Pengcheng International Hotel lobby.

Seeing Zhang Fan and Zheng Lan and his party stride, Ma Xiangyun took the lead and said with a smile: "Haha...... Unexpectedly, Mr. Zheng was also invited by Mr. Zhang! When you first came in, I almost looked at some kind of talented and beautiful couple......"

Zheng Lan smiled at Boss Ma: "Little brother's conference, of course I have to come to support my sister......"

"But Mr. Ma's later words have to be nonsense, otherwise if the reporter hears it and posts it on the Internet, I will definitely be scolded by my younger brother's fans as 'a slut who eats tender grass'."

"Also, I'm not Mr. Zheng now, and I have to rely on my younger brother for relief."

Ma Xiangyun said with a smile: "Mr. Zheng is too modest, as long as you say a word, the position of Ali's executive president will be given to you immediately." Everyone smiled at the same time.

After a few handshakes and greetings, everyone sat in a circle around the VIP sofa.

A total of 7 people came with Ma Xiangyun this time, in addition to an assistant and bodyguard, Taobao, Tmall, Zhibao and the main person in charge of 'Double 11' planning and software development all came.

When traveling, Boss Ma also specially asked people to prepare a 'Tmall Festival Planning Plan', from which it can be seen that he wants to promote 'Ali and Xinghuo to launch an e-commerce festival together'.

……

Everyone was seated, and a hotel employee came to Zhang Fan with a little excitement: "Ladies and gentlemen, what drink do you order?" ”

"I want a cup of coffee, just give him a cup of water."

As he spoke, Zheng Lan put on a posture of business negotiation, slightly opened his neck and asked: "I heard Zhang Fan say that you are preparing for the 'Double Eleven Lynx Festival', and the '1111 brand trademark' is now in the hands of Xinghuo......

"I don't know if Boss Ma has thought about 'sincerity'? If there is no 'sincerity', you should not waste your time. ”

"I think you Ali should be clear. Now the number of users and market share of 'Big White Wallet' and 'Big White Mall'. If we split the big white mall on November 11th. And set up the 'Big White E-commerce Festival'. You can dilute 20% of your Ali market ...... in minutes."

"What do you think?"

Suppressing the other party with a strong posture as soon as he opened his mouth is Zheng Lan's consistent style when negotiating in the mall.

And what she said, Ali was most worried about in every sentence, and hearing them was like a steel knife sticking straight into the bone!

So as soon as these words came out, Ali's faces changed a little when they heard it, and Zhang Fan and Zhou Yang were also shocked in their hearts, and they looked at each other with a smile.

After being quiet for a few seconds, Ma Xiangyun laughed and said, "What Mr. Zheng said is true. And a little less. If Mr. Zhang really has the heart to enter the e-commerce market, not only our Ali market will be diluted in the future, but I am afraid that the entire industry will change! ”

"As for sincerity, it depends on what Starfire wants. Anyway, we came with the greatest sincerity, including the contract book, and we are ready. ”

Zhang Fan and Zheng Lan glanced at each other, took the water cup and said: "Mr. Ma thinks too highly of us, Sister Lan was joking just now, but in fact, we Xinghuo didn't get involved in e-commerce." ”

"Oh?" Ma Yun and the surrounding executives suddenly felt a wave of joy in their hearts, and they all looked at Zhang Fan.

Seeing him continue: "The reason why the trademark '1111' was registered is actually to stimulate the sales of 'Dabai Mall'. The idea coincides with Mr. Ma. I also want to set up a 'shopping carnival'......"

"At that time, we can turn the off-season of consumption after the eleventh day into the peak sales season, and rely on the big discount to clean up the inventory of our mobile phone products and peripheral products such as Dabai and animation."

……

"It turns out that Zhang Fan's registration of '1111' is for this purpose. What a move! In June, there will be a price reduction on the Dabai Fan Festival, and in November, there will be a discount on the shopping carnival......"

"At that time, it will not only stabilize the brand popularity, but also effectively crack down on competitors, and reduce the price of individual obsolete models justifiably, and will not reduce the value of mobile phones."

Thinking of this, Ma Xiangyun unconsciously fell into Zhang Fan's scam.

In fact, Zhang Fan registered '1111' in order to wait for Ali to launch the 'e-commerce festival' and become 'one of the initiators of the e-commerce festival' with the help of Ali.

This not only has a long-term and positive impact on the active market of Xinghuo's brands and products, but also does not have to worry about attracting criticism and smears from the industry and competitors such as Xiaomi and Penguin.

The idea of creating a separate 'Dabai E-commerce Festival' was also considered during the discussion yesterday. Although the benefits are many, the disadvantage is that it is easy to recruit black.

The so-called 'tree big wind', Xinghuo has successively established three major commercial festivals this summer: 'Fan Festival', 'Cultural Festival' and 'Animation Festival'.

If another 'e-commerce festival' is set up to touch Taobao and Jingdong's markets, it will be tantamount to offending the entire Internet circle.

When the time comes, not only Xiaomi and Penguin will stand up to smear and attack, I am afraid that Ali and Jingdong will also become their allies, and the development of Spark will be restricted everywhere in the future.

What's more, Xinghuo is not a big tree, but the brand is a little more famous, and the capital reserves, market deepening, and user training are not as good as Ali Penguin.

Penguin was hit by Weixin and 360 last time, and it still has half a billion active users, which is enough to show how deep its roots are.

Therefore, if Xinghuo wants to make good use of the '1111' brand, the best choice is to cooperate with Alibaba. With his most leading big brother and shield, Xinghuo doesn't have to worry about being splashed with dirty water.

