Chapter 766 - Promotion Planning
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Zhang Ke also felt a headache, all the tourists in the rest area turned their eyes to this side, he didn't even know the real name of the girl who was sitting on the butt and crying, it was really a headache. Pen & Fun & Pavilion www.biquge.info Li Xinyu didn't know how to be helpless, squatted down and wanted to hold the girl up and sit on the chair, but she couldn't pull her.
Lin Liwen, the Japanese translator who had been following Fu Jun in the distance, walked over quickly, squatted down and supported the girl who had turned into a state of crying and losing her voice: "Yanning, what's wrong with you......"
"You know her?" Zhang Ke asked Lin Liwen.
"She is a Shanghai girl, named Xiao Yanning, studying at Chiba University. After I arrived in Tokyo, I met at a hometown party, and the company was looking for a Japanese translator, and she also applied for jobs in the past, so I met ......."
"Oh......" Chinese students studying in the Tokyo area are originally a small circle, Zhang Ke remembers that when he introduced Lin Liwen from Huzhou, Huzhou is very close to Shanghai, and the dialect is similar, and the relationship will be closer after arriving in a foreign land, seeing Lin Liwen's eyes a little vigilant, Zhang Ke only smiled helplessly, I just hope that this Shanghai girl on the ground can stop crying, what can I do to talk outside, it is embarrassing to stay here. I didn't expect this girl to apply for a job at an RB subsidiary.
"It's going to be unbearable for a girl to let you say that," Li Xinyu leaned into Zhang Ke's ear and whispered, "You seem to mind her Chinese status?" If it's an RB girl or a HG girl, will you talk to them quietly, instead of this stern tone? After speaking, he glared at him coquettishly.
Zhang Ke smiled awkwardly, but he didn't expect that Li Xinyu also had sharp things in his temperament. When I left the bar yesterday, I heard Xiao Yanning subconsciously say a word of Shanghainese to the other girl, Zhang Ke just left indifferently, since it is a kind of fate to meet again, I can also feel that she is likely to have just set foot in the fallen world of Shinjuku Kabucho, if possible, I hope to give her another choice. If it's an RB or HG girl, if you don't have any friendship, it's really just like what Li Xinyu said.
Li Xinyu and Lin Liwen picked up Xiao Yanning, who was holding back her crying, and walked to the exhibitor rest area behind the convention and exhibition center. Xiao Yanning was still wearing a Binikki-style silver nylon promotional suit, and she didn't feel anything in the exhibition area - the promotion ladies shuttling in the exhibition area were all wearing this, and she felt a little weird when she walked out of the exhibition area, Zhang Ke took off her coat and let her wrap it around her waist.
In order not to embarrass Xiao Yanning, she sat in the exhibitor's rest area and everyone didn't say anything, waiting for her to gradually clean up her sadness.
Lin Liwen still doesn't know Zhang Ke's identity, only knows that he is from the company's headquarters, and she doesn't feel much mystery and power. This has something to do with the start-up of the overseas operation department, and the scale of the RB subsidiary is not there, many things, Xiao Jincheng has to do it himself, as the president of the overseas operation department, he does not enjoy any privileges, but gets along well with the employees of the RB subsidiary, even if Xiao Jincheng shows great respect for Zhang Ke, it will not let the ordinary employees of the RB subsidiary think how great Zhang Ke is.
After Xiao Yanning's mood stabilized a little, he wanted to return the coat around his waist to Zhang Ke: "I have to rush back to work, and I will have to deduct ......my salary if I leave for too long."
Zhang Ke didn't know what to say, Lin Liwen said: "It's almost time for the noon break, you can have lunch with us, and then you can say that the exhibitors have to leave after asking you questions......
Xiao Yanning was still embarrassed and insisted on leaving; Zhang Ke couldn't force them to stay, but they just asked Lin Liwen to accompany her. Zhang Ke didn't need a translator to follow, and Lin Liwen had only been in RB for half a year, and being a tour guide was not qualified enough, Li Xinyu had lived in Tokyo for a long time, and she was a good tour guide, but it was inconvenient to make such an rude request.
Zhang Ke invited Li Xinyu to dine in the western restaurant in the convention and exhibition center, and then went to the Kumho booth after the meal. ”
"I don't know," Li Xinyu said a little gloomily, "If I could, I'd rather never let them know my whereabouts." "It is said that after eating Chinese food, he left and separated from Zhang Ke, maybe he was too lonely in Tokyo alone, or maybe he saw that Zhang Ke did not have a decent tour guide when he first arrived in Tokyo, Li Xinyu still walked with Zhang Ke, and it didn't feel bad.
