Chapter 860: The Battle of the Century
The sixth picture is about the charger of a mobile phone in the Tang Dynasty.
In order to show innovation, under Chen Jiayi's concept, the products of Tang Dynasty Company must be greatly innovated. Even if the products you produce are ordinary products, conventional products, such as USB flash drives, chargers, etc. However, even if you produce these products, you have to make drastic improvements to their appearance.
Moreover, the more he got to the end, the more Chen Jiayi realized that this kind of appearance creativity.
Just like the mobile phone operating system, to be honest, to a large extent, it is also a visual creation.
Then, the charger of this Tang Dynasty mobile phone is also given a different design.
On the left side of the sixth picture, the Tang Dynasty charger is shown.
The shape of this charger presents the shape of a cube with round corners, and you can see its uniqueness at a glance. Originally, this kind of charger belonged to the innovation of the Tang Dynasty company and belonged to the culture of the Tang Dynasty company. In the same way, it would be too shameless for others to plagiarize. It's a pity that Samsung is such a company.
On the right side of the sixth picture, it shows a Samsung charger.
Comparing the two patterns, you can find that there is no difference between the Samsung charger and the Tang Dynasty charger, whether it is the shape or the interface part. Of course, if there is a difference, it may be that the trademark written above is different. Because, one is the Tang Dynasty and the other is Samsung.
The seventh picture is copied from the appearance of the USB data cable.
The eighth picture is copied from the layout design in the mobile phone mall.
The ninth picture, perhaps, many people could not have imagined, copied the Tang Dynasty-style TV commercial.
Although the Tang Dynasty Company had a monopoly on the global Mutual Network, the Tang Dynasty Company also often distributed television advertisements in various countries. The purpose of this is to let those friends who don't have much Internet access also know about Tang Dynasty and recognize the products of Tang Dynasty Company. Of course, these advertisements can also be used to create a style that belongs to the Tang Dynasty company.
For example, there is an advertisement in which Tang Dynasty Company invited an American child star to shoot an advertisement for a Tang Dynasty smartphone. In this advertisement, through the expression of this child star and the various functions of Tang Dynasty smartphones, the intelligence of Tang Dynasty mobile phones is fully displayed.
However, Samsung, who is cheating on his father, even if he wants to advertise, he actually hired this child star and made an advertisement for them with Samsung products. For a moment, all users didn't know whether the child star was an advertisement for Samsung or Tang Dynasty.
Above, although there is no patent description, however, through the pattern, you can see.
Samsung, he simply copied everything.
For such a company, for such a company, if you don't sue him, I'm afraid he will even copy it from the whole world.
A small piece of news, under the recommendation of Tang Dynasty Company, has attracted the attention of all netizens around the world.
Everyone looked at these pictures, and reprinted and forwarded them to each other.
Let all friends see that Samsung is plagiarizing Tang Dynasty Company.
"Haha, that's hilarious."
Many people can't help but laugh when they see these pictures.
They had never thought that Samsung would be so copied so much.
From these pictures, people finally found out that the power of Samsung was copied out.
Even some friends who have bought Samsung smartphones feel a little unbearable on their faces. They originally thought that Samsung smartphones were good and that they were a well-known brand in the world. Now I look at it, my God, the settings on these mobile phones, the functions on these mobile phones, are completely copied from the products of the Tang Dynasty company.
In an instant, before the lawsuit was carried out, global public opinion had all turned to Tang Dynasty Company.
Such obvious plagiarism can be judged by an individual, and Samsung plagiarism. ..., some people may say that such public opinion is useless, and the court will not change the basis of the trial according to public opinion. However, when such public opinion has become straightforward and has become a common sense, then he has enough influence over a lawsuit. He can even influence the judge's judgment.
Because, if he also accepts such common sense, then the result is no longer a lawsuit.
Of course, even if Tang Dynasty Company does not need the support of public opinion, he can still win this lawsuit. However, to be able to overwhelm Samsung with public opinion before the lawsuit, Tang Dynasty Company is also very willing to do it. Moreover, such public opinion is not prepared for a lawsuit, he is still long-lasting. The greater the influence of such public opinion, then, in the future, the market will unnaturally identify the products of the Samsung series, he is a copycat, he is plagiarism.
All his products are plagiarized.
Even if some of them are their own innovations.
However, once an idea is formed, it is very difficult for him to change.
Therefore, Tang Dynasty Company used the crazy media to carry out an all-round attack on Samsung.
However, at this time, Samsung was not passively beaten.
Although Samsung does not have the huge network of the Tang Dynasty, Samsung also has money. In addition, Samsung has dominated the electronics market for decades and is the largest enterprise in South Korea. Whether it is Samsung or the South Korean government, they will try their best to get Samsung out of trouble.
When Tang Dynasty Company broke the news in the media from time to time that Samsung plagiarized Tang Dynasty products, Samsung also said that Tang Dynasty Company's products plagiarized Samsung's patents and ideas. And, in order to explain this plagiarism. They also brought in a Harvard professor and patent expert who said Tang Dynasty had plagiarized Samsung's patents on photos, emails, and background music playback.
