Chapter 208 Investing in Walmart and Nike

After more than three months of filming, "Enter the Dragon" completed the filming on March 16, and that night, Huayi Brothers Pictures held a celebration reception at the Holiday Inn Causeway Bay, and Li Hualong attended the reception as the company's boss.

The reason why Huayi Brothers chose Holiday Inn Causeway Bay as the venue for the reception is very simple, compared with other hotels under the IHG Group, the number of customers in the restaurant of this hotel is relatively small, in order to increase the performance of this hotel, it deliberately chose to hold it in this hotel.

Yang Meng accompanied Li Hualong to participate in the finale reception of "Enter the Dragon", at which she drank a few glasses of red wine.

Li Hualong and Yang Meng didn't stay at the reception for a long time, stayed for more than 20 minutes, and then left, knowing that they were on the scene, and the others would not drink too much.

On the way home by car, Yang Meng sighed: "If the movie "Enter the Dragon" can be a box office hit around the world after its release, then Bruce Lee will become an international superstar." ”

"He can be regarded as an international superstar now, and as far as I know, there are many loyal fans of Bruce Lee in European and American countries." Li Hualong smiled, "This time, the copyright of "Enter the Dragon" in overseas countries will not be sold out at one time, and will participate in the box office sharing. ”

"Didn't you say that if you participate in the box office sharing, you won't be able to figure it out, and it may reduce your income." Yang Meng was puzzled, "How did you think of changing your strategy?" ”

"It is not fully involved in the box office sharing, the distributor has to pay a sum of money first, and if the box office is a big hit, and the box office reaches the agreed amount, Huayi Brothers has to participate in the sharing. This can ensure that the box office is a big hit, and Huayi Brothers can get a higher income. ”

"Will overseas filmmakers say yes?" Yang Meng asked with a smile.

"This needs to be discussed. The filmmakers who have cooperated with Huayi Brothers have made far more money than they have owed. ”

"How much do you expect this film to gross worldwide?"

"It is expected to exceed $150 million, and possibly even more than $200 million." Li Hualong smiled, "Do you think I'm a little whimsical?" ”

"No, it won't." Yang Meng pursed his lips and smiled, "You are a person who can often create miracles. ”

"I hope Bruce Lee can become a winning general, then. Huayi Brothers will be able to obtain huge benefits in the process of cooperating with him in the future. Li Hualong said with a smile.

Yang Meng glanced at Li Hualong with a smile and asked, "Are you happy if you make money?" ”

"Happy!" Li Hualong smiled and nodded, "Unhappy, are you sad?" ”

"Yes, a businessman makes money by legitimate means, and when he makes money, he is naturally happy." Yang Meng smiled. Then he said, "Some people who are not satisfied will feel that they have made less money, and they will be depressed." ”

"Mengmeng, you say, am I a man who is easily contented?" Li Hualong asked with a smile.

"Uh......" Yang Meng pondered for a moment and smiled, "It depends on what side it is...... In many ways, I think you're not satisfied. ”

"Huh!" Li Hualong smiled and took Yang Meng's hand. He bowed his head and kissed the back of his hand, "I have good news for you, I'm going to invest in two American companies." ”

"You're going to the United States?"

"I'm not going to go for the time being, I've already sent a representative to the United States. I didn't go to the United States. My investment company can also take a stake in both companies. ”

"What are the two companies?"

"One is a chain retail company, and the other is a sporting goods company."

Yang Meng glanced at Li Hualong a few times, smiled and asked, "Both are listed companies?" ”

"None of them are listed companies, and the former will be listed this year. The scale of the latter is still small, and it is not known when it will be listed. ”

"How small?"

"Invest 4 million Hong Kong dollars and get 20% of the shares. In the past year, the company's turnover was less than HK$10 million. ”

"For a company with a turnover of less than HK$10 million, you spend HK$4 million and only get 20% of the shares?" Yang Meng was slightly surprised, "Do you think this company has great potential for development?" ”

"Yes, otherwise, I wouldn't have invested in this company." Li Hualong said with a smile.

At this time, the car drove to the door of Li Hualong's house, and Li Hualong and Yang Meng got out of the car together.

