Chapter 322: The Dangerous Shopping Mall Fighting Technique [Second Update]

"Microsoft announced the abandonment of WM6.5 system update, and next year to push version 7.0" - Old Wave Technology.

"After Lenovo was launched, ZTE Coolpad debuted, Xiaomi distributed goods in a large area, and the market aimed at young consumers" - Bubble Network.

The Spark Animation Festival closed yesterday, with a total of more than 250,000 visitors. -- Sohu News.

"The 7th round of the 'Voice Actor Competition' starts at 8:30 tonight, Wang Na encounters a strong enemy" - Sparrow. Pengcheng Satellite TV.

"Gome employees revealed: Dabai refused to accept a large order of 400,000 S1. Battery Supply Disruption or Reality" - Penguin News.

……

August 16th, Beishan Villa.

Early in the morning, the living room wafted with the enticing smell of breakfast, Zhang Fan and Zhou Yang sat on the left side of the dining table, and Zhao Xuejun and Dong Xin sat opposite the two.

After a moment, Zhang Fan slowly put down the chopsticks in his hand, and his eyes were attracted by the headline information just released by 'Old Wave Technology'.

Microsoft Announces Waiver of WM6.5 System Update ......

Content:

"In the early hours of this morning, Microsoft announced on Twitter and Facebook that it will not update the WM6.5 version this year, and the 7.0 system will be announced at the new product conference next year......"

"Microsoft officially said: The new 7.0 system is a revolutionary change to the mobile system, and we have full confidence in her. In addition, Microsoft also hinted on Twitter that the PC version of the system will also undergo a major version update. ”

……

"Haha, Microsoft is in a hurry."

Zhou Yang looked at the screen and said with a smile: "If you launch a new version now, it will be almost the same, and you will definitely not be able to kill Android next year." ”

"Not necessarily." Dong Xin drank soy milk and said, "Haven't you heard that a skinny camel is bigger than a horse?" Before the advent of Android, it has always been the world of Microsoft and Apple. Google's Android only started this year. ”

"I think if Microsoft takes the chance. There will still be a chance next year. ”

"Chance of fart." Zhou Yang said: "Now that Android phones are being developed in China, who has the time to take care of him?" Besides, Android is open source and free. If Microsoft wants to win against him, the first thing to do is to reduce the cost of the manufacturer, and then there is the problem of application software......"

"But apply this piece...... Microsoft seems to have accumulated a lot in the past. Does the boss think Microsoft can make it? Shall we also make a mobile phone to see? ”

"What Dong Xin just said is very reasonable."

Zhang Fan nodded and smiled: "Regardless of whether Microsoft will become popular again, it is a new system platform, and there is a new market if there is a platform." Why should we miss out? ”

"It's also ......," Zhou Yang nodded.

After tidying up, Xuejun went to work in the 'Monkey King Planning' under the guidance of Wang Zhizai, and Zhang Fan, Zhou Yang and Dong Xin teamed up to go to the company.

Zhao Xuejun has been in the 'Monkey King' since August 1st. Xiaoya brand project team's internship.

In the future, Zhang Fan plans to hand over 'Xiaoya' to her for management, so participating in brand planning in advance will help her have a comprehensive understanding of the future company.

After studying for more than half a month, Xuejun has grown up very quickly, and her own literature major is very close to the direction of 'Xiaoya's future development. During the participation in the project, many innovative ideas were proposed.

……

Spark Company.

"Boss, yesterday the S1 sales count jΓΉ came out! The total number of online and offline units is close to 70,000 units, an increase of 34% compared to the sales volume of the 14th......"

As soon as Zhang Fan walked into the office, Feng Hong ushered in the "August 15th Single-day Sales Report", with a slight anxiety on his face.

"By so much?"

Zhang Fan looked down at the sales volume of several major platforms in the report and asked, "How much S1 inventory is left now?" ”

Feng Hong said: "About 710,000 units, if you subtract the orders from Gome and Suning's offline malls, we can only sell about 300,000 units now." ”

With that, Zhang Fan took the lead and walked into the chairman's office.

Gao Tingting sat down and said, "Zhang Fan, I think it's almost the same now." Now that Penguin Xiaomi has hyped the news of 'battery' to the whole network, we simply present it with some 'S1plus' information. S1 sales. Otherwise, our remaining 300,000 may not last until the end of this month. ”

"Nope." Zhang Fan put down the report and said: "Now is not the best time, Xiaomi Penguin should have a second step plan." When their second wave begins, we'll announce the 'Plus Plan'. Otherwise, it will be tantamount to wasting the other party's hard work. ”

"Let's think about it, now Penguin has stirred up the matter of 'battery supply interruption', and has just released a news that we refused to accept 'Gome's 400,000 large orders'."

"What if we say we're going to do 'S1plus' at this time? It is equivalent to exposing the 'supply chain breakdown', and our inventory will go faster. Maybe the inventory will be emptied by the market in a few days. ”

"In addition, there is a big drawback to announcing the 'plus plan' now, which I just thought."

"What's the downside?" Gao Ting asked.

"The disadvantage is 'cold'!"

"Cold? Impossible, right? Our product hardware has been improved so much, will it be cold? Everyone looked at Zhang Fan suspiciously.

At this time, Zhou Yang replied: "You can understand if you think about it. Now that 'S1plus' is announced, the people behind the hype will definitely hype 'plus' as 'an inferior product launched to fight fires'! ”

"Coupled with the fact that we have not developed it long enough, it is easy to give consumers a feeling of 'not serious'."

