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In fact, if it weren't for Shen Ying's whim and desire to engage in the online game industry, it would be good to keep a company like Confucius Banquet Wine, or it would be good for Fan Wuxian to take over directly.

However, Fan Wuxian did not really want to get involved in this kind of thing due to his concerns about food safety, especially in the season when counterfeit wine was rampant, it was not wise to take over a large winery, and there was also a very critical problem, that is, Fan Wuxian had some headaches about the distillery's sales network all over the country, or he was troubled by the personnel relations all over the country.

Fan's Investment Group has its own very complete channels and sales team all over the country, which has been carefully polished step by step over the years, compared to the miscellaneous team of the development of the firing line of liquor companies, it is not the same, so Fan Wuxian does not want to accept the salesmen of Confucius Banquet Wine into his own channel system, so he is not interested in Confucius Banquet Wine, and he is also optimistic about Shen Ying's sale of this business.

But how to effectively use this part of the resources and seek the greatest part of the benefits for himself is another way, so he suddenly felt that selling it was not necessarily the best way to sell.

When the two major enterprises of Fenjiu Group and Moutai appeared in front of him, Fan Wuxian felt that he should make a decision for Shen Ying to help her get the most benefits.

"Can I help you with this?" Fan Wuxian felt that he still had to consult Shen Ying's opinion first.

Although Shen Ying is her wife, after all, the Confucian Mansion banquet wine is an industry that she has played with in her hands, and it is her private money, so of course it is inappropriate for her to overstep her own responsibilities, at least she must be authorized.

"Whatever, I don't have enough money to spend anyway, just ask you to get it." Shen Ying smiled slightly.

Fan Wuxian nodded, and then said to the representative of the Fenjiu Group, "The price I offered to the Wuliangye Group is 2.5 billion, which will be paid in a lump sum, and the Confucius Banquet Liquor including the research institute will be sold to them, but obviously they have no interest in the research institute, and they are willing to buy the distillery itself with two billion." ”

"This price is relatively fair-" The representative of Fenjiu Group nodded secretly after hearing this, and said that the price of 2.5 billion yuan is not very outrageous, and it will take four years at most to recover the cost, not to mention that with the help of the channel of Confucius Banquet Wine, it can also be said that the market of Moutai is doing better, and the loss outside the embankment is made up for the loss inside the embankment, which is very cost-effective.

It's just that I don't know why the people of Moutai didn't immediately agree to this condition, and their decision-making direction is really a bit off.

Fenjiu Group is just a little short of cash now, to say that the market share is still very high, much higher than Moutai and Wuliangye, in fact, this is inevitable, because the price strategy of the two sides is different, in fact, the sales volume is not in the same order of magnitude, so the channel of Fenjiu Group is far more complex than Moutai Wuliangye.

Now the biggest problem for them is not that the sales volume and channels are insufficient, but in the face of the overall sluggish prospect of the liquor industry, it is necessary to change the business strategy, vigorously develop high-end liquor products, obviously directly use Fenjiu to raise prices, it is more difficult, because people's consciousness has long been deeply rooted in the lower price of Fenjiu, in this way, it is a good choice to choose a winery like Confucius Banquet Liquor for mergers and acquisitions, and at the same time engage in multi-brand development.

It's a pity that the provincial government is not very supportive of this, otherwise it is worth it to take it down immediately with 2.5 billion, speaking of which, now the output of Confucian banquet wine is twice that of Fenjiu, I really don't know how they have done it in recent years, is it really that the power of CCTV advertising is really so big?

"That's good, since you have some difficulties in terms of funds, how about we have an equity exchange?" Fan Wuxian put forward his own request.

"How do you exchange?" The representatives of Fenjiu Group were immediately amazed when they heard this.

Fan Wuji's meaning is also very simple, the Confucian Banquet Winery and the Research Institute are still discounted by 2.5 billion, in addition to the down payment of 500 million in cash, the rest will be exchanged with Fenjiu Group, Shen Ying holds no more than 30% of the equity of Fenjiu Group, and her equity in Confucius Banquet Liquor will also be reduced to less than 30%, and the difference can be reduced to Fenjiu Group within three years.

In this way, the financial pressure of Fenjiu Group has been greatly reduced, and Fan Wuxian feels that the initial income of 500 million yuan is enough for Shen Ying to toss in the online game market for a few years, and the online game is a money-absorbing tool.

After listening to Fan Wuxi's suggestion, the representative of Fenjiu Group felt that this matter could be discussed, so he immediately reported to the company's senior management, and sure enough, the company's senior management immediately agreed to the merger and acquisition, saying that he would soon come to Shanghai to sign relevant agreements with Fan Wuxian and Shen Ying.

