Eventually, the baby suffered from kidney stones due to excessive consumption of Sanlu milk powder.

When melamine was detected, the official website of Tang Dynasty TT immediately began to report.

After investigation, the infant patient in Lanyu/Prefecture Military Region Hospital had been consuming Sanlu milk powder before that. Moreover, judging from the test results, Sanlu milk powder contains a large amount of melamine chemical ingredients. Because of the protein, many dairy companies use this chemical ingredient to increase the protein content of milk powder or directly treat melamine as raw milk for infants and young children.

Experts point out that melamine is not very harmful to adults. However, for infants and young children whose digestive systems are not yet perfect, it is a fatal blow and is likely to lead to kidney stones.

As soon as the news was released, it immediately attracted widespread attention.

After all, there are so many parents in the country, and at the same time, even if there are some who have not been parents for the time being, there are also some relatives who have children. Moreover, I will be a parent myself in the future. For milk powder and the like, it is an unusual concern. Moreover, the country is also very concerned about the health and safety of the next generation.

When the official website of Tang Dynasty TT launched the news, the relevant departments immediately took action to thoroughly investigate the facts.

Of course, at the same time, countless netizens attacked Sanlu milk powder on the Internet.

"Pit daddy, I drank Sanlu since I was a child, it's like passing by death."

"Go, Sanlu, Sanlu, you are simply harming all Chinese."

"Make every effort to ask Sanlu Company for an explanation."

……

For counterfeiting, for the harm of countless Chinese people, naturally, countless netizens launched an attack on Sanlu.

It's just that at this time, Sanlu is not idle.

Immediately began the PR service.

In the beginning, they first came into contact with the Tang Dynasty Company. After all, the initiator was the Tang Dynasty Company. If it weren't for the Tang Dynasty Company, even if there were more cases like this, they would have been able to cover up the past. At the same time, although Sanlu milk powder does contain too much melamine, there are tens of millions of people who drink Sanlu milk powder, and only a small number of people suffer from the disease. If the PR is strong, you can definitely get through it.

If you want to get out of the way, then getting rid of the Tang Dynasty Company and letting this matter stop talking about it is the top priority of Sanlu Company. It's just that after they contacted Tang Dynasty Company, they were decisively rejected by Zhao Danyang. This kind of thing was ordered by the boss himself. Not to mention that it is a small Sanlu company, it is a government agency, and the Tang Dynasty company will explode when it says it......

Therefore, Zhao Danyang did not report to Chen Jiayi directly, so he directly refused.

However, after being rejected by the Tang Dynasty Company, Sanlu Company will not sit still. Immediately summoned the gunmen, and, in cooperation with other media, published the most qualitative report on Sanlu's milk powder. The above shows that Sanlu milk powder has always been a famous brand in China, and has nurtured hundreds of millions of Chinese children since 1986. In addition, Sanlu milk powder has always complied with the national milk powder specifications, and the quality standards are among the best in China. At the same time, in order to improve the health of the Chinese people, we have also improved the Sanlu brand milk powder, improved the technical process, and reduced the production cost. The original expensive milk powder has entered thousands of households and become a milk powder that all Chinese can afford.

We can't help but ask, hundreds of millions of people in China have never had a problem with milk powder that has been drunk for decades, why did the Tang Dynasty Company insist on transferring a case of unknown truth to our Sanlu's head. As a national enterprise and a conscientious enterprise, we feel sincerely uneasy about this.

In this regard, we have a special lawyer to follow up, and we will soon sue Tang Dynasty Company. We believe that Tang Dynasty Company seriously infringed on the reputation rights of Sanlu milk powder, which constitutes a major defamation of Sanlu milk powder, and we hope that the national law can uphold justice for all national enterprises. …,

Subsequently, after this gun article, a large number of 5 Mao began to support.

They wrote in the message.

"Ding Sanlu, we grew up drinking Sanlu since we were children, why didn't we get kidney stones?"

