On January 3rd, the New Year's Day holiday came to an end, and this holiday was destined to be extraordinary.

Internet online.

The recruitment of "Dabai Campus Experience Ambassador" kicked off, and the application time was from the 1st to the 7th, and students from 17 key comprehensive universities, 52 polytechnics and 100 university educational institutions across the country can apply for experience places.

After three days of operation, 6,000 students from 32 colleges and universities have applied. Penguin analysis: It is expected that the number of applicants will reach more than 10,000 in a week, and more than 70 colleges and universities will be on.

"Dabai Member" was launched, and more than 650,000 users recharged within 48 hours, accounting for 8% of the registered members of Dabai community. This item brought about 12 million income to Dabai.

The "Dabai Online Sales Plan" has sparked all-media discussions on the Internet and traditional manufacturers, shopping malls, and radio newspapers, and the built-in "Dabai peripheral product mall" in the official website of Dabai has also been called by major media: "A cold arrow for Ali Taobao and Penguin patting".

People's Daily Online commented in the article "Dabai's innovative ideas to beat the old guards": Before New Year's Day, no one would have thought that Dabai would use the 'Taobao e-commerce model' to sell mobile phones, and no one would have thought that Dabai would build its official website into an 'online mall'.

Under the traditional way of thinking, manufacturers and Internet companies do not interfere with river water, but Dabai has built itself into a 'three-in-one enterprise' industry, as a manufacturer, to create an Internet brand, and to sell products in an Internet mall.

The formation of the 'ZF future' mentioned: manufacturers + Internet brands + new innovative ideas of the network mall!

This move not only brings new vitality to Huaxia's network and manufacturing industry. It also brings new thinking and new reference directions to some enterprises.

Even if it fails, Dabai is still the forerunner on the road to innovation.

Huaxia manufacturer Internet companies should closely follow the national "Enterprise Innovation and Transformation Guidance Construction" and think about their own development model with reference to the "Dabai Internet + Innovative Thinking".

On the morning of January 2, Huang Yi Economic News headlined. also used the headline news of "Dabai: Disrupting the E-commerce Market with the Enterprise Mall Model", and analyzed and commented on Zhang Fan's 'Manufacturing + Network Sales Plan' and the shopping function on Dabai's official website and the 'Dabai peripheral product mall'.

The article said: ZF will break the traditional way of thinking as a manufacturer in the future and operate a 'Dabai Internet brand', which has brought new thinking to the industry.

The follow-up Dabai action was repeated, the activities were continuously launched, and the brand fan culture was continuously consolidated, and he was not complacent about his achievements along the way.

It's about quickly combining your own brand. Cooperate with traditional manufacturers to produce Dabai peripheral products! Unite cultural theme parks to strengthen brand influence!

Quickly upgrade and adjust the community forums that have accumulated a certain amount of popularity. And continue to use the "Dabai Campus Experience Ambassador" activity to expand the brand influence of the Dabai brand among young people in colleges and universities across the country.

In just 2 months, Dabai's grasp of success and his own direction. The cognitive process of Internet ideas, as well as the thunderous and rapid execution rate!

All of them are telling the Chinese Internet and manufacturers: the competition has begun, don't you know yet?

This new idea of 'Dabai Internet +' is equivalent to the enlightenment of 'e-commerce + traditional cooperation', which is equivalent to an upgrade of Taobao-style e-commerce model, or can be called 'e-commerce 2.0'.

In the past, the e-commerce structure of Taobao was as follows: buyers and sellers, consumers and store owners.

At present, the e-commerce model led by Taobao has not clearly told consumers. Whether the seller or the owner is a shopkeeper or a manufacturer, or a fake copycat company.

In contrast, Dabai directly disrupted e-commerce as an 'online brand + traditional manufacturer'. It is very clear to consumers: come to me to shop, only you and me, only consumers and manufacturers. There is no zài third link.

In this way, it is clear to the consumer: whose product you are selling, and who should be responsible for you in the future.

In this way, malicious fraud in e-commerce, opaque identity of sellers, product quality problems, and after-sales denial problems are greatly curbed.

