Qiao Qiao said that every time Lu Qier participates in an event or records a show, she will announce the location of the event one day in advance, and select fans at her discretion, on the one hand, to satisfy the mood of fanatical fans to see idols, and on the other hand, it is convenient to control the number of people to achieve the safe progress of the event.

In view of Lu's popularity in the United States, Qiaoqiao's first scheduled event was to record an interview with the largest TV station in the United States to promote Lu's new album.

From the hotel to the TV station, the whole journey is about an hour's drive, Qiao Qiao and Xiao Zheng accompanied Lu Qi'er in the whole car, with a black car in front of the road, and five cars in the rear, forming a huge security team.

"This is our first interview in the United States. Qi'er, you must be serious in your attitude. So as not to be manipulated by unscrupulous media. In the car, Qiaoqiao browsed the interview content and told Lu Qi'er.

"Hmm. I know. Lu Qi'er nodded. As the first battlefield of her popularity, Lu Qier naturally attaches great importance to the American market, and even eighty percent of her album sales come from the United States. If she offends the American market, her album sales will plummet, and it will be difficult to break the sales legend of the previous album.

In fact, Lu Qier, as a new generation of music diva who is popular all over the world, is destined to become a new generation of superstars popular in the music industry, both in terms of image and temperament and changeable style. It's just that compared with the United States, which protects copyright, with the vigorous development of the Internet and the weak awareness of copyright, record sales have long since lost the glory of the end of the last century and the beginning of this century. Therefore, as a celebrity in the music industry, the US market will be the largest sales area for Lu Qier's new album. Instead of Huaxia, which is full of popularity and has many fans.

The two reviewed the content of the interview, but Xiao Zheng, who had never been able to sit still, remained silent. His gaze calmly looked out the window. I don't know what I'm thinking.

"Xiao Zheng, what are you thinking?" Lu Qi'er shouted Xiao Zheng three times in a row but didn't get a response, so she couldn't help but gently push Xiao Zheng and complained.

"Nothing." Xiao Zheng gradually came back to his senses and lit a flue. "Finished reading the interview?"

"Hmm." Lu Qi'er nodded. "It's all the same old model. Nothing to see. ”

"Be careful." Xiao Zheng smiled. "I've heard that the media likes to be surprised, ask questions that aren't in the interview script, and set traps for the guests."

"Do you believe that?" Lu Qi'er pouted. "The so-called media surprise, in fact, many times it is the initiative of celebrities to make requests."

"What's wrong with these stars?" Xiao Zheng asked with an eyebrow. "Blocking yourself?"

Seeing that Xiao Zheng was asking such a simple question, Qiao Qiao couldn't help but smile and said, "It's not to add blockage, but to brush up on your own sense of existence." What do you think, a third-rate star is in love, or married, or even meets his parents, and most of the paparazzi are staring at first-line celebrities. How can there be so many resources to track what third-rate stars are doing? Since no one promotes their recent situation and news, it is natural for the celebrities to find their own channels. ”

"It's been a lot of work." Xiao Zheng took a puff of his cigarette and said in amazement.

Qiao Qiao smiled euphemistically and slowly explained: "The most important thing for celebrities is attention. Especially those stars who have no works and become popular purely by hype. A lot of exposure is more needed. If there is no news, who will actively follow them? After a pause, Jojo said proudly. After all, not everyone is as talented as our Qi'er, and the album is contracted single-handedly and has a wide range of popularity around the world. The support group is all over the world. As long as she says a word, she will be followed by countless fans. ”

Xiao Zheng glanced at Qiao Qiao and asked slowly, "Sister Qiao Qiao, is there a princess like you who sells melons?" ”

Qiao Qiao smiled slightly and said, "What I said is the truth. Qi'er is indeed the most popular female star in the entertainment industry today. Even in Hollywood, there are many big stars and directors who throw olive branches to her. ”

"I believe it." Xiao Zheng nodded and said seriously. "But Qi'er, you can't just pick up some shoddy movies. In the case of not eating a role thoroughly, it is easy not to consume your popularity to make a movie. It's not going to do you any good. ”

"Don't worry." Lu Qi'er said with a smile. "I'm not short of money, I'm not short of time. I won't be thinking about making a movie in the short term. ”

"Hmm." Xiao Zheng smiled and changed his words. "But with your stage experience, you can still shoot commercials."

When Qiao Qiao heard Xiao Zheng say this, a look of defensiveness flashed in his eyes, and he said tentatively: "Mr. Xiao, you don't want to invite Qi'er to be your product spokesperson, right?" ”

"Huh. Jojo, how do you know what's going on in my mind? Are you a roundworm without a stomach? After Xiao Zheng resolved the embarrassment of being exposed, he continued. Qi'er. You and our ENN have also cooperated once. As the saying goes, once born and twice matured, with our relationship, you shouldn't refuse my invitation, right? ”

"Of course not!"

