Pengcheng, Yasheng Building.

As the saying goes: fifteen years are still years. On the 30th, when I came back from the holiday, the Xinghuo and Weixin studios were lively, and everyone greeted each other and discussed some experiences of going home for the New Year.

Colleagues who didn't go back also talked about some new things in the community recently, and shared with everyone the photos of the Spring Festival opening duì. Occasionally, you can see Lu Hui in some photos.

Those photos were all taken in Suite 303 of Wangjiang Hotel, in the photos: Su Xiu, Gao Tingting and other seven or eight female colleagues sat on the sofa to watch the Spring Festival Gala.

There were a lot of small foods such as dried fruits and melon seeds on the table, and Lu Hui sat alone on the floor watching the show seriously.

"Tingting, Xiu'er, how is Lu Hui now? It seems that she has changed a lot. Feng Hong looked at Gao Tingting's mobile phone and said.

Gao Tingting took a sip of morning tea: "It's okay." Anyway, it looks much more pleasing to the eye than in the past. Recently, we talked to her about a lot of ideas, and Lu Hui always said: It's just that she thinks about things too simply, she really thinks that she can make movies and appear on TV if she is famous, and she doesn't know anything about acting. ”

Dong Xin recommended several books to her in the past few days. She compares this to design more seriously. I found that she is indeed very talented in acting, and if she works hard, she may become popular. ”

"In this case, the boss didn't give her a chance in vain." Yuan Tiantian hugged Gao Ting and said with a smile: "Sister Tingting didn't go home for the holidays, and she still spent the night in the boss's suite, to be honest, what are your intentions?" ”

"Don't talk nonsense!" Gao Tingting sat down on the leisure chair and said, "My family already lives here, where can I go back?" Besides, Zhang Fan is not here at all. ”

"Hee-hee." Yuan Tiantian smiled and took the mobile phone in her hand and continued to look at the photos.

In the end, I found a few unfamiliar photos of the countryside, these photos were taken by Zhang Fan in Shuiyin Township, mainly some rural customs and the like. There are also two sunrise views.

……

The women shared and talked here, and Qian Yutang, Gao Le, Wu Ge and others gathered around the opposite side to talk about the recent forum registered users and online news.

In the past 6 days, Dabai has added more than 11 million registered users, with an average daily registration of nearly 2 million, and the peak of registration is between the first and third days of the Lunar New Year. The average daily registration for these three days is 3 million.

Counting the new users in the past few days, the total number of users in the Dabai community has exceeded 23 million, and the average daily activity during the Spring Festival has reached 10 million, with a maximum of 15 million.

The main reason for this amazing achievement is the social game "Big White Happy Farm". I would also like to thank the tradition of 'going home for the Spring Festival'.

Many third- and fourth-tier cities do not have fast information channels in first- and second-tier cities.

Through guò'The tradition of going home during the Spring Festival', people who work and study in the first and second lines can bring back to their hometowns the fastest popular elements of big cities, and Dabai S1 and "Dabai Happy Farm" have naturally become the most talked about topics during the Spring Festival.

In addition, in this year's Spring Festival Gala, Feng Gong and Zhu Jun performed the sketch "Can't Let Him Go" mentioned in "You have to be afraid!" Internet sentences such as "Thunder Man" and "Don't delay me to go home and steal vegetables".

Not only did it make the audience laugh at the scene and in front of the TV, but it also sparked a discussion about these buzzwords and "Happy Farm".

Zhang Fan and Dabai, as producers and production companies, naturally 'attracted the attention of netizens', and overnight, his Dabai space was swiped into 2 million messages by followers: 'You must be afraid of (●―●)'.

Zhang Fan also took the time to interact with fans and issued a text message warning: 'I'm not afraid, I still have tens of millions of huskies!' Wait for me! ’

Soon after the comment was issued, tens of thousands of fans laughed and commented: 'Z God, huskies can't save you!' ’

The lively scene immediately attracted the attention of the news media.

In addition to these reasons, there is also the Spring Festival: the hot sale of Dabai merchandise, as well as the appearance of Dabai fireworks in various places.

Copycat fakes don't count. Just 20 million pieces of Hongguang four companies went out a year ago, and the inventory has been sold out. Many are eager to buy goods, according to the "first and fifteenth are all years", the next 10 days will usher in a great demand for Dabai peripheral products.

And the appearance of big white fireworks across the country is also reminding everyone all the time: "Let's go home and steal vegetables after watching it"

It can be said that at present, Dabai is transforming from a brand image to a cultural image. Just like people in the last century knew more about "Haier Brothers" than the brand "Haier".

On the front page of the third day of the People's Daily, a commentary article was published under the title of "Dabai: Four Months Create a 'Cultural Brand'".

The article says:

At first glance, the original "mysterious fireworks" and "mysterious symbols" have gradually moved away from us, but we don't know that they are quietly affecting our lives and dreams in another form.

When the Spring Festival comes, and the familiar fireworks symbol shines in the sky again, we are no longer strangers to Dabai. A lot of people can call it by name.