All the sporting goods companies that Li Hualong said were the famous Nike companies in later generations, at this time, this company had just been incorporated, but a few years ago, Phil. Knight and Bill? Bowerman founded Le Cordon Bleu Sports, the predecessor of Nike.

In 1938, an ordinary boy was born in the United States, and like most of his peers at the time, he loved sports, playing basketball, baseball, and running. His name is Phil? Knight, as an ordinary young man, he is very familiar with sports brands such as Adidas and Puma, but what is unexpected is that it is this ordinary young man who will create a new brand in the future - Nike, which even surpasses Adidas's dominance in the sports field.

Knight has always been very fond of sports, and almost all of his high school papers were related to sports, and even the University of Oregon chose to be the home of American track and field. Although Knight loves sports, he is not very athletic, and if he had become a professional athlete, he might not have been able to become a great entrepreneur.

In Oregon, Knight met his lifelong mentor, Bill, his coach. Balman. In the '50s, Bowerman broke the world record in consecutive long-distance running records, and Eugene, Oregon, became famous. He was a very ambitious man who was determined to make his sports team better than the others. In training competitions, athletes' foot diseases are the most common crimes, so Bowerman wanted to design a shoe with a light sole and good support, low friction and strong stability, so as to reduce athletes' foot injuries and run well.

As a result, Balman elaborated several patterns of sneakers. He sought out several shoe companies, but no one paid attention to him, and the stubborn Bowerman simply consulted a cobbler himself, learned to make shoes, and at a sports meeting, his athletes wore ugly but light and comfortable shoes made by him, and ended up running better than any previous competition.

After college, Knight went on to pursue an MBA at Stanford University, while Bowerman continued to work as a track coach and design sneakers in college.

In 1960, Knight graduated. During this period, he mentioned in a survey report that many sports celebrities and ordinary athletes actually have the same goal: to beat Adidas, so that more and more athletes can wear high-quality and low-cost running shoes made in Japan - Tigers.

After graduating, Knight decided to go to Japan in search of an opportunity. At the exhibition in Japan, Knight met the Japanese Tiger sneaker manufacturer. He claimed to be a "Blue Ribbon Sports" from the United States, and it just so happened that Tiger needed an agent to break into the American market, so he gave the agency to this fledgling young man.

Knight immediately approached Coach Bowerman, and the two of them invested $500 to form a real Blue Ribbon Sports Company, which became the exclusive distributor of Tiger sneakers in the United States and started the initial venture. This "Blue Ribbon" is the predecessor of "Nike".

When Le Cordon Bleu Sports was founded, it was the exclusive distributor of Tiger sneakers in the United States. One of the founders of the company, Phil. Knight kept the inventory in the basement of his father-in-law's house, and he and another founder, Bowerman, were in charge of finance and design, and they worked very well together.

Compared to the sports shoes of the Federal German company Adidas, the Japanese Tiger sneakers are cheap, and Le Cordon Bleu Sports sold well in the United States when it was founded, selling $8,000 worth of goods in the first year.

By 1968, the Cortez shoe was reworked by Bowerman and became the best-selling Tiger sneaker. Knight laid a solid financial foundation for the company's development. The company's business began to gradually improve.

Soon, the head office in Japan noticed that the products were selling well, so they asked them to send money before shipping. As a result, Bowerman's costs have increased dramatically. I had to redouble my efforts to sell. However, the Japanese side often does not deliver goods on time, and even secretly leaves first-class products in Japan for sale, and sends defective products to the United States.

At one time, Balman they received a batch of shoes. The customer wore it for two weeks, and the sole and upper were separated. They had to swallow their anger in order to maintain their credibility. Timely return to the customer. To add insult to injury, Tiger sent a representative to Eugene and offered to buy 51 percent of the shares of the company, two of the five directors, and to stop the supply immediately if the request was refused. Balman and Knight, who had suffered a lot from the troubles of the Japanese businessmen, could not bear it anymore and categorically rejected this unwarranted demand.

Knight and Bowerman decided to start their own company, which he named Nike, after the Greek god of victory. And the name NIKE is very auspicious in the eyes of Westerners, easy to read and remember, and very loud. They soon launched sneakers under the name "Nike" and designed a beautiful logo. Nike's famous "One Hook" logo is eye-catching, visually appealing, and has the kind of movement that sneakers and other sporting goods should have, symbolizing strength and speed.

