Chapter 997: Bad News
Bad news in Chapter 997 of the Reborn Official Road Business Journey
Before the festival. Pen? Interesting? Pavilion wWw. biquge。 infoZhang stayed in Haizhou for most of the time. Promised Zhang Yi to attend the ceremony. also participated in Zhang Yi's wedding. Until the sixth day of the Lunar New Year, Tang Jing was sent back to Hong Kong by the way. Fly from Hong Kong to the United States.
Zhang Yi took it into account. Except for his newly purchased son in Jinshan. There was no rearrangement of the wedding room in Haizhou. The wedding banquet was also held at the Xicheng Hotel. I didn't go back to the old house of Dongshe to do wine. Zhang Zhiwei only accepts this fact. The scenery of the wedding also made up for his psychological loss. The official who received the invitation in Haizhou City was absent. Only six members of the Standing Committee of the Municipal Party Committee came. This is just Zhang Yi's wedding banquet. I don't dare to imagine that Zhang will get married and hold a wine in the future. What kind of specifications will there be?
Zhang poured these no. Compared to trivial things in the family. Since October last year, the company has been expanding into the North American market. Righteousness is more important.
The flight time from Hong Kong to San Francisco is up to 12 hours. It's not a particularly hard time in first class. Except for Xiao Jincheng and Fu Jun. Zhai Danqing also accompanied him in the proper name. Other than that. Monle and Ceroline followed Zhang Ke to San Francisco.
Meng Le will graduate from the University of Tokyo in half a year. The last semester after the Chinese New Year. The arrangement in the school is also based on internships and graduation theses. Zhang Ke hopes that he and Xi Ruolin can work in North America for a while. This period was also a critical period for Kumho to expand into the North American market. It is the best way to exercise people's abilities.
Over there. In addition to full-time managers such as Ling Yan Shi Xinfei. Other than that. Qin Gang's energy is also pouring more and more into this side. Shi Bin, Dong Yuehua and other backbones are also in the last semester of their senior year. You can put most of your energy on creating a domain company. Meng Le and Xi Ruolin left temporarily. Du Fei would not be in a hurry to burn his eyebrows.
To Monte Cyrine comes. I can work in the ward of the north for a while. It's definitely a great opportunity to go wild.
When boarding a plane from Hong Kong. It's dusk. The sun sets between the tall buildings, and the seats in the first class are cleverly designed. The four seats are tilted against each other and staggered. Form a small meeting area. For easy chatting, Xiao Jincheng introduced the situation of the North American market to Monte Cerowrin, and they knew.
The Hong Kong Electronics Fair starts in October. Jinzhi focuses on developing the market of IP1AYER in the northern district. After Kumho successfully digested the flash memory chip manufacturing technology obtained from Toshiba. The cost of Kumho 32 flash memory chips, which is manufactured by Sinocrystal Microchip, has dropped from the initial 100 yuan to less than $0. Kumho will give up all the space for cost reduction to dealers.
The district agents are like doping. In less than four months. Kumho has built a relatively complete channel in North America, and the monthly sales volume of IP1AYER produced by Aida in North America has also exceeded 30,000 units from less than one piece before. Chase Scoper's sales in North America in August last year.
in the global market. IP1AYER's sales are still compared with MD players, but in the North American market, it has tightened the nerves of MD camp manufacturers.
Since the MD player technology has always been in the hands of Japanese electronics manufacturers, the MD camp is also dominated by Japanese manufacturers. This feature limited the promotion of MD players in North America and Europe in January '99. MD's monthly sales in North America are less than 300,000 units. And ip1ayer. Toshiba and Scooper reached 60,000 and 56,000 pieces respectively. Plus Samsung's sudden rise. IP1AYER's total monthly shipments in North America are close to 200,000 units. Ninety-nine years. At least in the districts of North America. It's not delusional for IP1AYER to leave MD behind completely.
in North America. Grid is not the decisive factor. Prescribe new high-quality products that meet the fashion needs of the market. is the magic weapon of the market.
Zhang Keruo wants to have some idea of small profits and quick sales in the North American market. The price of the regular IP1AYER can quickly drop to less than 20 or 30 US dollars within a year. And Zhang Ke's goal. It is hoped that IP1AYER's high-end products will be sold for $00, $5 or even more in the North American market. for higher profit margins.
Xi Ruolin looked at the most 64M IP1AYER with integrated digital radio function in her hand, and she really couldn't imagine that such a palm-sized milky white player would cost 600 yuan. This is exactly the best-selling player in North America at present. in the country. A thin Walkman with a Sony aluminum body is only five or six hundred yuan. But it's already quite extravagant. The average student wants to listen to music. Most of them only spend 100 yuan to buy a miscellaneous Walkman. In addition to the fact that computers are not widely available. Such a high price is also a key factor in the domestic market's difficulty in accommodating this product.