It can be said that this sentence is a very powerful riposte.

Sanlu milk powder has been a brand for decades, and it is much older than the Tang Dynasty company. Moreover, it is also a well-known national brand. Many babies and young children grow up drinking such milk powder, but why are they okay after drinking it for decades. But the Tang Dynasty Company grabbed an unconfirmed case and attacked Sanlu in a big way?

So, at this time, some people also began to directly say that the Tang Dynasty company was too deceitful. He also believes that Tang Dynasty Company must have secretly colluded with some other companies to bring down Sanlu and support other milk powder brands. Of course, even if it is wrong, they are also critical of the domineering style of the Tang Dynasty Company.

They strongly demanded that the news about Sanlu milk powder be taken down and apologize to Sanlu Company.

I have to say that Sanlu's public relations work is really amazing.

If it's just a small media outlet, or, just a small journalist, it's completely possible to keep this matter down.

It doesn't matter if it's money, or if it's something else.

However, they ran into the Tang Dynasty company.

No matter what method they use, Tang Dynasty Company just won't eat them. Moreover, the media platform is in the hands of the Tang Dynasty Company, and furthermore, the Tang Dynasty Company also has absolute evidence. Whether it is milk powder or the certification of the test, it can prove that there is indeed a problem with Sanlu milk powder.

At the same time, a bag of 18 pieces of milk powder, how to look at it, how to have a problem.

If you think about it, the price is so high now, and the milk source is so expensive, it may cost 18 yuan a bag.

Subsequently, Tang Dynasty Company once again reported on Sanlu milk powder. The article pointed out that, in fact, the first case of kidney stones in infants and young children received by the Lanyu/Prefecture Military District Hospital was not really the first case. At the end of 2007, a number of remote rural areas reported that after consuming Sanlu infant milk powder, infants had particles in their urine.

It was also in the newspapers at the time. It's just that for some reason, there is no such report later.

In addition, Sanlu Company did not provide an explanation for this matter.

Subsequently, when this news was released again, in addition to netizens continuing to attack Sanlu, some netizens also said that his children also had such symptoms after taking Sanlu milk powder. It's just that the reason has not been found out later, and it is not until now, after switching to Sanlu, that it has improved.

One stone stirs up a thousand waves.

The infant kidney stone incident caused by Sanlu milk powder is not an isolated case, and there are many of them. It didn't take long for the Lanyu/Prefecture Military District Hospital to receive 14 more cases of the same after receiving the first case of kidney stones in infants and young children. Moreover, these infants and young children have a common characteristic, that is, they are all consuming Sanlu brand infant milk powder.

One case may not say anything, but if there are many cases in a row, it is very revealing.

At this time, not only the people paid attention to it, but also the country began to pay attention to it. The original investigation team was immediately replaced by the higher level, and the Ministry of Health directly pointed out. Melamine is a chemical raw material that can cause stones in the human urinary system. At this point, all public opinion pointed out Sanlu. At this time, Sanlu could only apologize to the people of the whole country and promised to remove the problematic milk powder from the shelves.

It's just that this kind of removal or apology has not won the people's forgiveness.

It's a matter of life and death for infants and young children. In the ensuing period, the number of cases of kidney stones in infants and young children increased again, and such cases appeared in all provinces. At the same time, one case even died because of the ineffectiveness of the treatment. At this point, the people have been completely disappointed with Sanlu milk powder. …,

It was not until the State Council set up a special investigation team that the truth of history was revealed.

It turned out that melamine had always been in Sanlu milk powder. And the proportion of melamine in 18 pieces of problematic milk powder has reached a terrifying value. Of course, before that, Sanlu already knew that there was a problem with their product. In addition, they also took their milk powder and sent it to the entry-exit inspection agency for testing, and the results obtained were basically the same as the information published on the official website of Tang Dynasty TT.

