Jianghang City, Wuzhou Taijian Group Headquarters.

At 7 o'clock in the morning, the chairman's office ushered in the owner of the room: Wu Tai, who arrived 10 minutes earlier than him was the usual 'Jianghang Morning Post'.

Wu Tai has developed the habit of getting up early to read the newspaper for more than 10 years, and every morning when he comes to the company, there must be a copy of the "Jianghang Morning Post" on the table.

"Mr. Wu, your tea." The female assistant put down the freshly brewed dragon well.

"Thank you. You go out. Wu Tai nodded.

Opening the window behind him, as soon as the newspaper was displayed, Wu Tai saw the front-page news that interested him.

On March 1, 2009, the first page of Jianghang Morning Post headlined: "Internet Rights Protection War Begins: Penguin Sues Panda, Five Minutes Qihu Sues Penguin ......"

Looking down along the headline, the first is a [Map of the Warring States of the Internet Company].

[Map]: Penguin incarnates the image of a general, commanding the army to fight against the three companies in the map: "Panda", "Five Minutes" and "360".

Dabai and other Internet companies are distributed around and watch, with the intention of sending troops to join the battlefield at any time.

This picture alone has vividly illustrated the 'state' of the Chinese Internet at this moment.

【News content】:

Recently, penguins, pandas, five minutes, and 360 have been fighting.

On February 27, the 'five-minute lawsuit against penguins' was adjourned for retrial......

'Penguin v. Panda' case opens today......

Today, 360 sued Penguin in the accusation, but took it to court, ushering in hot discussions and controversies on the Internet.

Between penguin netizens, big white netizens, penguin users, panda users, happy farm players, and 360 users, the scolding war is continuous and escalating!

Among them, the penguin and the panda are fighting in a scolding fight. It seems that there are also 'water armies' from all sides......

As the picture says: it seems to be overnight. The Chinese Internet entered the 'Spring and Autumn Period and the Warring States Period' from the 'Great Zhou Era'.

various Internet companies. They have used the Internet as a territory to conquer:

Penguins play the role of the strongest Daqin, and Weixin Panda, Five Minutes, and 360 form a 'vertical and horizontal'.

Internet companies such as Dabai, who have never expressed their position, are also very likely to join the 'joint alliance' formed by the three companies of Weixin as the incident expands.

For this 'lively scene', netizens are happy, and the Internet media are even acting as war correspondents, taking the lead in tracking and reporting.

A commentator from People's Daily Online said: "In the future, the Internet rights protection war is about to break out, if there is no mediation." The whole network will be in the middle of a fight! After the end of the war, there will be a big reshuffle in the field of instant messaging and the Internet! ”

This newspaper has a different view on the above comments.

Before we talk, let's review the causes of this 'Internet war'.

……

Presumably, friends who pay attention to the Internet and Dabai Company will still remember the "Dabai S1 Water Cube Conference" on January 31, 2009.

On the same day, Dabai Technology held the 'Dabai S1 Mobile Phone Conference' at the Water Cube National Aquatics Center, attracting 1,500 fans and reporters to the scene.

This conference not only brings us 'new ideas on the Internet' and innovative and cutting-edge technical content, but also breaks a number of gaps at home and abroad and breaks through the domestic wifi technology barrier!

"Wireless display technology" allows the mobile phone and the large screen to achieve 'air' display, making Huaxia WiFi technology lead the world......

"Dabai's unique system UI design" allows mobile phones and people to realize intelligent interconnection and intercommunication, opening the era of smart mobile phones in China! ……

"Dabai Design Style" leads the wave of flat design in China and the world. Named 'Most Outstanding Visual Design' by French fashion magazines.

"Fine workmanship" is not inferior to any high-end mobile phone in the world, and the process technology surpasses Apple, Samsung, Nokia and other foreign first-class brands.

