With the passage of time, there have been more voices about milk tea advertisements on the Internet, from the one-sided praise at the beginning, to some negative comments later, and finally those people in the advertising industry swarmed to find fault with this advertisement, saying that this milk tea advertisement was useless.

Liu Huanan, a well-known advertising planner: "From my professional point of view, this advertisement violates a lot of common sense, what is the purpose of advertising? Isn't it just to promote your products? But looking at the advertisement of this milk tea, in addition to mentioning the name of the product, there is no publicity for the other characteristics of the product, but the advertisement is taken as a love story, can such an advertisement be called an advertisement? Personally, I don't think this can be called an advertisement! ”

Chen Zhiqiang, a rising star advertising planner: "I agree with Liu's predecessors, I have also studied advertising planning for so many years, and I am still very familiar with the basic core of advertising. Senior Liu is right, if you advertise and don't introduce the characteristics of your product, how can consumers know what is good about your product? Why should they buy your product? It's ridiculous! ”

Zhu Tianyang, the core advertising planning consultant of a company: "I think it's better to change this advertisement, the general form is that Gloomy milk tea is made of what, absolutely no preservatives are added, and the taste is delicious, and it can also moisten the intestines and achieve the purpose of weight loss." If you like what I said, contact me, my price is not expensive, give me 200,000 yuan, and I can sell this advertising plan to you. ”

Netizens who have been admiring the uniqueness of milk tea advertisements have seen that these insiders in the advertising industry say that an advertisement is worthless, and they are not happy one by one, and they have done it with these insiders!

Floating like floating water: "I hehe, you guys, don't look at me professionally all day long, you really have to be professional." I won't make the kind of disgusting advertisements that annoy us when we see it and want to turn off the TV directly. ”

Desperate Thirteen Oranges: "That is, the current advertisement, all day long, is those few sentences, our products use high-quality materials, absolutely do not contain any preservatives." What's going on with our products? What are we doing with all this useless stuff? You praise your products so well, and now there are not so many products that have been exposed to quality problems, it's really funny! ”

Sheepfold otaku: "That's it, you advertising hearts are all black, you just praise-like products to the earth, there are few in the sky, if it was a few decades ago when the TV commercial first came out, maybe we would still believe you, but now we have suffered so many times and been fooled, you still think we are Shabi." Is it easy to deceive? ”

Those famous planners in the advertising industry were also very angry when they saw their own opinions, and they were criticized by netizens for being shitty, and some couldn't help it, so they scolded netizens directly.

Zhu Tianyang, the core advertising consultant of a company: "your uncle, Lao Tzu has been in the advertising industry for more than ten years, and the advertisements produced by Zuò have been widely praised by the industry. You laymen who don't even know anything about advertising know a lot of! ”

Liu Huanan, a famous advertising planner: "Although what Mr. Zhu Tianyang said is a little ugly, it is indeed so reasonable. You don't know about advertising, so at this point, you don't have the capital to question us! ”

Chen Zhiqiang, a rising star advertising planner: "The two seniors are very right, and I agree with them. ”

Netizens saw that they were wolf bèi and fought back again!

An arrow from the west: "I bought a watch last year!" Who is the ad for? Isn't it just for us consumers? Is the ad good or not. Aren't we the ones who have the most say? ”

Hit the nail on the head: "You people in the industry, you make your own garbage, you don't admit it, and you still go around selling your own advertising creativity, how good is it?" I see, the level of advertising is so low these days. It's inseparable from you scum in the advertising industry. ”

"I don't pay attention to the evaluation of consumers at all, such an advertising person is really sad!" ”

Just when industry insiders and netizens started a tug-of-war, a brother in the advertising industry appeared.

The first brother's name is Jiang Tianxia, he is very worried about the exaggerated mentality of today's advertising industry, and has been committed to advertising innovation, trying to find ways to implant advertisements to consumers in a novel and peaceful way.

Jiang Tianxia's advertisements include various characteristics of advertising, but they do not have that traditional and single didactic nature.

Not only praised by industry insiders, but also highly evaluated by the audience, it can be called a giant in the advertising industry!

Jiang Tianxia posted slightly: "I also watched the advertisement for Sorrowful Milk Tea, and after reading it, I felt some feelings in my heart and wanted to tell you." Strictly speaking, they are right, this ad does go against the common sense of many advertisements, and if the ad does not focus on the product and spends the main space on the others, then the ad loses its value. You look at this advertisement, the whole thing is to unfold all kinds of memories around girls, reminiscing about all kinds of good times with their boyfriends, as for the so-called milk tea, except for mentioning its name, other product attributes are not mentioned, as if reduced to a foil, this is a very dangerous way! ”

Due to the limit of the number of words, the meager is over here, and many netizens saw that this first brother was also belittling the milk tea advertisement, and were hesitating whether to fight back, but at this moment, Jiang Tianxia posted another meager message.

I saw this meager saying: "However, because of these warm and romantic scenes, this emotion is combined with the product, which arouses the same feelings in the hearts of consumers, so that they have a certain understanding of their brand image, so that milk tea melancholy has become a symbol of emotional care, and has a publicity effect that other advertisements cannot achieve!" It can be said that it is the violation of the common sense of advertising that has created its success! ”

Netizens were stunned for a moment and immediately replied.

"Teacher Jiang, it's fortunate that even if you send the next meager amount, otherwise I would have scolded you!"

"Mr. Jiang's analysis is very good, and sometimes, a different way can achieve unexpected results."

"Yes, no matter what you do, you can't be too formal, as long as it has the effect it should have."

"Teacher Han Shuo has taught us a lesson!"

"I'm really convinced, I didn't expect that Mr. Han Shuo, who had never studied advertising, would be able to make such an anti-sky advertisement!"

One minute.

Two minutes.

Five minutes.

The topic of this ad continues to climb, and you can predict how much people love this fresh Gloomer advertisement.

Han Shuo saw it in his eyes and was happy in his heart, next, it depends on how the sales of milk tea are? That's all that matters! (To be continued......)

PS: Tomorrow's five watches, ticket rewards or something, be prepared!