Chapter 173: Be calm
For this exhibition, when the Athenian Palace was renovated, new drawings were specially designed, the whole hall looks very bright, more than a dozen pure glass platforms are noble and dignified, under the illumination of the light, like crystal, giving people a tall visual impact.
The Li family and the Qian family endorsed the product, chose the middle position, the largest place, the best location, of course, the variety of products is also the most, after getting the world-renowned brand Maybelline, the ambition of the two has become stronger, with strong financial resources, directly purchased the production line and new product technology, intending to completely monopolize the market in Jinling City and the surrounding areas.
Maybelline is a world-renowned brand, mainly in the high-end market, but in order to seize more markets, the recently developed new products have also begun to take the route of affordable prices.
The well-located showcases are also full of products, and the beautiful and sexy service staff with sweet smiles are standing at the door of the exhibition hall, enthusiastically soliciting customers.
The most crowded is the Maybelline exhibition hall, in order to attract customers, Li Tianhe and Qian Ding, directly hit the top 100 free cosmetics worth 1,000 yuan, a total value of 100,000 yuan, which is a drop in the bucket for the Li family and the Qian family, but it has a strong attraction to customers who love to take advantage.
Hengyuan Group's platform is at the very edge of the hall, the place is also the smallest, and the rest of the exhibition hall covering an area of at least 30 square meters, Hengyuan Group's exhibition hall is only 10 square meters, the most annoying thing is that there are only three showcases for products, and the size is still very small.
Wang Xia gritted her teeth angrily and said angrily: "It's too bullying, this is deliberately giving us a disadvantage, this kind of exhibition will not work at all." President, why don't we hold a press conference as originally planned? ”
Murong Xiaoxiao looked at Ye Feng, who had an indifferent face, and then said, "Don't panic, how can such a good opportunity be missed?" Don't forget, we win by the quality of our products. ”
Ye Feng turned around a few times, and then said with a smile: "They want to use this opportunity to suppress us, seize the market by the way, and prevent us from entering, if the quality of the products is similar, their plan may succeed, but unfortunately they miscalculated." As the saying goes, good wine is not afraid of deep alleys, now let them sneer. ”
The products of the Supreme Red Face have been counted as the products of the brush era, and the cosmetics currently circulating in the market are essentially different, the current market is mainly cosmetics and skin care products, although they are two categories, but they are essentially cosmetics. However, in addition to skin care, the Supreme Red Face can also have the same effect as cosmetics.
The effect is one to two times stronger than similar products circulating in the market, and of course, if you want to have a better effect, you have to spend a lot of money.
Wang Xia took the beautiful waitress to put the three grades of supreme red faces on the display case, and then sat down and started to fight the landlord, Murong Xiaoxiao had nothing to do, and came to the side to watch the excitement together. Murong Xiaoxiao looked calm, but she was very nervous in her heart, although the new product has been developed, and it has been tested and tested, and the effect is really good, but it has not been tested by the market, and I don't know if it can withstand the test of the market.
You know, now this society is recognizing brands, and many well-known cosmetics are not bad, although they can't maintain the effect of skin care, but now many women want the effect after makeup.
Compared with the apprehension of Murong Xiaoxiao and the others, Ye Feng was extremely confident, looking at Erlang's legs sitting at the door, looking at the lively exhibition hall in the distance. A full hour passed, and only three guests came to take a look, and stopped at the door curiously, they were attracted by the exquisite porcelain vase of the Supreme Red Face.
One of the beauties stopped, walked to the platform, and shouted, "How much is this bottle?" ”
Murong Xiaoxiao, who had been waiting for the customer to come to the door, hurriedly walked over, but when she got Qin Chu, the other party did not want to buy the supreme red face, but after taking a fancy to the bottle of the supreme red face, she suddenly had a violent feeling, and after waiting for an hour, a customer finally came, but it turned out that she still bought the bottle.
"I'm sorry, but we're selling cosmetics, not bottles." Murong Xiaoxiao said lightly.
"You are Miss Murong? Oh my God, you're as beautiful as the legend says, and at first glance you thought you were a fairy. The beauty recognized the immortal-level beauty standing in front of her as Murong Xiaoxiao, and said very excitedly. Could it be that you are so beautiful that you use this kind of cosmetics? The beauty looked at Murong Xiaoxiao expectantly.
Murong Xiaoxiao is the most intelligent female president in Jinling City, and she has superb management methods, but in terms of appearance, she is no different from other women.
"I'm a natural beauty, thank you!" Murong Xiaoxiao said lightly, as soon as the words came out, Murong Xiaoxiao realized that she was wrong, but it was too late to regret it.