Although the people of Moutai also contacted Fan Wuxi, but I heard that the people of Fenjiu Group have reached an acquisition intention of 2.5 billion, they said with regret that it seems that there is no chance to cooperate this time, but they also expressed deep doubts about whether Fenjiu Group can get 2.5 billion in cash, after all, this money is not a small amount for Moutai, and now the more depressed Fenjiu Group can really come up with this money?

Of course, this is not something they can know, in fact, Fan Wuxian put forward a highly confidential requirement for the equity exchange between the two companies, nominally only promoting the acquisition of Confucius Banquet Wine Group by Fenjiu Group for 2.5 billion yuan, and nothing else will be exposed in the media.

Naturally, Fenjiu Group has no objection to this, which is extremely beneficial to their propaganda work, and there is no need to expose their shortcomings and cause unnecessary trouble.

However, they haven't had time to sign the contract yet, and there was a little accident here, but someone is competing with Xinghuacun Fenjiu Group for the right to use the trademark, and it has already gone to court.

"What's going on?" Fan Wuxian was also a little surprised when he heard the people of Fenjiu Group talk about this matter to him.

Originally, because of the poems recited by Du Mu through the ages, Xinghua Village is famous in ancient and modern times, and there are many in the poem "Xinghua Village" in all parts of the country, among them, Shanxi Fenyang said and Anhui Chizhou said more well-known.

Shanxi Fenyang Xinghua Village liquor brewing began in the Northern Wei Dynasty and has a history of more than 1,500 years. In 1957, Xinghuacun Fen Distillery registered the trademark "Xinghuacun" on liquor products. In 1997, the trademark "Xinghuacun" was recognized as a national well-known trademark by the State Administration for Industry and Commerce.

At the end of 1997, Guichi District established the reconstruction of Xinghua Village and the development of Xinghua Village scenic spots as the strategy of "Xinghua Village Famous Brand". Last year, the European Chinese Cultural Development Group signed a contract with Chizhou City to invest in the restoration of Xinghua Village.

In this way, some questions arise, who is the real owner of "Xinghua Village"?

In fact, it is not only Shanxi Xinghua Village that produces famous wine, but Chizhou Xinghua Village is also famous for its wine production. There is an apricot blossom village in the southwest of Chizhou City, where there used to be a wine shop, and also produced famous wine. However, due to the fact that Shanxi's "Xinghua Village" was registered as early as 1957 on liquor products, it has been used ever since. After some controversy, the local "Xinghua Village" trademark in Chizhou was renamed "Xingcun".

But what Fenjiu Group did not expect was that Chizhou, Anhui Province was also building a local Xinghua Village scenic spot, and took the lead in applying for the registration of the registered trademark of "Xinghua" tourism services, and the Trademark Office of the State Administration for Industry and Commerce also issued a preliminary examination announcement for them of the "Xinghua Village" tourism service trademark.

Fenjiu Group has twice filed objections to the Trademark Office of the State Administration for Industry and Commerce, but recently the State Administration for Industry and Commerce has made a ruling that the trademark "Xinghuacun" of Fenjiu Group has been approved for use on liquor products, and the opposed trademark "Xinghuacun" has been designated for use in tourism services. Fenjiu Group was dissatisfied with this ruling and filed for review.

Just yesterday, the State Administration for Industry and Commerce issued a ruling on the opposition review of the trademark "Xinghuacun and Figure" to Anhui Xinghuacun Cultural Tourism Development Co., Ltd., and the Trademark Review and Adjudication Board approved the company's registration of the "Xinghuacun" tourism service trademark. According to this ruling, the trademark "Xinghuacun" was divided into two, with "wine" in Shanxi and "play" in Anhui.

"The State Administration for Industry and Commerce has handled this matter a little inauthenticly, and it is obvious that there are some problems." After hearing this explanation, Fan Wuxian said to everyone.

Since as early as 1997, the trademark "Xinghuacun" was recognized as a national well-known trademark, it should be protected, because the law implements cross-category protection for well-known trademarks, otherwise, it constitutes infringement of well-known trademarks.

It is particularly worth noting that the country's well-known trademark is still issued by the State Administration for Industry and Commerce, and now it is actually going back on its word to marry a daughter and a second husband, artificially creating so much trouble, which is obviously very problematic.

"It's obvious that we are reasonable, but now we are unreasonable, where is there any reason in this world?" The representative of Fenjiu Group expressed to Fan Wuxian with some anger.

"Hehe, there are many unreasonable things in the world, and it's not bad for you." Fan Wuxian smiled and said, "But this matter has affected the equity exchange between the two of us, since it involves my head, I can't say that I have to support you and deal with this matter." ”

"What is Mr. Fan's opinion?" After hearing this, the other party immediately looked at Fan Wuxian very eagerly.

"It's very simple, take the State Administration for Industry and Commerce to court first!" Fan Wuxian replied crisply.

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