The current war is the same as the war between Microsoft and Kingsoft back then.

It can be said that before the 1999s, Kingsoft's WPS occupied an absolute market in China. However, since the launch of Microsoft's Word, Kingsoft's WPS has lost all market in an instant. There is only one reason, and that is that Microsoft has adopted a piracy strategy for all of his systems, including his word.

Originally, the function of WPS was not as good as that of Word, and now all the office processing software in the market are free. At this time, even if you want to buy WPS genuine software, you will not stop in the face of the price of more than 2000 yuan a set. Even later, when Kingsoft realized the crux of the problem, it adopted a piracy strategy.

Unfortunately, if Microsoft's Word had just been launched and the piracy strategy had been used, it might have been able to keep Microsoft's Word out of the country. However, by the time Kingsoft reacted, Microsoft's office processing software had already occupied the vast majority of the market. In this way, WPS has only been in less than two years, and it will be a market that has been difficult to obtain, and it will be available to people at once.

Chen Jiayi remembers this battle relatively clearly.

At the time of the war, Chen Jiayi realized the importance of strategy. Of course, the gap in WPS technology is also an important reason for losing the market. And, especially after Microsoft has taken over the market. The profits earned by WPS back then were actually put into other aspects. For example, Kingsoft used the money from selling WPS to invest in anti-virus software, educational software and game development. As a result, the updated version of WPS has not been continued.

In this way, the gap with Microsoft Word has been widened even more. If Chen Jia hadn't gone to Yanjing and acquired the WPS department, I'm afraid WPS would have been able to download and use it in the future, relying on some hot-blooded patriots. I'm afraid that for ordinary people, they don't even know WPS, or use Microsoft Word.

Now Chen Jiayi is like a dragon crossing the river, about to seize the word processing software market that Microsoft has already won.

It's just that no matter how strong the Raptors are in the river, they can't overpower the ground snake in the short term. In addition, the current Microsoft, he is not the former Kingsoft company. People want to have technology, they want to have financial resources, and they want to be more popular. Although WPS software is good, it feels very strange to global people, and they don't necessarily support it, even if you advertise every day.

In this way, Chen Jia has a good change of strategy.

Because, he knows, it is very difficult to let users know the benefits of WPS by relying on this way of slowly promoting. Moreover, now Microsoft's word has been able to meet the office use of most people. WPS is just a little more personal, and then, in some other features, it's just a little better than Microsoft. In essence, there is not much transcendence.

In this way, WPS is placed in the international market, and its advantages are not so obvious.

In order to show his strengths, Chen Jiayi remembered the strategy that Microsoft used in the Chinese market back then, that is, to let piracy run rampant and seize the market first. So, an order went down. WPS has just been introduced to the international market, and there is already a cracked free version. What's more, this free version is also listed on many computer forums and download sites.

This free measure has just been launched, and it instantly attracted a large number of batches.

Originally, many people had heard the name of WPS when they were advancing into the international market. After all, it is not in vain that so many advertisements are smashed. Unfortunately, they already have Microsoft Word installed. Plus, WPS also needs money to buy. For most netizens, they don't need to buy another one.

Unexpectedly, after just being on the market for a while, the news of the WPS cracked version actually broke out. This one is free, and it has attracted the attention of many netizens at once. There is a misconception here, many people think that European and American netizens will not use piracy. No, absolutely not. That's because there is no soil for piracy in Europe and the United States. Moreover, in the eyes of European and American netizens, piracy is not a free product, and he also has to pay for it. Sometimes, the cost of piracy is even more expensive than the original copy.

Therefore, many people will not choose piracy.

However, European and American netizens are also people, and they are still more interested in free things. Otherwise, there would not be such a hot shareware conference in the United States. It is precisely because many of the products in the shareware conference are free that they attract a large number of software enthusiasts.

Nowadays, the appearance of WPS crack free version has attracted them all at once. Yes, it's free to attract them. Almost as soon as the cracked version was launched, it aroused the love of many players around the world. After all, many users are depressed when they pay fees every day. If there's a free product, why not?