"As long as the product has a little reverie, such as button failure and battery heating...... the impression of 'S1plus is equal to a temporary defective product' will be deeply rooted in the minds of consumers. Deepening the penguins, no matter how hard they work hard, will sales be able to go up at that time? ”

"Hmm." Feng Hong suddenly snorted and said: "At that time, it will not only affect our sales, but our brand will also be greatly affected, and the market loss will be greater!" ”

"Not bad. That's why we have to be patient. Now is the time to compare 'concentration'. ”

Zhang Fan pondered: "I think the operators behind the scenes are also calculating our sales now. We are anxious, they are more anxious, and the more we don't respond, the more they can't figure out the amount of our inventory. ”

"And they've been hyping it up for almost a week. Netizens have a certain 'fatigue' with this kind of news. And then over-hype. Ordinary people also know that penguins are maliciously attacking us. On the contrary, they will not believe the news of 'battery supply chain breakdown'. ”

"If my guess is correct, the penguins and another hype will push the situation to 'phase two' in the past two days."

"At that time, we will safely get through the first phase of the attack, and then we can use their second phase of hype to release 'S1plus' related news."

"......, the 'S1 upgrade' is justifiably packaged as: the S1 enhanced version of the product we launched in order to cater to the new market competition."

"At that time, there will be no risk of being accused of being a 'fire-fighting product' or a 'low-quality product', and all kinds of 'rumors' will be self-defeating, and S1 sales will also decline......"

"So everybody hold on."

"Hmm." Feng Hong and the others nodded at the same time.

Meanwhile. Executives from Xiaomi's conference room gathered to discuss the timing of the implementation of the 'second step plan'. They're really a little 'untenable' right now.

……

Xiaomi Meeting Room.

"How is Dabai's sales in the past seven days?" Hong Junyang lit a cigarette and asked.

Marketing Department High Pipe: "According to the number we collected...... It's almost nearly 300,000, plus offline Gome, their order shipments are about 700,000. ”

"700,000?" Liu Tao pondered: "Their inventory should be almost empty, right?" If you continue to sell like this, you will definitely not be able to sell it at the end of the month! They will definitely be out of stock in September! ”

"I think I'll update the second step plan today, and give them a good hype about S2."

"That's not necessarily ......," Lei Jun rolled his gaze and said, "If Dabai had prepared 2 months' worth of goods in advance, the sales volume would have almost cleared 40-50% of their inventory now." But it's also impossible to say, Zhang Fan is a person who is difficult to guess. ”

"Mr. Zhang, what do you think?"

In the eyes of everyone, Zhang Zhi scattered his thoughts and said: "I agree with Mr. Liu's conjecture, Dabai's inventory should have bottomed out now." It depends on when Zhang Fan starts to 'shoot'. ”

"If my guess is correct. In the past two days, Dabai should have action. If I were Zhang Fan, I would launch an 'upgraded S1'. Not only can it kill us, but it can also commission the sales of the last quarter. ”

"But even if we use this method, we are still in control. We can accuse 'Dabai of violating the rigor of the past and producing junk products to fool consumers'. There's more to it later. ”

"As long as Zhang Fan takes this step, he can't save the market even if he is a god!"

……

"Ash is right, but have you considered our current situation?"

Hong Junyang said: "We have been forcibly operating this thing for 7 days, and I am tired of watching it now." If something new happens, I think anyone with a discerning eye can see that someone is behind the scenes. ”

"When the time comes, our plan will be self-defeating, and I think Zhang Fan has been dragging his feet and not speaking, which is also the purpose."

"Uh-huh......" The executives around nodded their heads.

Liu Tao said: "Brother, I think you're thinking a little too much. Think about it, if Zhang Fan has any plans to come up with an upgraded version of S1 or a new product, he will promote it a few days ago. And slapped us in the face. Why wait for us to fire him? ”

"Could it be that Zhang Fan is waiting for us to hype S2, and then launch a 'new product' to take the opportunity to borrow our light? Don't think too much of him. ”

"I really can't tell......," Zhang Zhining said, "I feel that Zhang Fan will do this, he should have guessed our plan." So compare it with us to 'concentration'. But what Mr. Hong said is also right, if a topic is hyped for too long, it will be 'pasted'. ”

"That's not over?"

Hong Junyang snuffed out the cigarette and said, "Okay, I think I'll 'start the pot' and fry the second dish for him today." Wasn't Cao Cao suspicious at the beginning, and when he got into Zhuge Liang's grass boat to borrow arrows? ”

"Hmm." Zhang Zhi dissipated the doubts in his mind and said: "I agree with Mr. Liu and Mr. Hong, if you have no opinion, contact Penguin, and we will enter the 'second stage' of operation." ”

When the words fell, everyone expressed their positions, and Lei Jun thought for a while and nodded in agreement. None of them knew that they had already lost this 'fight' at the moment of making their decision.

An hour later, a news article titled "Suspected Big White S2 Frontal Spy Photos Exposed" landed on Sparrow.com one after another, and some 'large' reposts spread quickly.

As of 12 noon, the news had been circulated in a small area, with a total of more than 2 million views.

Seeing this, Qian Yutang, who was monitoring in the background of Sparrow.com, showed a strong smile.

…… (To be continued......)