned for a while, and then he understood that the Ministry of Information would definitely actively follow up on such sensational news -- the reporters of the Ministry of Information were giving a brief interview to the bidders of the bid king advertisement in the morning, and it was impossible to hide any news from the Ministry of Information; The contradiction between Deputy Director Zhao Jinyong, who is in charge of the Information Department, and Deputy Director Qian Wendong, who is in charge of this side, is not a day's cold. Besides, AIDA Group is not the kind of soft persimmon that can be pinched by others.

Lou Junxiang regretted that he was too anxious to say the wrong thing just now, and seeing that Qian Wendong didn't mean to blame himself, he must have known that he didn't have bad intentions in suggesting this.

Lou Junxiang immediately dispatched manpower to temporarily arrange the scene of the press conference for the Aida Group, he and Qian Wendong did not delay, and directly returned to the bidding venue on the third floor, and when taking the elevator, they passed through the floor of the Ministry of Information, and the director of the Information Department and two employees of the Ministry of Information hurriedly entered the elevator, only to know that Zhao Jinyong, the deputy director in charge of the Information Department, had just gone out for lunch at noon, and was rushing to the station by car at this time.

CCTV took out the largest hall as the bidding venue for the investment conference, but at this time, in addition to the original enterprise representatives all returned, reporters from other media had to arrange to enter the venue, and CCTV could of course offend the anger of the public to monopolize such an important news resource.

In order to track CCTV's investment advertisements, the scale of news media reporters is larger than that of enterprise representatives, and they are all arranged into the venue, so it is impossible to arrange seats, and everyone can only stand to enter the venue to participate in this short press conference.

Chen Xinsheng, on behalf of Aida Group, made a brief statement on the decision: "Aida Group and Deyi have had close cooperation in the field of disc players in the past two years, so they were able to undertake all the manufacturing technologies and processes of mobile phones from Deyi at a cost of 50 million US dollars in April this year, except for baseband chips, and I can clearly tell you here that these technologies and processes are the technology and process basis of Aida i08 mobile phones." Today, on behalf of AIDA Group and Kumho Institute of Electronic Technology, I would like to solemnly announce a decision to share this part of our technological assets with specific enterprises in the Haizhou Electronics Industrial Park and Haizhou Kumho Industrial Zone, Jianye High-tech Park and Digital Corridor Concept Planning Area. The so-called specific enterprises refer to entities registered and invested in the park that have production or R&D entities, and whose investors are Chinese-funded institutions or individuals. In order to avoid the abuse of this part of the technology assets, the object of the technology grant will have a certain purpose, and this kind of targeting is not for the purpose of collecting benefits -- the decision of the Aida Group has no interest appeal at all, and there is no ulterior purpose, just to avoid the abuse of this part of the technology assets. We're not going to give these technology assets to companies that don't want to use them, we're not going to award chip design technology to brick and brick factories, otherwise it's going to make our decision today look stupid and useless. We hope that the mobile phone PCB technology will be granted to enterprises with certain experience in PCB R&D or production for free use, mobile phone LCD screen technology will be granted to enterprises with SNT R&D or production experience, and template, patch, chip design and other technologies will be granted to enterprises with relevant technical backgrounds. AIDA Group also solemnly promises that we will not make any intellectual property rights claim for the patented technology derived from this part of the technology assets of the authorized enterprise. We hope to set up a special agency to carefully review and approve all applications, out of good faith and to express the determination of AIDA Group not to make a profit, this special agency, will be sent by AIDA Group to send a part of the representatives, and will also request the government departments of the two parks to send a part of the representatives, and also hope that the enterprises in the two parks can send a part of the representatives to jointly carry out the relevant application review work......"