"For experimental purposes, the expert claimed to have spent 300 to 400 hours studying Tang Dynasty's equipment, and then discovered that Tang Dynasty's computers and Tang Dynasty mobile phones infringed Samsung's patents," the C report said. ”
First, the professor presented a patent related to photo mailings. He believes that the patent has been around since the days of feature phones, and that people don't necessarily have to go through a computer to get a photo.
Second, another piece of evidence presented by the professor shows the ability to add tags to photos to make it easier to view ...... later. Samsung insists that this is their patent. At the same time, the third "patent ...... infringed by the Tang Dynasty" listed by Samsung is about the function of "music can play in the background when other apps are turned on......".
……
In short, Samsung poured a few, and they were all quite professional.
This is also different from the public opinion orientation of the Tang Dynasty Company.
A choice can be understood at a glance and let the public understand, and Samsung's answer at this time is biased towards professionalism.
Probably, they think that in such a way, many ordinary people can't understand it, but you are also quite professional. If he doesn't know the truth, he will think that Tang Dynasty may have plagiarized Samsung's patent. However, when such news was released, Tang Dynasty Company did not choose to respond, and someone had already given an answer to Tang Dynasty Company.
The professor from the University of Massachusetts declared, "He wondered if Tang Dynasty had actually infringed on the Harvard professor's patent." Even if it is violated, Samsung does not have the slightest right to speak. Because, among the global patents, those three patents are not Samsung's patents.
Yes, I feel weird. Even the inventors of the three patents did not say that Tang Dynasty was suspected of infringing their patents, and in particular, Samsung products did not use these patents in its smartphones, how can you say that Tang Dynasty copied Samsung's products? ”…,
Yes, this MIT professor, he's just a soy sauce guy.
Regarding Samsung's plagiarism of Apple, he expressed his concern. And, whether it is from the news, from various reports, or from his own research, he believes that Samsung has absolutely copied Tang Dynasty's products. Originally, the two companies fought, and he didn't care. However, when a professor in Harvard jumped out and talked nonsense and misled people's children, the MIT professor was very angry and stood up and gave a direct name.
It can be said that the MIT professor's response was a blow to Harvard and Samsung's face. This Samsung, it's really shameless. If you want to say that they plagiarized, you should tell me a little evidence. Without a trace of evidence, and the content is completely fake, I want to confuse the public, do you really think everyone is stupid?
Although ordinary people may not understand the professional content you are talking about, the eyes of the masses are bright. Among them, there are professionals and there are righteous people. You just have to make a mistake and they'll jump out. Naturally, in the battle of public opinion, Tang Dynasty Company won a complete victory, and Samsung Company lost consecutive defeats.
Subsequently, Samsung even chose to remain silent. Perhaps, they also realize that it is better not to say too much. Because the more you say, the more you get wrong. After all, Samsung is also a little weak-hearted. Then, in this case, in the following time, the trial will soon be officially opened.
Because it is a cross-border patent infringement case, and it is not an infringement of a country. So, to be honest, the Tang Dynasty company has a lawsuit, and it is also a little troublesome. If Tang Dynasty wants to sue Samsung for infringement, it cannot be judged at once that his products are infringing in the world, he wants to be judged country by country.
For example, if Tang Dynasty wants to rule that the products of Samsung Company of the United States infringe the products of Tang Dynasty Company, then he can only appeal in the local court of the United States. And if Tang Dynasty wants to sue South Korea for infringement of Samsung products in Germany, then it will have to go to Germany.
However, although this is troublesome, if you win the lawsuit, it will be worth it.
For this reason, the first place chosen by the Tang Dynasty Company was the United States.
Because the United States is the largest market for smartphones, almost, the mobile phones used by Americans now do not have ordinary mobile phones, and almost everyone has a smartphone. At the same time, the market for Samsung smartphones in the United States is also much larger than that of other countries. At the same time, if the US market is taken. Then, Tang Dynasty can gradually win the global market and completely drive Samsung out of the world with the US market as a specimen.
At 9 o'clock local time in the United States, the California State Court officially opened the case for this case.
In addition, this time the court session is also open to the media.
According to the articles of association, the plaintiff and the defendant respectively uploaded the corresponding documents, and the plaintiff read out the contents of the complaint. This includes who you want to sue, why you want to sue him, and what you want to achieve.
After the reading is over, then the stage of providing evidence begins. This is the point of the court's hearings. For this, Tang Dynasty Company is naturally well prepared. In fact, such evidence, they had been prepared for several months ago. Including its own patents, as well as various evidence of infringement by Samsung.
The first piece of evidence is that Tang Dynasty sued Samsung for infringing Tang Dynasty's design patent.
Tang Dynasty said that all of Tang Dynasty's products, including Tang Dynasty computers, Tang Dynasty mobile phones, Tang Dynasty mobile phone operating systems, and desktop appearance systems for various software applications, have applied for appearance patents. Copies of these patents have been submitted to Judge Ko Hui Lan...... As well as the pictures of Samsung products plagiarizing Tang Dynasty company products, and even the real thing, they have all been taken. ..., from the first evidence, it has been shown that Samsung Company infringed the design patent of Tang Dynasty Company.
