On November 8, 1995, Ms. Tan Xisong, director of the advertising and information department of CCTV, got up an hour earlier than usual, and when she went out, she saw her mother sitting in the living room, with a large bundle of incense beside her, she smiled, her mother didn't know what she was going to do, only knew that it was a big deal, and burned incense to hope that she could go well.

Tan Xisong came to the CCTV Media Center for an hour, and on the third floor of the staff restaurant, hundreds of representatives from hundreds of companies participating in the second CCTV advertising bidding conference also arrived one after another.

Zhang Ke and Zhou You, Fu Jun, and Jiang Daier were almost the last to enter the venue with the invitation letter from CCTV, and Jiang Daier's mother couldn't adapt to the dry climate of Beijing, and she was a little unwell, so she stayed in the hotel.

Zhang Ke registered their identities at the entrance of the venue, received badges and standard envelopes for bidding, this is the second time CCTV has conducted a public bidding for advertising resources, and the form is slightly more formal than last year.

As AIDA's marketing director, Zhou You is the official representative, and he pins the guest badge to his chest. As soon as they entered, they aroused whispers of discussion and attention in the venue, and people in the venue inquired about their identities, because any company can be its own competitor.

Aida doesn't have much reputation in China, but there are always people who know that soon Zhang Ke, Zhou You, and Jiang Dai'er spread their identities on the spot: it turned out to be on behalf of Aida Electronics.

Any company in the field may emerge, but the most eye-catching one in the field is Kong Chao, the director of last year's CCTV advertising banner King Kong Fu Yan Distillery.

"That's Kong Chao......" Zhou You pointed out that Kong Chao showed Zhang Ke, Jiang Daier, and Fu Jun, "A winery with sales revenue of more than 10 million yuan for many years, so far this year, the sales revenue has exceeded 800 million, because they spent a huge amount of money last year to win CCTV's advertising king ......"

In November, for the domestic advertising industry, the second advertising bidding conference held at the CCTV Media Center in November was the most noteworthy focus.

The most expensive and valuable 5-second TV commercial in China, "Biao King", will be produced in the form of a secret sign on the third floor of the CCTV Media Center restaurant.

Zhang Ke was still wearing a light brown overalls jacket, looking like a student, not like a high school student, or like a college student studying, Mingjun's face was wearing a faint smile, and he looked at everyone in the venue calmly.

“…… Last year, Confucius Banquet Winery won the bid king with a huge investment of 30.79 million, which has caused a huge sensation, but the market myth created by Confucius Banquet Winery after winning the bid king has made today's 'bid king' competition more hot," Zhou You said, "I don't know who will fall this year?" ”

Zhang Ke pouted and smiled, and said: "There are a total of thirteen 5-second advertisements between the news broadcast weather forecast, although the most valuable is the first 5-second advertisement after the news broadcast, but not every company is rushing to this advertisement......"

"Also, last year's selling price of the bid king reached 30 million, and this year it will definitely far exceed this number, not all companies are unaware of the ......," Zhou You said with a smile, "I think it will almost double on the basis of last year to be sure......

Zhang Ke smiled, thinking that he didn't intervene sideways, this year's bid king should be obtained from Qinchi Winery in Shandong, and Zhang Ke also clearly remembered the price code issued by Qinchi, not that Zhang Ke had a good memory, but that Qin Chi's bid code was too easy to remember: 66.66 million.

Of course, it is impossible for Zhang Ke to lobby Zhou that he is already confident about this matter, and at the moment, as long as he keeps a low profile, he will reduce the impact on the bidding conference as much as possible.

Zhang Ke sat in the corner, not wanting to attract the attention of others, and the conversation was also in a low voice, looking at the lively situation of the audience, he analyzed: "This year may be the most fierce bidding for liquor, spending a huge amount of money to win the bidding king, the market will open up, liquor enterprises can easily expand production by buying and selling the original solution, and the market miracle of Confucius banquet wine this year has the strongest demonstration effect on liquor enterprises......"

Zhang Ke nodded slightly, Zhou You really had two brushes, and he almost predicted what should happen.

They arrived in Beijing three days ago, and they did some homework, and most of the companies that had the closest contact with CCTV and the most enthusiastic were coming for the king, at least to occupy a foothold in the 65-second advertising time behind the news broadcast.

Although sitting in the corner, there are still tempting people who come to talk, who knows that they are stupid enough to tell others their hole cards, just judge the other party's intentions from their expressions and demeanor.