Without waiting for Lu Qi'er to speak, Qiao Qiao said more seriously: "Mr. Xiao, do you know what advertising resources Qi'er has?" It's all the world's top luxury! The endorsement fee for an advertisement is at least 10 million US dollars! Do you think Qi'er will easily accept some endorsements that are not well-known? ”

Xiao Zheng felt insulted by Qiao Qiao. asked with a straight face: "I don't like to hear what you say." What is an endorsement without popularity? Is it okay for us to be a star enterprise in the pearl? Besides. You collect 10 million endorsement fees overseas. Shouldn't we take the initiative to make concessions in China? You're exporting to domestic. If the price is too ruthless, you are not afraid of losing the domestic market? ”

Qiao Qiao felt that Xiao Zheng was simply messing around, and he didn't know how to endorse at all, so he even let himself reduce the endorsement fee. Just as she was about to end her boring conversation with Xiao Zheng, Lu Qier asked curiously: "Xiao Zheng, what products are suitable for me to endorse?" ”

Xiao Zheng raised his eyebrows and said: "Don't worry, I will never find some messy products to endorse you." One is to affect your image, and the other is that we are also wasting channel resources. After a pause, Xiao Zheng continued. You know that ENN is talking to Jefferson about cooperation, right? ”

"Hmm." Lu Qi'er smiled and nodded. "You're here to visit the United States."

"That's right." Xiao Zheng smiled slightly and continued. "We are working with Jefferson to develop a brand new brand. Cosmetic. You also know that women and children make the best money these days. We don't have much experience with children, but we still have some success stories with women. Add to that Jefferson's strong market share, and your global reach. I believe that once the product is launched, it will be sold out of stock. ”

"Cosmetics." Lu Qi'er tilted her head and thought about it, then turned around and asked Qiao Qiao. "Do I have a cosmetic endorsement on me?"

Qiaoqiao's expression froze, and he whispered, "Yes." Lancôme, France. ”

"Pushed it for me." Lu Qi'er said without hesitation.

"Huh?" Jojo was shocked. "Pushed?"

"Hmm." Lu Qi'er nodded, her expression solemn.

Qiao Qiao hurriedly persuaded and said, "Qi'er." The contract we signed with Lancôme is not limited, and we can only endorse their company's products. Even if you want to help Xiao Zheng. There's no need to push Lancôme's contract, right? ”

In fact. For all big brand companies, their endorsement management is very rigorous. When its artists endorse their own brands, they are not allowed to endorse the same type of products. This aspect will weaken the influence and promotion effect, and will also confuse the brand of the product. But Lu Qier is a global celebrity, and Lancôme did not limit her endorsement rights when signing with her. So in Qiaoqiao's opinion, even if Lu Qier endorses two cosmetics at the same time, it will not have much impact. After all, on the one hand, it is a top global brand like Lancôme, and on the other hand, it is just a brand that has not yet been developed and launched. Why did Lu Qier refuse to cooperate with Lancôme for such an unobtrusive matter?

I really picked up the sesame seeds and lost the watermelon. It's not worth it.

"Endorsement of two products at the same time will weaken the promotion effect." Lu Qi'er smiled slightly, turned around and smiled at Xiao Zheng. "Your products need to be launched soon. No one knows when I'm going to get out of breath. ”

Xiao Zheng gave a thumbs up and said, "Good brother is righteous." After a pause, he said to Jojo. Don't worry, Lancôme will give you 10 million, and I won't give you any less. ”

Qiao Qiao said angrily: "This is not a matter of 10 million. ”

"Isn't that what you just said about money?" Xiao Zheng wondered.

Qiao Qiao saw that Xiao Zheng didn't understand the operation of the entertainment industry at all, so he couldn't help but patiently explain: "That's right. When it comes to the signing fee alone, it is indeed a matter of 10 million. But do you know that for artists, in addition to the signing fee, publicity channels are also crucial? After a pause, Jojo continued to explain. And you will give an example. Qi'er signed a contract with your ENN, are you sure that the product advertisements in which Qi'er participates will be on TV? Even if it could, would it be on Star TV? Even if it is, is the TV station high in ratings? For example, in Huaxia, can you go to CCTV, Hunan, and Zhejiang? In addition, can you Xinao provide Qi'er with a high-end show? Lancôme can, they can arrange for Qi'er to appear on the highest-rated TV station in various countries around the world, and can provide a variety of red carpet catwalks to increase Qi'er's exposure. It can carry out online and offline bombardment promotion. This is something that you ENN can't do. ”

"So, do you think it's just a matter of 10 million signing money?" Jojo explained with a smile in his eyes. "Celebrity endorsements are far from as simple as you think. On the one hand, the popularity of the product with the help of Qier. On the other hand, Qi'er can also get a lot of promotion resources provided by Lancôme. This is what complements each other and complements each other. ”

"I see." Xiao Zheng nodded, a serious way. "It's no wonder that big stars endorse big brands. Third-rate stars can only endorse those products that are not high-grade when they sound good. It turns out that the problem is here. ”

After a pause, Xiao Zheng involuntarily had a smile on his face, and said to Qiao Qiao, "But so what? Qi'er promised me. Do you want her to be an artist who doesn't keep her word? It's a moral issue, and it will hurt her image. ”

Lu Qi'er also cooperated with Xiao Zhengyi to sing and say, "Yes, Qiaoqiao." Do you want me to be an artist without morality? ”

Qiao Qiao looked at the incomparably tacit cooperation between the two, hugged his head and shouted: "You can do whatever you like, I don't care!" ”

The two looked at each other and smiled, and high-fived each other to declare success.