The second more is sent, asking for recommendations.

……

Traffic Radio, FM101.7.

"......, in addition, the air humidity is relatively low, so drink more water."

"Not bad. Speaking of drinking water, I have been getting angry every day recently because of ...... lack of water. Let's talk about some news that is closely related to each of us. ”

Male host: "Last night, "News Network" officially announced the broadcast of the four articles of 'national economic reform', and relevant experts said: The purpose of this economic reform is to fight against the imminent outbreak of the financial crisis, and secondly, it is necessary for the development of national conditions and a good thing for the benefit of the country and the people. ”

"Hmm." Hostess: "However, some scholars directly blamed the relevant departments: saying that the plan can be slow, and we must think twice before making a move to avoid missing a step." The scholar also said: Recently, some netizens spread the news of the bankruptcy of 'Lehman Brothers' on the Internet, which is suspected of causing financial panic and is an immoral act. ”

Male host: "Hey, speaking of this, I think of the very popular 'ZF Future' on the Internet these days, he is really a god, and he predicted that the country would introduce relevant policies half a month ago......"

Hostess: "Isn't it?" The original one-sided scolding on the Internet has now become a one-sided boast. This reminds me of a quote from Plato: Truth may be on the side of the few. ”

……

In the early morning of the 14th, room 303 of Wangjiang Hotel sounded the radio as usual.

A cup of soy milk, a couple of buns. After eating, Zhang Fan casually turned off the radio and entered the 'new information' that he had sorted out half an hour ago into his notebook.

Although the 'string' only lasted for more than ten minutes, it conveyed three very useful messages to him.

The first is 'news from Stanford University about 'photolyzed water'".

In the news: Stanford University has developed an inexpensive device that can use light to split water into oxygen and hydrogen. The emergence of this technology can greatly reduce the cost of hydrogen energy development.

After Zhang Fan's recent collection of future information: hydrogen, wind power, solar energy and other environmental protection energy are the future development direction, which can predict that the global consumption of hydrogen energy will be large in the future.

This information, coupled with the 'seaweed refining project' he heard in Yanjing last time, made Zhang Fan think about new energy. Energy is a necessity for the operation of human society, and controlling a new energy technology is equivalent to controlling a gold mountain, and it is also a strategic material. There's no reason he shouldn't do it.

However, new energy technology is a long-term research work, and he is now focusing on smart devices.

The second is information about the electronics industry: Microsoft spent $7.1 billion to acquire all the related businesses of Nokia's mobile phones!

Zhang Fan didn't know if the appearance of this information had anything to do with him changing the world, but he was surprised and felt a little ridiculous at the same time when he heard it. Who would have thought that Nokia, which now dominates the world's mobile phone industry, would sell its mobile phone business with a market value of more than 200 billion at a price of 7 billion in 5 years?

In addition to sighing at the fall of the future giants, this also made Zhang Fan realize the importance of a good decision for the future of the enterprise!

And the last piece of news gave him a wake-up call!

The last broadcast: Pengcheng Xinghuo Technology won the top ten outstanding enterprises of the municipal government, and has sold a total of 12 million Android smartphones since its inception, and is known as 'China's own mobile phone'.

In an interview with reporters, Xinghuo's senior management said that 'Xinghuo will continue to take the low-cost and people-friendly route, with a sales target of 8 million units in 14 years!' ’

Yes, the Spark in this news is the Spark he has just founded.

The reason is very simple: the registered company name is applied for in the province or city where it is located, and there must be no duplicate names in this area. This means that there can only be one Xinghuo in Pengcheng.

After listening to this news, Zhang Fan didn't know whether to be proud or to rethink the development plan he made last night.

Five years later, Xinghuo seems to have become famous. The total sales of 12 million units can be regarded as the middle and upper reaches of small enterprises, even if they cannot be compared with China Cool Union.

But according to the plan and goal he set last night, 10 million sales is only his goal for 2010, and he set a sales target of 100 million for 2013!

And the unknown senior executive of the broadcast proposed 'Spark 14 years sales target of 8 million', which is less than one-tenth of his target.

Such a 'future report card' is a complete failure in his opinion! Didn't make good use of the information gathered in the future!

……

Suite 303.

"What went wrong?"

Zhang Fan looked out the window and was silent for a moment, then he returned to the sofa and picked up the 'product development plan' drafted last night.

These programs are designed by him based on some information from the future and combined with personal ideas. Including mobile phone pricing, sales crowd and other aspects.

He was still full of confidence when he made it last night, and the news told him: Your plan is not bullshit!

"Calm down. First of all, when I started the company, the radio never mentioned about the company, and today there is such a news that suddenly appears, it must be related to my plan......"

"What's wrong?"

Zhang Fan leaned on the sofa and carefully looked at the plan in the plan.

According to the content, he priced the first mobile phone at 1,200 yuan, and the price of the follow-up series of products will be locked in the low-end market of 2,000 yuan. In this regard, there is also a reference to the level of domestic manufacturers such as Xiaomi in 2013.

Zhang Fan's concept is not only to have a good mobile phone, but also to be a conscientious entrepreneur and bring the best and most cost-effective domestic products to consumers as much as possible.

Let's look at the mobile phone development plan he formulated: the development of in-depth optimization system, Internet + physical sales and service methods, corporate culture brand cultivation...... If the business continues steadily, there should be no reason why Xinghuo mobile phones can't be sold.

Unless there are two possibilities:

1. The pricing and corporate brand development direction is wrong, and Xinghuo cannot compete with other companies in the mid-market market.

