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If we follow the trajectory of history, the construction of the CDMA network in China will be halted because of a military ban on business, and Samsung's development of China's communications market will also be in trouble. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Some businesses have suffered setbacks in the regional market, after all, it is not a fatal injury. Even if Samsung's development of China's communications market was frustrated, the subsequent strategic adjustment was not very timely, and it was delayed until 01 year Unicom re-set up a national CDMA commercial network, and Samsung will improve in China's mobile phone market, but Samsung mobile phones have risen strongly after 01 year, becoming the third largest mobile phone manufacturer in the global market after Motorola and Nokia. But in any case, if it can follow the trajectory of history, Kumho will not have to worry about the threat from Samsung in the domestic mobile phone market at least until 01 year.

It's a pity that Kumho is a very, very big butterfly for the domestic mobile phone market; The strong rise of Kumho made Samsung abandon its complete dependence on the large-scale commercialization of the CDMA experimental network in advance and began to increase the development of G** digital mobile phones.

Zhang Ke knew very well that Kumho's product development and market development strategy in the mobile phone business was actually based on Samsung's experience after 01 and 02, and Samsung adjusted their business strategy in digital mobile phones at this time, and Kumho's mobile phone business had to urgently consider the pressure that was about to come from Samsung.

Zhang Ke only wears a shirt, although it is said that the beach wool shirt with excellent thermal insulation performance, but it is really pleasant to wear a shirt at night at the end of November and the first day of December. Looking up at the treetops blown by the night breeze, Zhang Ke smiled and said to Li Xinyu: "I really don't feel it, winter is coming, it's really emotional......"

"I'm much more free than you, and I still remember the first time I saw the leaves of the sycamore tree falling," Li Xinyu said with a smile, "but I didn't expect you to feel the change of seasons......

Zhang Ke did not have the leisure to feel sad here, but thought that the remaining months of the 98th year were about to pass, and the most difficult moment of the Asian financial crisis was about to turn over, and only then did he feel that the economic crisis that lasted a year and a half before was too short.

It's so short.

Although the Asian financial turmoil has made the Japanese and South Korean electronics giants more soberly aware of the importance of the Chinese market, it has also made these Japanese and South Korean electronics giants more and more cautious in their actions in the new market, and the increasingly severe financial situation has also made the marketing budget more strictly controlled -- at the same time, China's marketing economy broke out in the mid-to-late nineties, and the marketing cost has risen sharply, which has made the original marketing budget of the Japanese and South Korean electronics manufacturers increase but cannot keep up with the increase in costs in time.

The most typical case is that the CCTV bid king advertisement in 95 years when the bid was only 30 million when it first appeared on the historical stage, and in 96 years, Aida opened a bid of 80 million, laying the foundation of Kumho at this time, and in 97 years, CCTV bid king to Kewang to speculate to a sky-high price of 350 million, when Kewang's huge loss made the bid king phenomenon have subsided, and Xiang Xuehai won this year's bid king with 180 million.

During the hospitalization of Zhang Ke and Zhai Danqing, CCTV held the fifth advertising investment conference, this time Xiang Xuehai and Aida both died down, and next year's CCTV bid king gave BBK a high price of 260 million yuan.

Although AIDA did not compete for any bidding, AIDA spent nearly 500 million yuan on the marketing of its products in the domestic market in the past 98 years. At the same time, Samsung's marketing spending in the Chinese market this year was only $50 million -- this data is definitely Samsung's trade secret, but after next year it will no longer be a trade secret, so Zhang Ke knows that this data is not a strange thing -- this is still Samsung's marketing investment after making up its mind to vigorously explore the Chinese market.

Samsung has put a lot more products in the Chinese market than Aida, but the marketing investment is inferior to Ida, which still has a problem of localization adaptation, and it is natural that Samsung's performance in the Chinese market in 98 years is far less outstanding than Ida.

This is the situation in '98 -- The Asian financial turmoil is about to disappear, and Samsung, which is responsible for $17 billion, is about to survive the worst crisis in decades and come out of the muddy predicament. What is the total marketing investment in the global market?

In addition to Samsung, HGLG and Japanese electronics manufacturers will increase their marketing investment in the thriving Chinese market after surviving the most difficult crisis?

For those electronics manufacturers with conservative and traditional business styles, Zhang Ke can rely on the experience of the past to speculate, for companies like Samsung and Toshiba that have the courage to innovate and change, and are more adaptable, Zhang Ke can only feel that Kumho is already a big butterfly, and the experience in the past life is no longer enough to learn from.

