Things don't seem to be going so well, though.

Fan Wuxian and Fan Heng, father and son, plus Lao Chen and Director Zhang of the CCTV Advertising Department, the four of them were eating in Donglai Shun, but some people were having a headache because of their draft.

"What's wrong with Lao Chen? If you take such a draft advertisement, will it be approved? A deputy director of the station took the draft of the 1983 advertising operation of the "Thunder" single-player machine that Lao Chen had made up in the morning, hurriedly knocked on the director's office, and said to the director with some dissatisfaction.

"Oh? What's going on? The director was a little stunned.

"Look, they're playing a side game! What do you make the people in the Propaganda Department think? Isn't this blatantly playing hide and seek with others?! If such a draft can be passed, then the Propaganda Department will not be the Propaganda Department anymore! The deputy director vented his displeasure.

The director asked the deputy director to sit down first, poured him a cup of tea, read the draft handed over carefully, and then said with a smile, "This plan, hehe, is interesting." When did domestic manufacturers also appear such a slippery figure? Oh, and it's a joint venture with Hong Kong. We have to think about it. ”

Originally, if it was an ordinary enterprise, involving more sensitive issues, the director of CCTV would have vetoed it directly, but recently it has been a little different, especially in this draft, he actually saw the shadow of Hong Kong, although this Hong Kong company is very likely to be pulled as a shield.

In the second half of last year, the issue of Hong Kong's return to the motherland was put on the agenda.

In September last year, the Sino-British summit was held in Yanjing. Prior to the talks, the Chinese side officially announced that China had decided to regain sovereignty over Hong Kong in 1997 and that it would pursue a special policy to continue to maintain Hong Kong's stability and prosperity after the resumption of sovereignty. The British side played the treaty card, claiming that the three treaties on the Hong Kong issue in history are still in force, and the differences between the two sides are very large.

After the talks entered the substantive stage, the Chinese side not only waged a resolute struggle on the sovereignty issue, but also skillfully grasped the right balance between toughness and flexibility, and focused the topics of the talks on three issues: sovereignty, how to manage it after '97, and arrangements for the transitional period. The Chinese side believes that the issue of sovereignty cannot be discussed, but the ways and means of recovering it can be discussed, and believes that after China recovers sovereignty over Hong Kong, "Hong Kong's continued prosperity fundamentally depends on China's implementation of policies suitable for Hong Kong after China takes back Hong Kong and is under China's administration."

No matter what kind of policy is used to maintain Hong Kong's prosperity, there is no doubt that Hong Kong people will administer Hong Kong, so it is also very necessary to deepen and strengthen cooperation with Hong Kong-funded enterprises at present.

Therefore, as a director who has a relatively good grasp of the central government's policies, he feels that this draft deserves to be carefully scrutinized and cannot be beaten to death with a stick.

After thinking about it for a while, he signed his opinion on the draft, which means that as the first advertisement for an electronic product project cooperated between China and Hong Kong received by CCTV, it can enhance mutual understanding between the people of the mainland and the people of Hong Kong.

"It's going to be fast! Can't drag! If not, how about you take it personally? The director handed the draft to the deputy director and asked in an inquiring tone.

After seeing the director's instructions, the deputy director also woke up, thinking that his level was still a little worse, and the overall view was still slightly inferior, so he agreed, "Don't worry, I'll go over, try my best to fight down, and I will do it well before the year!" ”

"Well, then I'll have to work a little harder for you. That's done, I'll invite you to dinner. The director smiled.

"If you can't do it, please do it! It's not easy for him—" The deputy director laughed too.

As the deputy director said, this is really not easy.

The first thing to pass is the level of the Propaganda Department, and it was directly called back, and what else did you say about seeing the money, where are the policies and principles? In short, the tone was very bad, the wording was quite intense, and he directly poured a basin of cold water on the head of the deputy director, or the kind of cold water with ice ballast, which was really cold from the heart to the heart.

"Why do you say that about me? Where do I not know the policies and principles?! "The deputy director also has a fire in his heart, thinking to himself, is it easy for us? Going out to collect and edit, pulling in advertising, increasing compilation, additional expenses, where does it not cost money? After all, the funds allocated by the state are limited, so where can we expect it?

CCTV's building is old and unusable, the quality of the reporters' equipment is uneven, and the director room uses old-fashioned Eastern European products, which is not good! Now it's just an advertisement for a single player, and people don't have to involve the recording equipment?! Why do you say that I have no regard for policies and principles?

The deputy director is also aggrieved in his heart, and finally wants to do something serious, but he didn't expect that there are so many stumbling blocks, and at the moment he also has a heart, looking for a relationship to get this thing done, how to say that this is also a year's advertising business, a business of hundreds of thousands of dollars!

Finally, the materials were delivered to the desk of an old leader.

"Plains Machinery Factory? Rock? How do I hear so familiar? Oh-" After the old leader read the materials, the first thing that came to his mind was an impressive child, and the way he pointed out in front of many experts, and he couldn't help but smile.

After reading the materials carefully, he suddenly realized that the matter seemed to be related to the situation of the child whom he had known before, and he told the secretary to find out about it.

The secretary quickly figured out the situation, and the old leader laughed, "I thought this kid didn't toss much, but I didn't expect that people would get bigger and bigger, and he actually started a Hong Kong-funded company. ”

After laughing for a while, he drew a circle on top of the document and said, "I have to support this." ”

The secretary nodded yes, picked up the phone, and made a call according to the instructions of the old leader.

After running for a few days, the deputy director of CCTV was basically ineffective everywhere, and he was about to despair, and suddenly today he received a notice from the Propaganda Department, saying that the draft reported a few days ago was passed!

"Grandma's, I finally saved my old face!" After hearing the news, the deputy director couldn't suppress his excitement and couldn't help but say a very classic line.

(To be continued)