"Such a player. How much does Kumho make? Xi Ruolin asked curiously.
"Say what?" Zhang Ke scratched his forehead. "The North American market has not yet generated profits. 30,000 pieces out. I just reached the break-even point ......"
Cyrine wrote. It has a budget for marketing in North America. In '99, we will invest tens of millions of dollars in the whole year. Ceroline stuck out her tongue. I calculated it in my heart. "Only 30,000 pieces of monthly sales." on each product. Isn't it to spread the marketing cost of more than $110 equally?"
"Gross margins of 0% or even higher at the high end. It's not a luxury. Zhang Ke said with a smile. The key is to make the market ......"
Like another 64M IP1AYER, there is a digital radio chip missing from the structure. The price dropped by $200. The difference in the pick-up price for the dealer is $250. And the manufacturing cost of this chip is only ten dollars. This is the profit advantage formed by the monopoly of technology patents. Whoever allows only a few companies in the world to integrate digital radio technology into IP1AYER, Scopper can only buy digital FM chips from Aida at a high price to open similar high-end products.
Think about the beginning. Aida purchased a DVD player decoding chip from Scober for $80 each, which actually cost less than $5. At this time, a bad breath was calculated.
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Not only ESS Experimental Base is located in the San José district near the Old Hill. Kumho's North American office and North American Product Development & Design Center are located in Old Son City.
San Francisco International Airport is located about 21 kilometers south of Old Gold. It is the largest commercial airport in California. When boarding a plane from Hong Kong. The sun is setting. Twelve hours of flight. When disembarking in San Francisco. There is still a touch of sunset in the west sunset. It feels amazing.
Cheng Han and the North American company were responsible for rushing to the airport to pick up Zhang Ke and them. This is the first time that Zhang 6 has thought of stopping by to take a look after investing nearly three dollars in the ESS experimental base. It was also a meeting with Eric Kim, President of North America. I've only talked through video conferencing before. If the meeting goes well at this time. Eric will serve as Vice President of International Marketing for Kumho Corporation's Overseas Operations Division. He will be responsible for the promotion of the AIDA brand in the global market.
"Just got off the plane. There may be a good news waiting for you...... "Cheng Han asked Zhang to get in the car first."
"What's the bad news?" Zhang paused for a moment...... Although ask Eric to serve as the president of the North American company. But in order to prove Kumho's control over the independently registered North American company. Cheng Han also serves as the chairman of the North American company.
"Let Eric tell you......" Hanzhang said.
"Ria has her eye on us. They came to the teacher's letter. We think our devices are too rudimentary in lifting restrictions on downloading pirated songs. piracy was condoned. infringing on their intellectual property rights...... "Eric is said to be trying to learn Chinese. However, at this time, you can only communicate in English. Zhang Kexiao Jin Chengdu doesn't matter. Meng Le, Xi Ruolin, and Zhai Danqing's English listening are slightly worse. After all, there is no habit of communicating in English for a long time. It takes a while to get used to it. Zhang Kewei tilted his head to explain to Zhai Danqing that riaa refers to the Recording Industry Association of America. It is a traditional American record industry giant.
Kumho has launched an online music store that sells music. But once ip1ayer's anti-piracy system is cracked. You can download music on the Internet without spending a penny. This in itself is the biggest advantage of the IP1AYER. At the same time, it is the most headache for audiovisual publishers.
"They really pick soft persimmons and pinch them." Zhang Ke smiled. Ask Eric. "Did Toshiba, Scober, and Samsung receive their lawyer's letters?"
The riaa believes that whether it is Toshiba, Samsung or Scober. His IP1AYER product technology comes from us. In addition, we collect a percentage of royalties from IP1AYER manufacturers other than Toshiba. He thinks that by putting us in the dock, we can solve all the problems once and for all. ”
Zhang Ke spread his hands towards Xi Ruolin at this time. He smiled and said, "You probably don't know. Litigation in the U.S. is costly. The price is not set higher. How to hire a teacher? Everyone laughed.
To Eric Cheng Hanzhang Xiao Jincheng they said: "I am worried that intellectual property rights will be infringed. Rather, it is necessary to limit the development and progress of technology. The real American court was blindfolded to make such a verdict -- since they wanted to put us on the bench. Let's ask the lawyer team to respond to the lawsuit...... Be possible. You can go to court at any cost. He pointed to Meng Le and Xi Ruolin again. Here are two practical assistants that I recommend to you. I hope with your help. They can quickly adapt to the pace of life and work in the United States. ”