The author believes that:

Dabai sells products directly on the official website as a manufacturer, and a new e-commerce model may be formed in the future. It has also brought a new direction to Taobao, Paipai and the big brothers in the offline mall and retail industry who want to enter the e-commerce industry.

'All people are sellers' can only make Huaxia e-commerce chaotic, and the new model of 'manufacturer is e-commerce'. In order to bring the greatest benefits and consumer rights to consumers.

The emergence of Dabai's surrounding malls is equivalent to pointing out a new direction for the current confused development of e-commerce and traditional manufacturing.

……

After the review article appeared, it quickly sparked a discussion on the whole network, and for a while, Taobao stores' fraudulent consumer behavior was frequently exposed.

At 14 o'clock in the afternoon of the 2nd, Ali Taobao responded in the forum announcement: "Dabai Mall has brought us great excitement, and everyone is welcome to promote the development of Huaxia e-commerce!" ”

At 9 o'clock this morning, Taobao made another move: "From now on, refunds and penalties for violations and disputes in all Taobao stores will be fully published on the evaluation page." ”

The purpose of this move is undoubtedly to improve the overall quality of Taobao stores, and it seems to imply to online consumers: we are still the best e-commerce platform.

Not long after Taobao's action, Penguin Paipai also launched corresponding management measures.

The tacit cooperation of the two giants has caused ridicule from many netizens.

Some netizens said: No matter what Dabai's motive is, at least it has improved the level of the industry, and I hope Dabai can join the e-commerce industry to participate in the competition.

On the night of the 2nd, Zhang Fan used the identity of 'ZF Future' to comment on the Internet discussion of 'whether Dabai will enter e-commerce': "Dabai is not a 'leading big brother', but only sells genuine peripheral products on his own website to safeguard consumer rights and interests and his own brand." ”

An hour after the news was sent, Jiulang News intercepted Zhang Fan's sentence and released a news item titled "Taobao Dabai Fake Goods Angered 'ZF Future', and the Original 'Dabai Mall' was only opened to safeguard the interests of consumers".

Later, the major communities reprinted and discussed.

As of 6 a.m. today, there are as many as 136 news topics related to Dabai's new moves. Baidu has 1.7 million search results, and the clicks and attention brought by related news have exceeded 50 million.

On the other hand, the opening of Tianle's official website and product design announcement also provide new materials for the news media. On the first day, there were more than 50,000 registered users in the Xiaomi community, and it was praised as the 'second big white' by many media.

……

It's bustling online, but it's cold offline.

Since the winter solstice last month, the country has continued to snow, and the temperature in the south of China, the northeast, the northwest and other rare heavy snow and windy weather, the temperature in the south has dropped to the lowest in 50 years.

Half a month. Freezing rain and snow continue to occur in the south. The cold and cold weather caught the warm southern cities off guard, and had a great impact on local traffic, transportation, and electricity. More than 100,000 people were stranded at railway stations due to railway paralysis.

According to the latest statistics, the number of people affected by the disaster has reached 15 million, and the State Council recently issued an important notice: requiring all localities to attach great importance to the impact of rain and snow disasters on production and transportation, and properly resettle the affected people. At the same time, prepare for Spring Festival transportation. Ensure that the masses go home unimpeded during the Spring Festival. ”

Meteorological experts predict that the rain and snow will continue for a period of time across the country, and it will be alleviated in the middle of the 15th.

Pengcheng has also been raining lightly for the past two days, but it has cleared up today, and the whole sky is as clear and bright as a jewel.

Pengcheng College of Communication.

There were a group of college students gathered outside the school gate, and there were about 30 people, most of whom were female students.

They are members of the [Pengcheng Communication College-Dabai Fan Group], and the current number of members has reached 170, and they have their own team accounts and spaces in the Dabai community, and have been authenticated by the community.

Li Ming and Molly were the first batch of big white sparrow writers. Now he is a celebrity in the school, and the 'School of Communication Fan Group' was formed under the initiative of Mollyson Lulu.

Today, the group organizes activities and will go to Happy Valley Theme Park. Participate in Dabai's fan meeting event. The first few batches have already left first under the leadership of Li Ming and others, and Molly is the last group with these 30 people.

……

Outside the school gates.

Happy smiles filled everyone's faces, and today's refreshing sunny day made everyone feel better.

"Lily, our 'Z God' will come, right?!" Under the bus stop sign, a girl in a white dress asked excitedly.

She spoke. The boys and girls around looked at Molly with attention, and Molly looked up and smiled, "Don't worry." I asked God Z last Christmas, and he said it would definitely come. ”

"It's great, I'll be able to see the 'big white husband' with my own eyes right away."

A low-level girl next to her couldn't help but be excited, grabbed Molly and said, "You tell us what he looks like?" ”

"That's it." The girls around hurriedly met.

Molly continued to sell Guan Zi and said: "No, I have a confidentiality agreement with God Z, and I can't say it when the time comes." ”

"Then tell me about the big white phone." The girl in the white dress asked, "You and Xiaoming are Dabai's sparrow writers, and they are from our school, so you should be able to get Dabai's mobile phone, right?" ”

"We should be able to get one." Molly said: "If you get it, share it in our group as soon as possible!" ”

"Hmm!" Everyone nodded their heads, waited for the bus to arrive, and entered the bus one by one.

Soon after getting on the bus, they found that except for a few citizens in the car, the rest were young men and women, and they learned that they were students of Pengcheng University of Science and Technology, and they were also going to participate in the Dabai fan meeting.

As soon as the fans of the two schools met, they happily chatted about the meeting and the Internet storm caused by Dabai.

The other passengers and drivers were not long intrigued to join the discussion.

……

Yasheng Building, a short distance from Pengcheng Fans. Happy Valley Meet & Greet is one hour away.

Last time, 5 of the 10 buses that received Dashan employees came, and nearly 200 employees from Xinghuo Dabai and Weixin got on the bus one after another, each wearing a red and white T-shirt.

The bright red fabric sets off the smiling faces of everyone more freshly.

At the door of the building, Zhang Fan and Zhou Yang, Xiaobai, Wu Ge and other male colleagues were talking and waiting for Feng Hong and others to finally arrive, at this time Xiaoxi, Xuejun and the girl in the bedroom appeared hand in hand.

"Brother Fanzi! Here we are! Xiao Xi jumped over and shouted.

Zhang Fan said with a smile: "Didn't you say that you can't participate if you're pregnant?" ”

"Okay, you Zhao Xuejun!" After hearing this, Xiao Xi immediately went to pinch Xuejun, and then bit the root of her ear and threatened: "You wait, I'll tell Brother Sù Fanzi what we said that day." ”

Xue Jun's face was red and his heart was beating for a moment, and he pulled Xiao Xi to plead: "Okay Xiao Xi, you can't talk nonsense." I was just joking with Brother Fanzi, so I said that you were pregnant. Don't ......."

As he was talking, Feng Hong, Dong Xin, Gao Tingting, Su Xiu, Li Shishi, Li Yue and other beauties changed their clothes and came out of the building, and the sunshine, breeze, and smiling faces showed their own charm.

Zhou Yang whistled and said, "Hello beauties!" ”

"Father-in-law—" The women responded in unison.

"Oh, I'll go!"

"Hahaha......"

Zhou Yang slapped his head, and the scene was cheerful in an instant, and Xiao Xi pulled Xuejun to quickly catch up with Li Yue and the others.

Zhang Fan saw that everyone was here, and said with a smile: "I hope everyone can have fun today, don't forget what our goal is!" ”

"...... entering the global mobile phone market"

"Wrong!" Zhang Fan interrupted: "Our goal is to have no 'tooth decay'!" Get in. ”

"Haha......"

In the midst of laughter, Zhang Fan led the team to board the last big white, and all the members of the Spark Great White gave birth to a sense of happiness.

This qiē is pleasant, laughing, and relaxed, and only those who have experienced the company's development process can truly comprehend it.

…… (To be continued) R466