In addition, the problem milk powder that was found in the Sanlu incident is far from only Sanlu. Others like Yili, Mengniu, Shengyuan...... Melamine has been found in all milk sources. However, because their melamine content is not as high as that of Sanlu, and at the same time, infants and young children consume less of their milk powder, so there are fewer incidents of problems with their milk powder. However, when such an incident was discovered, people were shocked.

Many people believe that these unscrupulous enterprises are actually seeking money and killing people.

In the past few decades, it is not known how many people have died upside down because they have drunk the problem milk powder.

This incident also slightly exposed the safety of Chinese food.

While criticizing Sanlu milk powder, many people also severely criticized the relevant state departments. They said why they had detected that Sanlu had a problem before, but they did not order Sanlu to correct it. Among them, whether there is an illegal act of shielding personal gain. In addition, when the Sanlu issue was thoroughly investigated, the relevant state departments acted unfavorably, and even delayed it for some reason. In addition, a number of quality inspection agencies have also been replaced.

If it weren't for the aggravation of the disease, dozens of cases suddenly appeared across the country, presumably, Sanlu would still be able to get away with it.

A series of questions deserve deep consideration by the departments concerned.

In addition, when the economy is developing rapidly, it is also seen by more people. Economic development is good, but if we blindly seek speed and do not pay attention to quality, in the end, our own country will suffer. Many people have called for the state to establish a complete food safety mechanism to prevent the recurrence of such incidents.

Seeing this, Chen Jia exhaled.

Sanlu milk powder was finally completely eliminated under the strong report of the Tang Dynasty Group.

It's just that Chen Jiayi was not too happy.

Milk powder is only one of the food safety aspects, and there are many food safety items.

If the state does not establish a comprehensive set of food management measures in the future, it is believed that such incidents will continue to occur. At the same time, Chen Jiayi also saw that after this milk powder incident, domestic milk powder companies were despised by the Chinese people across the board. Because, adding melamine to milk powder has become an unspoken rule in the industry.

That is to say, almost all milk powder companies, they have added melamine.

It's just a matter of how much is added.

In addition, because of the Sanlu milk powder incident, Chinese people no longer believe in domestic milk powder. All of a sudden, a lot of foreign milk powder was sold to China at this time. Seeing this, Chen Jiayi couldn't help but feel heartache. At this time, it is not that the Chinese people are incompetent, and it is not that the Chinese people are incapable of manufacturing. However, it is the Chinese people who have the ability to manufacture, but because of various problems, they finally give up such a market to other countries.

This kind of thing is even more sighing than being useless yourself.

It's a real failure.

Seeing the large-scale entry of foreign milk powder into China, Chen Jiayi almost had to establish a milk powder company by himself.

It's just that a piece of news made Chen Jiayi dispel his mind.

This news is about why Sanlu milk powder has embarked on the road of failure.

In this news, he did not specifically analyze Sanlu Company's addition of melamine to milk powder, but made a detailed report from Sanlu Company's production management. According to the news analysis, the melamine incident was only the fuse of the failure of Sanlu Milk Powder Company, in fact, before the incident came out, Sanlu Milk Powder had already hidden the end of failure. …,

In addition, three key factors of failure are also exemplified.

First, Sanlu administrators are keen on scale expansion, and senior personnel have little risk awareness.

The article pointed out that for the dairy industry, in order to achieve the expansion of production capacity, it is necessary to realize the control of milk source. In order not to lose control of the milk source, Sanlu sometimes received low-quality raw milk. It is understood that Sanlu Group's requirements for raw milk are lower than those of other enterprises when collecting milk in Shijiazhuang.

For the requirements of milk source quality, the dairy industry generally believes that "pasteurized milk" and "yogurt" have higher requirements for milk source quality, followed by UHT milk, milk powder has lower requirements for milk source quality, and ice cream and other products are even more secondary. Therefore, it is not surprising that Sanlu Group caused milk powder.