2. Spark encountered a huge setback in its development.

Knock knock on the door.

"Come in, the door is unlocked." Zhang Fan put the plan on the table.

"Okay boss."

Feng Hong, Li Li and other managers who arrived early came in one by one, briefly talked about today's work, and Zhang Fan nodded and said, "Well." In the future, you don't have to report this to me, you just make your own decisions. ”

"By the way, Sister Li Lihong, what is the standard for you when you buy things? What do you think about more expensive brands and good products with low prices? ”

"Of course, if you have the ability, you will sell one or two sets of famous brands, such as clothes for work, or dinner. Ordinary clothes at home, comfortable can be. Li Li smiled.

"Oh?" Zhang Fan seized a glimmer of inspiration.

After talking to them for 20 minutes, Zhang Fan decided to go to the business district to observe the consumption of the public, and then reconsider the company's market positioning. lest it end up mixed up and down, like he heard from future broadcasts.

Why?

In fact, when consumers consume a certain brand and a certain product, they will bring a mental impression. That is, preconceived.

You sell the first generation of products for 2,000 yuan, and the second generation can't be too high above this number, and if it exceeds, it will be mistaken for a starting price. It was resisted by consumers and even attacked with bad words.

Just like Zhang Fan heard on September 7, 'why can't domestic mobile phones be high-end'.

In that future broadcast, three hosts and one play, talked about the development of domestic mobile phones in a ridiculous way, and divided the mobile phones on the market into three levels: high, medium and low.

High-end brands Samsung, Apple, Sony, HTC, mid-range brands are mainly China Cool Union, Xiaomi, Meizu, and the low-end market is domestic small and medium-sized enterprises.

Although powerful large companies such as Lenovo and Huawei intend to enter the high-end market, they all end up losing because consumers do not pay.

On the contrary, apples are expensive to sell, and the supply exceeds demand.

The host summed up just a few points: consumers are preconceived, domestic enterprises lack innovation, and if they want to take the high-end route, they must have high-end brands and high-end products. The first position is not accurate, and you can only take the low-end route in the future.

……

West Street of Huasheng Commercial District.

Walking here from the electronic world, Zhang Fan and Wang Zhi walked around for nearly two hours.

After two hours of observation, he found a very interesting phenomenon:

Consumers often do not pay the price when buying brand-name products, while ordinary manufacturers must be selective and shop around even if the quality is good.

This series of observations made Zhang Fan gradually see where he was wrong.

"Yes, even if I made Android first, it was a few months faster than the domestic manufacturer at most. And the domestic imitation ability is very strong, especially in Pengcheng, once someone tastes the sweetness on this, it will cause follow-up. If Xinghuo wants to stand out, it must stand in a conspicuous position at the beginning, otherwise it is easy for consumers to be put into the ranks of ordinary manufacturers......"

"Coupled with the low-profit sales of those small businesses, it is indeed inevitable that 'Spark sales will not go up' in the future broadcast......"

"Hey! Lad, little handsome! ”

Just as Zhang Fan was walking and thinking, a loud call came from the opposite side.

The shouting was a middle-aged woman with an amiable smile, and she had just taken the initiative to talk to Zhang Fan in another store.

"You called me?" Zhang Fan asked with a smile.

"Yes, yes, I have something you can help me with."

Armani menswear.

After Zhang Fan approached, Mrs. Gao stepped forward with a smile and a jacket: "Such a coincidence." I'm here to trouble you, I'm going to buy a jacket for my husband, I don't know if he's suitable, you're about the same height and size as him, can you help me try it? ”

"Yes." Zhang Fan nodded with a smile.

"Thank you." Mrs. Gao compared to Zhang Fan and turned her head to look at the waiter: "Look at how big this gentleman should wear?" Pick one out, he's dressed appropriately, and my husband should be okay too. ”

"Yes, good ma'am." The waiter looked at Zhang Fan and went to find the right size.

During this period, Zhang Fan and Mrs. Gao exchanged names and talked about shopping.

Zhang Fan said curiously: "Didn't there be this style in another store just now, why did the eldest sister look at it so expensive?" ”

"How can that be?" Before Mrs. Gao could speak, the store manager on the side stepped forward: "Our clothes are all designed by first-class foreign designers, and we are walking high-end boutique clothes, this gentleman should not have worn our Armani brand, right?" ”

"That's it." Mrs. Gao squinted and smiled: "We Huaxia people don't just talk about face, we must look good when we go out, and if we wear it at home, we can be casual." ”

"Hmm." Zhang Fan didn't care about the sarcasm in the female manager's words, and hung her to continue to talk with Mrs. Gao.

This move greatly stimulated the female manager, and she scolded in her heart: "You still ignore me!" Look in the mirror and see how poor you look! ”

"Sir, try this size." The shopping guide handed over with a picked jacket.

Zhang Fan nodded and took it, pinching the collar with one hand and passing through the sleeve with the other hand, the whole movement was smooth and coherent.

"Little brother is handsome! Is there a bigger one? Not enough sleeves! Mrs. Gao praised and asked the shopping guide.

The shopping guide shook his head: "I'm sorry madam, this jacket sells very well, only these two sizes." ”

"Well, I'll go look at something else." Mrs. Gao was a little sorry.

Zhang Fan took off his clothes and handed them to the shopping guide, and at this time, the buttons sewn on the corner of the collar were detached, and he didn't pay attention to follow Mrs. Gao out of the store.

"Wait a minute, sir! You have to buy this dress! ”

……