And, it seems, the Tang Dynasty company can't seem to stop these cracked versions. Look, in the current WPS official website, it says that piracy must be sanctioned. However, they have no way to make it happen. Because, there are so many hackers in the world, how can they make it. Today you have a patch, and tomorrow the latest cracked version will come out.

In a battle, it was obvious that the Tang Dynasty Company had the upper hand.

Of course, Tangshan Software's fight against piracy is purely pretending. He will crack down on piracy, and now it is important to seize the market quickly. Moreover, WPS is connected to the network. Tang Dynasty Software Company can also advertise there and earn a little income, which can be regarded as compensation for using piracy tactics.

Microsoft.

"BOSS, the cracked version of the Tang Dynasty company WPS has spread all over the world. If this continues, our market may be swallowed up by these cracked versions......"

Although it seems that the road to expansion of WPS is not very fast now. Moreover, Microsoft's market share is simply too large. Even if WPS wants to seize the market, it will take a certain amount of time.

"yes, Link, you say, what should I do?"

Link is the president of Microsoft Asia and has a unique understanding of the electronic information industry in Asia. This time, Tangshan Software's WPS was cracked by hackers, and Link at that time thought that Tangshan Software might have done it himself. Looking at it now, it's really good, and today's WPS has stolen some of the global market.

Of course, this market is not a threat to Microsoft at all. However, if Microsoft ignores it, it won't take long, maybe only two years, and then Microsoft's word will be free, and I don't know if anyone will use it.

"I think we can come up with a promotion strategy in China."

In China's promotion strategy, it is the same as the current Tangshan software. Attack positively with genuine and seize the market behind piracy. This effect is very good, and China, which is not very open to the market, cannot stand the invasion of Microsoft.

"No, no, no...... Link, do you know how many of our genuine users are in Europe and the United States? ”

Using this strategy, it is true that it can maintain market share, but Microsoft's profitability is bound to drop significantly. Moreover, the background of Tangshan Software is Tang Dynasty Company. He is not the Jinshan company, as soon as he was suppressed, he immediately changed direction. The current Tang Dynasty company is clearly "not a raptor, but a river". If you fight a long war with him, they will follow.

To use a Chinese saying, those who are barefoot are not afraid to wear shoes.

The Tang Dynasty company can be dragged because his software is not making money in the first place. However, Microsoft uses this strategy to drag hard with Tang Dynasty Company, and every day it is delayed, it is a big loss of selfishness. Such a strategy may work in China, but there are so many pirates in China anyway. However, in Europe and the United States, this is Microsoft's top priority, and Microsoft can't afford to drag it out.

"Or, get in touch with Tangshan Software."

He was now very worried about Microsoft.

The matter that the core of the Tang Dynasty pressed on the head was not solved, and then the compression software broke out, and now there is WPS menacing. Although the compression software has nothing to do with Microsoft, the cooperation with WinRAR still failed to resist the advance of Tang Dynasty compression, which made "Yite" feel a little frustrated. So much so that when he proposed his own proposal to Bill today, he didn't seem so confident.

"What, contact with Tangshan Software?"

For Bill, his biggest enemy is the Tang Dynasty Company, and the most hated enemy now is the Tang Dynasty Company. Asking Microsoft to cooperate with Tang Dynasty is simply difficult for Bill to accept. Moreover, Tangshan Software's WPS has just been launched, so they hurriedly ran to cooperate with him, which is too much for them. When the time comes, maybe the cooperation will not be successful, but it will fuel their arrogance.

"I think that's the best way to go."

Te said in a low voice.

Because, only in this way, can we keep profits in advance of the market. If this is not the case, on the one hand, the market will be lost, and on the other hand, the profitability will fall. Now I finally feel the taste of a loser. Of course, he was also depressed. Unexpectedly, one day, the strategy used by my company in the past is now used on my head.