What a headache, how did the economic crisis pass in the blink of an eye? Zhang Ke already has a hunch that the competition will be more fierce next year, and Kumho seems to be more active.

Zhang Ke accompanied Li Xinyu to the library storage office to get back the coat, his body had already warmed up because of running, Li Xinyu put on the blue coat on his body, stood in the corridor in front of the library hall and looked at the square in front, I don't know why, the fountain on the square sprayed a column of water to the sky at this time, and the white and crystal water column was woven into a curtain wall.

"What do you think of Samsung?" Li Xinyu asked Zhang Ke.

"I," Zhang Ke glanced at Li Xinyu, his pure and charming face, his eyes were as quiet as the night sky overhead, and said, "Samsung is the object of our study......

"Why do you want to learn from Samsung, aren't you better in the Chinese market?"

"I don't know as much as you think - three years to catch up with Britain, five years to be super beautiful, that is the slogan of China's Great Leap Forward, at this time Chinese are quite pragmatic," Zhang Ke laughed, and Li Xinyu said, "First of all, the high-end product market must rely on cutting-edge technology, at this time we are far inferior to Samsung, of course, the distance difference is greater than that of Japanese companies, and our investment in technology is far from being comparable to Samsung at this time; In addition, Samsung is very adaptable to the market, and we dare not say that it is better than Samsung, but we can be sure that Japanese companies are worse than Samsung in this regard......"

"Oh, you also think that Samsung has the possibility of surpassing Sony......" Li Xinyu sighed lightly, she didn't realize what kind of information her words would bring to Zhang Ke, of course, she didn't have much sense of identity with the family, and she didn't have too much vigilance about Zhang Ke's closeness, and it could even be said that she subconsciously expected Zhang Ke to lead Kumho to teach Samsung a ruthless and shining lesson, so that the family's manly arrogance was a little more restrained.

Zhang Ke has read a biography of Lee Kun-hee several times, and it is also the only biography confirmed by Lee Kun-hee himself: Lee Kun-hee officially proposed the digital integration strategy with the goal of surpassing Sony within Samsung in the spring of 99 after the economic crisis eased, and the digital integration strategy is to guide Samsung Electronics to "one of the leaders of the digital integration revolution" strategic plan, the goal of this strategic plan is to integrate Samsung Electronics' consumer electronics, information and communication products, televisions, The convergence of personal computers and the online and offline worlds is driving a revolution in digital integration. In line with this strategic plan, Samsung has also launched the "Gold Marketing" program. Ninety-nine years ago, the popularity and appeal of the Samsung brand in the market was far weaker than that of Japanese electronics manufacturers, in order to build a world famous brand comparable to RB Sony, Samsung Electronics will increase the marketing budget of one billion US dollars in the next five years.

In this way, even if Samsung's entire digital convergence strategic plan is not fully implemented ahead of schedule, at least some of the strategic plans have been implemented ahead of schedule, and it is more focused on the Chinese market.

Zhang Ke felt that his shoulders couldn't help but tighten a little on such a cold night, and Samsung's strain was earlier than the history that had happened.

Returning to the apartment with Li Xinyu, Zhang Ke saw that Wei Lan had really moved his personal belongings to the Danqing room downstairs, he could only smile bitterly, he went to Zhai Danqing's room to get his coat, Sun Jingmeng was also there, he said to Zhai Danqing: "You plan, I want to hold the senior manager meeting in early December, so that the following member companies can have time to adjust their plans for next year." ”

Zhang Ke decided to convene a meeting with senior managers on the basis of the former large project department of Aida Group to jointly discuss and decide on the future development direction of the entire system.

Once this meeting of senior managers becomes a routine and an effective mechanism, Kumho will initially have the foundation to act as a consortium and will not be on the verge of collapse due to the accidental factor of individual death.

This accident especially made Zhang Ke feel that it is necessary to promote the convening of the senior management meeting as soon as possible and form a fixed mechanism, who has had such an experience as Zhang Ke, can be more down-looking about life and death, but Kumho's future cannot be ignored.

The convening of a senior manager meeting is not simply a matter of gathering the senior managers who are qualified to participate in the meeting, the first time can be crude, but no matter how crude, the topics of the meeting and the relevant materials of the topics must be prepared in advance and handed over to the hands of senior managers.

Of course, there is also the important task of determining who is eligible to attend the meeting, and the senior managers who will attend the meeting will be the core management of the Kumho system and will jointly lead the economic empire.