The price of the big white mobile phone is 3500 yuan. It also breaks the embarrassing situation that domestic mobile phones cannot be sold at a high price.

……

From February 5th to 14th, the pre-sale of Dabai S1 network exceeded one million units.

On the 15th, the sales volume of Dabai S1 on the first day was as high as 120,000.

As of February 28, the total sales volume of Dabai S1 has reached 910,000 units, far exceeding the global sales of 'Google G1' by 600,000 units, becoming the world's most sold Android smartphone.

In addition, Dabai completed the delivery of 910,000 S1 networks at an astonishing speed, and received praise and support from nearly one million users.

At the same time, Dabai S1 built-in: Huang Yi Youdao, Sogou input method, Kingsoft WPS office software, Panda chat, Sea Dog Browser, Dabai Happy Farm has also added nearly one million users.

Among them, 'Panda Chat' has an excellent design and an innovative feature of 'Voice SMS', making it the hottest mobile platform chat software at present.

It is not only loved by Dabai users, but also sought after in the foreign Android market, with nearly 74.7% of Android smartphone users installing the software.

The 'Penguin Chat', which is the first to deploy the mobile terminal, has a market share of less than 40%, only 36.7% and continues to decline.

In February, before the big white phone was released, 'Panda Chat' received a warning from 'Penguin Chat' and a letter from a rights lawyer.

In this regard, Weixin, the R&D company of "Panda Chat", issued a statement in the Dabai community: there is no plagiarism in Zài, and the "37" patents accused by Penguin were announced.

3 days after the two sides 'fought':

"Big White Happy Farm" game development company 'Five Minutes' takes Penguin to court! Sued him: "Penguin Farm" and "Penguin Ranch" plagiarized more than 300 places from "Happy Farm".

The 'rights protection fight' between penguins and pandas ushered in the 'five minutes' spoiler.

According to Penguin's unnamed executive: "Five minutes is basically a helper found by WeChat, maliciously disturbing the public eye, and diverting Weibo Panda's plagiarism and evil behavior!" ”

"Penguin Farm" and "Ranch" are only a small amount of references to "Happy Farm", but there is no plagiarism!"

Soon after the speech was announced, Penguin took Pengcheng Weixin Technology Company to court on February 19.

On the 20th, the news of "Pengcheng Court Accepts 'Panda Chat Plagiarism Case'" was released on the Penguin portal.

After the news was announced, the Internet was in an uproar. was ridiculed by netizens that 'penguins are committing crimes against the wind'. And was bombarded by Dabai netizens and "Happy Farm" players!

……

On the morning of the 21st. Weixin Panda angrily announced in the Dabai community that before Penguin sent a 'human rights lawyer's letter' to Weixi, it sent a "letter of exchange of instant messaging software technology", and compared it to a 'threatening fax'.

After the exposure of this "Jianyì Book", Penguin Company was continuously bombarded by Dabai fans and netizens, and netizens spontaneously organized a "boycott Internet bullies" activity in the Dabai community.

At 12:15 p.m. on the same day, the Penguin chat window pushed the news, which said:

"Weixin Panda is weak and timid, and maliciously hires a water army to damage the image of penguins! Penguin will reserve the right to pursue the case as a 'second piece of evidence'......"

Penguin previously sent the "Patent Technology Exchange Construction Book" to Weixin. The intention is to support each other, jointly develop the instant messaging market, and develop harmoniously. However, Weixin ignored the fact of plagiarism and insisted on walking crookedly, and the penguin could only take up legal weapons to defend its rights......"

The news push is half an hour: detonating the 'Weixin Panda' and its allies' 'five-minute game' response!

Weixin responded in the Dabai community:

"If you are willing to 'develop together and develop harmoniously', why is a company unreasonable and distorting the truth? Did I copy you, everyone knows it, why bother playing monkeys? See you in court! ”

Five minutes responded in the Dabai community:

"The court has already begun! Tomorrow your (penguin) and my case will be heard, don't forget to arrange for the lawyer to attend. ”

Just when the smell of gunpowder was strong in the three companies. The situation of the 'Penguin, Panda, Five-Minute Rights Campaign' has changed again!

