"Fireworks Project?"

"What's that?"

"Is it another new idea from the boss?"

Several managers were aroused by Zhang Fan's curiosity.

"Not bad. The so-called 'fireworks plan' is to use the fireworks show to comprehensively promote the Dabai brand. ”

Zhang Fan smiled and connected the printer to his notebook, made a few copies of the materials he sorted out yesterday, and handed them a few copies: "I don't think very comprehensively, you can take a look first, and help me add ...... after reading."

Feng Hong got up and took it, handed the text to the other colleagues, and then slowly went down with the plan in his hand......

Title: Preliminary Plan of Fireworks Promotion Plan

Contents: Make a batch of custom fireworks with a 'big white pattern'.

1. For ten consecutive days, 'big white fireworks' will be launched in various places to attract attention.

2. Then through guò network marketing to add a sense of mystery.

3. Wait for the media to be hotly discussed and the Internet to reach a certain level, and then accept an exclusive interview with the media to promote the company's brand image.

4. The forum was launched, taking the opportunity to attract a group of netizens to discuss.

5. Carry out forum activities, vigorously promote the highlights of mobile phones, and create user expectations.

6，……

The content of the plan is not much, 300 words can be read in two or three minutes, but the novel marketing techniques suddenly make their eyes shine!

Gao Le, the head of marketing, said excitedly: "Boss, your idea is really amazing! However, the fireworks have been put down for ten consecutive days, and this investment is probably not small. It may cost tens of millions of dollars to invest. ”

"I know." Zhang Fan nodded and smiled: "Investment is a trivial matter, as long as you can retain your popularity, it is worth spending more." We're a new company, and if we want to get noticed, we need to be different! ”

"The image of Dabai has its own characteristics: simple, cute, and easy to accept. I wanted to promote it with fireworks, which should make a big impression. ”

"Even if it doesn't arouse people's desire to buy like crazy, at least they can mix it up, and when they see fireworks, they will naturally associate it with our brand. It's a good investment, no matter how you think about it. ”

"Indeed, I think so too." On the side, Ji Jianguo's eyes were bright and said: "Those large enterprises spend tens of millions of dollars in advertising every year, but the propaganda method is nothing more than TV multimedia + print advertising, which is too old-fashioned." ”

"I think the boss's 'fireworks plan' is a very good marketing tool, which is different and surprising. I believe that if Dabai is made into a fireworks pattern, it will definitely arouse people's heated discussions! ”

"Eun!" Li Li, Wu Ge, Feng Hong and others nodded one after another, and their excitement rose little by little.

Zhang Fan smiled and clapped his hands and said, "Then let's all talk about our opinions." ”

……

A heated discussion began, and the discussion of the 'fireworks marketing plan' in the office instantly became hot.

The more we discussed, the more we felt that this kind of marketing technique was feasible!

Cooperate with Dabai fireworks to promote, not only to promote the company, but also to promote the image of Dabai, but also to increase the expectation of future comics and animation!

This 'fireworks plan' and 'animation promotion' seem to form a perfect set of promotion strategies, and the fireworks plan makes up for the gap in the 'animation promotion' section, which can attract the attention of the Internet community and young people.

First of all, the image characteristics of Dabai are destined to be liked by the Internet and young people! The fireworks are made into a large white pattern, which can maximize the audience's curiosity and curiosity.

Secondly, the fireworks display for 10 consecutive days is equivalent to a nationwide super promotion means!

If one time can't arouse people's curiosity, then ten times is enough to arouse their curiosity, and they can't help but want to understand.

At this time, in order to attract the attention of the public, surrounding news, newspapers, and online public opinion will definitely rush to report.

After hearing this, Feng Hong mentioned yì, "During this period, you can create suspicious topics little by little and guide public opinion to discuss hotly." ’

As the saying goes: where there is desire, there is pursuit, and Zhang Fan proposed in the plan: "Deliberately keep mysterious!" This will inevitably make people's curiosity even more exciting.

In addition, Zhang Fan has a third supporting plan!

At the same time, cooperate with network marketing companies to assist in the promotion of major social forums. Stir up the topic.

In the end, the most critical place is to do a good job of welcoming the 'truth' after it is revealed.