……

After Zhang Fan roughly finished talking about 'the idea of Spark Registration 1111', Zhou Yang answered on the side: "I heard that Mr. Ma is also preparing for the 'E-commerce Shopping Festival', can you tell us about the progress?" ”

"I think that since Ali and we Xinghuo have this idea, it is better to launch the 'Double 11 E-commerce Festival' together. If it is done, we will benefit from the two of us in the future, and the entire Huaxia e-commerce market and even the Asia-Pacific region will be driven. ”

"Yes, Mr. Zhou's thoughts coincide with ours!"

Ma Xiangyun smiled: "Xinghuo has a rich user group and public opinion marketing platform, and we have the largest e-commerce system in the industry. The two of us join forces, which is equivalent to the 'combination of two swords' in Liang Yusheng's novel! ”

"And I believe that as long as we dig deeper, we will definitely find a win-win direction."

"In terms of preparations, we are basically ready. It's almost like the trademark in Xinghuo's hand. I don't know if Mr. Zhang and Mr. Zhou are willing to be adult beauty? ”

Zhang Fan didn't speak. Zheng Lan interjected: "It's not too late to discuss this issue at the end. I would like to hear what Mr. Ma said about the 'win-win'. ”

Seeing that she transferred the '1111 trademark issue', Boss Ma and others once again saw Zheng Lan's wisdom.

Because the more the issue of 'trademark transfer' is put to the end, it means that Ali will have to pay a greater price.

Ma Xiangyun mentioned 'the meaning of buying a trademark' at the beginning, in order to reduce the cost. This price does not have to be in terms of money.

In addition, Xinghuo has no intention of selling the 'Double Eleven trademark', because 'mastering the brand trademark is equivalent to controlling the main right to speak', and with this 'right to speak', Xinghuo can also invite Suning and Jingdong to join.

If you sell to Alibaba, it is equivalent to turning yourself from a landlord to a tenant. When the time comes, Ali can kick Starfire out at any time.

……

At half past one in the afternoon, as the 'Panda Developer Conference' was about to begin, Xinghuo and Ali temporarily suspended the meeting. Ma Yun and Zhang Fan respectively got on two business vehicles and went to the 'Pengcheng International Complex'.

Inside the first car.

"Hahaha...... Sister Lan pinched Ma Xiangyun every time she spoke, especially the 'opening' just now, which was simply wonderful. ”

"Hmmm! Mr. Zheng is free during this time, can you come to the company to train us in business negotiation skills? I find that we are lacking in this. ”

"Yes, I think if I am against Mr. Zheng, I will definitely be held back and have nothing to say."

"Alright, don't hold me off." Zheng Lan interrupted with a smile: "I'm the same as Cheng Biting Jin. It's just the three-plank axe. Training is okay, it depends on whether you Mr. Zhang is willing to take care of the food. ”

Zhou Yang said: "It's a little bit of a meal. Why don't you take Sister Lan as our deputy director of Xinghuo? I am willing to abdicate and make way for Xian. ”

"Don't talk nonsense......" Zheng Lan glanced at Zhou Yang. looked at Zhang Fan opposite and said, "The true god is here." With him in charge of the spark, you don't have to worry if the sky falls. ”

"In fact, what you lack is contact with the business circle, and you will know how to play when you have more contact. Mr. Zhang, little brother, what do you think? ”

Zhang Fan came back to his senses, looked up and said, "I'm wondering, 'If Ali learns that he can't get the 11.11 trademark, will he start a new business next year'." Do you guys think the '12.12' set of numbers makes a lot of sense? ”

……

At the same time, inside the second business van.

Ali Vice President Peng Fang pondered: "Xiangyun, I feel that Xinghuo does not seem to have the intention of transferring 'Double Eleven'?" If they want to sell at a higher price, they will mention a little bit just now......"

"If we can't obtain the 'Double Eleven' trademark, this cooperation is equivalent to making a shield for Xinghuo...... In addition, they control the trademark and can use it to other e-commerce companies at any time. ”

"I think so." Taobao's marketing director said: "The result is likely to be that we will become 'supportive' and Zhang Fan Xinghuo will become the 'host'." ”

Ma Xiangyun nodded and said: "Now that the trademark is in his hands, naturally they say it." If it were me, I wouldn't give it away. We are afraid of Xinghuo's indiscriminate use of trademark rights, and they are also worried about being kicked out of the game after the trademark is sold to us......"

"But we've got it here, and we can't stop it."

"If Xinghuo is unwilling to sell 'Double 11', then we will try our best to turn 'Double 11' into an 'e-commerce festival' for everyone. Even if Zhang Fan holds the trademark right in the future, he will not be able to serve as a private brand of Xinghuo. At most, they have the title of 'advocate, initiator'. ”

"Next year, we will choose another date to set up the 'Taobao Shopping Festival' and the 'Tmall Shopping Festival'. The festival is arranged around 'Double 11'! ”

Hearing this, Ali and other executives nodded one after another, and the car also arrived at the 'Pengcheng International Pavilion' unconsciously.

……

Through the glass, you can see hundreds of people queuing up to enter the exhibition hall, surrounded by fans, developers, and media reporters who are taking photos.

As Zhang Fan and his entourage got out of the car first, the eyes and cameras around them were aimed at them for the first time. Excited shouts and screams can be heard clearly even through the car window.

"Sure enough, handsome guys are still popular."

As he spoke, Ma Xiangyun smiled and pushed the car door. Suddenly, the noisy sound was like a stream of heat rushing straight to everyone's door!

…… (To be continued......)