New Spoiler: Qihoo 360, join the battlefield!

21st, 14:01 p.m.:

Qihoo 360 opens a 'company-level account' in Dabai Community. Simultaneously released on the company's official website, forum, and Dabai community: "Penguin Doctor Plagiarism 360 Security Guard Investigation Report"!

Once again, it has caused a sensation in the industry and media reports!

Zhou Hongwei, founder and CEO of Qihoo, said in his personal white space: "After the reform and opening up, everyone's legal awareness has been high, and since they are so keen on 'rights protection', then I will also defend their rights." ”’

……

The old wave commentator published a commentary article saying:

"Zhou Hongwei and Qihoo joined, making the 'Penguin Panda Plagiarism Case' from a 'one-to-one rights protection case' to a 'three-to-one rights protection case', and even caused a 'multiple Internet rights protection war'!"

"This '360' disruption is probably not so simple as issuing an 'investigation report'. Judging from Zhou Hongwei's 'past experience', he is not a good stubble. Penguins should be wary of the new ally of WeChat. ”

Sure enough! On the second day after Qihoo joined the rights protection, 360 users found:

The new version of 360 PC Security Guard has added the 'Penguin Chat Trojan Scanner', which will pop up after scanning the 'Penguin Chat': ['Malicious plug-in' found!] 】

Click to view: The malicious plugin turned out to be 'Penguin Doctor 1.5'!

And this plugin is automatically installed and bundled in Penguin chat without the user's knowledge.

After the news was exposed, it immediately caused a large number of penguin users to uninstall 'Penguin Doctor', accusing Penguin Chat: infringing on consumers' right to choose independently!

In the face of the sudden incident, Penguin accused Qihoo 360 of unfair competition on the one hand, and explained to users on the other:

"Because of the recent phenomenon of number theft, 'Penguin Doctor' was implanted into the chat software, with the aim of providing a better and secure chat environment......"

On the morning of the 27th, Tencent was pressured to launch the 'pure version of Penguin Chat', which no longer has 'Penguin Doctor'. If you need 'Penguin Doctor' users, you can download and install it on the official website freely.

On the 28th, the second day of the Penguin Chat version update:

Penguin severely criticized 360 for launching the 'Penguin Chat Trojan Scanning Tool' and "maliciously guiding and misleading users", and demanded: Qihoo Company made a written apology for this matter, otherwise it will take up legal weapons to protect the company's reputation!

But to Penguin's surprise, Qihoo did not apologize, and took up the 'legal weapon' before him, saying that it would take Penguin to court on March 1, accusing Penguin Doctor of plagiarizing multiple interfaces of 360 Security Guard.

And the 'Penguin and Panda plagiarism case' was also tried today on March 1.

……

Some people think that penguins are right, while others think that penguins should not mistakenly 'suppress' newcomers to the industry.

Some people say: A big copy of the Internet, who copies and who doesn't copy? Why bother confronting the courts?

Some people also say: Internet companies are chaotic, plagiarism is not stopped, it is time to take care of it!

In the author's opinion, this is the progress of the times and the improvement of Huaxia Company's awareness of rights protection.

The lawsuit between Penguin, Panda, Five Minutes, and 360, regardless of victory or defeat, will propel the Internet to a new beginning.

Just like after World War II: people's reflection on the war, their own mistakes.

The same will be true of the lawsuit between the four, and I think every company has realized its mistake at this moment.

In the future, after the lawsuit is over, the company's strategic layout and development will be readjusted, so that its own enterprises will move towards a more stable and healthy internationalization path.

At the same time, the boiling 'four scuffles' also reminded other companies: the rules of the Internet in China are changing!

…… (To be continued......) R1292