In addition, Sanlu Group has fought a price war to increase sales in order to squeeze the profits of the front-end links of the industrial chain that have no right to speak. Although Sanlu's sales surged from 7.453 billion yuan in 2005 to 10.3 billion yuan in 2007, Sanlu has never effectively bundled the interests of the company with the upstream links, so if the upstream enterprises want to keep profits, they will inevitably sacrifice the quality of the milk source.

Second, in the rapid growth of enterprises, there are also countless problems in management.

There are major risks in the implementation of Sanlu Group's "dairy cow + farmer" feeding management model. There are four main modes in the dairy industry in the procurement of raw milk and raw materials, namely the pasture model, the dairy farming community model, the milking parlor model, and the cross mode (which is the first three ways to cross).

Sanlu's retail milk source accounts for half, and the form is diverse, to achieve hundreds of milk stations in the raw milk production, purchase, transportation link real-time monitoring is an impossible task, can only rely on the last pass of strict inspection, strengthen the detection of protein and other indicators, but in this way, it breeds an endless stream of cheating methods.

However, Sanlu Group's anti-fraud supervision is not effective. The staff responsible for the purchase of milk sources in enterprises are often handled by milk stations, which forms the "unspoken rules" of the industry. Substandard dairy products are found in commercial corruption. In addition, Sanlu Group's monitoring of OEM cooperative enterprises is not strict, and the product quality risk is huge. OEM production can bring rapid expansion of scale, but it also brings risks to the quality control of Sanlu products. At least in the management of individual OEM enterprises, the management of Sanlu is not strict.

Third, the crisis was mishandled, leading to risks getting out of control.

When the crisis of Sanlu milk powder broke out, Sanlu Company did not deal with it cautiously, for example, to remove the problem milk powder from the shelves. Instead, continue to let the problematic milk powder flow to the market. Even after the Tang Dynasty company was exposed to Sanlu and had a series of problems, it was not admitted, and only hoped to resolve the problem in a public relations way, and did not admit the mistake.

It wasn't until later that the international companies that cooperated with Sanlu were angry and directly sued the State Council/Yuan, which was taken off the shelves.

Therefore, the Sanlu milk powder incident eventually led to the punishment of everyone in China.

It should be said that this is one of the most severely punished enterprises since the founding of the People's Republic of China. In the past, there were some companies, even if there was fraud, it was a fine, and an apology, where would the sentence be imposed...... However, in Sanlu, even if the fine and apology are not enough to anger the people. In the end, Sanlu not only went bankrupt by itself, but also the management of Sanlu Company was sentenced to life by the judicial authorities, which can be described as miserable.

Seeing this, although this is the tragedy of Sanlu Company, in fact, it is also announcing to countless enterprises. In fact, it is not that these business people have no conscience, nor that they want to poison the Chinese people. It's just because of interests, because of selfish desires, that even they can't control the evil consequences.

Therefore, when Chen Jiayi suddenly had the idea of entering the milk powder industry, he was also quietly interrupted.

Tang Dynasty Group has always been an Internet company, or an electronic technology company. It has already entered many unrelated industries before, and if it continues like this. Even if Chen Jiayi is well-intentioned and wants to contribute to the country. But for others, isn't it for their own selfish desires?

Don't end up, although the company is in its own implementation, it is rapidly expanding. However, invisibly, all kinds of management risks have quietly arisen. Look at IBM, look at Sony, in the past, they were just because they valued their core and focused on all-round development. Until the end, these things that they want to lose but are reluctant to lose have become the strongest obstacle to their development.

Fortunately, it's not too late to wake up now.

Anyway, he is just a generational leader, if he has any industry, he must become stronger and bigger...... Then, China's development will only depend on the Tang Dynasty company. If one day the Tang Dynasty company disappears, or, if it goes bankrupt, isn't it, the whole of China will be doomed? To achieve China's strength, only the Tang Dynasty Company is far from enough.

Whether it is the milk powder industry or other industries, let them be strong in the competition. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )