Chapter 203: Layout of Animation Culture [1st Update]

In the early morning of the 18th, the car broadcast - Pengcheng traffic news.

"It's 8:30 a.m., welcome back to the Traffic News ......"

Male host: "There was a rear-end collision at the intersection of Commercial Road and Chuangye Road just now...... Once again, remind friends who drive on the road to slow down when driving in fog. ”

Hostess: "Well, just at 8:20, the meteorological station of our city urgently issued a 'yellow warning for fog'. Affected by heavy fog, many flights in Pengcheng have been postponed or cancelled......"

"Let's talk about the Internet 'stomach ache war' engagement......"

"From the morning of the 15th, Weixin and other ten companies formed an 'anti-plagiarism alliance', to the penguin's sudden 'ruthless move' in the afternoon, and then at noon on the 16th, ZTE, Huawei, Lenovo, and Coolpad, four mobile phone manufacturers, collectively denied the statement of 'cooperating with Penguin to launch a customized machine'......"

"The fight between the two Internet companies has officially entered the 'Princes Hegemony 2.0 Version'!"

"The joint statement of the 'China Cool Federation' denied the 'penguin rumor', which was ridiculed by netizens as 'the strictest slap in the face'."

"Some Dabai netizens said: Penguin said that Dabai didn't do a good job of making a mobile phone, and didn't he also 'not do instant messaging well'? Today, Huawei's four companies collectively rejected you, indicating that they don't want to take you to play at all. So please feel free to make a good chat tool. ”

Male host: "Regarding the joint statement of Huawei's four companies, Penguin expressed 'regret' on the official website on the afternoon of the 16th, and said: It will consider setting up a manufacturing company to develop Penguin mobile phones......"

On the 17th, ZF Future Zhang Fantong guΓ² Dabai community account released a message, admitting in a humorous tone: He is indeed the boss of three companies, and joked: Yes, I am the big brother behind the scenes! Are you afraid (●―●)? ”

The hostess lowered her voice and smiled: "10 minutes later, Zhou Yang, chairman of Weixin, said in the same tone: Yes, I am the second brother who takes the lead!" Afraid or not! Tens of thousands of fans ridiculed and replied: "Second brother, you are so cute". ”

The male host said with a smile: "The two bosses ridiculed on the Internet, which greatly enlivened the 'battlefield atmosphere'. Today's Xinhua News Agency headline said: I hope the Internet can return to a happy atmosphere full of laughter, and no matter who is right or wrong, the two sides should sit down and talk. ”

"......, judging from the current situation, it seems that both sides are interested in 'withdrawing troops'. It's better to turn hostility into friendship, and don't damage the brand reputation of both parties' painstaking management because of 'face'. ”

Today's International Express News: It is said that CNN in the United States also made a long report on the domestic Internet war. American netizens are far more optimistic about the battle between penguins and pandas than in China......"

……

Click--The radio is turned off.

With a smile on the corner of his mouth, the owner Shen Fei picked up the backpack and key on the co-pilot and opened the door.

Outside the car, the fog was thick, and the hustle and bustle of waking up early for work was also covered by thick fog......

His location is the eastern section of Xin'an Road in Pengcheng, the center of the entrepreneurial base.

With a planned construction area of about 20,000 square meters and functional configurations including areas for public services, office, training and exchanges, this base is the first entrepreneurial base built by the municipal government to promote 'supporting youth entrepreneurship'.

Since its completion in 07, it has attracted more than 200 entrepreneurs engaged in the Internet, computer software, e-commerce and animation to start a business here. In 08, the annual output value of the whole enterprise of the entrepreneurship center reached 70 million yuan.

Shen Fei is one of the main creators of the start-up center 'Three-legged Bird Culture Communication Co., Ltd.', responsible for the Japanese animation business. That is, I am responsible for finding Japanese outsourcing.

The company has a total of 12 main creators and 57 employees.

The main areas are: film and television animation production, cartoon, game design, and the largest part of the income comes from 'animation and animation OEM'. It accounts for 80% of the total annual income.

He has participated in Japanese anime productions such as "Lelouch the Rebel", "Insect Master", "Hell Girl" and TAC's "Emerald Forest: Wolf and Sheep".

They are mainly responsible for the art setting, coloring, background setting, and the most tedious animation keyframe drawing for these animations. Sometimes, Japanese planning companies will also entrust them with planning and creation.

In fact, there are not a few Huaxia animation companies that do 'outsourcing'.

Japanese animation can produce "animation animation" in large quantities with such high efficiency and form a huge industrial chain, and these "Huaxia processing factories" of three-legged birds are really indispensable.

If Huaxia Animation Company collectively strikes for one day, several popular animations in Japan will be postponed for a week.

If the most cumbersome part of animation is not done by Chinese people, half of the Japanese animation industry chain will be paralyzed!

Once the main creator of the production company of "Xiyangyang and Gray Taro" talked about it, saying: "At present, the most important thing in the Chinese animation industry is the strength of production and the lack of high-quality screenwriters and directors. ”

In August 2008, the Ministry of Culture of the People's Republic of China issued the Blue Book on the Development of Domestic Animation, which vigorously encouraged domestic manufacturers to develop original animation and promote the marketization and internationalization of the domestic animation industry......

'Three-legged Bird' also invested in two animation products last year, and the result cannot be said to be all killed, but it also lost more than 100,000 yuan, and now it is still safe to do its own outsourcing.

However, now Shen Fei is not thinking about the problem of outsourcing in Japan, but about the No. 17 Dabai Company asking them for 'samples'.