Between "News Network" and "Weather Forecast" 65 seconds, a total of 13 5-second advertisements, in order to prevent the limelight liquor monopoly on all the standard plates, CCTV stipulates that the same industry can only get a maximum of two.

For the vast majority of manufacturers on the scene, they just want to squeeze into the top two in the same industry and occupy a place in the most important and valuable gold advertising bid section of CCTV, so their competitors are not those who want to win the bid, but manufacturers in the same industry.

When it came to the bidding, the scene was a little chaotic, this time it was still in the form of a dark bid, and there was only one chance, both afraid of the price lower than the competitor, and afraid that the price was too much higher than the competitor, and spent more money in vain.

Seeing the nervousness, excitement, and excitement of everyone in the field, even Zhou You looked a little manic and excited like fanatical gamblers, who came for the king.

Many people grab the envelope with one hand, half exposed outside the standard box, and grab the big brother or mobile phone with the other hand and shout for instructions, once the boss of the remote control outside the field changes his mind, he will immediately pull out and change the number, and the moment the envelope falls into the standard box, he will subconsciously take a deep breath, and then stride away with a bit of "tragic" demeanor.

Zhang Ke took the pen and filled in a number, stuffed it into the envelope, and the moment he threw the envelope into the standard box, he also felt the tension of the oppression on the spot: what if the situation has changed? Does history play a joke on itself?

Zhang Ke walked back to the corner, and Zhou You asked him in a low voice, "How much?" ”

"Let you suffer a little longer, and you'll be singing soon." Zhang Ke said jokingly.

Zhou You almost made Zhang Ke mad, watching Zhang Ke sit there with his chest crossed and his eyes closed, he had nothing to do.

In addition to Zhang Ke's calmness, the people at the scene were all calm and calm, until the singing began, it became noisy again, and every time a high price was sung, there would be a round of applause.

Sing a high price of 66 million first, it is a liquor factory, this year is really the liquor manufacturer has the most impulse to win the bid, at this time the applause has been covered like thunder, this bid suddenly exceeded the previous maximum amount of nearly six million, Zhang Ke saw a middle-aged man on the left hand side showed a smug smile, when Qinchi Distillery 66.66 million immediately reported out, the scene suddenly stopped for a while, the smile on the middle-aged man's face also instantly froze, from the stagnant expression of the audience, Zhang Ke thought to himself: History is still moving forward at the same pace, and love is still the only variable that has reached the present.

The bidding continues, none of the quotations exceed 60 million, the field gradually calmed down, it seems that the bid king already belongs to Qin Chi, everyone began to pay attention to whether they can enter the version, pay attention to competitors in the same industry, after all, in addition to the bid king, there are twelve 5-second advertisements are the most worth grabbing.

"How much, exactly?" Zhou You was almost pulling Zhang Ke's collar, but he hadn't sung Aida yet.

The "......" bidder opened an envelope, was stunned, looked back at the factory words and bid amount written on the small blackboard, scanned it up and down, left and right, and then said, "79081200, the bid amount should be 79081200 yuan, Aida Electronics ......"

Zhou You was stunned there, and the whole audience shook their heads and shook their heads to find which one was the person of Aida Electric, and soon focused their eyes on this, so far there has been no bid of more than 70 million, and Aida suddenly pushed the bid to close to 80 million, exceeding the expectations of others competing for the king of bids, and almost forgot to applaud.

Tan Xisong, director of the information department of CCTV, who was still sitting on the stage, took the lead in applauding, and in the blink of an eye, a thunderous wave of applause rang out, filling the venue......

The singing is not over yet, and who knows if someone will suddenly kill it. Zhou You's heart even mentioned his throat and eyes, his hands were clutching his pants, and his palms were wet with sweat.

Zhang Ke smiled and whispered: "Look, I told you the amount earlier, aren't you still the same fidget?" Have faith in your own judgment......"

Before traveling around, it was judged that he would compete for the bid king, and he would double it on the basis of last year, and he would have to give at least 60 million bids to be a little sure, Zhang Ke didn't want to take advantage of Qin Chi, otherwise writing 666666666 would be enough to make Qin Chi's factory director faint on the spot. Zhang Ke doesn't want to do this kind of immoral thing for the time being, based on rational judgment, he must win the bid without fail, close to the bid amount of 80 million, and he can be fully sure.

Until the end of the singing, the 79081200 of Aida Electronics was lonely above the small blackboard.

(To be continued)