"Oh! It seems that your products will not be very good, compared with those foreign high-end brands, they can only be regarded as miscellaneous brands, by the way, I remember that your Hengyuan Group is a pharmaceutical company. A pharmaceutical company produces cosmetics, which feels ridiculous to think about. The beauty left with a look of disappointment on her face.
Murong Xiaoxiao stomped her feet regretfully, and muttered in a low voice: "Why am I so stupid, I knew it earlier, I wouldn't have said that, now it's okay, I finally came, but I didn't keep it." ”
Ye Feng said lightly: "As the saying goes, it's better to grind, don't be in such a hurry, you go and rest first, Wang Xia, don't fight the landlord, hurry up and go to other exhibition halls to have a look." ”
Wang Xia, who was busy fighting the landlord, hurriedly put down the playing cards, trotted to Ye Feng's side, and said, "Are you asking me to reconnoiter the enemy?" No, I knew it a few days ago. ”
"Scouting the enemy? You can't help but think too highly of them, so I'm asking you to check their prices and hang them up at our previous multiples, and you'd better have a few more big leather bags. Ye Feng said slowly.
Wang Xia looked at Ye Feng in wonder and asked, "I said, Young Master Ye, what are you doing with your purse?" ”
"Load the money, and you'll know later what it means to count the money and count the cramps in your hands." Ye Feng said with a smile, three thousand bottles of products seem to be a lot of money, but if the plan is really successful, it will not even be enough to plug the gaps between the teeth.
Wang Xia really wanted to give Ye Feng a slap, for more than an hour, she didn't even see a person's hair, and said that she was going to prepare leather packaging money, isn't this nonsense? Originally, Wang Xia was also full of confidence before, but in the face of the cruel reality, Wang Xia's confidence is decreasing little by little.
"What are you doing stupidly? Don't hurry up yet. Ye Feng urged, and slapped Wang Xia's ****, not to mention, Wang Xia's butt felt really good.
Wang Xia, who was attacked by sneak attack, glanced at Ye Feng and said, "Hmph! Stinky rascal, in front of his daughter-in-law, he dared to tease me. After complaining, Wang Xia looked at the lively and overcrowded booth in the distance, and then looked at her own deserted booth, and felt very uncomfortable.
"Our location is very remote, and compared to those big brands, our visibility is very low, I will go and distribute flyers now, attract some customers, I can't wait any longer." Wang Xiajian said that her confidence is declining rapidly, and she is also worried about the company's new products, if the new products cannot be listed smoothly and seize the market, Hengyuan Group's previous large investment will face an embarrassing situation that cannot be recovered.
Ye Feng smiled slightly and said, "Just do what I say." ”
Wang Xia glared at Ye Feng angrily and said, "Okay, do what you say, if you fail today, I will nail you to death with high heels." After speaking, Wang Xia hurriedly went to scout the price.
Murong Xiaoxiao, who was sitting next to him, was also full of worries, Hengyuan Group was the last big enterprise in Jinling City, but it was mainly based on pharmaceutical production, and this was the first time to set foot in the cosmetics industry.
At present, almost no one has come to ask, which is the best proof of this.
Although the new product works well, it doesn't work if no one knows about it.
Not long after, Wang Xia hurriedly ran back and got the price back, the average price of low-end cosmetics was more than 30, the average price of mid-range cosmetics was more than 200, and the average price of high-end cosmetics reached more than 1,000. This is just the average price, the lowest grade is only more than 20 yuan, the highest grade has reached more than 10,000, and the limited edition is more expensive.
"The low-end positioning is 99 yuan, the mid-range positioning is 666, the high-end positioning is 27,000, and the bottles I personally made are priced at 100,000 yuan." Ye Feng looked at the price list of Juanxiu written by Wang Xia, and then ordered. He calculated it entirely according to the price multiples that had been set before.
As for the products with a price tag of 100,000 yuan, they were refined by Ye Feng himself, and the effect was extremely amazing, and it was effective immediately, the purpose was to make a reputation. Although the effect is very strong, the quantity is very limited, only nine bottles.
Hearing Ye Feng's offer, Murong Xiaoxiao and Wang Xia were speechless in surprise, this is death, according to the current situation, they should take the initiative to reduce the price, or give it away for free, so as to attract customers. Even the Li family and the Qian family chose to give it away for free in order to attract customers.
"Why are you looking at me like that?" Ye Feng said lightly.
Wang Xia said angrily: "You are doing death." ”
"Supreme Hongyan, there should be a supreme price, do what I say." Ye Feng said proudly. Ye Feng said secretly: Attract passenger flow? Do I still need to advertise? The Li family and the Qian family, who hate him to the core, will never let go of this good opportunity to suppress him, and it won't be long before they bring people over to watch the excitement.
When that time comes...... Thinking of this, the corners of Ye Feng's mouth curled up with a wicked smile.