……

The three-legged bird company sits in the area.

"Could it be that Zhang Fan plans to expand the image of Dabai in the direction of animation? It works! At that time, Haier used "Haier Brothers" to promote the company's brand......"

"Dabai can now be said to have formed a culture, and the image of Dabai is full of lethality in primary and secondary schools and young people!"

"It's a natural thing to make an anime, not only to expand the brand, but also to expand the culture, and to develop the ...... around "Dabai Animation"

"If we can win the Dabai animation project, it can be said that it will be ...... for the development of the company."

Just thinking of this, Shen Fei suddenly felt that someone was patted on the back, and turned his head to find that it was the company's art director: Zhang Min.

Zhang Min had short lean hair, held an S1 in his hand, and said with a smile: "Walking is like losing your soul, what do you think?" When I went home last night and was punished by my wife for kneeling? ”

Shen Fei glanced at her and said, "It's always a surprise." I'm thinking: Yesterday Dabai Company asked us for a sample. You say they, could it be that they want to develop the image of Dabai anime? ”

"I think you want to do a white animation commercial, right?" The two talked as they walked.

Walking into the company, I saw that my colleagues and several main creators were chatting, and the boss Kong Wenchang was talking on the phone in the office, looking at the excitement leaking from his face, as if he was talking about something good.

Hung up the phone, saw him open the door with a spring breeze on his face and said, "Everyone come in, I have something to tell you." ”

"What's the matter? Are you going to give out red envelopes? Zhang Min was the first to step forward and ask, and the colleagues around him coaxed.

The boss Sun Wenchang said with a smile: "If the negotiation is successful, you will have a lot of red envelopes every year." ”

"What's the matter...... Shen Fei suddenly shook his spirit and said: "Da Bai plans to cooperate with us to produce "Da Bai Animation"? ”

"Mr. Zhang should have this idea, otherwise he wouldn't have said that he would wholly acquire our 'three-legged bird'." Sun Wenchang pursed his lips and smiled.

The words fell, and the twelve main creative teams exploded!

"Brother Sun said that Dabai wants to buy us?"

"You're not kidding, are you?"

"It's just, no kidding......"

"Do you think I'm joking?"

Sun Wenchang said with a smile: "Just now, Mr. Zhang personally called me and said: I am very optimistic about the prospects of Huaxia animation, and I plan to lay out this part in the future." Ask us if we would like to join Dabai. ”

"How much did they buy?" Director: Bao Yinshan Road.

"Not much, 4 million." Sun Wenchang said.

"Only 4 million?" When the surrounding creators heard this purchase price, their hearts were excited and instantly dropped by half. Last year, they earned more than that by outsourcing alone......

"Brother Sun, are you willing to talk about the purchase price?" Zhang Min asked.

"There should be no room for negotiation." Sun Wenchang took a sip of tea and said: "The other party said very clearly on the phone just now, if we disagree with the price, they will change it." ”

"In fact, we don't have any copyright resources in our hands that can be used as a condition for negotiation. The main income is outsourcing, and there are no longer a few domestic outsourcing ......"

"When Mr. Zhang talked to me just now, he said that their company has a dividend benefit of 1, and even ordinary employees can get more than 10,000 salaries. We, the creators, can share an additional 3......"

"Can ordinary employees get 10,000 salaries?" The surrounding main creators fell into surprise at the same time.

"Hmm." Sun Wenchang said with a smile: "If we join Dabai, at least everyone's income will be doubled." Now the market situation, I don't say that everyone knows in their hearts that doing OEM is not a long-term thing. ”

"Personally, I think this is an opportunity, everyone's original dream was to be original, and accidentally jumped into the fire pit of 'outsourcing'. Now there is basically no profit in our industry. ”

"For a list of 1 million, after deducting 390,000 taxes, and subtracting everyone's wages and other expenses, how much profit can there be? Not counting those competing peers, counting them, we will starve to death sooner or later. ”

"Hmm......" everyone nodded.

Sun Wenchang said: "The company is not my alone. Everyone has a stake. My personal preference is to get this acquisition. ”

"Dabai's image and brand have become a household name in China, and I think Zhang Fan wants to buy us, and nine times out of ten he wants to do 'Dabai animation'."

"If Dabai launches animation products, you can imagine the popularity of Cheng dΓΉ. If you don't want to make zuΓ² first, let's just say that Dabai is popular, at least it can reach the level of "Xiyangyang". If you hand it over to us, the grade can at least be improved! You still have this confidence, right? ”

After speaking, everyone smiled on their faces, and they discussed their views on the animation of Dabai's image and the acquisition.

……

At the same time, Xinghuo, who is in the same city as them, is also discussing related content.

In fact, Zhang Fan bought them in order to inject the blood of "Sino-Japanese joint production zuΓ²" into "Super Marines".

In this way, when "Super Marines" enters the Chinese market, there is no problem of 'foreign animation introduction'.

At present, the protection of domestic cartoons in China is very high, and 90 foreign cartoons cannot enter the Chinese market.

Although "Super Marines" is funded by Xinghuo, the production is done by the Japanese, and if you want to enter the Chinese market, you must introduce it according to the standard of "foreign animation".

This is too complicated, so Zhang Fan discussed with everyone: buy an animation company and make "Super Marines" a Sino-foreign cooperative animation.

Xinghuo has its own animation company, and it also provides convenience for future promotion, production and other aspects, and it will also be an important chess piece for the development of animation culture in the future!

…… R1152