According to the above plan, ten days will inevitably increase the attention of public opinion to the Dabai brand, but people generally have an innate aversion to commercial speculation.

In addition, it cannot be ruled out that some jealous people are behind the ghosts.

"How to make people continue to accept this marketing after the 'truth is revealed' is a question worth considering."

……

Hearing Zhang Fan's last question, the voice of the office discussion gradually lowered.

Zhang Fan said: "What good plan do you have?" In fact, this can arouse the public's interest the most, but it is also the easiest to equate Dabai with commercialization. This is not conducive to the promotion of animation and brand in the future. ”

Li Li nodded and said: "If it is not handled properly in the end, there will definitely be people who think, 'It's not an advertisement'?" With the launch of our animation, they will also be equated with advertising. At that time, they were resistant. ”

"Uh-huh......" Several managers around nodded their heads.

After being quiet for a while, Feng Hong said excitedly: "Boss, why don't we wait for the fireworks to end, and then we have a 'really like a big white' event." ”

"Truth Reveal Event?" Zhang Fan didn't hear the change in the word 'like', and looked at Feng Hong curiously, as did the others.

Feng Hong smiled and took out a pen and paper, changed the word 'xiang' in 'The Truth is Revealed' to a similar 'likeness', and then showed it to everyone: "I'm talking about this 'Truth Like Dabai'......"

Well, everyone's eyes, including Zhang Fan, changed, and everyone instantly understood what she meant.

Li Li clapped her hands and smiled: "Sister Hong, you are so smart!" This homophone is really well used, the truth is revealed, the truth is like a big white...... Hehe, I feel that just these four words can offset the disgust in many people's hearts! ”

"Not bad." Zhang Fan praised: "How does Sister Hong plan to operate specifically?" ”

Feng Hong was a little proud when she heard his appreciation, and said with a smile: "I also suddenly burst out of inspiration, how to come here, it is better to discuss it with my colleagues again." It's safer to brainstorm ideas. ”

"Hmm." Zhang Fan nodded and continued: "Then let's discuss the aftermath of the work, I just asked the forum, I want to know if our company's forum can feel the fireworks go online at the end." ”

"People are interested, if we don't even have a place to entertain, it will be equivalent to wasting this promotion. In less than three to five days, the big white fireworks will disperse in people's hearts. ”

"So I want to launch the forum after the fireworks are over, and then arrange a series of activities to attract interested people and cultivate them into potential consumers. Or brand fandom. ”

"That's what the boss was thinking." After listening to this, everyone was once again shocked by Zhang Fan's foresight and wisdom.

……

In the next hour, Zhang Fan and the others began to discuss the aftermath of the work. The follow-up promotion after the 'fireworks promotion' is improved step by step by everyone who discusses.

Near noon, Feng Hong and other executives began to really plan to start the work arrangement, and Zhang Fan leaned on the chair alone to watch the detailed plan after sorting.

The follow-up plan is roughly as follows.

1. At the end of the ten days of fireworks, the implementation of the 'True Like Dabai' plan will offset the public's antipathy to commercial promotion.

2. Paid collection of the most beautiful fireworks, paid collection of big white mobile phone wallpapers.

3. With the help of the forum, select Dabai mobile campus experiencers.

4. Develop the second generation of products together with users.

5. Assist in the above activities, hold small lucky draws, and customize Dabai peripheral products to reward users.

6，……

Scanning the content of the whole plan, Zhang Fan can clearly feel that this is a very good plan without listening to the future broadcast at this moment.

He put down the manuscript in his hand and picked up the water glass, thinking in his mind: "After the implementation of this plan, it should be able to bring a certain degree of popularity to the brand of Dabai......"

"After operating like this for a month or two, and when the Ministry of Industry and Information Technology inspection is over, the next step is the online sales plan, and then the serialization of Dabai comics!"

Thinking of this, Zhang Fan took a sip of water and walked out of the office.

The ultimate goal of his marketing plan was to use the 'curve method' to save the citizens of Dashan who were about to be affected by the disaster. This series of marketing is the icing on the cake brought by goodwill.

"Hopefully it will be useful for earthquakes."

……

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