It should be the right choice for advertising spokespersons, there are few new products in front of the booth at this time surrounded by curious crowds, Zhang Ke looked at Sony's Watanabe Keiichi was also in the crowd listening carefully to the staff in the booth on the function demonstration of iplayer, of course, you can also hear the crowd similar to "what good products can China produce", although this kind of words are very angry, but they can only listen to it.
Marketing methods for the RB market are not only TV advertisements, but also excellent publicity for iPlayer on paid or free websites that provide MP3 content downloads, at least now iPlayer should be shaped into a consumer electronics product that guides the fashion trend, and advertorials in various fashion magazines, functional advertisements are important means of publicity, and there is the hope that RB dealer Ishimaru Electric will actively cooperate, of course, it is also a luxury to expect Ishimaru Electric to cooperate more.
Kumho will sell iPlayers during the show, but most of the sales at the show will almost certainly go to other electronics manufacturers, and Zhang Ke is also looking for new electronics for sale at other booths.
Zhang Ke saw Kenichi Matsushima and Xiao Jincheng, the contacts of Shimaru Electric, standing on the side of the booth talking, and they saw Zhang Ke and Li Xinyu coming over and greeted them first.
"I will bring the final promotion plan for the store sales this time, and I ask you to review it carefully, and if it is appropriate, we will start ......promoting it," said Kenichi Matsushima.
Zhang Ke took over the publicity plan from Xiao Jincheng, walked into the narrow office behind the stage, looked through the publicity plan, and didn't mind inviting Li Xinyu to walk in together. Most of the publicity details have been communicated before, and there is no big problem, Ishimaru Electric has always only been sure to test sell iplayer in the two stores of Akisuihara and Ginza, and the store sales and promotion companies are only for the sales plan of these two stores.
In the promotion stage, Shimaru Electric asked Kumho to provide a total of 2,000 iplayers for half-price promotional sales, seeing this, Zhang Ke touched his chin and said: "For new products, even if they are half-price promotions, consumers can't feel the benefits of promotions, and I don't like the same promotion model......"
"But markdown promotions are a must." Kenichi Matsushima explained.
"I understand, I just wanted to do it a different way. Don't you think it's too flat to sell at half price during the promotion period? In the last sentence, Zhang Ke looked at Li Xinyu's charming big eyes and said.
"It's a little bland," Li Xinyu didn't expect Zhang Ke to not only bring her to the place where they discussed market strategies, but also asked her for advice, a little surprised, at first glance, I don't know how to turn around, "But what else can I do?" ”
"The promotion period is still ten days, we are so good, each store is limited to 1,000 iplayers during the promotion period, the market price is 9% off on the first day, 8% off on the second day, and 7% off on the third day...... On the ninth day, there will be a discount, and on the tenth day, there will be promotional iplayers that have not been sold, so they will be given away for free, ......" Zhang Ke knocked on the publicity plan, and handed it to Xiao Jincheng, "Just change the ...... as I said" and said to Li Xinyu with a smile, "The promotion can't be without attraction, rather than not being sold at half price, I'd rather choose to give it away for free......"
"Even if the iPlayer isn't appealing enough, your promotion will get the locals talking about it." Li Xinyu has received rigorous training in business since she was a child. Because there are only 1,000 iplayers on sale in each store, it is impossible for interested customers to insist on waiting until the last day for free before selling, as long as they are sold out before the fifth day, the overall selling price will be more than half the price, and the most important thing is to fully mobilize the emotions of people who are interested in iplayers, and can accumulate the attention of each day. Maybe there are only a few dozen people paying attention on the first day, they won't buy it when they hit the nine price, their attention can last until the second day, and if they don't make a move when they are discounted, the attention can last until the third day, day by day, and on the fourth and fifth days, the attention will accumulate to a considerable scale, so as to arouse more people's interest and attention, but there are more and more people who are concerned and interested, and some people can't help but want to make a move.
In short, it's much smarter than the bland and always half-price sale. Li Xinyu tilted her head and looked at Zhang Ke, thinking that she was really a guy who was soaring in the Chinese market!
Zhang Ke smiled, he just interjected a sentence, and the others were so busy that they even had to calculate the time to go to the toilet.