As soon as the words fell, countless people in the audience raised their hands to ask questions, Chen Xinsheng did not give them a chance to ask questions, and said: "We only hope to take this opportunity to announce this decision today through reporter friends, and the technical list of this part of the technical assets will be announced to the public later, and everyone seems to have a lot of questions in their hearts......" Chen Xinsheng raised his wrist to look at the time, and said, "It is very sad to hold such a short press conference during everyone's precious lunch time, in addition, AIDA Group is not suitable for today's hustle and bustle, but also to return the spotlight to today's protagonists, we will be in Haizhou before the subsequent AIDA Group dealer conference in Haizhou, in Haizhou to announce the specific plan...... I won't delay you today. ”

"!" This word flashed in the minds of countless people in the audience, and they didn't give a chance to ask questions, so they didn't bring such torture.

Although Chen Xinsheng specifically explained the basic framework of technology asset sharing, the people present wanted to know more about the motivation and intentions of Aida Group to make these resolutions, and the 50 million US dollars of technology assets were suddenly taken out to share with the public, and everyone wanted to know what was going on in the minds of the management of Aida Group at this time.

The answer that everyone wanted to know most, but Chen Xinsheng did not reveal it at all.

Where are you willing to disperse? CCTV wanted to continue the bidding in the afternoon, and sent staff to assist Chen Xinsheng and others to evacuate the scene through the internal passage.

Of course, the CCTV News Department was not easy to get along with, and after the staff assisted Chen Xinsheng and others to evacuate the venue, they were "abducted" to the CCTV News Department upstairs.

Seeing that after Chen Xinsheng and the others left, the others dispersed helplessly, thinking that Chen Xinsheng and the others would still participate in the afternoon bidding, and it would not be too late for the "anger" to explode until the afternoon.

But there are also some people who are reluctant to leave, they know that except for Chen Xinsheng, Su Jindong and others, the young man behind the scenes of the Aida Group has not left the venue, and he grabbed him, if he can pry the secret out of his mouth, he can completely satisfy his thirsty curiosity.

Xie Jiannan, Xiao Ruimin and others were all guarding the exit of the venue, standing on tiptoe to stare at Zhang Ke, who was standing in a group of people in suits and leather shoes in sportswear and looked eye-catching, and slowly moved with the crowd towards the exit of the venue under the embrace of Fu Jun and others.

Knowing that what Zhang Ke said the night before was not only for Kewang Gaoke's authorization, Chen Jing's mood suddenly became very complicated, a little lost, more excited, and irrepressible curiosity, in short, Zhang Ke was shining golden in her eyes at this moment, even if she closed her eyes, Xie Zijia said the most so far: "This guy is crazy, but I appreciate it." Yu Ping didn't say much, thinking of Chen Jing and Zijia's words when they got off the plane yesterday, it turned out that the two of them had already known Kumho's decision.

Xie Jiannan wanted to leave, but he was a little unwilling, and he could think that Kumho's decision would have a great impact on the plan to launch an electronic industrial base in Jinshan, but it was difficult to say what kind of impact it would have for a while.

Kumho's decision will undoubtedly promote the formation of a complete domestic mobile phone industry chain in Haizhou and Jianye - Chen Xinsheng's words have clearly excluded foreign investors, but Jinshan's electronics industry manufacturing base is positioned to become an OEM base for overseas mobile phone manufacturers from the beginning. For the time being, it can only be clearly predicted that there are two major promotion effects: on the one hand, the competition faced by overseas mobile phone manufacturers in the domestic market is strengthened, especially in the low-end products, and the requirements for transferring the production line of low-end accessories to China are more urgent, but on the other hand, the domestic electronics industry has Kumho to provide a good technical platform, which may limit the speed of overseas mobile phone manufacturers to enter the domestic market.

Even if the door is opened, it becomes more difficult to open it even more.

At present, only four companies have mobile phone production licenses, as far as the attitude of Unicredit, Dongxing, and Lianxun is concerned, the previous attitude is naturally to hope that the technology of overseas mobile phone manufacturers can enter the country, and mobile phone parts and accessories can be produced in China to reduce their assembly costs; But once they can get enough cheap mobile phone parts from the mobile phone industry chain in Haizhou and Jianye, or if they participate in the industry chain in person, then they will stand on the same side as Kumho at this level - as long as Kumho does not try to control the industry chain, unless overseas mobile phone manufacturers can come up with better technology.