"I think we'll continue to discuss ......"

Bill's whispering made Bill feel that he didn't have much confidence. In addition, he had worked with Winrar before, and the "Arrishan Great, Lushan" at that time had a proud look, and if Bill hadn't thought about the overall situation, how would he be willing to cooperate with them.

However, it turned out that even if they cooperated, it would have no effect. Until now, Winrar's market has retreated step by step. Although it seems that he still has a certain market, the general trend has gone and can no longer be saved. Although Microsoft has opened up some of its source code, it is still not crowded.

This discussion, then it was discussed for several months, until later...... That's a story for later, of course.

......, "Mr. Chen, Blizzard wants to discuss with us the specific launch time of the Frozen Throne." ”

Chen Jiayi, who was staying on the side and looking coldly at the world word processing software market, received a call from Zhang Zixian at this time.

"Oh, the Frozen Throne."

Almost forgot about him.

Strange thing, the release of the Frozen Throne was actually a little later than in later generations. Thinking about it later, Chen Jiayi thought about it and knew the reason for this postponement. Probably because of the manpower who joined the Tang Dynasty network, they added a lot of trouble in the development process, and of course, this trouble also made the employees of Tang Dynasty learn not to learn technology.

In this way, this research and development time has been postponed a little.

Of course, Blizzard didn't feel any problems with its development progress. For them, they feel that having such a complete plan as Tang Dynasty Network has greatly advanced their development cycle.

"The specific launch time, you tell Blizzard, you can launch it at any time. By the way, you can tell Mike for me, and I'll say I want to talk to him in the evening......"

The best time to buy Blizzard is before World of Warcraft launches. Because, without the influence of World of Warcraft. Although Blizzard is the world's first-class game company, its value is not great. However, if Blizzard launches World of Warcraft, then his market value will skyrocket in an instant, reaching $20 billion. At that time, even if Chen Jiayi plans to buy it, he must think about it.

Now, it seems like the right time. Because, Blizzard doesn't have an online game plan yet.

"Okay."

After answering the phone, Chen Jiayi came to the Tsinghua Library.

Now Chen Jiayi has completed a comprehensive grasp of the fundamentals of economics. What is lacking is a further understanding of the entire economic market and an exploration of its origins. For this reason, Chen Jiayi basically can't choose many courses. A lot of the time, he goes straight to the library. If you encounter any problems, ask Mr. Lan Heng for advice.

"The Wealth of Nations."

Chen Jiayi picked up a book.

This book is a pioneering book in economics. It is precisely because of this book that the door to economics was opened, and the classics among them are self-evident. Chen Jiayi is now reading the English version, not the domestic Chinese version, because Chen Jiayi found that there are many places where the translator does not express his meaning clearly.

Just as Chen Jiayi stood on the side, he looked at the book carefully. Suddenly, he felt a noise beside him. When I turned my head, I noticed a girl next to me, trying to grab the books on the bookshelf on her tiptoes. However, Tsinghua University has a large collection of books, and some books are placed in a relatively high position. This girl is petite, and it is a little difficult to lift her toes.

Seeing this, Chen Jia directly reached out and took down the book on it and handed it to the girl.

"Huh...... Fang Qingwei. ”

This girl is the girl who gave Chen Jia a lead for the first time, and she also saw the girl in Jack Ma's speech.

"Thank you."

Fang Qingwei seemed to recognize Chen Jiayi, but she was introverted, and after saying thank you, she took the book and chose a place to continue studying her course. Since this is a library, Chen Jiayi did not walk over to disturb. I had no choice but to take the Wealth of Nations theory and continue to study it. However, when he was reading, he would occasionally turn his head to look at Fang Qingwei.

He wanted to talk to this girl, and a thought came to Chen Jiayi's mind.

An hour later, Fang Qing sorted out her notes and put the book away, it seemed that she was going to take it back. Seeing Fang Qingwei leave the library, Chen Jiayi put down his textbook and chased him out.

(To be continued)