In this way, while infringing on Tang Dynasty Company's patents, Samsung also misled consumers, and even believed that Samsung's products were Tang Dynasty Company's products and purchased them. At the same time, such infringement of design patents also illegally robbed the market of Tang Dynasty series products.
For this, the California judge and the jury reviewed the evidence and testimony...... Handed over such a question to Samsung. Because, according to the rules, Samsung is the defendant, and they have the right to explain this evidence and all kinds of testimony.
At the same time, they can also show evidence that they have not plagiarized as well as testimony.
Samsung's legal team said that although the evidence submitted to the judge from Tang Dynasty Company, as well as the various patents, are indeed true. However, we would like to say that the Tang Dynasty series of products, including his Tang Dynasty smartphones, various hardware, and desktop system design, are completely the general trend of mankind.
Even if the Tang Dynasty company did not design such a model, human beings could design for truth and beautiful things according to their own development. Even, design something with the same product. For example, the books we use, their specifications and the paper are the same. However, we can't say that the books printed by our Samsung company plagiarized the Tang Dynasty company.
As for Samsung's plagiarism of Tang Dynasty product styles, Samsung's legal team said that Samsung's advertising creativity came from Samsung's internal designers, and there was no intention of plagiarizing Tang Dynasty at all. It's just that at this time, the Tang Dynasty Company directly asked rhetorically, since the products designed by the Tang Dynasty Company are the trend of the times. However, this will also take a considerable period of time, some may be decades, some centuries. But why did Samsung think of such a design as soon as the product design of the Tang Dynasty Company came out?
The answer given by Samsung's legal team is this.
"Anyway, we just thought of it for ourselves."
This kind of scoundrel-like answer not only made Tang Chao Company speechless, but even Judge Gao Huilan and the jury were a little angry. Although, they did not show it. However, in the future judgment, who dares to say that he will not favor the side of the Tang Dynasty Company?
Of course, when the media sent such information, countless people scolded Samsung for being shameless.
However, the scolding of netizens will not affect the trial of the court in the slightest.
In the ensuing years, the court remained open.
To this end, Tang Dynasty Company came up with a second piece of evidence.
The first evidence had been mentioned in the media by the Tang Dynasty Company before this, although it did not produce a patent, but everyone knew that it was designed by the Tang Dynasty Company. A series of products from Samsung do have plagiarism. However, the second information, including the third piece of evidence, was not released by Tang Dynasty.
In the second document, Tang Dynasty accused Samsung of plagiarizing Tang Dynasty's multi-touch.
Yes, exactly multi-touch.
Because of touch, the Tang Dynasty mobile phone was achieved.
Because of multi-touch, the Tang Dynasty smartphone was achieved.
Even, not to mention multi-point, even if it is touch, many people have always believed that this is a patent developed by Tang Dynasty Company. Because, because of the Tang Dynasty company, they are interested in touching. Before, they had never felt that the touch was meaningful.
Of course, the emergence of multi-touch has made the gameplay of smartphones in the Tang Dynasty more complex and diverse. With a slight retraction of both hands, more touch will follow. This kind of function used to be a product of science fiction. However, now, it has been realized by the Tang Dynasty Company.
Yes, Tang Dynasty smartphones, which are selling so hot. …,
In addition, Tang Dynasty Company also provided specific evidence and testimony for multi-touch. In this document and evidence, Tang Dynasty Company has submitted Tang Dynasty Company's patents on multi-touch and zooming out. At the same time, it is believed that Samsung has copied their patents exactly.
Although this infringement case was not exposed, Tang Dynasty Company did not blow up. However, Samsung is not covered either. When they were preparing for this lawsuit, they had already thought that Tang Dynasty Company would sue for this crucial content. After all, multi-touch is definitely a highlight of Tang Dynasty smartphones.
Samsung's legal team believes that although the multi-touch of smartphones in the Tang Dynasty has indeed opened up the market, it has also been welcomed by many people. Even, some people doubt that the touch was not developed by the Tang Dynasty company. However, we want to say, no, it's not. It's not just touch, it's multi-touch, and it's not developed by Tang Dynasty Company Shuai.
In fact, before the Tang Dynasty mobile phone, that is, before the first generation of the Tang Dynasty smartphone, there were already multi-touch patents around the world. To this end, Samsung's legal team also prepared a video, which is the multi-touch developed by other companies.
I have to say that Samsung is indeed very smart.
Although they did not have a multi-touch patent, they used someone else's patent to attack Tang Dynasty's patent. In other words, even if they really copy it, it doesn't necessarily mean that Samsung is copying you. Although, without the advent of smartphones in the Tang Dynasty, this kind of multi-touch will not be used on a large scale. However, you don't have any evidence that Samsung must have copied the Tang Dynasty smartphone.
It seems that Samsung's legal team is indeed very good.
However, since Tang Dynasty Company is ready to sue you, it is not capable of this......
This text is provided by the courtesy of the applicant