First-class technology is not so easy to enter the country, the resistance is not in the country, but in the overseas mobile phone manufacturers themselves or other countries of the policy obstacles; It is also mainly because it is the high-end mobile phone products of overseas mobile phone manufacturers, and they will not encounter too strong competition in the domestic market for the time being.

For Jinshan, the most immediate negative effect is the electronics industry manufacturing base, which has become a chicken rib in the eyes of the national decision-making department, and everything needs to be increased by the local governments of Jiangnan Province and Jinshan City.

From this point of view, the negative impact on Jinshan's plan is still much greater, Xie Jiannan frowned thoughtfully. Jin Nanyong and a Samsung staff member squeezed over and said to him: "Special Manager Li wants to invite Mr. Xie to have lunch together......

"Ahh Xie Jiannan thought about it, Samsung's Lee Jae-so should also feel a headache and confusion at this time, Kumho's decision completely disrupted their position, I don't know if their bidding plan for the afternoon will be forced to make changes, maybe the two companies will use this as a wedge to strengthen cooperation, but Kewang is also an enterprise in Haizhou Electronics Industrial Park, Kumho can't always exclude Kewang from sharing this part of the technical assets for no reason, maybe in exchange for Chint's plan to give up Jinshan?

Xie Jiannan's thoughts were very chaotic at this time, and he couldn't figure out what to do in such a chaotic time.

Jin Nanyong came over to invite him to lunch, and Xie Jiannan didn't know if it was appropriate to find an excuse to shirk it, after all, Zhang Ke's eyes had already seen this coming; Xie Jiannan didn't look at Zhang Ke, but looked at Chen Jing.

Chen Jing didn't speak, but Xie Zijia snorted: "I have other things to do at noon, don't go." "Presumably, the last dinner made her feel a little unhappy.

At this time, it was necessary to make a decision, Xie Jiannan didn't say anything, and followed Jin Namyong to follow the flow of people to meet Lee Jae-so outside the CCTV gate.

Xiao Ruimin also stood at the exit of the venue and waited for Zhang Ke, and he wanted to ask Zhang Ke if as long as Unicredit built the production base into Jianye or Haizhou, he could also share this part of the technical assets without restrictions.

Xiao Ruimin just saw that the CEOs of Dongxing and Lianxun were as anxious as ants on the hot nest, they may know some of Kumho's inside information, but they have not seen Zhang Ke's true face, both of them rushed out of the venue with their respective subordinates, and they may be in a hurry to contact Kumho with the relationship between the Ministry of Electronics Industry. There was a commotion here, and there was no way to talk on the phone, so Xiao Ruimin asked his assistant to go to the ministry to report the situation first.

It's a pity to see Zhang Ke and others five or six meters away from the exit of the venue, and he can call him if he is louder, Xiao Ruimin also wanted to wave him to see him, but there was a CCTV staff member behind him who seemed to be an official from the CCTV News Department who squeezed over to call Zhang Ke, they had a brief conversation, and Zhang Ke followed him back and left.

Xiao Ruimin was annoyed, he couldn't talk to Zhang Ke, and the questions in his heart still couldn't be answered, and there was no way, so he had to go back to the ministry first.

Chen Jing saw Zhang Ke turn around and walk in, but Zhang Ke smiled this way before returning, and was a little apologetic. Chen Jing was also relieved in her heart: Zhang Ke recognized and grabbed the CCTV officials, so it was not so easy to get out, spread his hands, breathed a sigh of relief, and said to Zijia and Yu Ping: "Let's go, there is no chance to ask questions." ”

Yu Ping patted her forehead and said with emotion: "Alas, why didn't I believe your words yesterday?" I thought you two were going crazy, but who knew it was Kumho who went crazy. ”