This year, Dabai has brought us too much joy, surprise, and insight, and the image of Dabai is no longer a simple brand in the hearts of many people.

In other words, the people who created it did not regard it as a simple brand at all, but as a cultural feature.

During this year's Spring Festival, Dabai completed a natural 'cultural brand' transformation under various factors.

The transformation process did not have any publicity and marketing, but with the accumulation before Dabai, the transformation was naturally completed.

The love of the whole people for Dabai is the catalyst for change.

The author hopes that:

Dabai continues to maintain unique innovation and stabilize the brand culture. In addition, we should also be careful of the 'bumps' in the development of the brand.

After all, now the Dabai brand is no longer a simple brand nature, but also mixed with a 'Dabai cultural influence' that cannot be ignored.

Another point: I don't know if Dabai has ever thought about deepening the brand culture and building the Dabai animation industry chain?

If Zhang Fan has thought of it and is preparing, it is really a blessing for the national animation industry.

……

Soon after the news appeared in the People's Daily, the national news media began to discuss the phenomenon of 'Dabai cultural brand', and many senior commentators discussed the topic on major media portals.

The article was reprinted in Dabai Space, and it quickly became popular, and colleagues who stayed behind during the holiday occasionally joined the discussion.

After reading the article, everyone admires Zhang Fan's deep thinking, once the Dabai brand forms a culture, as long as there is no heavy dà mistake, the stable brand is almost unshakable.

Recently, many community netizens have used Baidu to analyze that the Dabai brand has surpassed traditional mobile phone manufacturers such as ZTE and Huawei.

For four consecutive months, Baidu ranked first in the hot search list, allowing the Dabai brand to catch up with Internet companies such as Penguin, Baidu, Alibaba, and Jiulang.

……

Spark Studio, web area.

"I think half of this article guessed the boss's idea correctly, and now it looks like we are really buying cultural brands......"

"Hmm. The 'careful bumps in development' mentioned in the article should allude to Lu Hui's affairs......"

Saying that, Qian Yutang pondered: "I'm a little strange. The person who wrote this article should not be a professional newspaper editor, a professional editor should be centered on the content of the news, and the person who wrote this article is more like giving opinions. ”

"I think so." Liu Wenhua said: "The points he said are very close to the development route formulated by the boss in the future, which mentions: deepening the brand culture and creating animation, which simply coincides with the boss." ”

"How can that be compared?"

Gao Tingting, Feng Hong and others came over and said, "He is an afterthought, Zhang Fan thought of it beforehand." I think eighty percent of this manuscript is the leader who has nothing to write and play. ”

was mentioned by her, and everyone felt like it. It's a pity that the pen name and writer were not left in the article, otherwise you can guess the identity of the other party from the name.

Gao Tingting said: "However, the 'deepening cultural brand' he mentioned is very good. "Fireworks Project" is a cultural brand project, and "Dashan 100,000 Prize Card Lottery Activity" should also be counted once, plus the influence of Dabai's peripheral products, as well as Happy Farm and Happy Valley Theme Park......"

"Not to mention, we really have the possibility of becoming a 'culture'. If only the two games "Big White Ocean Fishing" and "Big White Happy Island" could do it. With the opening of offline theme islands, the holding of offline activities, and the launch of "Super Marines" and theme parks in the future, it can basically be regarded as paving the cultural brand route. ”

"So I found out that Zhang Fan really has a ...... vision"

……

"What vision, is it glaucoma or cataracts?" The sound rang out, and all the employees turned their heads to look at the studio door.

"Happy New Year everyone." Zhang Fan said with a smile.

"Happy New Year Boss!" Everyone responded in unison!

"Zhang Fan, come over and show you the article." Gao Tingting beckoned happily.

Zhang Fan took two glasses of water and handed them to his sister and Wang Zhidao: "I have already read the article you said, and the title is "Four Months to Create a 'Cultural Brand'", right?" ”

"You're pretty quick to hear from you." Gao Tingting smiled: "Then guess who wrote it?" You guessed it right, I'll give you a prize. ”

"Then why don't you guess, how about I give you a prize?" Zhang Fan asked with a smile and said, "Don't guess, I already know the person who wrote the article." But I can't sue you, especially you! ”

"Heh..."Feng Hong, Su Xiu and the others covered their mouths and chuckled, Gao Tingting didn't take it seriously at all, and said, "Continue to make it up." By the way, are we going to take a flight to Yanjing tomorrow, or today? ”

"Flying this afternoon. Go early and prepare early. I asked Mr. Zhou to book the ticket in advance. ”

Saying that, Zhang Fan said to Feng Hong and Qian Yutang: "Sister Hong, Yutang, you have sorted out the situation of the forum and the number of games in the past few days." I'll have a new plan to announce later, and it's well done: it's good for culture, branding, peripheral sales, and mobile phone sales. ”

"Another one?" The surrounding colleagues all looked at the boss with surprise, and Gao Tingting said urgently: "Don't sell it!" Say it! ”

Zhang Fan pursed his lips and smiled: "Fifteen Lantern Festival." ”

…… R1152