To promote it, Knight and his wife hand-printed Nike T-shirts and distributed them at the Olympic preliminaries, but everyone who saw them asked, "Who is Nike?"

But in the race, Knight made a small splash, and the marathon runners who were persuaded to use the new shoes finished fourth to seventh, while the athletes who wore Adidas shoes finished in the top three in the qualifiers.

Li Hualong sent a representative of Eugene City to find Nike and discuss the matter of shareholding, which was very smooth.

In the sneaker industry, Nike faces stiff competition. Knight and Bowerman realized that they couldn't expect to increase their market share if they couldn't develop new products that were better than what they were doing now. And, so far, American shoe manufacturers have not produced as many foreign shoes as the former German company Adidas.

It takes money to develop new products, Li Hualong learned about the situation of Nike, and proposed to invest 4 million Hong Kong dollars in Nike, as long as 20% of the shares, Knight and Bowerman did not discuss at all, and immediately agreed, in fact, before, they have discussed, their market value of Nike is less than 20 million Hong Kong dollars, and now the company's market value is more than doubled, and only 20% of the shares are caught, they are naturally happy.

As for the chain retail enterprise that Li Hualong said, it is Wal-Mart, which was originally planned to be listed in August and September this year, and the Walton family valued the company's market value at $100 million.

After some negotiations, in the end, Li Hualong took out $11 million to get a 10 percent stake in Wal-Mart, and Wal-Mart's plan to be listed on the stock market remained unchanged, although he thought that after the global oil crisis, Wal-Mart's stock price would fall, but he never expected that Wal-Mart's stock price fell by more than 50 percent less than half a year after its listing.

If others see the stock price of their investment fall, they will definitely be unhappy, but Li Hualong is the opposite, he is especially happy because he can increase his stake in Wal-Mart at a lower price.

……

After getting out of the car, Yang Meng didn't enter the house immediately, it's still early, there must be family members in the living room, if they enter the house, she and Li Hualong won't be able to chat alone.

Li Hualong felt that Yang Meng wanted to continue chatting with him alone, he looked up at the starry sky and smiled: "The weather is good today, let's go to the pavilion and sit for a while." ”

"Okay!" Yang Meng said with a smile.

Li Hualong took Yang Meng's hand and came to the pavilion to sit down.

"Cold, huh?" Li Hualong asked, taking off his coat and draping it for Yang Meng.

"Thank you!" Yang Meng smiled slightly, "Ah Long, you didn't plan to open a supermarket in Singapore, Malaysia, and Thailand, so you didn't want to invest in Carrefour supermarkets in Europe and the United States?" ”

"I thought about it, but I don't think the time is particularly ripe." Li Hualong replied with a smile, "I think it is more secure to invest in local retail enterprises with development potential, and you can also get rich returns." ”

"Oh!" Yang Meng nodded with a smile, "You are now involved in many industries, and in the industries that you have not yet set foot in, which industries are you interested in and are ready to invest in the future!" ”

"Many, many, many." Li Hualong laughed.

"Tell me about it."

"Automobile manufacturing, watch manufacturing, computer manufacturing, biomedical industry, etc." Li Hualong smiled and said, "Don't say it, I'm afraid that I will say too much, you think I don't do my job." ”

"You're not going to let your children run a business each, are you?" Yang Meng asked with a smile.

"Not really. I am interested in many industries, maybe I will not invest in them myself, and when the children grow up, if they are interested, I will strongly support them to get involved in these industries......"

Li Hualong and Yang Meng sat in the pavilion and chatted for more than ten minutes, Yang Meng stood up and said with a smile: "Come into the house, I don't want you to catch a cold because I don't wear enough clothes." ”

"The temperature is not very low today, so I don't catch a cold so easily."

"When you go home, you don't go to work, you can talk to Abba and Mom more, and you can spend some time with the children. I remember you said you were a good father. ”

"So far, have I been successful in my role as a father?" Li Hualong asked with a smile.

"It's a success, and the kids like you as a father." Yang Meng said with a smile.

Li Hualong hugged Yang Meng and kissed his wife's lips, and under the night sky, the two kissed affectionately, just like a painting. (To be continued......)